Dotdigital

As a new user of the Dotmailer software, I quickly found that it is user-friendly and robust .

Commentaires : I was quickly able to build my skill in creation of emails, reach a wider audience, and push relevant content to the email list.

Avantages :

I enjoy the drag-and-drop campaign builder and segmentation that are offered, I find that our organization can go back regularly to templates and rebuild similarly styled emails. I also find that Dotmailer helps us reach our audience in the most sophisticated way through Programs that are uniquely tailored to the email subscriber.

Inconvénients :

I would like for there to be a few tweaks to the address book and segment functionality. I feel in some ways the system requires you to choose one or the other, when I'd like to be able to use a segment vs. an address book. I also would like it to be easier to select campaigns in the segment builder-- i.e. pin selected campaigns at the top.

Excellent Software for Email Marketing

Commentaires : Overall experience was good. Best software for data testing and sending in email marketing.

Avantages :

I'm using this software from last 2 years and i found its features very interesting and helpful. It's a brilliant software for customer engagement in digital marketing and email marketing. It's has best feature like messages, data testing, sending to customer, auto replies extra.

Inconvénients :

I find the price issue in that software, overall there are some features which should be updated. Hopefully, new version has some new features.

Careful of the rolling 2yr contract

Commentaires : Not good. Found the software clunky and hard to use. GUI not the best.

Avantages :

Integration for Magento 2 took nearly 2 weeks to do. Something i did myself in 15 minutes with Klaviyo.

Inconvénients :

The fact you are put into a 2yr rolling contract (this was never mentioned during the sale) If your software is good, then why do you feel that you have to tie people into it?

Dotdigital is the best value email marketing software

Avantages :

It's ergonomic, user-friendly and easy to use thanks to the drag-and-drop method.

Inconvénients :

I haven't encountered any major problems with this tool so far.

Integration with ticketing software is useful, but overall could use some improvements

Avantages :

I like the ability to make templates. I like how customizable the software is as well. I also like that Dot Digital integrates with our ticketing software; it makes communicating with our ticket buyers simpler.

Inconvénients :

I don't like how difficult the photos section is to navigate within the email editor. It would be nice if you could search your photos in the sidebar instead of having to go to "manage." I also think the software could be more user-friendly. The ability to customize as much as you can is nice, but you have to be very comfortable with the software to get it to do what you want and some of our staff members have some difficulty with it. I also don't like when the system times out, but still allows you to make edits. I only know I've timed out when I go to save and it tells me to log in again, but then I lose all my progress. I also don't like that if I copy a template, I can't get back to the page to edit the subject line and forwarding emails.