Qui utilise Zaius ?

Les marques d'e-commerce et de vente au détail dans le secteur des PME et du marché intermédiaire cherchant à augmenter CLTV, la valeur moyenne des commandes et à effectuer plus d'achats répétés.

Description de Zaius

Marketing automation conçu pour les marketeurs d'e-commerce. Quand une seule vue client est au cœur de votre marketing, vous pouvez vous attendre à être étonné. Pour cette raison, Zaius rassemble le CRM, le marketing automation et l'analyse dans une superbe plateforme marketing B2C pour diffuser en temps réel des messages soignés, pertinents et efficaces sur les canaux et les dispositifs et découvrir des opportunités de recettes insoupçonnées.

Informations sur Zaius

Zaius

https://zaius.com/

Fondé en 2014

Prix de Zaius

Zaius est disponible en version gratuite et propose un essai gratuit.

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Version gratuite

Oui

Essai gratuit

Oui

Déploiement

Cloud, SaaS, web

Formation

Formation présentielle

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

Service de support permanent (réponse directe)

Support en horaire de bureau

En ligne

Zaius - Fonctionnalités

Logiciels CDP (Customer Data Platform)
Analyse des comportements
Conformité RGPD
Couplage des données
Gestion des campagnes
Intégration de données
Modélisation prédictive
Personnalisation
Profils de clients
Segmentation de la clientèle

Avis sur Zaius

Afficher 5 avis sur 29

Note globale
4,3/5
Facilité d'utilisation
3,9/5
Service client
4,5/5
Fonctionnalités
4/5
Rapport qualité-prix
4,1/5
Steven L.
Principal
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    4/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 06/04/2018

"Early adopter, big fan of platform, even bigger fan of the folks who stand behind it."

Avantages: I've been a customer since their early days and have seen them grow, which is no surprise. I've found them vastly superior to other "Enterprise" email service providers, like Bronto, Salesforce (Exact Target), Responsys, etc. What's awesome is Zaius stores everything each site visitor does, whether personally identified or not. So when the user is finally identified, all their past website interactions are attributed to them and voila, you have rich customer profiles you can market to. And boy, can you market to them. Fundamentally, if you can dream it, the odds are quite good that YOU (and I literally mean "you, the marketer") can do it on your own. And I/m not talking about cart abandonment or browse abandonment, but MUCH cooler stuff. We just started a campaign that takes customers who browsed
1) Any one apparel brand's products three times within 14 days , and...
2) Didn't buy any apparel from that brand in the last 14 days, and...
3) Haven't gotten an email from this campaign in at least 5 days, and...
4) Haven't gotten any marketing emails from us in 2 days, will then get
5) A dynamic email with that days most popular apparel items from just that manufacturer, and...
6) With only be the gender of apparel they were looking at.
What other platform can do something like that? None. And how long did it take to build this continuously running campaign, including the responsive creative? A few hours. If you can dream it, you can probably do it.

Inconvénients: Because the platform is just a few years old, there are some things that are not in it yet or are still maturing as it gets used by customers. Having a subscriber center where users can signup for or unsubscribe from any or all of the campaigns you have is not ready yet, but it is finally coming. Same with a customer API we can get at some of this customer information, but it is on the roadmap. Recommendations were just released, but as a v1 feature, it will need some time to mature. They have a nice WYSIWYG email designer, which has gotten a lot better over the past 18 months, still has some rough edges to it, but they are working on it too. The best part about having any cons with the product is they really do listen to their customers and I never feel like there is no hope or chance that we will get what we need. And for that, I am grateful.

  • Provenance de l'utilisateur 
  • Publié le 06/04/2018
Utilisateur vérifié
Chief Marketing Officer
Produits alimentaires, 13-50 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    4/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    3/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 07/06/2019

"On the Path to Excellence"

Commentaires: Solid. Live chat support is good but not great with occasional long response times. The contracts have been fair and easy to deal with, to this point.

Avantages: As business becomes increasingly driven to data-driven decisions, the ability to easy access and analyze data is paramount. The decision to combine an ESP and a data network makes sense, especially for a business like mine that uses email as a daily form of marketing and communication with customers. Since it ties directly into Shopify, Facebook and other channels, it really does help conglomerate the data in one spot.

Inconvénients: Zaius is clearly still evolving and the features can use some improvement. The organization of campaigns makes it relatively difficult to understand unless you are implementing all the campaigns. Filters and behaviors are powerful but not the easiest to learn. We've had times where their data servers have been bogged down, making work on the fly difficult on occasion. However, in the time we've been with Zaius, they have continued to make improvements. They are certainly one of the more expensive ESPs out there.

  • Provenance de l'utilisateur 
  • Publié le 07/06/2019
Utilisateur vérifié
Creative Director
Vente au détail, 13-50 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    1/5
  • Facilité d'utilisation
    1/5
  • Fonctionnalités
    1/5
  • Support client
    2/5
  • Rapport qualité-prix
    1/5
  • Probabilité de recommander le produit
    0/10
  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 16/01/2019

"Do not purchase- go to Klaviyo"

Avantages: I cannot find any pros to this product. It was "sold" to us as a seamless integration but their team is disorganized and because the platform is new- they do not have it all together.

Inconvénients: Everything has to be custom. With a company like Klaviyo- they have been around for a while- so they have the templates built for you. Integration is a disaster and their team pushes to go forward and go live- but the set up is not always done correctly.

  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 16/01/2019
Utilisateur vérifié
Marketing Manager
Vente au détail, 501-1 000 employés
Temps d'utilisation du produit: 1 à 5 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 14/05/2019

"The Perfect CRM System for a Mid-Size Company"

Commentaires: Zaius customer support is top-notch. You will be supported by a dedicated live person that gets to know your business, not a call center (just wanted to add that!-it was a big deal for us).

Avantages: After an extensive search, we recently implemented Zaius as our CRM system at our mid-size retail company. It's the perfect system for a company of our size because it has many of the features of a larger CRM platform (think SalesForce) without the unnecessary bells and whistles or HUGE investment. It scales to fit your needs. However, I have all the segmentation and automation tools I need to take my email and loyalty programs to the next level.

Inconvénients: It's a young company so there a few tweaks in the system in terms of reporting and just overall organization of data I'd make. They seem to be very receptive to feedback from end users-so I know those adjustments are just a few updates away.

  • Provenance de l'utilisateur 
  • Publié le 14/05/2019
Utilisateur vérifié
Director of Digital Marketing
Internet, 13-50 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    4/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    4/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    9/10
  • Provenance de l'utilisateur 
  • Publié le 04/06/2018

"Software Shortcomings Overcome by Customer Support"

Commentaires: Cohesive omni-channel marketing with 3rd-party audience syncs, and agility in deploying campaigns thanks to its responsiveness and features.

Avantages: The software itself is fast and not bulky, which used to frustrate me when using other marketing automation tools in the past. We have over 250,000 users come through our site every month, and waiting around for 30 minutes while an audience is built so I can preview the size or investigate more behaviors. We primarily chose Zaius as audiences can be synced to Google and Facebook as remarketing audiences, which allows us to put out omni-channel campaigns to reach users where they spend the most time. The Email Template Editor is hands-down better than anything I've used in the past, allowing me to quickly design an attractive campaign quickly. The dedicated on-boarding team made implementation easy, and the assigned account manager onboarding consistently goes above and beyond to answer questions or even do what you needed for you (like verifying/creating a very complex audience or segment), which I find refreshing. It's indicative of a partnership, not just some software we're paying for access to.

Inconvénients: There's a lot of thought that has gone into the product itself, though its little idiosyncrasies can be a little frustrating (like using a filter with a "matching" expression and bookending your phrase with asterisks). With certain aspects of the software it doesn't seem intuitive (though it isn't a result of there not being thought put into it). For users who will only use it occasionally, I could see Zaius frustrating them. But, as someone who uses it daily, my familiarity overcomes some of these shortcomings.

  • Provenance de l'utilisateur 
  • Publié le 04/06/2018