Description de HeapHeap Analytics est spécialement conçu pour les moyennes et grandes entreprises. Heap enregistre automatiquement toutes les actions effectuées par les utilisateurs sur votre site. Aucune intégration informatique n'est requise avec cette solution est prête à l'emploi. Les outils similaires comme Mixpanel et Google Analytics requièrent généralement une intégration et une maintenance continue pour suivre les interactions des utilisateurs.
Qui utilise Heap ?
L'éditeur travaille avec toute personne qui souhaite tirer parti des données pour prendre des décisions plus éclairées, des plus petites start-up aux grandes entreprises telles que Zendesk, Macy's et Slack.
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A must/have tool to understand user behaviour
Commentaires : Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested.
Thanks to Heap we've been able to track every single step of our user's journey. We've made an incredible amount of improvements and have found bugs in places we could have never without this tool. It even makes Google Analytics look average. Absolutely wonderful piece of software
I can't say using and implementing heap is the easiest thing. However, there are many tutorials, they have a great onboarding process and their customer service is magnificent. I assume you can't expect a tool this good to be the easiest to use. It needs some training!
Alternatives envisagées :
A More Intuitive GA Alternative
Commentaires : It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box.
The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time.
It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again.
Alternatives envisagées :
Every report is entirely real-time.
Commentaires : Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface.
I can define events and conversions in the past with the help of Heap. This is a helpful feature, especially in circumstances when deliverables are constantly changing.Because Heap tracks every user event out-of-the-box and doesn't require custom labeling, it has a low maintenance cost for tags.Heap is pre-optimized, in my experience as an analyst, for complex web and mobile apps.
Every user event is recorded automatically by Heap's event tracking system. Although this is a helpful feature, it poses a confusing storage problem which I found. You might need outside assistance services when creating queries to segment this data.
Okay platform for basic analytics
Easy to use once initial set-up is complete.
Limited analytics. Difficult to set up and charting capabilities/dashboards can be improved.
heap is a very powerful data tracking software. it allows you to follow all the steps related to the journey of users of a website
even if it presents itself as a better alternative to google analitics, it is however not easy to use