17 ans à aider les entreprises françaises
à choisir le meilleur logiciel
Similarweb
Description de Similarweb
SimilarWeb est une société mondiale de renseignements sur le marché inter-appareils, utilisée par 100 000 entreprises dans le monde, notamment Google, eBay, Nike et United Airlines, pour découvrir, décider et déployer leur stratégie numérique. Cette entreprise a collecté 65 millions de dollars à ce jour et emploie actuellement plus de 250 personnes dans 8 bureaux dans le monde. SimilarWeb a été reconnu en 2015 comme l'une des 100 entreprises ayant la plus forte croissance en Europe par Red Herring et a été sélectionné par le magazine Wired comme l'une des 100 start-up les plus en vue.
Qui utilise Similarweb ?
SimilarWeb est une société mondiale de renseignements sur le marché inter-appareils utilisée par 100 000 entreprises dans le monde pour découvrir, décider et déployer leur stratégie numérique.
Similarweb ne vous convainc pas tout à fait ?
Comparer avec une alternative populaire
Similarweb
Avis sur Similarweb
Get competitive edge with SimilarWeb Pro's insights
Commentaires : SimilarWeb Pro is a handy tool to get traffic and keywords insights for your competitors. For the people in digital space, this is a very useful tool to have in your kitty.
Avantages :
1. Helps you find out for what keywords are your competitors ranking and analyze their content strategy.2. Advanced reporting helps you gain better insights for your platform and your competitors.3. Also, helps you understand customer behavior.
Inconvénients :
A certain level of domain expertise is needed to use SimilarWeb Pro.
highly reliable web analytics and competitive intelligence
Commentaires : My overall experience with Similarweb has been positive. It offers a user-friendly interface and robust analytics tools, providing valuable insights into website traffic, audience demographics, and competitor performance. The platform is highly reliable for market research, although the more advanced features can be costly. Overall, it's a powerful tool for anyone needing comprehensive web analytics and competitive intelligence.
Avantages :
The most appealing aspect of Similarweb is its comprehensive data analytics, offering in-depth insights into web traffic, audience behavior, and market trends, which makes it a powerful tool for competitive analysis and decision-making.
Inconvénients :
What I liked least about Similarweb is that some of its more advanced features and detailed data are locked behind higher-tier pricing plans, which can be limiting for smaller businesses or users with tighter budgets.
It's a nice app with mediocre data quality.
Commentaires : It was helpful for assessing the size of different revenue opportunities.
Avantages :
The UI and design is very clean and easy to use. Most of the things you'd want to use it for are immediately obvious.
Inconvénients :
The data, particularly in terms of page view and session volume, is usually not even directionally accurate.
Excellent for in-depth web marketing research.
Avantages :
Strikes a great balance between ease-of-use and granularity/detail of the data for analysis. Easy to get started while the data's level of detail is rich.
Inconvénients :
The lack of ability to drill down to web analytics for specific portions of competitors' sites (as opposed to overall/topline metrics) has posed some limitations on my research. That said, the product is very strong overall.
how easy it made it to gather competitive insights and understand market trends
Commentaires : My overall experience with Similarweb has been positive. It's a powerful tool that provides valuable insights into website performance, competitor analysis, and market trends. I found it very helpful for understanding traffic sources and audience behavior across different channels, which has guided my strategic decisions. The platform is user-friendly, but the amount of data can be a bit overwhelming at times. While I appreciate the depth of the insights, the cost of accessing premium features can be a drawback. Despite that, it’s an essential tool for anyone looking to stay competitive in digital marketing
Avantages :
What I liked most about Similarweb was how easy it made it to gather competitive insights and understand market trends. It's really user-friendly, and the detailed analytics help me to stay on top of industry shifts. The ability to track performance across different channels and benchmark against competitors is super helpful in guiding strategy decisions. Plus, having all that data in one place saves a lot of time and effort.
Inconvénients :
What I liked least about Similarweb was that some of the more advanced features and deeper data insights are locked behind higher-tier pricing plans. It can get a bit expensive if you need access to all the functionalities. Also, while it provides a lot of data, sometimes it feels overwhelming, and filtering through everything to find exactly what you need can take some time.