Description de Segment
Segment facilite la capture de données à partir de n'importe quel point de contact client et envoie celles-ci vers n'importe quel outil sans avoir à apprendre, tester ou mettre en œuvre une nouvelle API à chaque fois.
Plus de 15 000 entreprises, grandes et petites, choisissent Segment pour tirer le meilleur de leurs données.
Qui utilise Segment ?
Segment est utile pour presque toutes les entreprises qui dépendent de services sur le cloud pour gérer leurs activités. Des applications mobiles aux start-up SaaS, en passant par les points de vente physiques.
Où peut-on déployer Segment ?
À propos de l'éditeur
- Segment
- Situé à San Francisco, É.-U.
- Fondé en 2011
Assistance Segment
- Support téléphonique
- Chat
Langues
anglais
Segment - Prix
À partir de :
- Oui, essai gratuit disponible
- Oui, version gratuite disponible
Segment est disponible en version gratuite et propose un essai gratuit. La version payante de Segment est disponible à partir de 120,00 $US/mois.
Plans de tarificationÀ propos de l'éditeur
- Segment
- Situé à San Francisco, É.-U.
- Fondé en 2011
Assistance Segment
- Support téléphonique
- Chat
Langues
anglais
Segment en vidéos et en images





Fonctionnalités - Segment
Avis sur Segment

Jonny
Segment - The Data Layer to Have
Commentaires :
Segment solves the problem of add script once. Enable quickly.
Data flows and needs a pipe to steer it in the right direction. Segment makes this easy.
Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.
Avantages :
Segment have built a best in class data layer and data management tool. The tool is easy to set up and creating destinations and understanding sources is simple. Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy.
Inconvénients :
Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.
Lewis
This CDP is great if you have a plug & play website, more tricky if you have a custom built website.
Commentaires : The customer service team, while fast and responsive, was not particularly knowledgeable about how to get around these issues we were having with visual tagger, and thus we had to work with a consultant that had the know-how of how to fully integrate Segment with our website through GTM. However, now that we have gotten our custom Segment setup up and running, it is very powerful and we're able to communicate our website event and tracking data with a multitude of analytics and other marketing tools. So overall, it has been a challenging experience, but once you get it working, it is worth the extra effort.
Avantages :
Segment was easy to setup and integrate with our website, using the Javascript code they provided. Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly. The neatest feature is the visual tagger, which allows you to create and track triggers/events on your website without having to code anything at all. It's great if you want to track very basic behaviors like button clicks or form submissions.
Inconvénients :
The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails. I believe if you have a typical website, built off of WordPress, or Shopify, you might not have these issues. But if you have a custom built website like ours, you will need some technical know-how in order to capture the finer data. For example, visual tagger did not work for us when we tried to use the identify call analytics.js, because our website stored user ID info on our data layer, not the presentation layer, which is only what Visual tagger can see. In order to access fields in your data layer, you'll need to use something like Google Tag Manager (GTM) to trigger and fire those events in Segment (shout out to McGaw.io for helping us with this!). So, if you have a more complex website, triggering certain events or getting fine granular data in Segment is not intuitive.
Alternatives envisagées : mParticle
Pourquoi passer à Segment : It was free to start and easy to set up. Costs seemed reasonable compared to competitors. Is widely compatible with many marketing tools in the industry.
Utilisateur vérifié
Easily use Segment for telemetry from your Python App
Avantages :
* easy to use Python SDK* great multitude of integrations and plugins* easy to define data flows* great plan to get started as a startup
Inconvénients :
* customer support wasn’t as helpful as we would have hoped when we started running into an issue
Or
Data loss and bad customer support
Commentaires :
At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is:
1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation.
2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.
Avantages :
Reduce the amount of code that handles analytics and tracking No real alternative
Inconvénients :
Unreliable. Bad customer support.
Stefan
Key component to populate data between different services
Avantages :
Ready made integrations with most critical SaaS services makes it easy to share data between systems.
Inconvénients :
The pricing model is sometimes not the best given how event intense your application is.