Outbrain Amplify

Avantages: The software is very user-friendly and a number of updates have been added over the course of last year, which allow for a better campaign set up, more precise targeting and have helped us decrease our acquisition costs.

Inconvénients: At the moment it's not possible to evenly split budget between ads, meaning that the ad that has been identified as the most promising by the algorithm gets assigned quite a significant share of the overall budget. Hence, conducting tests on ad level has proven a bit tricky.

Commentaires: I use Outbrain - Amplify to reach audience worldwide to promote my products. It has been a real helping hand to scale. I see a lot of good publishers on the network (in most of the countries) who got tons of traffic everyday. You can create campaigns in multiple countries and paying in only one currency which helps to ease reporting! Also, if you are looking to retarget users, I believe Outbrain got a fair hold here! I work with other native advertising tools & I would say the UX design is much simpler and easier then what I see elsewhere. Last but not least, customer support is top-notch! Quick, Sharp & Supportive!

Avantages: - Fast & easy campaign set-up,
- Very specific GEO targeting,
- Excellent tracking,
- Audience reach at a fair price,
- Quick & reliable reporting.

Inconvénients: - No ads preview once the campaign is live,
- Cannot target Chinese market,

Commentaires: Outbrain is one of the greatest channels for our generating leads in our industry. The CTR and CVR is way better than normal display Banner.By paying less for the clicks compared to FB & Google, we are getting the highest ROI from this channel. I think Native Advertising is the future and i am happy working with such a big player like Outbrain and to be honest, i am enjoying their great customer support.

Avantages: Great support
Easy to use
Targeting options (GEO, Age, Interests, Retargeting etc...)
Pixel and Tracking implementation
Low CPC

Inconvénients: Interests targeting optimization still not possible at the moment of this review

Avantages: Easy to utilize user interface that enables actual time updates and reporting. Complete exposure into outcomes that enables my group to make modifications that will right away affect the project performance.The platform is really user-friendly.

Inconvénients: You cannot make edits to existing projects once they are live, you need to recreate them if you wish to alter any aspects.

Commentaires: wat to reach new users

Avantages: It's a great way to reach the best audience at the right time. Outbrain bring us the best ROI we ever seen from other PPC platforms.

Inconvénients: It has friendly UI, and great ways to reach various target audiences. The only cons its that you need some short period of training on the system.