Skai

Kenshoo Review

Commentaires : Overall paid search campaign(s) are maintained and grown on the platform!

Avantages :

Incredible platform to manage all of our paid search campaigns in one place. The system is able to constantly hit our goals and optimize spend in the most efficient way possible. The UI itself is very easy to use and clean!

Inconvénients :

To be honest, we have not had many issues with the software itself. Even when updates are required, their team makes sure the software notifications are shown to all users.

Why use Skai

Commentaires : Amazing experience so far, they create a solid partnership with their clients and provide insights and information to help you be successful in your Advertising Strategies.

Avantages :

Skai has an outstanding customer support team that is constantly advocating for the needs of our team and takes our feedback as actionable. The tools provided on the platform are beyond useful to keep track of keyword and Campaign performance, control budget and manage more than one channel in one place. We are able to complete bidding, keyword and negative creation, sitelinks and Ad Copy in one place with very easy to use API and templates. Their Dashboards are so complete, that you can create a stakeholder presentation just from that view.

Inconvénients :

They have so many features that I haven't had time to try them all.

Great performance tool really not user-friendly

Avantages :

It does what it promises in terms of making large scale PPC campaigns management easier and faster

Inconvénients :

The set-up is excruating and the support given is not what it should be considering the difficulty of the task

Couldn't operate without it.

Commentaires : Skai has allowed me to manage 20+ brands retail media spend with minimal stress. I'm able to optimize bidding, implement budget plans, pace for shopping events, and produce actionable insights with much of it offloaded onto their machine learning algorithm. And if I ever have a problem with the software, their team is readily available for assistance and making me aware of the latest features.

Avantages :

Automated bidding and budgeting, SOV tracking, budget forecasting, keyword harvesting, user support

Inconvénients :

Steep learning curve, occasional bugs I need to point out

Good Tool but not a Complete Solution

Commentaires : Overall, our Skai experience has been good. When the API and features work there is a time saving element and easier access to insights but I'd say that has been an inconsistent experience. We appreciate that our suggestions have been taken into consideration as the Skai teams continues developing their roadmap of opportunities to improve the product.

Avantages :

Skai offers a lot of features that make building campaigns typically quicker than doing it in platform. The insights, AI and dashboards are super helpful as well as automated actions and notifications.

Inconvénients :

There are several features that are continually rolling out instead of launching as a complete solution, causing us to have to bounce between Skai and native platforms. When investing in a product that is designed for efficiency, we should not be continually needing to complete certain actions in the native platforms. Feature roll outs should be in totality and not piecemeal rollouts.