Oktopost
Description de Oktopost
Les solutions de gestion des réseaux sociaux, d'écoute sociale et d'employés ambassadeurs d'Oktopost permettent aux entreprises B2B d'amplifier la visibilité de leur marque sur les réseaux sociaux et de mesurer l'impact réel des réseaux sociaux sur l'entreprise. Oktopost permet aux spécialistes du marketing de mieux interagir avec les clients et les prospects, d'obtenir des informations exploitables et de démontrer le retour sur investissement.
S'intégrant nativement à toutes les principales plateformes de marketing automation et de CRM (Customer Relationship Management), Oktopost aide à tirer parti des données des réseaux sociaux pour améliorer l'expérience client et stimuler la croissance des revenus.
Qui utilise Oktopost ?
B2B - entreprises de taille moyenne et grandes entreprises d'au moins 200 employés. De préférence dans le secteur des technologies et des services.
Oktopost ne vous convainc pas tout à fait ? Comparer avec une alternative populaire
Oktopost
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Avis sur Oktopost
Lucy
Reporting, conversion tracking, advocacy - complete social reporting!
Commentaires : Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners.
Avantages :
- Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement. - HubSpot integration and detailed conversion tracking to better assess social effectiveness - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter) - Feedly integration to make sharing industry content easy - Monitoring sections to view engagement and interaction - Campaign segmentation for easy use, scheduling and tracking
Inconvénients :
In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.
Zoe
Alternatives envisagées :
Oktopost is Essential to our Company
Commentaires : Overall - Customer support is greatTransparency of roadmap is excellentThe product is developing continuously and the Oktopost team members listen to us.The pricing model of advocacy is not flexible. It is priced on a per seat per year. Regardless of engagement or number of accounts connected or use - It would be better if we could connect the whole company to the tool and pay based on the actual number of employees using it.
Avantages :
We liked having the Social media management and the advocacy management on the same toolThe advocacy board has been upgraded and the data for the advocates is remarkable. We believe the new developments of the advocacy module are really in the right direction.
Inconvénients :
The tools are not developed at the same level. Social media management is very good and has most of what we need at a good price, all accept reporting capabilities that are disappointing specifically measurements of engagement.The advocacy side needs more emphasis - it is functional but not that simple to implement in the company. First, we can't really make it ours, it is not set up for white labeling in terms that the advocates know the platform is oktopost, we can't make it look and feel like HiBob. Then the advocacy board needs more work. People have more than more profile connected have a harder time using it correctly
Utilisateur vérifié
Alternatives envisagées :
User Friendly - but VERY Basic
Commentaires : Generally like it but feel it might be for companies starting their journey out on social and employee advocay.
Avantages :
It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.
Inconvénients :
It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.
Mathan
Alternatives envisagées :
A great decision
Commentaires : We were paying a lot for what was essentially a social inbox tool with bad publishing and a disappearing account support team. We wanted a more complete social suite that integrated with our MarTech tools and got the added bonus of social advocacy. We have had a fantastic support and account experience, building good relationships with the Oktopost team and having direct product feedback listened to and added to the platform.
Avantages :
Our team were impressed by the easy UI and being quick to learn and transition. Social advocacy was a great decision to invest in and add to our social strategy. SocialBI is really powerful and can be tailored to preferences and the standard experiences of publishing content and managing an inbox are really strong.
Inconvénients :
I'd have like to be able to assign individual comments within a post thread to different team members, but other than that, where there were other ideas, the Oktopost team listened and implemented feature updates directly based on my feedback.
Saima
Alternatives envisagées :
A great tool!
Commentaires : Great customer service team, always at the forefront of integrations and API updates. Easy to use and set up new users with.
Avantages :
The advocacy tool along with the general campaign management is great to use and very straight-forward. We've has more users of the platform than ever and it's accessible interface has led to a series of great campaigns and successes.
Inconvénients :
The social BI tool is a little tricky to get the hang of. There is a lot of reporting errors that have come down to the data not being filtered correctly. There should be more of a hands-on approach in helping us setup our crucial reports.
