Description de Oktopost
Oktopost fournit une plateforme unique pour la distribution de contenu à grande échelle, en utilisant plusieurs réseaux sociaux et profils. Cette plateforme permet aux spécialistes du marketing B2B de surveiller le retour sur investissement réel des médias sociaux en identifiant la provenance des leads. Enrichissez vos leads dans les plateformes d'automatisation marketing existantes (Marketo, Act-On, Eloqua, etc.), en tirant parti d'un service d'intégration de pointe avec une toute nouvelle couche de données sociales.
Qui utilise Oktopost ?
B2B - entreprises de taille moyenne et grandes entreprises d'au moins 200 employés. De préférence dans le secteur des technologies et des services.
Où peut-on déployer Oktopost ?
Cloud, SaaS, web, Android (mobile), iPhone (mobile), iPad (mobile)
À propos de l'éditeur
- Oktopost
- Fondé en 2011
- Support téléphonique
- Chat
Langues
anglais
Vous aimerez peut-être...

Marketing 360

Falcon.io

SeoSamba Marketing...

Salesforce Marketing...
À propos de l'éditeur
- Oktopost
- Fondé en 2011
- Support téléphonique
- Chat
Langues
anglais
Oktopost en vidéos et en images











Comparez le prix du logiciel Oktopost avec ses alternatives
Fonctionnalités - Oktopost
Avis sur Oktopost
Lucy J.
Reporting, conversion tracking, advocacy - complete social reporting!
Commentaires : Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners.
Avantages :
- Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement. - HubSpot integration and detailed conversion tracking to better assess social effectiveness - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter) - Feedly integration to make sharing industry content easy - Monitoring sections to view engagement and interaction - Campaign segmentation for easy use, scheduling and tracking
Inconvénients :
In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.
Utilisateur vérifié
Overall good social media management, but can use some polish
Commentaires : Overall good - once the two liked items in my review get addressed it'll be great.
Avantages :
Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics.
Inconvénients :
Editing recurring posts - our previous software would let us edit a whole series of recurring posts if we needed to do any updates to that series. With Oktopost, once you schedule recurring posts, you have to then edit them one by one if you need to. Scheduling - when scheduling, I want to see which days already have posts in them so we avoid overlap.
Constance Z.
Great and convenient tool, easy to use
Commentaires : It is a great experience overall.
Avantages :
You can plan as many posts as you want and you can select campaigns to track the results
Inconvénients :
The Analytics tools are not as developed as I wish, it would be great to have API with Hubspot or any CRM to connect each campaign. We are not able to publish carousel on linkedin or the format does not look right. It would be amazing to be able to plan many carousels on the tool aswell
Utilisateur vérifié
Alternatives envisagées :
User Friendly - but VERY Basic
Commentaires : Generally like it but feel it might be for companies starting their journey out on social and employee advocay.
Avantages :
It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.
Inconvénients :
It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.
Anna K.
Solid marketing tool with the functionality that covers all my needs.
Avantages :
The tool is easy to use and I didn't need any onboarding or extra training. Through Oktopost I have a clear overview of my content across all channels and I can easily track my pieces of content. I had troubles with accessing my account in the beginning, and the support was very efficient. I like my weekly analytics emails as well as they deliver all datapoints that are relevant to my strategy.
Inconvénients :
I am looking forward to seeing ho Oktopost will develop regarding the external integrations or additional extra instruments to help me hone my hone my content & visuals (be it an image editor or automated hashtags). For now the set of the functionalities is relatively standard, albeit packed in a clear efficient way.