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Optimove
Description de Optimove
Optimove est une plateforme d'automatisation de rétention alimentée par une technologie de microsegmentation prédictive. Les marketeurs utilisent Optimove pour gérer et automatiser l'ensemble de leur plan de marketing client crosscanal. En personnalisant, en exécutant et en évaluant automatiquement un système complet de campagnes axées sur les données client, le logiciel permet aux marketeurs de maximiser les revenus et la valeur à vie du client.
Qui utilise Optimove ?
Les entreprises du commerce de détail en ligne, les jeux, les technologies de l'information, les services, les applications, etc., qui cherchent à faire croître leur entreprise grâce à leurs clients existants.
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Optimove
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Avis sur Optimove
Personalized Offers = Greater Conversions
Commentaires : You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers and helps create efficiencies where necessary as they move through the funnel. Things like activity triggers are very helpful when you are setting up more leads.
Avantages :
With this software, it is possible to fine tune what is necessary to see more outcomes with leads. While the business might have a pool of good leads, this platform helps increase revenue with truly making offers that customers are looking for. Finding the right offer is tough and is time-consuming, but this tool has been extremely helpful in focusing specifically on converting. This takes the headaches out of finding the right formula to make leads happy.
Inconvénients :
I like the setup for seeing the progress of channels, but maybe exporting data could be a little more automated/streamlined.
Really good for conversions
Commentaires : Overall pretty decent. Worth investing the time into it.
Avantages :
The activity triggers are a really great feature. A great marketing tool for sending out personalised offers.
Inconvénients :
Some of the processes could be made simpler. The interface is also quite clunky which is a real shame.
Optimove campaign management
Commentaires : Optimove provide a good platform for managing your overall campaigns, analyze and understand your customers. Great support team to help you whenever you need.
Avantages :
Optimove platform is easy to use, high quality Recommendation Engine and great Predictive Modeling.
Inconvénients :
Make the reporting / exporting data more simpler.
