15 ans à aider les entreprises françaises
à choisir le meilleur logiciel
MailUp
Description de MailUp
MailUp est une solution simple et évolutive pour créer, automatiser et personnaliser des campagnes marketing par e-mail, SMS et applications de messagerie. Adoptée par plus de 10 000 clients dans le monde entier, elle offre des fonctionnalités d'automatisation avancées et une technologie de pointe pour vos stratégies marketing.
Une solution complète pour répondre aux besoins du marketing multicanal : newsletters, e-mails transactionnels, formulaires d'abonnement, pages de renvoi, promotions, SMS, applications de messagerie (Facebook Messenger et Telegram), etc.
Qui utilise MailUp ?
Petites et moyennes entreprises
MailUp ne vous convainc pas tout à fait ?
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MailUp
Alternatives à MailUp
Avis sur MailUp
What you need, with no frills
Commentaires : I used it as an admin when I worked for a retail company in 2014 and it was already one of the best solutions for small enterprises. Now I work in a marketing agency and I have access to several instances for some of our clients: the platform has evolved with new features, but it remains simple and easy. Privacy is carefully manager in compliance with EU GDPR and US regulations.
Avantages :
The platform has basically all features that you need to perfectly manage a small/mid size contacts database: easy to setup and to manage, a simple user interface, some marketing automation procedures, accurate reporting. It's probably the least expensive platform of its kind (though pricing varies a lot according to different setup options).
Inconvénients :
The user interface is very simple, almost boring, and some functions are not so easy to find. Basic pricing can increase significantly as you add features (like, adding more login users increases the cost of the subscription, so it's quite common to share a single login user/password among all people who need access, which is a very bad practice).
Alternatives envisagées :
Email marketing for everybody
Commentaires :
MailUp is a good product to manage your email campaigns, especially if you are not supported by an IT department who can take care of them. Plans are various, and you can choose to save some money if you don't need to deliver your emails too fast.
A better UI could improve the User Experience.
Avantages :
MailUp has a non technical approach to email marketing. Everybody can start using it, taking advantage of many available and pre-designed email templates.
Inconvénients :
The above mentioned non tech approach can lead to a bit of a mess if not handled carefully. The user interface of the software is not always easy to use, especially the navigation through the various features is not crystal clear.
Alternatives envisagées :
It does its job but the user experience could definitely be improved
Commentaires : My experience with mailup is mediocre. i have used for years and still use with some clients this solution but it is not my favorite.
Avantages :
The platform generally works well and is stable. Once you understand how it works, you can manage the platform without particular difficulty. The tool is suitable for small and medium-sized enterprises that wish to professionally manage their email and SMS marketing.
Inconvénients :
The user experience leaves something rather to be desired. Many aspects of the interface are cumbersome and unclear. In general, the tool could definitely be better thought out to make the user experience far more pleasant. Particularly boring is the inability to access from two devices at the same time without activating a paid package.
Alternatives envisagées :
Great product at a competitive price
Commentaires : The platform is easy to use and implement with the possibility to customize the integration with in-house CRM. Also the platform reliability is high with minor outage over the years. Reporting features are very useful with modern data visualization tool. Customer service is also efficient and very helpful to solve technical issue.
Avantages :
The list management, the visual editor for HTML coding and scheduling feature are very well implemented. Also the spam compliance and management are well treated through a dedicated service.
Inconvénients :
The content personalization is not top-notch like competitors and the mobile optimization is possible only customizing html code. The overall campaign management is a bit poor without the possibility to running a batch of delivery
I use MailUp weekly to build email campaigns
Commentaires : I like the quick and easy design and development of new email campaigns.
Avantages :
I love the drag and drop editor. Designing emails is a breeze, and it's easy to get the look and feel along with the branding you want for each campaign.
Inconvénients :
The statistics and analytics dashboard could be improved. I find it hard to figure out my subscribers and unscubscribers each month. Their support is great, but looking for quick support through the help section is difficult. It's easy to search google for the answer.
