Pour qui ?

Entreprises de taille moyenne, entreprises B2B, B2C et d'e-commerce avec 10 000 contacts ou plus.


Notes moyennes

125 avis
  • 4 / 5
    Note globale
  • 4 / 5
    Facilité d'utilisation
  • 4 / 5
    Service client
  • 4 / 5
    Fonctionnalités
  • 4 / 5
    Rapport qualité-prix

Informations sur le produit

  • Version gratuite
    Non
  • Version d'essai gratuite
  • Déploiement
    Cloud, SaaS, web
  • Formation
    Formation présentielle
    Webinaires
    Documentation
  • Ressources d'aide
    Service de support permanent (réponse directe)
    Support en horaire de bureau
    En ligne

Informations sur l'éditeur

  • dotmailer
  • http://www.dotmailer.com/
  • Fondé en 1999

À propos de ce logiciel

dotmailer est une plateforme de marketing automation par e-mail dédiée aux PME et aux entreprises B2B, B2C et d'e-commerce. Le logiciel permet aux marketeurs répartis dans 156 pays différents d'utiliser des données avancées pour concevoir, tester et envoyer de puissantes campagnes automatisées. dotmailer s'intègre de manière transparente aux plateformes d'e-commerce de classe mondiale Shopify, BigCommerce et est le seul logiciel d'automatisation marketing groupé de Magento Commerce. Les CRM incluent Salesforce, Microsoft Dynamics, Oro, etc.


dotmailer - Fonctionnalités

  • Abonnement et désabonnement
  • Bibliothèque d'images
  • Campagnes de drip marketing
  • Conformité CAN SPAM
  • Contenu dynamique
  • E-mail découlant d'un événement
  • E-mails optimisés pour format mobile
  • Enquêtes clients
  • Gestion de la liste de diffusion
  • Gestion des modèles
  • Pages de renvoi et formulaires web
  • Rapports et analyses
  • Répondeurs automatiques
  • Tests A/B
  • Éditeur d'e-mail WYSIWYG
  • Actions découlant d'un événement
  • Base de données de contacts
  • Campagnes multiples
  • Gestion des canaux
  • Gestion des leads
  • e-mail marketing
  • Analytics/ROI Tracking
  • CTA personnalisables
  • Campagnes de drip marketing
  • Contenu dynamique
  • Lead scoring
  • Marketing social
  • Pages de renvoi et formulaires web
  • Sales intelligence
  • Search marketing
  • Segmentation
  • Suivi des visiteurs de sites web
  • Tests A/B

Avis les plus utiles sur dotmailer

Easy to navigate and create campaigns. Wish it worked better with magento 2.

  Traduire avec Google Translate
5/5
Note globale
5 / 5
Facilité d'utilisation
3 / 5
Fonctionnalités
5 / 5
Support client
2 / 5
Rapport qualité-prix

Commentaires: We were able to send out more emails due to the easy use of the software. Wish other things were improved.

Avantages: easy to use. makes it simple for a person who is not very technical to send emails. support is good but only if the same tech person helps you out, seems like if they are not well informed it takes forever to get the help you need. at first our plan was well structured for our needs at the moment however as you grow it seems to be way more difficult to upgrade without having to more then triple your costs. they do not cap your images, so you can add as many images and files sizes you want. other companies like bronto charge you for extra space to upload images. this can be a problem since one day you will have to go into your image archive and delete old images that were used in past emails. so if a customer has your email in the inbox and you delete your images it will display a broken link. campaign reporting is another cool feature but it seems like the company still doesn't really have a good accurate reporting as google analytics so its kinda pointless to have reporting in their platform if they do not have accurate reporting. if you are looking for a platform like this, I suggest you get a plan that allows room for growth. for promoters that like using emojis in their subject lines, this company does offer a good amount of different icons. AB testing is really easy to implement as well. Switching and managing multiple accounts is also easy to use. their mobile features are cool, but are not always coded to adjust to where things don't break or look odd in the emails.

Inconvénients: the platform does not do a good job notifying you if your emails are failing or if data is failing to be collected from orders or customers. Can go months without knowing if something is not working.

Great and Frustrating at the Same Time

  Traduire avec Google Translate
3/5
Note globale
3 / 5
Facilité d'utilisation
3 / 5
Fonctionnalités
4 / 5
Support client
3 / 5
Rapport qualité-prix

Commentaires: Coming from MailChimp there are things about dotmailer that both made me happy and made me frustrated. There was a bit of a learning curve involved to get into some of the deeper customizations. Now that I have the hang of the platform I feel confident in how to develop an email on the fly when necessary. The linking with Magento has been frustrating mainly because of my lack of knowledge on the Magento side of things. I just know there is some functionality that isn't firing correctly.

Avantages: I really enjoy the way that dotmailer utilizes blocks in email design and the ability to create multi-column designs. The automations are also easy to lay out once you get the hang for the kind of logic needed to design. Our onboarding project manager has been a superstar at getting our programs up and running as well as assisting us with our GDPR compliance.

Inconvénients: We are having an ongoing issue with our abandoned cart program and how it interfaces with our Magento platform. The issues appear to be on our Magento side, and the dotmailer support team has been great at working with us on this. Nonetheless this is an issue that is still unresolved almost 60 days after it was presented.
Another general function of the software that bugs me is whenever I am ready to send an email and get to the final screen and then realize I need to make a change to the email content. To do this will then lose the audience selection since that is a step later in the process of sending. I wish there was a way to lock in the audience and still be able to make edits to the email content.
Lastly, our account manager has been very hit or miss in her ability to help. With the amount we spend on this platform I would expect to have a confident and capable account manager that fully knowledageable and up to any task.