Description de VWO Testing

Visual Website Optimizer (VWO) est une plateforme leader d'optimisation et de test de sites web utilisée par plus de 4 000 marques dans 90 pays pour analyser l'activité web et augmenter les conversions. Des entreprises comme Microsoft, Dominos, Career Builder et la Croix-Rouge américaine utilisent VWO pour comprendre comment les visiteurs interagissent avec les caractéristiques de leur site web. VWO est une plateforme simple, mais très efficace offrant des tests A/B, des tests de split, le ciblage comportemental, la personnalisation, des critiques de sites web et des heat maps.

Qui utilise VWO Testing ?

Commerces de détail en ligne, entreprises SaaS, sites de voyage, médias/maisons d'édition, sites web de divertissement, sites de soins de santé et agences desservant ces secteurs d'activité.

VWO Testing Logiciel - 1 VWO Testing Logiciel - 2 VWO Testing Logiciel - 3

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VWO Testing

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Avis sur VWO Testing

Note moyenne

Note globale
4,5
Facilité d'utilisation
4,3
Service client
4,4
Fonctionnalités
4,3
Rapport qualité-prix
4,0

Avis classés par taille de l'entreprise (nombre d'employés)

  • <50
  • 51-200
  • 201-1 000
  • >1 001

Trouver les avis classés par note

5
57%
4
36%
3
6%
2
1%
1
1%
David
David
COO (É.-U.)
Utilisateur LinkedIn vérifié
Marketing et publicité, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

An Excellent Product with Excellent Support

5,0 il y a 4 ans

Commentaires : Excellent. Their support is great and that's the key. There are many products that provide A/B testing services, as well as heatmaps, too. But I'll always go with the company that has the better support. Plus, it's very easy to create your tests b/c they use an overlay. Easy!

Avantages :

I liked the dashboard and the overall ease of use of getting my tests started. I also love the fact that you can do a split test and see the differences side-by-side. What's also nice is that it does an amazing job of telling you about the statistical significance of your data (we tend to have clients with lower search volumes d/t the nature of their businesses, so being able to adjust our setting to focus on the conversion % change that we want is a great feature.

Inconvénients :

It can be expensive if you don't use it very often. Every once in a while I had trouble getting the code to be recognized on my site, but support was always fast and helpful. It was also my fault once b/c they tell you not to use GTM to add the code, but that's exactly what I did.

Réponse de l'équipe de Wingify

il y a 3 ans

Thank you for sharing your feedback! Glad to know that you like the product and the support. Regarding your other feedback about the code detection, happy to inform you that we have revamped our code checker feature. This now checks the code and shares the exact status in real time. - Venus from VWO

Samy
Senior UX/UI Designer (R.-U.)
Marketing et publicité, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Exceptional detail in data and tracking research to insights

5,0 il y a 3 ans

Commentaires : We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction.

Avantages :

I liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests

Inconvénients :

I think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running

Réponse de l'équipe de Wingify

il y a 3 ans

Thanks for sharing the feedback, Samy. We are glad that you liked the platform and found it to be useful. We have also noted down your feedback around UI and we will surely work on the same. - Venus from VWO

Ayushi
Ayushi
Internet Marketing Executive (Inde)
Utilisateur LinkedIn vérifié
Externalisation/délocalisation, 501-1 000 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

It's worth "trying"

3,0 il y a 4 ans

Commentaires : Our experience and review are subjective. While the tool offers a lot of options which makes it worth trying, VWO poses a lot of challenges in terms of tracking. So, in case, you are planning to set up the tool for your AB test, do make sure to triple check if everything is being tracked properly (double redirection, forms tracking, and traffic allocation to the variants).

Avantages :

1. Deep segmentation: Ability to segment traffic in terms of devices, locations, and campaigns 2. Variant percentage segmentation: One thing that basic AB Testing tools lack is their ability to segment traffic beyond 50-50% division. VWO allows to allocate traffic as per our requirement. 3. Heat maps included within AB Tests

Inconvénients :

There are a "lot" of backend issues in this tool. Without the help of a developer, it would not be possible for a person to set up tracking properly. Even after considering all the conditions and implementing tracking code as per the implementation guide, VWO did not allocate the traffic correctly and we lost days of experimentation due to this error. Unfortunately, even after trying the customer support was not able to help us in resolving the issue.

Réponse de l'équipe de Wingify

il y a 3 ans

Thank you for sharing your feedback! However, we are sorry to hear about the traffic allocation issue. If you are still facing similar issue across any of your campaigns, then feel free to drop me a note at venus.kaur@vwo.com and I will be happy to help. - Venus from VWO

Trevor
Product Owner, CRO Services (É.-U.)
Marketing et publicité, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Well worth the investment!

5,0 il y a 3 ans

Commentaires : VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been able to grow with our clients, and manage them in a single, centralized testing hub. Due to the lower costs, we've even been able to include the cost of VWO into our agency fee, which passes savings to the client and is a big plus to potential customers. I don't envision us leaving the tool anytime soon.

Avantages :

VWO offers many of the enterprise features you would expect in a larger tool, for a much lower price tag. As a user of Optimizely and Adobe Target, I have been pleasantly surprised by the features I have been able to use with VWO. The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis.

Inconvénients :

VWO definitely breaks more often than the more expensive tools out there. Breakage doesn't really affect the split tests themselves, just the reporting...but still, it's not great when I go to report for a client and have to wait a day or 2 for things to get back online.

Réponse de l'équipe de Wingify

il y a 3 ans

Thanks for sharing the feedback. We are glad that you liked the product and especially the new reporting features. Regarding your concern about breakage, we apologize for the inconvenience. Though we would really like to know about the specific instances as ideally it shouldn't happen. Please reach out to us at support@vwo.com. - Venus from VWO

Geoffrey
Founder (France)
Services et technologies de l'information, 2-10 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Point and click split-testing

5,0 l’année dernière

Commentaires : The tool is very easy to setup and deploy.
Sadly, their new pricing model doesn't make it affordable for everybody.

Avantages :

The WYSIWYG editor makes it super fast and simple to setup A/B split-testing. I also like that it displays the significance of the split-test results right away : You don't have to mess with a calculator on the side.

Inconvénients :

The tool became too expensive for people getting started. It was $49/months a few years ago for basic use and now you can't do anything for less than $299/month. So we don't recommend it anymore to our average customers.