Kissmetrics

Kissmetrics

par Kissmetrics

Qui utilise Kissmetrics ?

SaaS, e-commerce, agences

Description de Kissmetrics

Gagnez, fidélisez et développez le nombre de vos clients en automatisant leur motivation via Kissmetrics. Analyse comportementale, segmentation et automatisation de campagne par e-mails en un seul endroit. Compréhension rigoureuse et motivation unique de chaque client, du lead au porte-parole. Solution conçue pour soutenir les distributeurs et les équipes de produits en vue d'accroître les conversions, la motivation et la fidélisation.

Informations sur Kissmetrics

Kissmetrics

https://www.kissmetricshq.com

Fondé en 2008

Prix de Kissmetrics

Kissmetrics n'est pas disponible en version gratuite et ne propose pas d'essai gratuit.

Version gratuite

Non

Essai gratuit

Non

Déploiement

Cloud, SaaS, web

Formation

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

Support en horaire de bureau

En ligne

Kissmetrics - Fonctionnalités

Logiciels d'analyse de données
Analyse prédictive
Connecteurs de source de données
Data discovery
Préparation des données en libre-service
Query Builder
Rapports et analyses
Recherche en langage naturel
Self-service Analytics
Storytelling
Tableau de bord
Visualisation de données
Analyse prédictive
Attribution de canal
Cartographie du parcours client
Mesure des performances
Statistiques sur les médias sociaux
Suivi des campagnes
Suivi du RIO
Tableau de bord
Tests A/B
Web analytics
Analyse des comportements
Analyse prédictive
Collaboration
Enquêtes et feedback
Gestion des actions
Importation et exportation de données
Modèles
Modélisation de l'attribution
Profils de clients
Gestion de plusieurs sites
Gestion des campagnes
Suivi des conversions
Suivi des interactions entre utilisateurs
Suivi des mots-clés
Suivi des objectifs
Suivi des pages consultées
Suivi des recherches de sites
Suivi des sources de référence
Suivi du temps passé sur le site

Avis sur Kissmetrics

Afficher 5 avis sur 14

Note globale
4,3/5
Facilité d'utilisation
3,2/5
Service client
4,2/5
Fonctionnalités
4,2/5
Rapport qualité-prix
3,8/5
Shawn H.
Data and Strategy Analyst
Logiciels, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    4/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 24/10/2019

"Kissmetrics makes sure I can hit the curve balls out of the park"

Commentaires: I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything odd that might show up in the top 5 metrics that indicate product performance issues.
Then I use the population feature to check out the most important cohorts of my users.
I generally get around a dozen questions per day asking about feature use, or adoption rate, and I use Kissmetrics to pull those answers.

Avantages: Quick access to the reports that I need most
Customizable user Populations
Super fast time over time and Cohort comparisons

Inconvénients: I wish that there were more dashboard options, a way to set up automatic reports that would build and refresh in the app with a way to always have certain filters applied.
There is a dashboard, and it is very useful, but all Kissmetrics users share the same dashboard, and the dashboard does not allow overall filters (like excluding certain populations from all dashboard data)

  • Provenance de l'utilisateur 
  • Publié le 24/10/2019
Utilisateur vérifié
Sr. Online Marketing Manager
Appareils médicaux, 51-200 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    2/5
  • Fonctionnalités
    5/5
  • Support client
    4/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 15/08/2017

"Amazingly helpful, but really hard to implement and maintain"

Avantages: I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company.
Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.

Inconvénients: It takes a long time to implement it correctly especially if you have a complicated website with too many different events and properties.
They do help you to implement it but after it's done, you pretty much need to take care of new events tracking yourself. (Though, their support team still help you if you ask them questions)
There are certain limitations to it too:
- AdWords' dynamic tracking can't be reach by Kissmetrics. So if someone clicks on your AdWords ad, Kissmetrics only tells you it's Google. It can't tell you which ad group or ad it is coming from. Unless of course you deactivate the dynamic tracking and manually put the old UTM trackings for each ad in place.
- If you are doing Facebook Lead Ads, you should know since the lead conversion is happening outside of your main website, you can't store that information with the cookie attached to it to Kissmetrics or any other event tracking software.
- Kissmetrics says they have a good Salesforce integrations but it's not as smooth as you think it is. First of all, it's like an iframe within your SF and second of all, you can't do reporting within Salesforce regarding the Kissmetrics data. Their team says Kissmetrics should be the only place for your BI team to do reporting from.
All these aside, I still believe Kissmetrics is the best event tracking app out there with amazing pricing.

  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 15/08/2017
Utilisateur vérifié
Product Manager
Services financiers, 2-10 employés
Temps d'utilisation du produit: 1 à 5 mois
  • Note globale
    3/5
  • Facilité d'utilisation
    1/5
  • Fonctionnalités
    3/5
  • Support client
    3/5
  • Rapport qualité-prix
    2/5
  • Probabilité de recommander le produit
    2/10
  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 04/07/2016

"When used correctly can give great insights, though it is hard to get there"

Commentaires: I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly.
I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.

Avantages: Interesting insights

Inconvénients: - difficult to install and require a lot of work
- integration with other tools isn't complete

  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 04/07/2016
Utilisateur vérifié
Assistant Director of Marketing
Comptabilité, 501-1 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 01/10/2019

"This Software is a Game Changer"

Commentaires: For marketing, it has been eye opening. We're able to track all marketing efforts online and strategize accordingly. We've been amazed at what actually performed and what didn't. Eye opening data!

Avantages: The amount of data it appends and tracks is amazing. We're able to see which prospects are visiting which pages, and the conversion process. This has helped cultivate our marketing messages per audience, as well as track over the course of three years. Historical data has been valuable to compare if our interpretation of the data is accurate. Needless to say, we have been very pleased!

Inconvénients: Some of the data isn't easy to summarize but that is really the lease of our concerns.

  • Provenance de l'utilisateur 
  • Publié le 01/10/2019
Sabrina M.
Career Services Specialist - Team Lead
Enseignement supérieur, 10 001+ employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 23/10/2019

"Outstanding Software!!"

Commentaires: The overall experience with Kissmetrics was outstanding. The customer support is like no other. They are so kind and understanding, happy to provide demos and walk you through your settings and functionality. The reports are very easy to create and read. The software is very user-friendly.

Avantages: This program is very user-friendly, very easy to grasp and understand the analytics. The reports come out simple and are useful. You can structure the software to track pretty much track anything you need.

Inconvénients: I didn't have any dislikes, perhaps pricing, having a lower price option might be beneficial for some.

  • Provenance de l'utilisateur 
  • Publié le 23/10/2019