Description de Drift

Drift est une plateforme tout-en-un qui combine le marketing conversationnel et les ventes conversationnelles pour aider les entreprises à augmenter leurs revenus et à augmenter la valeur à vie des clients, plus rapidement.

Plus de 50 000 entreprises utilisent Drift pour aligner les ventes et le marketing sur une plateforme unique afin de fournir une expérience client unifiée où les gens sont libres d'avoir une conversation avec une entreprise à tout moment, à leur convenance.

Qui utilise Drift ?

Drift peut aider toute entreprise ou personne disposant d'un site web qui souhaite capturer plus de leads et chatter avec les gens en temps réel.

Drift Logiciel - 1
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Drift ne vous convainc pas tout à fait ? Comparer avec une alternative populaire

Drift

Drift

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4,3 (3 669)
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Avis sur Drift

Note moyenne

Note globale
4,5
Facilité d'utilisation
4,4
Service client
4,4
Fonctionnalités
4,3
Rapport qualité-prix
4,1

Avis classés par taille de l'entreprise (nombre d'employés)

  • <50
  • 51-200
  • 201-1 000
  • >1 001

Trouver les avis classés par note

5
65%
4
26%
3
5%
2
2%
1
2%
Vance
Vance
Digital Marketing Head (Singapour)
Utilisateur LinkedIn vérifié
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Alternatives envisagées :

Full-featured conversational marketing tool

5,0 il y a 2 semaines Nouveau

Avantages :

Drift has anything you could ask for in a conversational marketing tool in the market currently. Its AI capabilities are probably what set it apart from its peers for us and our clients.

Inconvénients :

Pricing is not exactly friendly for "small businesses" as mentioned on their pricing page. It's more geared towards medium businesses who have set aside a sizeable marketing budget that allows for investing in conversational marketing.

Rob
Rob
Content & SEO Specialist (É.-U.)
Utilisateur LinkedIn vérifié
Logiciels, 201–500 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Alternatives envisagées :

Expensive but awesome

5,0 il y a 3 ans

Commentaires : With two substantially different audiences being targeted by our business, and a general need to do a better job of quickly connecting with promising leads, we've been quite pleased so far with Drift. We've already had several great opportunities arise thanks to the tool, and still have a large number of new bots to roll out, plus refinements to make based on our learnings from using the tool. As a supplement to our other inbound marketing efforts, I foresee chat through Drift being a substantial asset for a long while to come.

Avantages :

With Drift, you can create customized chat experiences for users based on all sorts of criteria - the page they're on, the number of times they've visited, the channel they used to get to your site - and to target specific businesses with targeted messaging. Building the chat flows (Drift calls them "Playbooks") is generally quite easy, allowing you to quickly build out new bots once you get a hang of the platform. Drift also includes support chat built right into the product, meaning every time I get stuck, I'm able to reach out and get a hand from one of their product experts right away.

Inconvénients :

We haven't been using Drift for that long, and there have already been a number of instances where I or one of the other users in the company have attempted to do something that seems obvious, only to find out the tool doesn't allow us to do so. We're always told that a feature request has been submitted, but there's no way to know how long it will take before we get whatever little tweak we're looking for in order to provide a smoother, more pleasant chat experience on our site.

Réponse de l'équipe de Drift

il y a 3 ans

Hi Rob, Thanks for taking the time to share all of this detail. It's really helpful. Our feature request process is something we're improving this quarter, I agree this has not been the best experience to date. Thanks again for sharing, and if we can be helpful to you with you 2020 plans, please let us know how we can support you! All the best - Julie Hogan, VP - Customer Experience

Joseph
Demand Generation Marketer (É.-U.)
Logiciels, 201–500 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Good for chat but saw diminishing returns

3,0 le mois dernier Nouveau

Commentaires : Our overall experience with Drift was fine. The technology, implementation, and support worked ok. We just couldn't justify renewing with them after the results began to diminish.

Avantages :

Drift initially provided our team a great way to generate leads via our website chat. The volume was high and we saw that offering to book a demo via chat captured some leads that otherwise might not have asked for a demo. This worked very well for our team and provided great results.

Inconvénients :

After a while, our visitors stopped interacting with the Drift chat. We weren't able to prioritize the hottest prospects or really have enough data to know what our visitors were doing or who to chat with. We started to book fewer demos via Drift. Drift didn't offer the deep data analytics or ABM data that other vendors offered. So there wasn't enough functionality to keep us on board.

Sarah
Sarah
System Administrator (É.-U.)
Utilisateur LinkedIn vérifié
Services et technologies de l'information, 10 000+ employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Best Conversion-Maximizing Method For Any Website

5,0 il y a 3 mois

Commentaires : Drift allows me to communicate with clients and gauge the level of interest they have in our offerings. My end aim is to close a transaction, and Drift helps me do this by facilitating instantaneous communication with prospects and clients, allowing me to address their concerns and guide them toward a conclusive next step in the buying process.

Avantages :

Through Drift, I am able to contact with leads at the precise moment of their highest interest and engagement with the website, and to respond to their pressing queries immediately. Many of the talks I've had with potential clients have resulted in a sale.

Inconvénients :

Forcing customers to provide email addresses before speaking with a representative. There is room for simplification in the reports and metrics. There are not further improvements needed.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Services d'information, 10 000+ employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées :

Drift-The new way of conversational marketing!

5,0 il y a 2 ans

Commentaires : Overall I can say we are satisfied with their services. It ultimately filters genuine leads from the universal traffic on the website and that too with high buying intent. Chat bot, Playbooks, Analytics and Integrations are just icing on the cake.

Avantages :

-Playbooks- Setting up of chat bot and customizing it based on the page and target market becomes very easy with drift's playbook feature. You can very easily set up chat bot and start receiving genuine leads. -Analytics and Integrations- The deep analysis of the tool always keeps you on your toes and helps in pointing out various scope for improvement. You can also measure the efficiency of your chat agents as well. Also, it provides integration with your marketing CRM as well for lead handling purpose. -Customer Service- You are facing any issue with drift? Do not worry. Customer service is just a chat ping away. They are always attentive and help you proactively

Inconvénients :

-Price- This was the main concern while evaluating various chat tools. Drift is follows a premium pricing which might not make it suitable for Small businesses. -No Forms- Drift takes pride on omitting the forms from the chat and enabling their conversational way of marketing. I think, they should make that optional. They should forms as well. -They should also have a feature in which chat transcripts can be emailed as well.

Réponse de l'équipe de Drift

il y a 2 ans

Hi there, Thanks for taking the time to write such a thoughtful review for Drift! It sounds like you're having a great experience on the product and we're thrilled to hear it. We'll absolutely take your feedback into account and hope you continue to provide us feature suggestions in the future. - Sarah Haberman, Senior Customer Advocacy Manager