Qui utilise Pardot ?

Si votre organisation utilise le marketing en ligne pour la génération de leads, vous êtes probablement un bon candidat pour le marketing automation !

Description de Pardot

Découvrez Pardot : Marketing automation, une plateforme intelligente sur le CRM. Pardot permet aux équipes de marketing et de vente de travailler ensemble pour rechercher et suivre des leads, conclure davantage d'affaires et maximiser le retour sur investissement. La gestion des leads de Pardot comprend l'intégration au CRM, l'e-mail marketing, le suivi des leads, le lead scoring et le reporting du retour sur investissement afin d'aider les équipes de marketing et vente à collaborer pour générer et qualifier les leads, raccourcir les cycles de vente et suivre le retour sur investissement du marketing.

Informations sur Pardot

Salesforce

http://www.pardot.com

Fondé en 2007

Vidéo de Pardot
Play
-thumb
-thumb
-thumb
-thumb
-thumb

Présentation des tarifs de Pardot

Pardot n'est pas disponible en version gratuite et ne propose pas d'essai gratuit. La version payante de Pardot est disponible à partir de 1 250,00 $US/mois.


À partir de

1 250,00 $US/mois

Version gratuite

Non

Essai gratuit

Non

Déploiement et prise en charge de Pardot

Ressources d'aide

  • Support en horaire de bureau
  • En ligne

Déploiement

  • Cloud, SaaS, web

Formation

  • Formation présentielle
  • Formation en ligne en direct
  • Webinaires
  • Documentation

Pardot - Fonctionnalités

  • Actions découlant d'un événement
  • Base de données de contacts
  • Campagnes multiples
  • Gestion des canaux
  • Gestion des leads
  • e-mail marketing

Logiciels de gestion de campagnes : afficher la liste complète

  • Base de données de contacts
  • Gestion des pipelines
  • Importation et exportation de données
  • Intégration des bases de données de leads
  • Lead nurturing
  • Lead scoring
  • Outils de prospection
  • Saisie de leads
  • Segmentation de leads
  • Vérification et validation de leads

Logiciels de lead generation : afficher la liste complète

  • CTA personnalisables
  • Campagnes de drip marketing
  • Contenu dynamique
  • Lead scoring
  • Marketing social
  • Pages de renvoi et formulaires web
  • Sales intelligence
  • Search marketing
  • Segmentation
  • Suivi des visiteurs de sites web
  • Suivi du ROI et de l'analytique
  • Tests A/B

Logiciels de marketing automation : afficher la liste complète

Pardot - Alternatives

Plus d'alternatives à Pardot

Avis sur Pardot

Lire tous les avis

Note moyenne

Facilité d'utilisation 3,8
Service client 3,8
Fonctionnalités 3,9
Rapport qualité-prix 3,7

Évaluer le logiciel

Partagez vos expériences avec d'autres acheteurs de logiciels.

Écrivez votre avis !
Kate B.
Marketing & Account Management
Services financiers, 11-50 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    5 /5
  • Facilité d'utilisation
    3 /5
  • Fonctionnalités
    5 /5
  • Support client
    3 /5
  • Rapport qualité-prix
    3 /5
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 29/09/2020

"Pardot delivers on promises"

Commentaires: Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Avantages: The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Inconvénients: There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

  • Source de l'avis 
  • Publié le 29/09/2020
Saurabh T.
Operations Manager
Services et technologies de l'information, 201-500 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    4 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    9/10
  • Source de l'avis 
  • Publié le 25/07/2020

"The best Marketing Automation tool out there!"

Commentaires: The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.

Avantages: Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.

Inconvénients: Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.

  • Source de l'avis 
  • Publié le 25/07/2020
Carolina K.
Merchant Success Analyst
Services financiers, 501-1 000 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    4 /5
  • Facilité d'utilisation
    3 /5
  • Fonctionnalités
    5 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 17/12/2020

"Pardot is a good automation tool when connected to Salesforce"

Commentaires: My overall experience with Pardot is great and it is allowing our company to scale contact with our customer base segmenting the messages according to Account/Contact information.

Avantages: I really enjoy creating engagement email cadences with dynamic content. In my case, I use it to send the same message in different languages.

Inconvénients: I would like to have more tools to create the design of emails without needing HTML.

  • Source de l'avis 
  • Publié le 17/12/2020
Utilisateur vérifié
Marketing Operations Manager
Logiciels, 201-500 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    2 /5
  • Facilité d'utilisation
    3 /5
  • Fonctionnalités
    2 /5
  • Support client
    1 /5
  • Rapport qualité-prix
    2 /5
  • Probabilité de recommander le produit
    3/10
  • Source de l'avis 
  • Publié le 12/12/2019

"Bite the bullet and invest in a better tool"

Commentaires: Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Avantages: Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Inconvénients: Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

  • Source de l'avis 
  • Publié le 12/12/2019
John M.
Director
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4 /5
  • Facilité d'utilisation
    4 /5
  • Fonctionnalités
    4 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    3 /5
  • Probabilité de recommander le produit
    7/10
  • Source de l'avis 
  • Publié le 13/12/2019

"Pardot is perfect for marketing from Salesforce CRM"

Commentaires: Overall its been a good experience (if you / your client doesnt mind the cost of using it). If choosing to use Pardot, ALL Salesforce CRM licences need to upgraded to the highest cost level (Enterprise), even if its only small teams / individual groups that require the Pardot element. This seems a bit unfair.

Avantages: It's a perfect 'marketing output' tool for Salesforce, which has been adapted to natively fit without having to use 3rd party marketplace plugins for marketing output. Pardot has been a gamechanger for outputting Marketing directly from Salesforce.

Inconvénients: It doesnt integrate Social Media management (scheduling, Ads, etc.) - so you still need to use a Social Media tool such as hootsuite. So, while it's the most 'integrated marketing tool' for Salesforce, it's not a complete integrated marketing solution.

  • Source de l'avis 
  • Publié le 13/12/2019