Qui utilise SEMrush ?

Professionnels du référencement Professionnels PPC Gestionnaires de réseaux sociaux Professionnels des relations publiques Spécialistes du content marketing et bien d'autres !

Description de SEMrush

Système de référencement qui inclut la recherche par mot-clé, les backlinks, l'audit du site, le suivi de localisation, les graphiques et la recherche publicitaire.

Informations sur SEMrush

SEMrush

https://www.semrush.com

Fondé en 2008

Vidéo de SEMrush
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Présentation des tarifs de SEMrush

SEMrush est disponible en version gratuite et propose un essai gratuit. La version payante de SEMrush est disponible à partir de 99,95 $US/mois.


À partir de

99,95 $US/mois

Version gratuite

Oui

Essai gratuit

Oui

Déploiement et prise en charge de SEMrush

Ressources d'aide

  • Support en horaire de bureau
  • En ligne

Déploiement

  • Cloud, SaaS, web

Formation

  • Formation présentielle
  • Formation en ligne en direct
  • Webinaires
  • Documentation

SEMrush - Fonctionnalités

  • Analyse des concurrents
  • Audit
  • Gestion de contenu
  • Gestion des liens
  • Intégration de Google Analytics
  • Keyword Rank Tracking
  • Localisation
  • Mots-clés mobiles
  • Outils de recherche de mots-clés
  • Tableau de bord
  • Tests A/B

Logiciels de SEO : afficher la liste complète

  • Alertes/Notifications
  • Analyse de produits concurrents
  • Analyse des tendances
  • Benchmarking
  • Suivi des mots-clés
  • Suivi des médias sociaux
  • Surveillance des sites web

Outils de veille concurrentielle : afficher la liste complète

SEMrush - Alternatives

Plus d'alternatives à SEMrush

Avis sur SEMrush

Lire tous les avis

Note moyenne

Facilité d'utilisation 4,3
Service client 4,4
Fonctionnalités 4,6
Rapport qualité-prix 4,3

Évaluer le logiciel

Partagez vos expériences avec d'autres acheteurs de logiciels.

Écrivez votre avis !
Brooks M.
Digital Marketing Specialist
Marketing et publicité, 11-50 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 20/11/2019

"Truly an all-in-one digital marketing platform"

Commentaires: We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.

Avantages: A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

Inconvénients: The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

  • Source de l'avis 
  • Publié le 20/11/2019
Jay B.
Digital Project Manager
Services juridiques, 11-50 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    4 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 20/11/2020

"Nice SEM tool to have"

Commentaires: SEMrush is all rounder in terms of Search Engine Marketing tool. Interface is similar to Google Analytics and easy to use. They have rolled out couple of regular tool updates every year. Very helpful articles in Knowledge Base. They do have some advance SEO and PPC features but very limited in terms of data especially Backlink Audit. If someone from search marketing looking for one for all tool (SEO, PPC, Competition Analysis) then it's an good option. However, if someone looking for a special tool for a particular job such as Backlink analysis and acquisition then look for alternative tools.

Avantages: Good UI (Similar to Google Analytics)
Feature rich
Easy to Use
Free trial period
Competitive Research

Inconvénients: Backlink Audit is not showing all the links
Position Tracking a bit inaccurate
Log files doesn't support .log format

Réponse de l'éditeur

envoyé par SEMrush le 24/11/2020

Hi Jay, thank you for the detailed review! happy to know you enjoy the tools and are ready to recommend them. Please contact us at mail@semrush.com for any question on the tools - we'll be happy to help you!

  • Source de l'avis 
  • Publié le 20/11/2020
Jonny C.
SEO Executive
Services financiers, 201-500 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    3 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    3 /5
  • Support client
    3 /5
  • Rapport qualité-prix
    2 /5
  • Probabilité de recommander le produit
    6/10
  • Source de l'avis 
  • Publié le 21/07/2018

"An okay tool for quick SEO insights and report generation"

Commentaires: Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings. SEO auditing for quick glances at potential new issues and alerts of competitor changes.

Avantages: SEMRush has now grown so that it has a feature for pretty much any aspect of digital marketing, whether that's SEO, social and PPC. The keyword tracking is one of the best elements. Daily position check on a good quota of keywords across your projects is great for quick references/health checks. The reporting element is by far SEMRush's best feature, especially if you're an agency or company that needs to produce branded reports. The reports are fully customisable and use a simple builder tool to quickly make professional and data-rich reports in minutes. The SEO audit tool doesn't feel like it's been expanded and improved much in recent years, but it's still one of the best features of the product. It's a pretty comprehensive and descriptive audit that is great for those with no to moderate SEO experience in improving SEO performance.

Inconvénients: I feel they have become to bloated and lost their focus with the product features. They are trying too hard to be able to everything to some degree, rather than just focus on doing the SEO auditing and reporting as best as they can. Originally SEMRush was loved by professionals because it was the go-to SEO audit tool, however I feel this is no longer the case. As they have tried too hard to add social, PPC and link metric tools into their product they have been left behind by competitors who can now provide more in-depth onsite audits. Their position tracking is still as good as can be, although it would be good if they could track other search engines such as Bing.

  • Source de l'avis 
  • Publié le 21/07/2018
Manny G.
Director of Web
Marketing et publicité, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5 /5
  • Facilité d'utilisation
    3 /5
  • Fonctionnalités
    5 /5
  • Support client
    2 /5
  • Rapport qualité-prix
    2 /5
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 12/10/2020

"All-in-One Digital Landscape Research & Analysis"

Commentaires: We have a great dedicted rep who is always checking-in to make sure we have what we need and are using the latest tools, promos and taking advantage of the software. SEMRush has become a vital need to all of our projects. It used from the discovery phase all the way to maintenance and reporting.

Avantages: The ability to connect one domain and be able to select and add multiple tools, analysis and audits with one click. It covers from an SEO Audit down to a Competitor Insights. It is a powerful tool. Saves time and effort.

Inconvénients: Compared to other tools, SEMRush requires a level of technical understanding and familiarity with their tools. Sometimes all the information gathered could be confusioning for new users.

  • Source de l'avis 
  • Publié le 12/10/2020
Peter K.
Digital Marketer
Marketing et publicité, Auto-entrepreneur
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 12/10/2020

"The closest thing to a perfect all-in-one solution"

Commentaires: Research is huge and I'm able to provide a ton of helpful data for my clients and we're able to come up with marketing solutions together.

Avantages: Being able to do keyword research is the priority.
Finding topic ideas is a great feature.
Keeping track of projects is simple.
Backlink research and finding gaps.
PPC research features.

Inconvénients: The one thing that it doesn't really do is replace Google Analytics. Also, I really liked the SEO writing assistant when I used it early on. However, it is quite a bit of a price jump to be able to use it and it would be a better decision to use a different software for it instead.

Réponse de l'éditeur

envoyé par SEMrush le 20/10/2020

Hi Peter, thank you so much for your review! We are happy to know you enjoy SEMrush tools and can't imagine your daily work without them!

  • Source de l'avis 
  • Publié le 12/10/2020