Qui utilise Buffer ?

L'éditeur vise divers marchés, notamment : éditeurs, équipes de start-up en phase de développement, organismes à but non lucratif, enseignement supérieur, équipes sportives, e-commerce, micro-entrepreneurs, PME et grandes entreprises.

Description de Buffer

Buffer est une plateforme de gestion des réseaux sociaux intuitive et rationalisée. Approuvée par de nombreuses marques, entreprises et agences, elle permet de générer davantage d'engagement et de résultats sur les réseaux sociaux. L'éditeur dispose d'une suite de produits dédiés à la publication, à l'engagement, à l'analytique et à la collaboration d'équipe. Ces produits sont développés et configurés avec soin afin d'aider les équipes et spécialistes du marketing sur les réseaux sociaux à travailler de manière plus efficace et productive.

Informations sur Buffer

Buffer

https://buffer.com

Fondé en 2010

Prix de Buffer

Buffer est disponible en version gratuite et propose un essai gratuit. La version payante de Buffer est disponible à partir de 15,00 $US/mois.

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À partir de

15,00 $US/mois

Version gratuite

Oui

Essai gratuit

Oui

Déploiement

Cloud, SaaS, web

Mobile (iOS natif)

Mobile (Android natif)

Formation

Webinaires

Documentation

Ressources d'aide

En ligne

Buffer - Fonctionnalités

Logiciels de gestion des réseaux sociaux
Collaboration
Engagement des clients
Gestion de contenu
Gestion de plusieurs comptes
Planification des publications
Rapports et analyses
Suivi des marques
Suivi des médias sociaux
Édition automatisée
Analytique
Ciblage client
Filtrage des mots-clés
Gestion de contenu
Gestion de plusieurs comptes
Gestion des contacts
Planification des publications
Suivi des conversions
Édition automatisée

Avis sur Buffer

Afficher 5 avis sur 1 037

Note globale
4,5/5
Facilité d'utilisation
4,6/5
Service client
4,5/5
Fonctionnalités
4,3/5
Rapport qualité-prix
4,5/5
Amber C.
Inbound Marketing Strategist
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    Sans note
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 14/10/2019

"Stay Ahead on Social Media Easily with Buffer"

Commentaires: Buffer helps our clients manage their social media profiles and schedule out their social media messages according to our strategy ahead of time. This tool makes it easy to work ahead and streamline your scheduling process. The free plan is quite nice as well, as you can connect 3 accounts and schedule out 10 messages ahead of time. This is nice for clients that are just starting to utilize social media management tools! While the pricing structure seems a bit odd, the frustrations I have with Instagram and social media scheduling apps will exist no matter which app you use!

Avantages: Buffer makes it easy to schedule out your social media posts ahead of time and you can also manage multiple different accounts from one place. At our marketing company, it's also easy for clients to understand and use on their own time whether they're on their phone or computer.

Inconvénients: Using Instagram with any social media scheduling app can be a pain and Buffer is no exception to this rule. Some IG posts have to be scheduled manually which defeats the purpose if you're just using Buffer to control IG accounts. Their pricing structure is also confusing with different prices for publishing, analyzing and replying. It can make it difficult for potential clients to understand exactly what they're paying for.

  • Provenance de l'utilisateur 
  • Publié le 14/10/2019
Darien C.
Youth Pastor
Institutions religieuses, 2-10 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    Sans note
  • Rapport qualité-prix
    3/5
  • Probabilité de recommander le produit
    7/10
  • Provenance de l'utilisateur 
  • Publié le 14/01/2020

"One of the best social media management platforms with a high price for teams"

Commentaires: Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.

Avantages: Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features. Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.

Inconvénients: I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts. Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement. Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.

  • Provenance de l'utilisateur 
  • Publié le 14/01/2020
Khulan E.
manager
Santé, bien-être et fitness, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 11/07/2020

"the best option for scheduing social media for small and mid size company"

Commentaires: for middle and small size company under 10 social media account, this one is the best option.

Avantages: It s easy to use and solved busy entrepreneurs' social media scheduling needs. I changed between Hootsuite and buffer, but somehow buffer is easy to use.

Inconvénients: Sometimes Instagram account is lost connection. didn't have too many cons.

  • Provenance de l'utilisateur 
  • Publié le 11/07/2020
Duane K.
owner
Photographie, Auto-entrepreneur
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    3/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    3/5
  • Probabilité de recommander le produit
    7/10
  • Provenance de l'utilisateur 
  • Publié le 06/12/2019

"Buffer is ok"

Avantages: Does what they say which is allows one to schedule posts to social media.

Inconvénients: Raised their price for individual accounts from 10 to 15 a month. Went to the free plan because of it then you lose posting abilities. Software has always had issues with it as each "upgrade" can result in loss of features. I hesitate to upgrade because of this. Sometimes it is best to leave things along. Some of the responses the software give can seem sophomoric, "Oops" comments, how about programming in not allowing times that have gone by instead of the comments? Every third post the app hangs for at least 3 minutes which is very annoying. They had better versions than the current ones as of late.

  • Provenance de l'utilisateur 
  • Publié le 06/12/2019
Luis M.
Writer
Marketing et publicité, Auto-entrepreneur
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 05/05/2020

"The best there is"

Commentaires: It's a great website to use for managing a lot of social media. Totally worth it.

Avantages: Buffer lets you schedule posts across multiple social media platforms such as Facebook and Twitter. There is a free version but you can get more features the more you pay. I think the basic paid plan is the best value, but it depends on what you need. One of the best things is the way it posts pictures and videos natively to Twitter, rather than posting links.

Inconvénients: You can't seem to add subtitles to Facebook when scheduling, which is a problem. You have to wait for it to post, go in and edit it on Facebook, and add subtitles.

  • Provenance de l'utilisateur 
  • Publié le 05/05/2020