Instapage

Qui utilise Instapage ?

Équipes et agences marketing

Description de Instapage

Instapage est le leader de l'optimisation post-clic. Il maximise les conversions pour les annonceurs et les marketeurs en les aidant à créer, personnaliser et optimiser les expériences post-clic à grande échelle. Avec plus d'un million de pages de renvoi et un taux de conversion moyen de plus de 22 %, Instapage aide 15 000 clients répartis dans 100 pays à tirer davantage parti de leurs campagnes.

Informations sur Instapage

Instapage

https://www.instapage.com/

Fondé en 2012

Vidéo de Instapage
Play
-thumb
-thumb
-thumb
-thumb
-thumb

Présentation des tarifs de Instapage

Instapage n'est pas disponible en version gratuite mais propose un essai gratuit. La version payante de Instapage est disponible à partir de 199,00 $US/mois.


À partir de

199,00 $US/mois

Version gratuite

Non

Essai gratuit

Oui

Déploiement et prise en charge de Instapage

Ressources d'aide

  • Service de support permanent (réponse directe)
  • Support en horaire de bureau
  • En ligne

Déploiement

  • Cloud, SaaS, web

Formation

  • Formation en ligne en direct
  • Webinaires
  • Documentation

Instapage - Fonctionnalités

  • Analytique
  • Correction en temps réel
  • Fonction de glisser-déposer
  • Gestion SEO
  • Générateur de formulaires
  • Modèles personnalisables
  • Réactif
  • Tests A/B

Logiciels de landing pages : afficher la liste complète

  • Account-based marketing
  • Analyse de contenu
  • Ciblage comportemental
  • Ciblage contextuel
  • Gestion de l'expérience
  • Moteur de recommandations
  • Personnalisation de site web
  • Profils de clients
  • Relance de paniers abandonnés
  • Segmentation des campagnes
  • Tests A/B

Logiciels de personnalisation web : afficher la liste complète

  • Analyse d'entonnoir
  • Analyse de pertinence statistique
  • Ciblage du public
  • Enquêtes
  • Heatmaps
  • Pages de renvoi et formulaires Web
  • Planification de tests
  • Segmentation des campagnes
  • Split testing
  • Tests multivariés
  • Éditeur visuel

Logiciels de testing AB : afficher la liste complète

  • Analyse d'éléments
  • Cartes dynamiques
  • Cartes intégrables
  • Cartographie des comportements
  • Cartographie territoriale
  • Fonctions pour secteur scientifique
  • Fonctions pour ventes
  • Mappage radial
  • Tableau de bord
  • Web analytics

Outils de heatmap : afficher la liste complète

Instapage - Alternatives

Plus d'alternatives à Instapage

Avis sur Instapage

Lire tous les avis

Note moyenne

Facilité d'utilisation 4,6
Service client 4,3
Fonctionnalités 4,3
Rapport qualité-prix 4,1

Évaluer le logiciel

Partagez vos expériences avec d'autres acheteurs de logiciels.

Écrivez votre avis !
Richard B.
Marketing et publicité
  • Note globale
    5 /5
  • Facilité d'utilisation
    Sans note
  • Fonctionnalités
    Sans note
  • Support client
    Sans note
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    Sans note
  • Source de l'avis 
  • Source : GetApp
  • Publié le 28/04/2015

"Easy to build high performing landing pages for PPC campaigns"

Commentaires: General UI is really really solid. I have found the software very easy to use as a non-designer / non-coder and created a number of high performing landing pages. This is gold-dust for me as a PPC manager. I previously just focused on working from within Adwords / Bing Ads / Facebook / LinkedIn / Twitter Ads - and did not touch landing pages. It has really helped me to be able to take control of the full process - driving traffic and influencing conversion rate with landing pages. I just love the flexibility you have over the creation of pages - and felt that unbounce and leadpages don't give you that. All in all love it, recommend it on my blog and will continue to use it for years to come.

Avantages: Very easy to use. Very flexible. Great templates. Fast loading pages.

Inconvénients: I have found a couple of glitches with a page where an element (form) overlaps 2 sections. I found it nudged all content down on entering some text, which meant I had to pull the form down into another section then back up to reposition it. It would not give me the option to The publishing process I find to have a couple of little bugs where you publish to a custom domain. But not too difficult to get round. I have only tried the template import function once - and it didn't seem to work very well. Possibly the page I chose to import was not wholly compatible.

Réponse de l'éditeur

envoyé par Instapage le 28/04/2015

Thank you so much for taking the time to share this feedback! We really appreciate it and it seriously helps us improve.

The form bumping bug has been reported and will be fixed with the next live push.

The Template Importer is currently in BETA only and we gave access to our premium customers to test it out and help us perfect the system.

We are super stoked to be the first to bring this type of tech to market and we expect to have a fully functional product to ship in about 6 months. If you have any more feedback or find any issues please shoot us a line at support@instapage.com.

Again, thank you so much for your time :)

Cheers!

  • Source de l'avis 
  • Source : GetApp
  • Publié le 28/04/2015
Tanya G.
Blogger
Formation professionnelle et coaching, 2-10 employés
Temps d'utilisation du produit: Essai gratuit
  • Note globale
    4 /5
  • Facilité d'utilisation
    4 /5
  • Fonctionnalités
    4 /5
  • Support client
    Sans note
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 07/12/2019

"Finding the Right Sales Page Generator Takes Time"

Commentaires: Powerful- really powerful lead capture and converter. It takes a little to understand and use. Really beautiful reusable templates and pages once they are built.

Avantages: Personalization! This platform gets it. Not all subscribers, customers, or first-time buyers are going to respond to the same ad. The sophistication of Instapage is amazing. I mean heat maps and mouse movement? It is like you are standing behind the potential client witnessing what they are actually responding too. Simply amazing!

Inconvénients: Instapage does connect with email systems like Convert Kit and other big email platforms. Yay- boo! Now it is one more software to learn and manage. Any more I am looking for a one-stop-shop type platform. Is there any place to get everything all bundled together?

  • Source de l'avis 
  • Publié le 07/12/2019
Alex W.
Head of Marketing & Product
Internet, 11-50 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    1 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    4 /5
  • Support client
    1 /5
  • Rapport qualité-prix
    3 /5
  • Probabilité de recommander le produit
    1/10
  • Source de l'avis 
  • Publié le 08/10/2018

"Good product with super BAD reliability"

Commentaires: Instapage could be the best Landing Page builder out there but the best UX/UI is worthless if you kill your clients webhooks without noticing. If you really rely on a working product without the fear of loosing leads over night because you didn't check the integration for two days this tool isn't for you.

Avantages: Instapage is super easy to use. You can create well performing Landing Pages and AB-Test with ease and new features are added on a regular basis. We have been using this software for almost 3 years now. Over the time many new and helpful features where added. There is a variety of integration options available which is helpful even though we just use webhooks.

Inconvénients: Customer support is a nightmare. It is really bad. The webhook integration was changed three times and we as a customer where not informed upfront so we lost a couple thousand leads before Instapage fixed the problem. The last time it happend we had to find a way ourself to get things back running because the response time of the support was too slow and we couldn't afford loosing leads for several days. We adressed this issues a couple times but nothing happend other than basic apoligies. With every update they make you have to fear that all your landing pages and integrations get killed.

  • Source de l'avis 
  • Publié le 08/10/2018
Shay H.
CEO
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    3 /5
  • Probabilité de recommander le produit
    5/10
  • Source de l'avis 
  • Publié le 01/11/2020

"Great software but the price is too high"

Commentaires: Great software that is probably the best in terms of features, ease of use and looks but for half the price you can get a product very close to it, and for me it was a deal-breaker and also for many of my clients.

Avantages: Easy integration
Great editor
A lot of templates
Good support

Inconvénients: Too expensive and prices go up every year
The Mobile version is ok but not perfect for mobile phones

  • Source de l'avis 
  • Publié le 01/11/2020
Vanessa alejandra R.
Digital Project Manager
Logiciels, 11-50 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    4 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    4 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    9/10
  • Source de l'avis 
  • Publié le 22/09/2020

"Easy way to create and manage landing pages"

Commentaires: My experience with Instapage has been very good, it simplified me a lot when we design the landing pages of our company and allowed me to follow up with Google Analytics, Facebook and with Active Campaign (our CRM tool) and to be able to identify the leads we receive through the form.
I recommend it 100% for those people who are starting to manage their company.

Avantages: What I most like about Instapage is the easy way to edite and create landing pages and to integrate the platform with Active Campaign, Google Tag Manager, Google Analytics and also for installing the Facebook pixel, wich allow us to track campaigns and traffic to the website.
Also the support is magnificent. All the times I contacted them requesting for help in my websites, they were very quick, agile and diligent.

Inconvénients: The less that I like, is the responsive design, for mobile. They generate an automatic design but it doesn't have a good UX design. So, the changes are made on the landing page and are "duplicated" in the responsive design but you cannot edit text or images, they must be do it on the main design of the landing. The editing for mobile should be much more intuitive.

  • Source de l'avis 
  • Publié le 22/09/2020