Description de Heap
Heap Analytics est spécialement conçu pour les moyennes et grandes entreprises. Heap enregistre automatiquement toutes les actions effectuées par les utilisateurs sur votre site. Aucune intégration informatique n'est requise avec cette solution est prête à l'emploi. Les outils similaires comme Mixpanel et Google Analytics requièrent généralement une intégration et une maintenance continue pour suivre les interactions des utilisateurs.
Qui utilise Heap ?
L'éditeur travaille avec toute personne qui souhaite tirer parti des données pour prendre des décisions plus éclairées, des plus petites start-up aux grandes entreprises telles que Zendesk, Macy's et Slack.
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A must/have tool to understand user behaviour
Commentaires : Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested.
Thanks to Heap we've been able to track every single step of our user's journey. We've made an incredible amount of improvements and have found bugs in places we could have never without this tool. It even makes Google Analytics look average. Absolutely wonderful piece of software
I can't say using and implementing heap is the easiest thing. However, there are many tutorials, they have a great onboarding process and their customer service is magnificent. I assume you can't expect a tool this good to be the easiest to use. It needs some training!
Alternatives envisagées :
A More Intuitive GA Alternative
Commentaires : It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box.
The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time.
It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again.
Heap is convenient and helpful product analysis software
Commentaires : Without a doubt, the speed and accuracy with which we can recognize individual users are based on their actions on our platforms. When analyzing consumer data through segmentation or extraction, we improve precision using integrations. Without bothering my in-house data team, I can quickly get pertinent information about upcoming events, allowing me to make more informed decisions in less time.
To date, Heap has shown to be one of the most user-friendly tools for our team to use in our data analysis, research, and monitoring tasks. Thanks to the insights and data we've gleaned from Head, we've been able to tailor our platforms to each client's specific requirements by analyzing user behavior and defining how they engage with our apps. As Heap offers monthly training in new opportunities, we can promise that it will be simple to use even for those who have never done so.
Since most actions require some configuration, we find it somewhat sophisticated. It takes a long time for issues to be resolved by the support team. Troubles arose when attempting to filter user identification by custom properties.
Okay platform for basic analytics
Easy to use once initial set-up is complete.
Limited analytics. Difficult to set up and charting capabilities/dashboards can be improved.
It helps institutions understand market trends.
Commentaires : Heap has helped us understand customer behavior, produce reports and dashboards, and make better decisions based on precise data and numbers.
I like Heap since it's sleek and easy to use. I love Heap's collaboration tools, which allow me to involve team members in data path and chart preparation to get the best results. Reports, dashboards, and data mining are easy too.
Initial setup and staff education take time, but the good returns firms may gain by using Heap tools appropriately are worth it.