Qui utilise Moz Pro ?

Les agences axées sur le référencement et les équipes de marketing internes.

Description de Moz Pro

Un abonnement Moz Pro comprend : le suivi du site par le biais de campagnes, pour mieux comprendre son état de santé, la création de liens SEO et la performance des mots-clés qui affectent le SEO ; des outils de recherche qui analysent les actions de vos concurrents, prennent en charge votre processus de recherche par mots-clés et présentent de nouvelles opportunités de création de liens étendus et ; de nombreuses ressources pour se former au SEO et au marketing entrant. Moz Pro est disponible à partir de 99 $ par mois avec une version d'essai gratuite de 30 jours.

Informations sur Moz Pro

Moz

https://moz.com

Fondé en 2004

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Présentation des tarifs de Moz Pro

Moz Pro n'est pas disponible en version gratuite mais propose un essai gratuit. La version payante de Moz Pro est disponible à partir de 99,00 $US/mois.


À partir de

99,00 $US/mois

Version gratuite

Non

Essai gratuit

Oui

Déploiement et prise en charge de Moz Pro

Ressources d'aide

  • En ligne

Déploiement

  • Cloud, SaaS, web

Formation

  • Formation en ligne en direct
  • Webinaires
  • Documentation

Moz Pro - Fonctionnalités

  • Analyse prédictive
  • Attribution de canal
  • Cartographie du parcours client
  • Mesure des performances
  • Statistiques sur les médias sociaux
  • Suivi des campagnes
  • Suivi du RIO
  • Tableau de bord
  • Tests A/B
  • Web analytics

Logiciels d'analyse marketing : afficher la liste complète

  • Distribution
  • Gestion de projets
  • Gestion des campagnes
  • Gestion des changements
  • Gestion des flux de travail
  • Gestion des œuvres d'art

Logiciels de branding : afficher la liste complète

  • Gestion de plusieurs sites
  • Gestion des campagnes
  • Suivi des conversions
  • Suivi des interactions entre utilisateurs
  • Suivi des mots-clés
  • Suivi des objectifs
  • Suivi des pages consultées
  • Suivi des recherches de sites
  • Suivi des sources de référence
  • Suivi du temps passé sur le site

Logiciels de web analytics : afficher la liste complète

  • Alertes des sections problématiques
  • Analyse des concurrents
  • Gestion de contenu
  • Gestion des liens
  • Mesure des performances
  • Outils de recherche de mots-clés

Outils de référencement : afficher la liste complète

Moz Pro - Alternatives

Plus d'alternatives à Moz Pro

Avis sur Moz Pro

Lire tous les avis

Note moyenne

Facilité d'utilisation 4,3
Service client 4,5
Fonctionnalités 4,3
Rapport qualité-prix 4,1

Évaluer le logiciel

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Écrivez votre avis !
Joshua T.
Digital Marketing Specialist
Internet, 11-50 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 04/05/2019

"Moz Local is a MUST for any small business owner"

Commentaires: I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner.

Avantages: This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks.

Inconvénients: I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates.

  • Source de l'avis 
  • Publié le 04/05/2019
Amy S.
Marketing Consultant
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    4 /5
  • Support client
    Sans note
  • Rapport qualité-prix
    3 /5
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 30/07/2019

"A great high-level SEO platform for Marketing Executives"

Commentaires: For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious.

Avantages: Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with.

Inconvénients: The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors. It's hard to get a CMO-level report out of either of them. That said, I would definitely say Moz is more "client-friendly." Honestly, SEM Rush and Moz excel at different things, and they're both expensive. If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.

  • Source de l'avis 
  • Publié le 30/07/2019
Katlego T.
Marketing Executive
Comptabilité, 11-50 employés
Temps d'utilisation du produit: 1 à 5 mois
  • Note globale
    4 /5
  • Facilité d'utilisation
    2 /5
  • Fonctionnalités
    3 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    2 /5
  • Probabilité de recommander le produit
    5/10
  • Source de l'avis 
  • Publié le 21/10/2020

"Moz Pro"

Commentaires: It's not a bad solution at all. I tried it because of its popularity and I went back to the usual solution I use. Perhaps had I given it more time I would have found more value.

Avantages: I was using SEMRush and Moz Pro simultaneously and I believe the user dashboard is a little intimidating but overall it is a great product.

Inconvénients: The dashboard can be a bit complex for a first time user. It's not as intuitive as other competing solutions.

  • Source de l'avis 
  • Publié le 21/10/2020
David h. D.
North America Content Lead
Services et technologies de l'information, 10 000+ employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    3 /5
  • Facilité d'utilisation
    3 /5
  • Fonctionnalités
    4 /5
  • Support client
    Sans note
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    6/10
  • Source de l'avis 
  • Source : GetApp
  • Publié le 28/05/2018

"Search Engine Optimization (SEO) tool with basic features"

Avantages: I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features.

Inconvénients: The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.

  • Source de l'avis 
  • Source : GetApp
  • Publié le 28/05/2018
Amy M.
VP Sales & Marketing
Logiciels, 11-50 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5 /5
  • Facilité d'utilisation
    4 /5
  • Fonctionnalités
    4 /5
  • Support client
    Sans note
  • Rapport qualité-prix
    4 /5
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 12/08/2020

"Useful for Tracking Keyword Progression over Time"

Commentaires: I can say it has definitely given me some real data points and structure to monitor keyword improvements on our website. Takes a lot of the guesswork out of SEO, or at least lets you see the results of your guesswork.

Avantages: The keyword position monitoring feature is what I like most about Moz. You can select different keywords and then see how they change over time, and how changes you make to your site affect your keyword position. They keyword explorer tool is also good for makes sure you don't get stuck focusing on the same old keywords and neglecting new/different/shifting terms & terminology.

Inconvénients: If you aren't a fully time professional SEO expert, Moz might be a big too much at first. It was a bit daunting and time consuming to get setup, but I think it also depends on how complex your website is and how diverse your product offerings are. I would say that it took me a good 2 or even 3 months to feel totally comfortable using Moz - but I did start getting value on a high level within the first week.

  • Source de l'avis 
  • Publié le 12/08/2020