Yext

Commentaires: Ensure correct and consistent listings across all the myriad business listing sites at one time and on one site.

Avantages: EASY!!!: I have used Yext for 3 years for our small law office to make sure we have good, consistent listings across all the proliferation of business listing sites. If you have a web presence for your business, you likely know how important it is to have your business name, address, and phone number appear the same on all these sites to ensure Google correctly recognizes the business. But if your business is more than a few years old, it likely has many variations on all the listing sites. Going to each individual site and claiming the business, correcting the info, and completing the listing would be a full-time job. Yext gives business owners an easy, one-stop spot to fix many listings at once.
Features: Correct business info, tell what the business sells or does, add specials, add photos, manage social media, manage reviews, for many business listing sites, all in one place.

Inconvénients: Social media management: I don't particularly like or use the social media management features. I find them too rudimentary for what we need.
Yext is a bit pricey.

Commentaires: Yext manages our listings for all of our clients. It also monitors for any reviews and sends an email notification when our clients get one.

Avantages: The system is very easy to use and automates a very labor intensive process. Yext is a significant portion of our local SEO and citation building/management strategy. The system is as easy as can be. You fill in the blanks, upload the pictures, connect the accounts, and hit submit. It is that easy. Yext will also monitor for duplicate listings. It would provide a side by side view of the listing it created and the potential duplicate. That way you can decide what to do with it. And if you want the listing suppressed, you ask Yext to do so.

Inconvénients: Cost is the biggest factor. It is honestly perfectly priced. Because if it was any higher in cost, I wouldn't get it. But it is just cheap enough for us to keep it. I just don't feel like it is a 'great' value. There are a number of features we just don't use. Like the analytics. But that might just be because we are an agency and pay to have higher quality analytics than what comes with Yext. One big gripe is the integration with Google My Business. We were using Yext before they added that functionality. The problem was that Yext overrode the business categories and caused some local maps issues. Once we figured out that you can override that function, we got it taken care of. But it took us awhile to figure that out. So the con here is that you have to know about that override feature or you can screw up your listings.