Iterable

Fantastic email marketing software with great workflows

Commentaires : Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

Avantages :

The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.

Inconvénients :

Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.

Leading the marketing automation pack

Avantages :

There is no one tool in marketing automation that is perfect, but Iterable checks the most boxes today out of any of them. Customer support is fantastic. Segmentation is fantastic. UI is improving. The tool's overall power for users with little technical background is superb.

Inconvénients :

I think the reporting tools could be a bit better. Supports MMS through Twilio would also be a huge bonus.

Alternatives envisagées : Braze et Customer.io

Logiciel antérieur : Klaviyo

Pourquoi passer à Iterable : Customer support and overall flexibility of the platform

Rainbows and unicorns promised

Commentaires : Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value

Avantages :

Cart abandoner targeting promised, non-engineer self-service of complex marketing and retargeting campaigns.

Inconvénients :

Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows. No ability of non-engineers to actually successfully self-service on pretty much any features. Zero interest on actually enabling us to leverage the service to create value

Iterable - Marketing Automation Review

Commentaires : Overall it is a very good product with good support and with a good product road map it can be top of its class.

Avantages :

Custom events are scalable and extremely custom

Inconvénients :

The reporting needs updated on what can be queried to report on

Easy to use with potential for powerful customization

Commentaires : Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with.

Avantages :

The interface is intuitive and easy to use. Having no prior experience, I was able to jump in quickly and navigate through setting up an email blast within a day. The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background.

Inconvénients :

There are certain key features of an Email Platform that I find lacking for Iterable. Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc).