Pour qui ?
Hatchbuck is a sales and marketing platform for marketing agencies and small businesses that want a simple, affordable way to manage contacts, improve follow-up and win more customers.
Notes moyennes3 avis
- Note globale 4.5 / 5
- Facilité d'utilisation 4.5 / 5
- Service client 4.5 / 5
- Fonctionnalités 4 / 5
- Rapport qualité-prix 4.5 / 5
Informations sur le produit
- À partir de 39,00 $US/mois
- Prix Every feature in every plan. Save when you sign up for annual billing.
- Version gratuite Non
- Version d'essai gratuite Non
Cloud, SaaS, web
Formation en ligne en direct
Support en horaire de bureau
Informations sur l'éditeur
- Fondé en 2012
En savoir plus sur Hatchbuck
The easiest way to nurture prospects into customers. Capture leads on your website. Send smarter emails. Nurture prospects ongoing. Deliver hot leads directly to your sales team through the built-in CRM. Efficiently manage sales and marketing campaigns and workflows. Expensive, robust tools are overkill for smaller businesses. Hatchbuck has the core tools you need, without expensive bells & whistles that just distract.
Hatchbuck - Fonctionnalités
- Accès mobile
- Devis et offres
- Gestion des tâches
- Gestion du territoire
- Intégration des médias sociaux
- Intégration du chat interne
- Intégration du marketing automation
- Lead scoring
- Stockage de documents
- Système de calendrier et de rappel
- e-mail marketing
- CTA personnalisables
- Campagnes de drip marketing
- Contenu dynamique
- Lead scoring
- Marketing social
- Pages de renvoi et formulaires web
- Sales intelligence
- Search marketing
- Suivi des visiteurs de sites web
- Suivi du ROI et de l'analytique
- Tests A/B
- Gestion de projets
- Gestion des campagnes
- Gestion des documents
- Gestion des tâches
- Partage des fichiers
- Suivi du temps
Avis les plus utiles sur Hatchbuck
Publié le 25/07/2018
The happy lil' secret in the automated marketing world!
Commentaires: Allows a small marketing outfit to punch above its weight and focus follow-on efforts on the more high-valued prospects.
Avantages: Hatchbuck is great. What? I need to write more? ok. It allows you to create or upload documents, you can include them as well as links into emails, and then combine emails into campaigns where they are delivered at preset times. But that's far from all! Hatchbuck monitors the customer's interactions with your email and awards score points (defined by you) for various activities like visting your website, reading an email, downloading a document or clicking on a link. So when you open Hb you can review the current scores and follow up with the prospects who are raising their hands the furthest. But, there's more! Where Hb 'really' excels is in the logic of these campaigns. For example... if you have a campaign for general interest which you are sending to a generic group and a customer evinces particular interest in your offering (clicks or downloads a lot) Hb logic can detect this and move him to a more aggressive sales campaign. Hb can notify you for any specific buying signal. Hb can send the customer (again, automatically) additional materials based on actions ("oh, you like case studies, eh, take a look at this one") . If you do the campaigns correctly Hb is really a 'fire and forget' homing missile. It has a tremendous number of features (searching and segmentation are awesome) and because of its price structure, it really allows a small company to punch waaaay above its weight class. I'm happy!
Inconvénients: A few things. I'm not crazy about the HTML design tool. (Or, perhaps, I'm a lousy designer?) It seems too old-fashioned. You can get false positives from the lead score system -- especially if you email to high security places like financial institutions whose bots click on everything to test your email for spy/malware. Its awkward to try to call a super high scoring customer who 'appears' fascinated with your content only to learn that he left 6 months ago and the bots are still screening his email. :-(
Publié le 10/02/2016
The Swiss Army Knife of Marketing Software
Commentaires: Getting into Hatchbuck is like beginning a new craft and gradually building on your tool set. It has been a year since we signed up, and our business' marketing activities have matured through a mix of Hatchbuck's offerings and our own strategy development. Hatchbuck absolutely does its part in building a firm relationship between our sales team and our customers. Importing contacts is a snap. Users can match default columns/fields with columns in imported CSVs, merge contacts with possible matches, manually check the results, and assign tags to the entire import list'even on existing matches. The contact management experience is tailor-fit to your contact database thanks to Hatchbuck's fantastic tagging system. Using custom fields and dozens of tags with a simple "is/is not in tag" and "and/or" tag-linking filter gives you so much control over your entire database. The VERY user-friendly UI is set up so that beginners can dive into the database and learn the outs and ins through regular use. I found my way around Hatchbuck in just about a day, which would definitely benefit a small business looking for an easy start. I would follow their support team to the ends of the earth. Hatchbuck is backed by a genuinely attentive support team that trained me and later cleared up an enormous importing disaster with more patience and attention I would find in any other support line. As far as I can see, Hatchbuck plots only Opens and Clicks on the results page for every campaign. It would be so helpful to see Opens, Bounces, Clicks, Unsubscribes, and Complaints as timelines on the same chart area. Hatchbuck's bounce results page allows you to export just the first 1,000 bounce records. However you filter it (by sender, etc.) you will still get 1,000 records. One of our imports had 2,000 bounces and I had to export at least 8 different column-filtered sheets, stick them in a spreadsheet, remove duplicates... Managing the database can be tricky, but I hope Hatchbuck's development team can introduce a few fixes like mass-editing a default contact field for multiple contacts and automatically tagging contacts as bounces. The cons definitely counter some of the pros, but in all fairness, our company's email marketing needs can be a little demanding. Hatchbuck and our marketing team have come to work together very well, and I am immensely thankful that I opted for the Live Demo a year ago.
Publié le 15/07/2018
A great CRM and marketing system for small businesses.
Avantages: The application offers user-friendly graphical user interface. The customer service is very knowledgeable and responsive. Based on the actions of your contact, you can automate trigger emails and reminders. One of the best features is that you can see who all open your emails and the email marketing gets you know about what the users click on. You can track the progress of your campaigns and how well they were received. You can easily merge your contacts from your earlier CRMs. You can categorize the application for clients from several industries. The application does great contact management and is well integrated with social media.
Inconvénients: It's quite difficult to get used to the email templates. the application, in comparison to other similar CRM systems, does not provide many plugins. Reporting capabilities and tags management require improvement. The absence of advanced features. It is very difficult to make edits or copy the campaigns.
Publié le 07/12/2016
Outstanding Customer Support and Functionality You Can Use!
Onboarding & Support
I've had a stellar experience with Hatchbuck from the initial demo, and most importantly through to onboarding and getting the system configured.
This is a standout part of the Hatchbuck offer, especially after coming from a larger automation platform.
Functionality & Ease of Use
You don't get all the functionality you are likely to have compared to say, Marketo, but what you do get is eminently usable and capable almost out-of-the-box. I would like to see an ability to integrate with Outlook, as we miss the ability to send tracking emails individually directly from our Outlook client, but it's not a dealbreaker. Price
This was a big issue for us as we operate a relatively large universe - Hatchbuck's pricing structure allows me to run a universe that size without hitting me for increasing levels of charge (unlike Hubspot or Marketo, whose price-per-unit seems to increase as you scale).
Avantages: Simple to use, easy to configure, and can get to work and ROI fast. Scales easily with pricing not restricting records you put into it.
Inconvénients: Some functionality you may be used to is not present, such as Outlook plugins.
Publié le 31/10/2018
Hatchbuck user for many years
Commentaires: The customer service and overall ease of use of Hatchbuck is fantastic. We always get a quick response to all of our questions. And it's a great place to store nearly all of our business information.
Avantages: What we love the most about Hatchbuck is the simplicity of setting up campaigns and sending out mass emails to our database with metrics to measure results.
Inconvénients: Hatchbuck, like all CRMS, has a learning curve associated with it, particularly with creating email templates which can be tricky to set up.