Pour qui ?

Entreprises de taille moyenne, entreprises B2B, B2C et d'e-commerce avec 10 000 contacts ou plus.

Notes moyennes

158 avis
  • Note globale 4.3 / 5
  • Facilité d'utilisation 4.2 / 5
  • Service client 4.3 / 5
  • Fonctionnalités 4.2 / 5
  • Rapport qualité-prix 4.1 / 5

Informations sur le produit

  • Version gratuite Non
  • Version d'essai gratuite Oui
  • Déploiement Cloud, SaaS, web
  • Formation Formation présentielle
    Webinaires
    Documentation
  • Ressources d'aide Service de support permanent (réponse directe)
    Support en horaire de bureau
    En ligne

Informations sur l'éditeur

  • dotdigital
  • https://www.dotdigital.com
  • Fondé en 1999

En savoir plus sur dotdigital Engagement Cloud

dotmailer est une plateforme de marketing automation par e-mail dédiée aux PME et aux entreprises B2B, B2C et d'e-commerce. Le logiciel permet aux marketeurs répartis dans 156 pays différents d'utiliser des données avancées pour concevoir, tester et envoyer de puissantes campagnes automatisées. dotmailer s'intègre de manière transparente aux plateformes d'e-commerce de classe mondiale Shopify, BigCommerce et est le seul logiciel d'automatisation marketing groupé de Magento Commerce. Les CRM incluent Salesforce, Microsoft Dynamics, Oro, etc.

dotdigital Engagement Cloud - Fonctionnalités

  • Bibliothèque d'images
  • Campagnes de drip marketing
  • Conformité CAN SPAM
  • Contenu dynamique
  • E-mail découlant d'un événement
  • E-mails optimisés pour format mobile
  • Enquêtes clients
  • Gestion de la liste de diffusion
  • Gestion des abonnés
  • Gestion des modèles
  • Pages de renvoi et formulaires web
  • Rapports et analyses
  • Répondeurs automatiques
  • Tests A/B
  • Éditeur d'e-mail WYSIWYG
  • Actions découlant d'un événement
  • Base de données de contacts
  • Campagnes multiples
  • Gestion des canaux
  • Gestion des leads
  • e-mail marketing
  • CTA personnalisables
  • Campagnes de drip marketing
  • Contenu dynamique
  • Lead scoring
  • Marketing social
  • Pages de renvoi et formulaires web
  • Sales intelligence
  • Search marketing
  • Segmentation
  • Suivi des visiteurs de sites web
  • Suivi du ROI et de l'analytique
  • Tests A/B

Avis les plus utiles sur dotdigital Engagement Cloud

Easy to navigate and create campaigns. Wish it worked better with magento 2.

Publié le 07/05/2018
Leticia B.
senior design manager
Design, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
3 / 5
Fonctionnalités
5 / 5
Support client
2 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: We were able to send out more emails due to the easy use of the software. Wish other things were improved.

Avantages: easy to use. makes it simple for a person who is not very technical to send emails. support is good but only if the same tech person helps you out, seems like if they are not well informed it takes forever to get the help you need. at first our plan was well structured for our needs at the moment however as you grow it seems to be way more difficult to upgrade without having to more then triple your costs. they do not cap your images, so you can add as many images and files sizes you want. other companies like bronto charge you for extra space to upload images. this can be a problem since one day you will have to go into your image archive and delete old images that were used in past emails. so if a customer has your email in the inbox and you delete your images it will display a broken link. campaign reporting is another cool feature but it seems like the company still doesn't really have a good accurate reporting as google analytics so its kinda pointless to have reporting in their platform if they do not have accurate reporting. if you are looking for a platform like this, I suggest you get a plan that allows room for growth. for promoters that like using emojis in their subject lines, this company does offer a good amount of different icons. AB testing is really easy to implement as well. Switching and managing multiple accounts is also easy to use. their mobile features are cool, but are not always coded to adjust to where things don't break or look odd in the emails.

Inconvénients: the platform does not do a good job notifying you if your emails are failing or if data is failing to be collected from orders or customers. Can go months without knowing if something is not working.

Good email marketing platform for a reasonable price

Publié le 20/11/2018
Utilisateur vérifié
Marketing Manager
Papier et produits forestiers, 13-50 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
4/5
Note globale
4 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
4 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Dotmailer helped us send much more effective marketing campaign emails. Audience segmentation is easier than before. We're now sending personalized triggered campaigns to customers. Our transactional emails are now templated and much easier to update. Emails view better on mobile devices. Company was overall pleasant to work with through onboarding process.

Avantages: Full-featured email platform at a cost lower than most competitors. UI is straightforward and functional, relatively fast. I don't have much trouble finding what I'm looking for. Onboarding, knowledge base, and technical support meant I learned the platform pretty quickly. Technical support has always replied quickly and is usually helpful. Program builder for triggered emails is easy to use, and powerful. Segmentation tool works well. Able to template and send all our transactional emails at no additional cost.

Inconvénients: Reporting could be improved. We can't figure out how to link to our Google Analytics account. Easyeditor for emails is OK. Would prefer something more robust with more even more features. Sometimes pages load slow through the UI.

Excellent Email Automation for Magento

Publié le 17/08/2018
Rudy P.
Digital Marketing
Biotechnologie, 501-1 000 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
4/5
Note globale
4 / 5
Facilité d'utilisation
3 / 5
Fonctionnalités
4 / 5
Support client
3 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: If you are looking for a simple to use email automation system with Magento, it is probably one of the top choice. However if you are handy and like to create your own logic and unique segmentation from your email interaction, it may not be sophisticated enough.

Avantages: It works well if you are using Magento as your e-commerce platform. It is easy to use and the integration logic with Magento is very simple to execute. The package also comes with survey forms, SMS and ability to create landing pages. If you are new to email automation, this system may be a good start to get you familiar with logics and scheduling.

Inconvénients: The integration is nice to setup, however it may slow down the overall system. If you like to run various dynamic values, the system may give up (you will receive email from the admin if "your campaign has been cancelled"). The issue is there is no warning when you setup the logic if it may cause issue. It just happens when you set the schedule and let it runs. Another issue is the survey form only allows you to send the acknowledgment to 1 email address only. Lastly the system integration to other platform is not as fluid as to Magento . It claims if it works with Salesforce, Shopify etc. However they are limited on data integration and capabilities.

Overall, I personally enjoy Dotmailer's interface and functionalities. I think it is easy to use.

Publié le 15/02/2018
James M.
Marketing Assistant
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
4/5
Note globale
4 / 5
Facilité d'utilisation
3 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix

Avantages: - Dotmailer's drag and drop functions
- Segments are easy to use
- Easy Landing Page editing
- Easy survey creation
- Speed has increased since I started using it nearly 2 years ago
- Customer support is fantastic

Inconvénients: - There are many bugs. Many times when editing text from the design interface, the text spacing will be thrown off.
- I also strongly dislike the new 18one release. The percentages are not rounded unless you compare them with another campaign. I think that the number of emails delivered should be under the number of emails sent. Soft bounces and hard bounces are not as easy to find. When you click "view more" under any field in the "At a glance" menu, it just takes you to a list of people which I don't think is very useful.
- Landing page reporting tab doesn't really show you any report, just number of views
- I personally would like to see a functionality where you could see test send history so you can see who has been a sent a test and when they were sent.

Brilliant mailing platform.

Publié le 21/05/2018
Naomi T.
Marketer
Banque, 1 001-5 000 employés
Temps d'utilisation du produit: 6 à 12 mois
Provenance de l'utilisateur 
4/5
Note globale
4 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: I like the Dotmailer support team , they were very helpful while we first began using this solution and they have been helpful at every step during these past few months.As a sales and marketing specialist ; I was able to reference the Dotmailer support team approach to my team ,as an example of how to provide effective product support to users.
I have got very little knowledge of html and I have been able to use this solution to create newsletters still ,all thanks to their easy editor which removes the need to leverage on a programming background to get work done. I must admit though ,that for my marketing colleagues who have got a better programming knowledge ; they create better newsletter templates than I do.
It has an high email delivery ratio and we are able to monitor the number of recipients who opened our newsletter emails.

Inconvénients: Dotmailer pricing is on the high side when compared with substitute products.However , with the amount of quality support we have gotten so far ; it does not matter ,as far as it keeps getting the job done for us.

Lire d'autres avis