17 ans à aider les entreprises françaises
à choisir le meilleur logiciel
Mentionlytics
Description de Mentionlytics
Mentionlytics est une plateforme de surveillance web et des médias sociaux. Alors que les besoins pour les marques de surveiller leur notoriété en ligne s'avèrent de plus en plus exigeants, ils s'étendent également aux petites entreprises et également aux individus (artistes, politiciens, célébrités, etc.) qui peuvent utiliser cette mine d'informations en ligne pour améliorer leur image, commercialiser leurs produits et développer une communauté en ligne forte. Mentionlytics fournit automatiquement cette vaste quantité d'informations, par le biais d'une interface facile à utiliser.
Qui utilise Mentionlytics ?
Start-up et petites entreprises Entreprises de taille moyenne Acteurs, musiciens, célébrités Personnalités publiques, hommes politiques, dirigeants d'entreprises Agences de marketing
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Avis sur Mentionlytics
Very helpfull
Commentaires : We recently used Mentionlytics to check the dissemination efforts of a European H2020 project we are coordinating. It provides helpful insights and it suggests ways to improve our online presence.
Avantages :
Although we had no previous experience with monitoring tools, the whole set up was pretty straightforward and easy. We are able to check all of the mentions right away and get a clear perspective of our exploitation efforts. Boolean search works wonders and the alerts and reports are a major plus.
Inconvénients :
We would like more facebook results, although Mentionlytics brings most of them compared to other tools.
Réponse de l'équipe de Mentionlytics
il y a 2 ans
Thank you so much for taking the time to provide feedback!
The brand reputation management tool that you should rely on
Avantages :
Mentionlytics has been a game-changer for our data analysis efforts in my company over the last two years. Its comprehensive social media coverage, real-time monitoring, and advanced sentiment analysis have empowered us to stay ahead in our industry by monitoring our brand's reputation, tracking market trends, and responding promptly to customer feedback. The competitive benchmarking, customizable reporting, and user-friendly interface make Mentionlytics an exceptional tool. The outstanding customer support provided by their team has been a standout feature, ensuring a seamless experience. Mentionlytics is undeniably a must-have for organizations seeking to harness the power of social media analytics to gain deeper insights and maintain a positive brand image. Highly recommended!
Inconvénients :
As a new platform with a wealth of data and features, it did take us some time to become fully familiar with all its capabilities. However, it's worth mentioning that Mentionlytics' customer support was instrumental during this process.
Mentionlytics is a great way to monitor web and social media presence.
Commentaires : Mentionlytics is an effective tool to monitor mentions and engagement across multiple sources. It provides insights in one place and is very easy to use. However, the lack of sentiment analysis and hashtag tracking features is a limitation.
Avantages :
I liked the fact that it provides insights from multiple online sources in one place, which helps in understanding the bigger picture and getting an overall view of the conversations. It is also very easy to use, which makes it ideal for both beginners and advanced users. Furthermore, the real-time analytics feature is quite impressive as it provides up-to-date insights about the conversations.
Inconvénients :
I wasn’t very impressed by the lack of features such as sentiment analysis and hashtag tracking. These features are quite important for understanding the sentiment of the conversations and analysing the effectiveness of campaigns using hashtags.
Réponse de l'équipe de Mentionlytics
il y a 2 ans
Thank you for taking the time to share your experience with us. I would like to let you know that the platform supports sentiment analysis (in every language!) and it is available in trial accounts and of course in every subscription plan. Sentiment analysis is one of the primary features of the platform. Furthermore, a keyword you can enter into the platform can be anything, a brand's name, a product, a competitor's name/product, a public figure's name, a hashtag, a topic, etc. We'd be happy to contact us and show you how to enter a hashtag as a keyword and how to view your sentiment analysis.
Tracking share of voice by using Mentionlytics
Commentaires :
We truly recognize the importance of tracking online brand performance to create successful data-driven strategies in multi-regional markets.
With Mentionlytics Share of Voice insights, we can demonstrably prove the effectiveness of our marketing activities to leadership, ensuring continued support and resources. Also, this data-centric approach helps us stay focused on outperforming competitors in every region.
Avantages :
-Social listening across all social channels -Performance by country/channel/keyword -Measuring share of voice against competitors -Analyzing industrial trends
Inconvénients :
-Irrelevant matches and needed optimization -Few missing platforms like Line (Japan), WeChat (China), but they're in progress.
Alternatives envisagées précédemment :
Good, but need improvement
Commentaires : Need effort to set to collect accuate data. Quick response and assistance help.
Avantages :
To see the collected mentions and customer service is quick and careful
Inconvénients :
Data collection that is not costomuzed. I would like to designate the priority of the category we collect
Réponse de l'équipe de Mentionlytics
il y a 2 ans
Thank you for sharing your experience with us. Depending on the keyword/s, further optimization may be necessary. For this reason, our customer support is there to help you and advise you on how to enter the right keyword/s, since every platform out there has its own unique way to function.
