Qui utilise Kissmetrics ?

SaaS, e-commerce, agences

Description de Kissmetrics

Gagnez, fidélisez et développez le nombre de vos clients en automatisant leur motivation via Kissmetrics. Analyse comportementale, segmentation et automatisation de campagne par e-mails en un seul endroit. Compréhension rigoureuse et motivation unique de chaque client, du lead au porte-parole. Solution conçue pour soutenir les distributeurs et les équipes de produits en vue d'accroître les conversions, la motivation et la fidélisation.

Informations sur Kissmetrics

Kissmetrics

https://www.kissmetricshq.com

Fondé en 2008

Prix de Kissmetrics

Kissmetrics n'est pas disponible en version gratuite et ne propose pas d'essai gratuit.

Vidéo de Kissmetrics
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Version gratuite

Non

Essai gratuit

Non

Déploiement

Cloud, SaaS, web

Formation

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

Service de support permanent (réponse directe)

Support en horaire de bureau

En ligne

Kissmetrics - Fonctionnalités

  • Analyse en libre-service
  • Analyse prédictive
  • Connecteurs de source de données
  • Créateur de requêtes
  • Data discovery
  • Préparation des données en libre-service
  • Rapports et analyses
  • Recherche en langage naturel
  • Storytelling
  • Tableau de bord
  • Visualisation de données

Logiciels d'analyse de données : afficher la liste complète

  • Analyse prédictive
  • Attribution de canal
  • Cartographie du parcours client
  • Mesure des performances
  • Statistiques sur les médias sociaux
  • Suivi des campagnes
  • Suivi du RIO
  • Tableau de bord
  • Tests A/B
  • Web analytics

Logiciels d'analyse marketing : afficher la liste complète

  • Gestion de plusieurs sites
  • Gestion des campagnes
  • Suivi des conversions
  • Suivi des interactions entre utilisateurs
  • Suivi des mots-clés
  • Suivi des objectifs
  • Suivi des pages consultées
  • Suivi des recherches de sites
  • Suivi des sources de référence
  • Suivi du temps passé sur le site

Logiciels de web analytics : afficher la liste complète

Kissmetrics - Logiciels similaires

Plus d'alternatives à Kissmetrics

Avis sur Kissmetrics

Afficher 5 avis sur 14

Note globale
4,3/5
Facilité d'utilisation
3,2/5
Service client
4,2/5
Fonctionnalités
4,2/5
Rapport qualité-prix
3,8/5
Shawn H.
Data and Strategy Analyst
Logiciels, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    4/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 24/10/2019

"Kissmetrics makes sure I can hit the curve balls out of the park"

Commentaires: I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything odd that might show up in the top 5 metrics that indicate product performance issues.
Then I use the population feature to check out the most important cohorts of my users.
I generally get around a dozen questions per day asking about feature use, or adoption rate, and I use Kissmetrics to pull those answers.

Avantages: Quick access to the reports that I need most
Customizable user Populations
Super fast time over time and Cohort comparisons

Inconvénients: I wish that there were more dashboard options, a way to set up automatic reports that would build and refresh in the app with a way to always have certain filters applied.
There is a dashboard, and it is very useful, but all Kissmetrics users share the same dashboard, and the dashboard does not allow overall filters (like excluding certain populations from all dashboard data)

  • Source de l'avis 
  • Publié le 24/10/2019
Utilisateur vérifié
Sr. Online Marketing Manager
Appareils médicaux, 51-200 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    2/5
  • Fonctionnalités
    5/5
  • Support client
    4/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Source : GetApp
  • Publié le 15/08/2017

"Amazingly helpful, but really hard to implement and maintain"

Avantages: I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company.
Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.

Inconvénients: It takes a long time to implement it correctly especially if you have a complicated website with too many different events and properties.
They do help you to implement it but after it's done, you pretty much need to take care of new events tracking yourself. (Though, their support team still help you if you ask them questions)
There are certain limitations to it too:
- AdWords' dynamic tracking can't be reach by Kissmetrics. So if someone clicks on your AdWords ad, Kissmetrics only tells you it's Google. It can't tell you which ad group or ad it is coming from. Unless of course you deactivate the dynamic tracking and manually put the old UTM trackings for each ad in place.
- If you are doing Facebook Lead Ads, you should know since the lead conversion is happening outside of your main website, you can't store that information with the cookie attached to it to Kissmetrics or any other event tracking software.
- Kissmetrics says they have a good Salesforce integrations but it's not as smooth as you think it is. First of all, it's like an iframe within your SF and second of all, you can't do reporting within Salesforce regarding the Kissmetrics data. Their team says Kissmetrics should be the only place for your BI team to do reporting from.
All these aside, I still believe Kissmetrics is the best event tracking app out there with amazing pricing.

  • Source de l'avis 
  • Source : GetApp
  • Publié le 15/08/2017
Utilisateur vérifié
Product Manager
Services financiers, 2-10 employés
Temps d'utilisation du produit: 1 à 5 mois
  • Note globale
    3/5
  • Facilité d'utilisation
    1/5
  • Fonctionnalités
    3/5
  • Support client
    3/5
  • Rapport qualité-prix
    2/5
  • Probabilité de recommander le produit
    2/10
  • Source de l'avis 
  • Source : GetApp
  • Publié le 04/07/2016

"When used correctly can give great insights, though it is hard to get there"

Commentaires: I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly.
I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.

Avantages: Interesting insights

Inconvénients: - difficult to install and require a lot of work
- integration with other tools isn't complete

  • Source de l'avis 
  • Source : GetApp
  • Publié le 04/07/2016
Utilisateur vérifié
Assistant Director of Marketing
Comptabilité, 501-1 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    9/10
  • Source de l'avis 
  • Publié le 01/10/2019

"This Software is a Game Changer"

Commentaires: For marketing, it has been eye opening. We're able to track all marketing efforts online and strategize accordingly. We've been amazed at what actually performed and what didn't. Eye opening data!

Avantages: The amount of data it appends and tracks is amazing. We're able to see which prospects are visiting which pages, and the conversion process. This has helped cultivate our marketing messages per audience, as well as track over the course of three years. Historical data has been valuable to compare if our interpretation of the data is accurate. Needless to say, we have been very pleased!

Inconvénients: Some of the data isn't easy to summarize but that is really the lease of our concerns.

  • Source de l'avis 
  • Publié le 01/10/2019
Sabrina M.
Career Services Specialist - Team Lead
Enseignement supérieur, 10 001+ employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 23/10/2019

"Outstanding Software!!"

Commentaires: The overall experience with Kissmetrics was outstanding. The customer support is like no other. They are so kind and understanding, happy to provide demos and walk you through your settings and functionality. The reports are very easy to create and read. The software is very user-friendly.

Avantages: This program is very user-friendly, very easy to grasp and understand the analytics. The reports come out simple and are useful. You can structure the software to track pretty much track anything you need.

Inconvénients: I didn't have any dislikes, perhaps pricing, having a lower price option might be beneficial for some.

  • Source de l'avis 
  • Publié le 23/10/2019