Pour qui ?

L'éditeur vise divers marchés, notamment : éditeurs, équipes de start-up en phase de développement, organismes à but non lucratif, enseignement supérieur, équipes sportives, e-commerce, micro-entrepreneurs, PME et grandes entreprises.

Notes moyennes

990 avis
  • Note globale 4.5/5
  • Facilité d'utilisation 4.6/5
  • Service client 4.5/5
  • Fonctionnalités 4.3/5
  • Rapport qualité-prix 4.5/5

Informations sur le produit

  • À partir de 15,00 $US/mois
  • Version gratuite Oui
  • Essai gratuit Oui
  • Déploiement Cloud, SaaS, web
    Mobile (iOS natif)
    Mobile (Android natif)
  • Formation Webinaires
    Documentation
  • Ressources d'aide En ligne

Informations sur l'éditeur

  • Buffer
  • https://buffer.com
  • Fondé en 2010

En savoir plus sur Buffer

Buffer est une plateforme de gestion des réseaux sociaux intuitive et rationalisée. Approuvée par de nombreuses marques, entreprises et agences, elle permet de générer davantage d'engagement et de résultats sur les réseaux sociaux. L'éditeur dispose d'une suite de produits dédiés à la publication, à l'engagement, à l'analytique et à la collaboration d'équipe. Ces produits sont développés et configurés avec soin afin d'aider les équipes et spécialistes du marketing sur les réseaux sociaux à travailler de manière plus efficace et productive.

Buffer - Fonctionnalités

  • Collaboration
  • Engagement des clients
  • Gestion de contenu
  • Gestion de plusieurs comptes
  • Planification des publications
  • Rapports et analyses
  • Suivi des marques
  • Suivi des médias sociaux
  • Édition automatisée
  • Analytique
  • Ciblage client
  • Filtrage des mots-clés
  • Gestion de contenu
  • Gestion de plusieurs comptes
  • Gestion des contacts
  • Planification des publications
  • Suivi des conversions
  • Édition automatisée

Avis les plus utiles sur Buffer

Stay Ahead on Social Media Easily with Buffer

Publié le 14/10/2019
Amber C.
Inbound Marketing Strategist
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5/5
Facilité d'utilisation
4/5
Fonctionnalités
Support client
4/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Buffer helps our clients manage their social media profiles and schedule out their social media messages according to our strategy ahead of time. This tool makes it easy to work ahead and streamline your scheduling process. The free plan is quite nice as well, as you can connect 3 accounts and schedule out 10 messages ahead of time. This is nice for clients that are just starting to utilize social media management tools! While the pricing structure seems a bit odd, the frustrations I have with Instagram and social media scheduling apps will exist no matter which app you use!

Avantages: Buffer makes it easy to schedule out your social media posts ahead of time and you can also manage multiple different accounts from one place. At our marketing company, it's also easy for clients to understand and use on their own time whether they're on their phone or computer.

Inconvénients: Using Instagram with any social media scheduling app can be a pain and Buffer is no exception to this rule. Some IG posts have to be scheduled manually which defeats the purpose if you're just using Buffer to control IG accounts. Their pricing structure is also confusing with different prices for publishing, analyzing and replying. It can make it difficult for potential clients to understand exactly what they're paying for.

Buffer-Social Media Management and Automation

Publié le 30/12/2018
Nathaniel C.
Co-Founder, Consultant & Content Manager
Services et technologies de l'information, Auto-entrepreneur
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
4/5
Note globale
4/5
Facilité d'utilisation
4/5
Fonctionnalités
5/5
Support client
4/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: The best thing about Buffer is the number of accounts and posts that can be added. Next up the ability to see the overall potential of posts in the analytics gives a good insight as to who your fans are, who they're fans are and what they like sharing. Overall, Buffer is a must have for Social Media users who can't spend every waking hour posting.

Avantages: I have been using Buffer for around two years and still think it is a must-have for any social media users who are needing to automate their posts. Top pros for this software are: Relatively low cost.
Run multiple profiles.
Ability to schedule damn near unlimited posts.
Scheduling options and queue are presented well and easy to use.
The way the analytics are presented.
The content feed is also a brilliant feature, although it can also do with some significant improvements. This is by far one of the best low cost/free software's for Twitter, Facebook and LinkedIn posting.

Inconvénients: As above, the content feed needs some improvement, as it does not always pull the most recent links. Addition of a filter for the content feed would be an A* feature. Sometimes hashtag lists do not display correctly and errors can be shown when tagging someone's profile. Need to be able to create a permanent, possibly arranged list of regularly used hashtags. Instagram posts need to be monitored as direct posting is not available, instead, you are notified to 'ok' the post first. This wouldn't be a problem IF the notifications actually were pushed on time, plus it does kind of defeat the purpose of the automation.

Réponse de l'éditeur

envoyé par Buffer le 10/01/2019

Hi, Nathaniel, thank you so much for the kind feedback and suggestions. Your suggestions are really helpful in helping us improve the product. I personally really like the idea of filtering the content feed.

I'm glad to share that you can now schedule and automatically publish your Instagram posts to your Instagram Business profiles without needing the notifications. Here's more information: https://buffer.com/instagram.

-Alfred

Simple solution for keeping social active

Publié le 18/12/2019
Alexa R.
Conversion Copywriter
Marketing et publicité, Auto-entrepreneur
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
4/5
Facilité d'utilisation
4/5
Fonctionnalités
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: It's great for clients just starting out with social or who need an idiot-proof solution to schedule content across a bunch of social sites without much effort. I've suggested it to a ton of my clients when I was doing social media management, it makes it easy to keep the feeds full without too much of a headache. It's still got it's downsides, but so do most of the other ones out there.

Avantages: I often recommend Buffer to clients as a simple way to keep social accounts active. I like the queue, and the chrome extension is a convenient way to easily add new articles and shares to your social feed without having to do much extra work. The feature where it adds hashtags on insta to a comment is really slick too. The free version gets a lot done and even the paid is a pretty good value for just posting to social.

Inconvénients: I get a bit annoyed when it unpairs from my social accounts. I try to avoid notifications so this means my accounts can go dark for a few days until I notice that it hasn't been posting content to that site. The chrome extension can also be glitchy, where you have to reload the page to use it. It's also a bit lame that for any additional features it's a new paid thing, like analytics etc. It adds up fast for truly agile functionality.

Buffer is ok

Publié le 06/12/2019
Duane K.
owner
Photographie, Auto-entrepreneur
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
3/5
Note globale
4/5
Facilité d'utilisation
4/5
Fonctionnalités
4/5
Support client
3/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: Does what they say which is allows one to schedule posts to social media.

Inconvénients: Raised their price for individual accounts from 10 to 15 a month. Went to the free plan because of it then you lose posting abilities. Software has always had issues with it as each "upgrade" can result in loss of features. I hesitate to upgrade because of this. Sometimes it is best to leave things along. Some of the responses the software give can seem sophomoric, "Oops" comments, how about programming in not allowing times that have gone by instead of the comments? Every third post the app hangs for at least 3 minutes which is very annoying. They had better versions than the current ones as of late.

Very easy to use platform that allows you to spend your valuable time elsewhere!

Publié le 06/12/2019
Cassandra C.
Operations and Marketing Manager
Produits alimentaires, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5/5
Facilité d'utilisation
4/5
Fonctionnalités
5/5
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: I love buffer! It truly helps small business owners, brand managers, and social media professionals to keep everything organized and in one place.

Avantages: Let's me schedule posts ahead of time so I don't have to worry about getting on my phone or settings alarms at certain times
I can schedule posts for multiple accounts across multiple platforms
Interface is easy to use and has different types of views so you can pick which you prefer
Has a system that helps you to find content without having to go all over the internet

Inconvénients: Sometimes scheduling posts during specific times on the drag and drop interface wouldn't work and it would move my posts all over. I don't suggest using this view for scheduling posts - just choose one of the others!

Lire d'autres avis