CRM Analytics

Best way for customer analytics

Commentaires : Do more with less effort.

Avantages :

User friendly and very powerful tool for customer analytics.

Inconvénients :

Maybe it could improve mobile experience.

CRM Analytics for sales analysis

Avantages :

CRM analytics provides goods insights and add good value to business

Inconvénients :

CRM Analytics is expensive for small and medium enterprises.

All-in-One Analytics Platform

Commentaires : As long as data integrations and some past experience using Salesforce Analytics Cloud is there, I find this tool super helpful in retargeting customers who are engaged with my marketing campaigns but need an extra nudge to buy my apparel items. Additionally, analyzing the retargeting campaigns on an ongoing basis and after they have concluded helps me use those clusters of customers for other ads I want to run in the future for a different but related items, categories or brands. If there is more technical support and training available for non-premium users, we should see a growth in value of Salesforce Analytics Cloud.

Avantages :

I used Salesforce Analytics Cloud to analyze impact of my marketing campaigns on customer journeys. After I connected Google Analytics to Salesforce, I was able to see the data flow between the tow systems. I then created custom audiences in Google Analytics using the criteria of customers who engaged with marketing campaigns, added items to cart but didn't purchase them. Once the destination of Salesforce was added, I was able to execute campaigns against those audiences. These re-targeting ads helped reduce cart abandonments and increase conversion rates. Because of data integration and re-targeting capabilities, I could leverage Salesforce Analytics Cloud to improve sales from customers who were interested in purchasing my apparel items. This data driven strategy drove high ROI for my business.

Inconvénients :

Setting up integration between Salesforce Analytics Cloud and business intelligence tools such as MicroStrategy needs development resources. There is a learning curve for users who have not used Salesforce before. Example: data extensions, APIs, etc. need to be configured according to Salesforce requirements. Coding knowledge is needed to maximize potential of data connectors. If password is forgotten, there is a long process to reset it which sometimes may involve working with Salesforce administrator or tech support. If tools like Datorama are used, integration is easier but then clients have to spend extra money to get access to those add-ons. So, premium support and integration costs are high.

Great analytics platform from Salesforce

Commentaires : CRM Analytics has a several customization options for visual analytics that are being used to server our clients. It is a huge plus that it can integrate the Salesforce products really well. So, if you have a Salesforce stack then this product will be an added advantage for analytics and get insights to the datasets.

Avantages :

1. The platform is easy to use2. You can view the data on the tool itself and can make minor formatting changes over the cloud itself3. Connectivity to other systems is an add-on4. Several customization options for reporting

Inconvénients :

1. It can take sometime to understand the UI of the tool2. Bit expensive and takes time to build the report

Easy to use but has hurdles too

Commentaires : Quite easy to use for the end user, could do with some improvements but is a good tool all in all

Avantages :

It helps out your data into a visual point which helps to track news business as well as existing quotes. It links to external applications which is helpful

Inconvénients :

The views can be limited sometimes so may not be able to entirely personalize the way you want to use it. You need coding knowledge in order to be able to maneuver or change things which makes it tough