App Annie

Qui utilise App Annie ?

Brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization.

Description de App Annie

App Annie is the industry's most trusted mobile data and analytics platform. App Annie's mission is to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched the first mobile market data solution. In 2019, App Annie acquired Libring, an advertising monetization and spend offering. Together, these solutions comprise the industry's most complete mobile performance platform. More than 1100 enterprise clients and over a million registered users

Informations sur App Annie

App Annie

https://www.appannie.com

Fondé en 2010

Prix de App Annie

App Annie est disponible en version gratuite et ne propose pas d'essai gratuit.

Vidéo de App Annie
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Prix

Contact App Annie for pricing details.

Version gratuite

Oui

Essai gratuit

Non

Déploiement

Cloud, SaaS, web

Mobile (iOS natif)

Mobile (Android natif)

Formation

Webinaires

Documentation

Ressources d'aide

En ligne

App Annie - Fonctionnalités

  • Analyse prédictive
  • Attribution de canal
  • Cartographie du parcours client
  • Mesure des performances
  • Statistiques sur les médias sociaux
  • Suivi des campagnes
  • Suivi du RIO
  • Tableau de bord
  • Tests A/B
  • Web analytics

Logiciels d'analyse marketing : afficher la liste complète

  • Analyse des sentiments
  • Benchmarking
  • Gestion des avis
  • Localisation de boutique d'applications
  • Outils de recherche de mots-clés
  • Reporting ASO
  • Suivi des rangs
  • Surveillance des concurrents
  • Tests A/B

Logiciels d'optimisation de l'App Store (ASO) : afficher la liste complète

  • Actions découlant d'un événement
  • Base de données de contacts
  • Campagnes multiples
  • Gestion des canaux
  • Gestion des leads
  • e-mail marketing

Logiciels de gestion de campagnes : afficher la liste complète

  • Analyse d'entonnoir
  • Analyse par cohorte
  • Attribution de canal
  • Notifications push
  • Suivi des désinstallations
  • Suivi des revenus
  • Suivi des rétentions
  • Suivi des événements intégrés aux applications
  • Tests A/B

Logiciels de mobile analytics : afficher la liste complète

App Annie - Logiciels similaires

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Read all reviews

Overall rating

4,2/5

Average score

Facilité d'utilisation 4,6
Service client 4,1
Fonctionnalités 4,4
Rapport qualité-prix 3,9

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Écrivez votre avis !
Andrey R.
Marketing Business Development Manager
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: 1 à 5 mois
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    4 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    4 /5
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 29/07/2019

"Great tool for mobile analytics and app store optimization"

Commentaires: Firstly, it helps me to create a more effective marketing plan with more statistics which can be analyzed. Second, development issues are being solved earlier.

Avantages: App Annie is a very good choice when you have to do some analysis and predict your performance after some further development. You can start with a free account which looks reliable and user-friendly. I like that the App Annie has easy instructions and guided walkthroughs which saved many hours trying to figure out how it works.

Inconvénients: After the free period, it would be great if there is a bigger choice of pricing options, not just one Premium option.

  • Source de l'avis 
  • Publié le 29/07/2019
Nick M.
Founder & Head of Marketing
Jeux vidéos, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    4 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    3 /5
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Source : GetApp
  • Publié le 15/11/2016

"Superb - but pricey"

Commentaires: App Annie is great. It's a superb tool to look deeper at your own performance metrics; but equally superb for competitive analysis; but it comes with a price as each country and platform increases the investment level. The only other negative, which is the same with all tools, is that sometimes the data differs from ad analytic sources

Avantages: Deep Data across all Apps
Good customer service and help offered

Inconvénients: Can be expensive if you want really deep data.
Data not always aligned with other sources
Free version can be quite limiting on date range and countries
The App store optimization tools are useful; but would be great for a deeper comparison with competitors.
Would be great to have a deeper look a competitors advertising creative and placement.

  • Source de l'avis 
  • Source : GetApp
  • Publié le 15/11/2016
Sam L.
Head of Digital Marketing
Loisirs, voyage et tourisme, 11-50 employés
Temps d'utilisation du produit: Essai gratuit
  • Note globale
    2 /5
  • Facilité d'utilisation
    2 /5
  • Fonctionnalités
    4 /5
  • Support client
    1 /5
  • Rapport qualité-prix
    2 /5
  • Probabilité de recommander le produit
    3/10
  • Source de l'avis 
  • Publié le 02/05/2019

"Very limited free features; be nice if there was a free trial of paid features"

Commentaires: We currently use App Annie as a free tool for our organization to track keyword rankings, DAUs & MAUs, and the breakdown of users and app store conversion rates so we can compare to similar tools such as AppFollow and the respective App Stores. Our internal marketing department uses App Annie to compare app data sources and understand reliable metrics. App Annie solves problems with app store data discrepancies - specifically download volumes and conversion rates across countries.

Avantages: Most ASO keyword tools only offer 20-30 free keywords. App Annie provides 100 free keywords if you are on the free plan. This is extremely helpful to be able to track important keywords for iOS and Android, along with looking into other countries. Servicing clients from multiple parts of the world, it's important to know how our app is performing outside the US App Store. With App Annie, we are able to see where our app ranks in each country's respective store and if our app is trending upward or downward. App Annie connects to 3rd party paid media and ad revenue platforms extremely well. The data across our Facebook Ads and Apple Search Ads matches exactly with App Annie pulls in. This is extremely important as this helps us determine CPI and cost-per-lead from those sources with App Annie.

Inconvénients: After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase. App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.

  • Source de l'avis 
  • Publié le 02/05/2019
Utilisateur vérifié
Customer Value Manager
Production audiovisuelle, 11-50 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    9/10
  • Source de l'avis 
  • Source : GetApp
  • Publié le 14/08/2018

"Easily aggregate your app data"

Avantages: It's easy to implement. Nice tool to aggregate your app/platform data. Also freemium features are very cool and sufficient.

Inconvénients: It's too expensive if you would like to purchase paid version of it. The freemium version lacks of deeper market data. Also it's not easy to export data from this tool. It doesn't have native connections.

  • Source de l'avis 
  • Source : GetApp
  • Publié le 14/08/2018
Vishal B.
Senior Associate
Conseil en gestion, 1 001-5 000 employés
Temps d'utilisation du produit: Essai gratuit
  • Note globale
    4 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    4 /5
  • Support client
    Sans note
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    9/10
  • Source de l'avis 
  • Source : GetApp
  • Publié le 13/02/2019

"Insights to your App Using AppAnnie"

Avantages: 1. The interface is very user-friendly and it is very to use. It also provides detailed documentation for one to go through it and understand the steps.
2. Provides an integrated view of the app and good statistics to make the decision-making more data-driven.

Inconvénients: 1. There is nothing much negative or cons about AppAnnie; only thing is around the pricing aspect. It is a little expensive.

  • Source de l'avis 
  • Source : GetApp
  • Publié le 13/02/2019