theTradeDesk

DSP utile

Avantages :

DSP utile pour certains inventaires. Super qualité de service.

Inconvénients :

Peut-être compliqué à prendre en main au début

Great platform and evolving positively

Commentaires : Great experience. Have used this product for a while. While a lot of products in terms of functionality exists out in the market, the great agency support really sets it apart from the rest. There has been lots of iterations and changes to the product as well. Having seen where this product is going, the outlook looks positive.

Avantages :

Packed with loads of features, great for both beginners to advanced users. Superb support from the team

Inconvénients :

Reporting takes a while to generate. A little bit higher in terms of cost as compared to other similar platforms out there

Great DSP

Avantages :

Tradedesk has a robust number of data segments and options to tie in your own data segments as well. It is one of the most wide ranging DSPs that I have found so far. Customer Support is helpful and timely in responses as well.

Inconvénients :

Reports can be slow to load and run, the platform also struggles in my opinion to let you visualize campaign performance quickly.

Not the best value for the costing

Avantages :

Trade desk is one of the more well know DSP in the industry. They offer the full spectrum of features including video, display, retargeting, audience, etc. I used the platform extensively when I was at a larger agency since we did high volume (for media spend).

Inconvénients :

When I transitioned to a smaller company the Trade Desk wasn't an option since there was a high cost of entry which you needed to commit to monthly. The monthly min was a "use it or lose it". There are a few companies that have build their business on their technology geared to smaller companies (they change a monthly fee plus ad spend), but it wasn't Trade Desk customer support who told me about this - they had told me to go to a managed provider who still had a large monthly min you had to commit to.

The Trade Desk is best in class and the leader in programmatic platforms

Commentaires : I'm a long time user of TTD, over 5 years, and it's consistently a great platform.

Avantages :

The Trade Desk platform is feature-rich from its DMP of data segments to PMP library to optimization features. The client service team is another strong front for TTD and readily available to support any inquiries.

Inconvénients :

TTD is best in class. The pricing is on the high end, but well worth the value you get in product quality and media buying results.