Pour qui ?

ActiveDEMAND est une plateforme de marketing flexible et abordable pour les agences de marketing et les marketeurs de PME.

Notes moyennes

61 avis
  • Note globale 4 / 5
  • Facilité d'utilisation 3.5 / 5
  • Service client 4.5 / 5
  • Fonctionnalités 4 / 5
  • Rapport qualité-prix 4 / 5

Informations sur le produit

  • Version gratuite Non
  • Version d'essai gratuite Oui, obtenez un essai gratuit
  • Déploiement Cloud, SaaS, web
  • Formation Formation en ligne en direct
    Webinaires
    Documentation
  • Ressources d'aide Support en horaire de bureau
    En ligne

Informations sur l'éditeur

  • ActiveDEMAND
  • https://www.activedemand.com/
  • Fondé en 2012

En savoir plus sur ActiveDEMAND

ActiveDEMAND est une plateforme de marketing flexible pour les agences de marketing numérique et les marketeurs. Ses progiciels vont de l'application complète de suivi des appels pour les marketeurs de petite entreprise au puissant portail d'agence marketing conçu pour les agences de marketing numérique avec des besoins en gestion multiclients.
Engagez et suivez les prospects à l'aide du module de suivi des appels intégré complet et allez plus loin avec des modèles d'e-mails, des pages de renvoi et des réseaux sociaux intégrés.

ActiveDEMAND - Fonctionnalités

  • Analytique
  • Identification du compte cible
  • Lead nurturing
  • Lead scoring
  • Outils de prospection
  • Personnalisation de campagne
  • Segmentation de la clientèle
  • Suivi de la progression
  • Suivi des engagements
  • Analyse prédictive
  • Attribution de canal
  • Cartographie du parcours client
  • Mesure des performances
  • Statistiques sur les médias sociaux
  • Suivi des campagnes
  • Suivi du RIO
  • Tableau de bord
  • Tests A/B
  • Web analytics
  • Analyse prédictive
  • Attribution entre canaux
  • Attribution multi touch
  • Cartographie du parcours client
  • Modélisation de l'attribution
  • Segmentation du public
  • Suivi des conversions
  • Suivi du RIO
  • CRM
  • Enregistrement des appels
  • Gestion des campagnes
  • Présentation du numéro
  • Reconnaissance SVI et vocale
  • Routage des appels
  • Suivi des conversions
  • Suivi des mots-clés
  • Découverte de contacts
  • Gestion des pipelines
  • Identification des visiteurs
  • Importation et exportation de contacts
  • Intégration des bases de données de leads
  • Lead nurturing
  • Lead scoring
  • Outils de prospection
  • Saisie de leads
  • Segmentation de leads
  • Campagnes de drip marketing
  • Gestion des campagnes
  • Gestion des pipelines
  • Lead scoring
  • Mesure des performances
  • Notifications de leads
  • Personnalisation
  • Saisie de leads
  • Segmentation de leads
  • Tests A/B
  • CTA personnalisables
  • Campagnes de drip marketing
  • Contenu dynamique
  • Lead scoring
  • Marketing social
  • Pages de renvoi et formulaires web
  • Sales intelligence
  • Search marketing
  • Segmentation
  • Suivi des visiteurs de sites web
  • Suivi du ROI et de l'analytique
  • Tests A/B
  • Distribution de leads
  • Enrichissement de leads
  • Extraction de données
  • Gamification
  • Générateur de formulaires
  • Lead nurturing
  • Lead scoring
  • Lecture de cartes de visite et de badges
  • Notifications de leads
  • Tableau de bord
  • Vérification de données
  • Analyse d'impact relative à la vie privée et la protection des données
  • Contrôle d'accès
  • Gestion des consentements
  • Gestion des incidents
  • Gestion des risques
  • Gestion des stratégies
  • Identification des données sensibles
  • Mappage de données

Avis les plus utiles sur ActiveDEMAND

Awesome product!

Publié le 04/10/2019
Claudia P.
Fund Administrator
Capital risque et capital-investissement, 2-10 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
4/5
Note globale
5 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: I work in venture capital and use ActiveDemand for fund-raising purposes. I found it easy to use, customer service is excellent, and has all of the features that are important to me. Pricing is reasonable considering other companies that offer the same features charge twice as much. I am happy with ActiveDemand and I recommend it.

Avantages: The Customer Support and his support team have provided to me is exceptional. When I was a new subscriber, He called me every week. He wanted to make sure I was happy with the product. Months later and he still calls me although not as often which is great but I know I can count on him when I need him. Also, I was looking for manual and automatic scoring. This was not a feature I could find in most of the vendors I talked to. Also, it is so easy to use that I got very little training.

Inconvénients: When editing the email, the "Text" removes the spaces between the paragraphs. Most importantly, I would like to have the option to sort the contact lists. Lastly, it is not easy for me to determine if someone has unsubscribed or if the email I sent was blocked by the recipient's firewall. This is very important to me so I would really appreciate if I could somehow separate the unsubscribers from the ones who didn't unsubscribe but that are showing a red circle next to their email address.

Techi oriented

Publié le 04/10/2019
Vernon D.
Director Of Sales & Marketing
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
4/5
Note globale
3 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
4 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Great customer service

Avantages: It’s got a lot of functionality packed into it

Inconvénients: Some options require a more tech oriented person, however the customer service is always on the ball and ready to help where they can

Active Demand applied to Industrial Marketing

Publié le 30/10/2018
Gerry W.
Marketing Manager
Machines, 13-50 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
4/5
Note globale
3 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
5 / 5
Support client
3 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: We just signed up for 5 years in a one year subscription model, so I would have to say we are all in.

Avantages: The main benefit to me/us is the ability to "know" what is going on at all times, in real time. We make a change we see the result, good or bad and can manage a process forward in real time. Lead nurturing is critical and fairly easy to set up. The on-line support/chat function is good, but the people are GREAT. love getting real help from rel people.

Inconvénients: Learning curve is challenging, as it some of the trickier back end functions

Réponse de l'éditeur

envoyé par JumpDEMAND le 31/10/2018

Hi Gerry,
Thank you for taking a moment to review ActiveDEMAND. We appreciate all feedback to help us constantly improve. We just added the Personal Trainer to help ease the learning curve. On the right side of the platform window there is a tab that says, 'Show Me How'. With this tool, it will walk you through each step of a task. It also has links to how-to videos and support articles, without having to leave the platform.
Thank you again for choosing ActiveDEMAND as your marketing automation software.

ActiveDEMAND allowed me very quickly to deploy my first email campaign delivering measurable results

Publié le 05/06/2017
Mark G.
Director
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: 6 à 12 mois
Provenance de l'utilisateur 
5/5
Note globale
4 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: The ability to set up and deploy professional-looking campaigns very quickly.

Avantages: The abilities of Active DEMAND appear to be only limited by my imagination or the courage of my Clients to use them. The process of Lead Nurturing with sophisticated logic and decision making, while I or my clients are sleeping is a huge labour saving feature. Automated reporting with my Agencies branding help me get credit where its due without ambiguity. The ability to Copy/Clone campaigns, emails processes from one account to another is a hugh time saver when getting an account up and running.

Inconvénients: Ther are several areas where the terms used are quite technical or ActiveDEMAND specific that could do with some contextual help on the screen to assist the newcomers to digital marketing. There a few key features, especially on the account, set up page that need to be right to deliver results. New users should book a Q&A Support session as soon as they sign up and I suggest AD labour several key points about the account set up.

Réponse de l'éditeur

envoyé par JumpDEMAND le 13/06/2017

Hi Mark! Thank you for taking the time to review ActiveDEMAND. We really appreciate your insights and comments.

Outstanding features

Publié le 07/11/2018
Andy Z.
Director of Inbound Marketing
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: 1 à 5 mois
Provenance de l'utilisateur 
5/5
Note globale
3 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: It's a one-stop shop for all your marketing automation needs. I have not found any other platform that has all of the features that ActiveDemand does at the price they offer. It's a great option for marketers who want the full-range of marketing automation activities that are possible.

Avantages: ActiveDemand incorporates all features you want in marketing automation: landing pages, forms, email, anonymous visitor tracking, integration with CRM, and custom workflows (in addition to all of the baseline marketing automation: lead scoring, contact tracking, etc.). It's very easy to implement on any website via JS or Wordpress plugin-- so you can work independently of the website if you don't have access to the backend (great option for marketing agencies). VERY competitive on pricing as well.

Inconvénients: There is a little bit of a learning curve when starting out. But once you get a feel for where things are and how they operate in the platform, you'll have everything you want at your fingertips. Putting a little bit of time in learning the platform greatly pays off in the long run (and they have great support!).

Réponse de l'éditeur

envoyé par ActiveDEMAND le 16/11/2018

Hi Andy,
Thanks for taking a moment to review ActiveDEMAND. We appreciate all comments and feedback and we are happy you are getting value from the platform. We are always working to make the on-boarding experience easier and have added an in-platform assistant to walk you through tasks. And thanks for the shout out to our support team. We agree...they are fantastic.

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