17 ans à aider les entreprises françaises
à choisir le meilleur logiciel
Description de Opteo
Opteo est un outil de gestion AdWords qui propose des suggestions d'amélioration basées sur la surveillance continue des comptes et qui s'appuie sur des données pertinentes en termes de statistiques. Les recommandations sont présentées par ordre de priorité et beaucoup d'entre elles peuvent être lancées en un seul clic. Opteo achemine automatiquement les modifications vers AdWords sans changer d'interface.
Qui utilise Opteo ?
Gestionnaires de PPC dans les agences de marketing numérique de petite et moyenne taille, travailleurs indépendants AdWords et gestionnaires SEM internes.
Opteo ne vous convainc pas tout à fait ?
Comparer avec une alternative populaire
Opteo
Alternatives à Opteo
Avis sur Opteo
Makes my life easier
Commentaires : Opteo really makes my life easier because it shows me several adjustments to the AdWords campaigns that I would have to manually detect by analyzing reports.
Avantages :
Very easy to use. Just click, click, click, optimization done. For every optimization there is plenty of help and knowledge. Support responds really fast. Great price.
Inconvénients :
More optimizations rules could be great. On the top of my mind comes something like "dynamically adjust bids to be #2 (or any position you want)". And "adjust to always be on top of first page". Things like that, utilizing adwords scripts, would be very good to have.
Solid option!
Commentaires : Very positive. While it’s true a lot of the info Opteo provides can be found within your google ads account, that information isn’t worth anything if you don’t use it. Opteo increases the likelihood of account monitoring and suggestion implementation.
Avantages :
Opteo takes suggestion for your google ads account and organizes and suggests them to you in a way that makes them easy and efficient to tackle.
Inconvénients :
A lot of the functionality is replicated inside of google ads. Opteo stands on its own because of its clean and easy interface, but you should know you’re paying for info that is free within your ads account in most cases.
Great for some Insights - much cheaper than competitin
Avantages :
The costs is far cheaper than competitive softwares like Wordstream.
Inconvénients :
The UI is not as intuitive as some of the other platforms. Very manual process to implement changes.
I love it. Great product. Saves me time every day. I can focus on the big picture more - great!
Commentaires : Better CPL, better quality score, better ads, more traffic etc. Just good things.
Avantages :
The improvement areas are well composed, which means it's easy to get an overview of whether or not it's the right decision. It's super user friendly, and keeps good track of my budget/spend. I also love that the suggestions are based on improving YOUR performance. Google always tries to upsell; that's not the point here. We're trying to OPTIMIZE - and Opteo really helps you do that. I've seen a real increase in lead quality, and lower CPL overall after implementing and using it. Great product; and nice support team as well.
Inconvénients :
Very little. I don't really have any bad things to say. I guess it's a bit expensive for very small clients, but I can use it to monitor different clients/platforms at the same time, which is great.
Easy Way to Optimize Enormous AdWords Accounts
Avantages :
Save lots of time and put our campaigns ahead of the competition. We receive lots of great optimizations recommendations and to execute is just a click away, also the budgeting manage feature is very easy to use and control the budget of many accounts with different monthly budgets.
Inconvénients :
We miss a reporting tool to send the optimizations to our clients and other few features, but the key features we already have on the platform.
