Kissmetrics

Kissmetrics makes sure I can hit the curve balls out of the park

Commentaires : I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything odd that might show up in the top 5 metrics that indicate product performance issues.
Then I use the population feature to check out the most important cohorts of my users.
I generally get around a dozen questions per day asking about feature use, or adoption rate, and I use Kissmetrics to pull those answers.

Avantages :

Quick access to the reports that I need most Customizable user Populations Super fast time over time and Cohort comparisons

Inconvénients :

I wish that there were more dashboard options, a way to set up automatic reports that would build and refresh in the app with a way to always have certain filters applied. There is a dashboard, and it is very useful, but all Kissmetrics users share the same dashboard, and the dashboard does not allow overall filters (like excluding certain populations from all dashboard data)

Great Tool for Tracking users Behaviour towards web based product

Commentaires : Experience was really good with this product we have made some very good decisions by seeing the user behaviour over our products.

Avantages :

1. Great tool for collecting the user interaction data towards web based products by defining user events. 2. You can easily track what are the features user liking and buying the product and from where they are abondaning it. 3. It really helps in making decisions towards the products and by performing AB tests over web based products. 4. You can easily acces the analytics data from anywhere by just logging in their site and defining your user funnel. 5. It is also easy to implement over source code of the product just need to include one javascript code and you can fire your events on every user actions.

Inconvénients :

The interface design of the admin tool is not good.

When used correctly can give great insights, though it is hard to get there

Commentaires : I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly.
I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.

Avantages :

Interesting insights

Inconvénients :

- difficult to install and require a lot of work - integration with other tools isn't complete

Amazingly helpful, but really hard to implement and maintain

Avantages :

I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company. Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.

Inconvénients :

It takes a long time to implement it correctly especially if you have a complicated website with too many different events and properties. They do help you to implement it but after it's done, you pretty much need to take care of new events tracking yourself. (Though, their support team still help you if you ask them questions) There are certain limitations to it too: - AdWords' dynamic tracking can't be reach by Kissmetrics. So if someone clicks on your AdWords ad, Kissmetrics only tells you it's Google. It can't tell you which ad group or ad it is coming from. Unless of course you deactivate the dynamic tracking and manually put the old UTM trackings for each ad in place. - If you are doing Facebook Lead Ads, you should know since the lead conversion is happening outside of your main website, you can't store that information with the cookie attached to it to Kissmetrics or any other event tracking software. - Kissmetrics says they have a good Salesforce integrations but it's not as smooth as you think it is. First of all, it's like an iframe within your SF and second of all, you can't do reporting within Salesforce regarding the Kissmetrics data. Their team says Kissmetrics should be the only place for your BI team to do reporting from. All these aside, I still believe Kissmetrics is the best event tracking app out there with amazing pricing.

Very powerful analytics platform for mid or large sized businesses

Avantages :

The UX are significant within the platform, one thing I love about Kissmetrics is that it is not only designed to report on the numbers but pretty much everything. It is easy to set up dashboards and understand the customer journey and user behaviour.

Inconvénients :

This tool is not for small-sized businesses as you cannot get too much out of it when using the product. Another thing is the price, even the starting price is about $850 per month and it goes up depending on what you want within. People do require training to be able to use the platform