Acquisio

Qui utilise Acquisio ?

Agences de marketing | Revendeurs PPC locaux | Spécialistes du marketing de marque | Annonceurs directs

Description de Acquisio

Acquisio fournit un logiciel de pointe optimisé par IA pour les spécialistes du marketing, les agences et les revendeurs SEM locaux afin d'étendre leur offre PPC sur des plateformes publicitaires telles que Google, Facebook et Bing.

Avec Acquisio, les entreprises peuvent remplacer les tâches fastidieuses telles que le lancement de campagnes, la duplication des campagnes sur les plateformes publicitaires et la gestion des enchères et des budgets de campagne avec l'automatisation, le machine learning et l'IA. Cela leur permet de rester concentrées sur des tâches à valeur ajoutée qui leur permettent de progresser.

Informations sur Acquisio

Acquisio

http://www.acquisio.com/

Fondé en 2003

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Présentation des tarifs de Acquisio

Acquisio n'est pas disponible en version gratuite mais propose un essai gratuit.


Version gratuite

Non

Essai gratuit

Oui

Acquisio deployment and support

Ressources d'aide

  • Support en horaire de bureau
  • En ligne

Déploiement

  • Cloud, SaaS, web

Formation

  • Formation présentielle
  • Formation en ligne en direct
  • Webinaires
  • Documentation

Acquisio - Fonctionnalités

  • Alertes de compte
  • Créateur d'URL
  • Gestion des campagnes
  • Gestion des offres
  • Gestion du budget
  • Outils de recherche de mots-clés
  • Pages de renvoi et formulaires Web
  • Suivi des conversions
  • Suivi des mots-clés
  • Suivi du ROI et de l'analytique
  • Tests A/B

Logiciels PPC (Pay Per Click) : afficher la liste complète

  • Actions découlant d'un événement
  • Base de données de contacts
  • Campagnes multiples
  • Gestion des canaux
  • Gestion des leads
  • e-mail marketing

Logiciels de gestion de campagnes : afficher la liste complète

  • Collaboration
  • Engagement des clients
  • Gestion de contenu
  • Gestion de plusieurs comptes
  • Planification des publications
  • Rapports et analyses
  • Suivi des marques
  • Suivi des médias sociaux
  • Édition automatisée

Logiciels de gestion des réseaux sociaux : afficher la liste complète

  • Gestion de plusieurs sites
  • Gestion des campagnes
  • Suivi des conversions
  • Suivi des interactions entre utilisateurs
  • Suivi des mots-clés
  • Suivi des objectifs
  • Suivi des pages consultées
  • Suivi des recherches de sites
  • Suivi des sources de référence
  • Suivi du temps passé sur le site

Logiciels de web analytics : afficher la liste complète

  • Connecteurs de source de données
  • Exploration des rapports
  • Exportation de rapports
  • Fonction de glisser-déposer
  • Prévision
  • Rapports de marketing
  • Rapports de ventes
  • Rapports planifiés et automatisés
  • Reporting financier
  • Tableau de bord personnalisable
  • Traitement analytique en ligne

Outils de reporting : afficher la liste complète

  • Analytique
  • Ciblage client
  • Filtrage des mots-clés
  • Gestion de contenu
  • Gestion de plusieurs comptes
  • Gestion des contacts
  • Planification des publications
  • Suivi des conversions
  • Édition automatisée

Outils pour community manager : afficher la liste complète

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Avis sur Acquisio

Read all reviews

Overall rating

3,9/5

Average score

Facilité d'utilisation 3,7
Service client 4
Fonctionnalités 3,6
Rapport qualité-prix 3,5

Review software

Share your experiences with other software buyers.

Écrivez votre avis !
Jake H.
CEO
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    3 /5
  • Probabilité de recommander le produit
    7/10
  • Source de l'avis 
  • Publié le 09/02/2020

"Extremely Good Reporting and PPC Software That Comes at a Price"

Commentaires: I loved it when I didn't have to consider paying for it. Clients loved it. They loved the reporting and the BBM tool.

Avantages: I was an Account Manager at a marketing agency that exclusively used Acquisio. I loved it. the reporting was extremely easy to read and make decisions from as well as guide clients through. And it looked extremely professional. But objectively, the best part about Acquisio is the Bid and Budget Management tool. It analyzes keyword bids 24/7 and automatically makes adjustments using intelligent bidding. This wasn't as important to me as an account manager, but it was a huge selling point for our clients knowing that their ads campaigns were being literally managed 24/7.

Inconvénients: I have since left that agency and started my own. The main thing about the software is the price. If you're a newer agency, it's probably not going to be worth it for you. It starts at [SENSITIVE CONTENT HIDDEN] but it's not listed on their website anymore. It used to be. However, once your agency starts picking up, I HIGHLY recommend this software.

  • Source de l'avis 
  • Publié le 09/02/2020
Arturo R.
Account Manager - SEO/SEM Lead
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5 /5
  • Facilité d'utilisation
    4 /5
  • Fonctionnalités
    4 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 25/02/2019

"You All-in-One PPC Campaign Management and Reporting Interface"

Commentaires: I'm keeping my budgets optimized and my campaigns optimized through Acquisio's Bid and Budget Management tool.
If you have questions about the service or if you're facing problems, your account manager is a great point of contact, plus, there is the ticketing system that works really well.
Acquisio will not leave you hanging. They provide timely and relevant answers to your questions.

Avantages: The Bid and Budget Management (BBM) feature is fantastic. It allows you to make sure that your campaigns are always topped up, that bids get optimized throughout the day, and that budget is distributed among all available campaigns, if one is underspending and the other one is overspending.
You can have your budgets roll over to the following month or to start over each month.
You can have the tool optimize for conversions or for clicks.
Honestly, this tool is the real reason I have Acquisio.
I've been testing one of my high-volume campaigns against a version of itself, one using BBM and the other just using Google Ads Enhanced Bidding, and BBM is kicking Google's butt so far. This tool is really powerful.

Inconvénients: You can create automated campaign reports, you can import and modify campaigns to the tool. Honestly, I find the Google Ads interface much more friendly. For reporting, I create Google Data Studio Reports, which are live, much more dynamic, and free.

  • Source de l'avis 
  • Publié le 25/02/2019
Matthew K.
Paid Search Specialist
Marketing et publicité, 201-500 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    3 /5
  • Facilité d'utilisation
    3 /5
  • Fonctionnalités
    3 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    3 /5
  • Probabilité de recommander le produit
    5/10
  • Source de l'avis 
  • Publié le 06/08/2018

"Not Great for Campaigns with Small Budgets"

Commentaires: Acquisio has some nice features, but in the end, it didn't work for our company and we had to cancel the service.

Avantages: The customer service was good, and we were able to set up regular calls with a representative to answer our questions. Acquisio does have some nice features that would be useful when managing campaigns with large budgets.

Inconvénients: The organization was not great in my opinion. Accounts had to be linked every time a folder was created, and it would have been much easier if you could just link it once. We also had fairly small budgets and as a result, we didn't have enough data to use the CPA bid strategy. We had to use the CPC strategy even though we optimized our campaigns towards a target CPA. If you have larger budgets, this probably wouldn't be an issue, but for us, it was.

  • Source de l'avis 
  • Publié le 06/08/2018
Gerardo T.
Operations Manager
Marketing et publicité, 11-50 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4 /5
  • Facilité d'utilisation
    3 /5
  • Fonctionnalités
    4 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    4 /5
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 16/06/2016

"Acquisio Rivew From a Mexican Google Partner"

Commentaires: Acquisio is a performance marketing platform that allows you to manage your search, social, and display campaigns and get the most out of local search campaigns. Save time on automatic reporting, get the best optimization tools available, and get higher-performing campaigns than ever before. You shold try Acquisio too or share it with your friends

Avantages: I've been using Acquisio for more then 2 years and there is a lot of ways you can improve and optimize your accounts with Acquisio. Te reporting feature is quite awesome becuase my clients can see the repor in a web page and the can also share it and downloade it to PDF. It is quite usefull

Inconvénients: The knowledbase is a little confusing. Full report translations will be awesome for my reports. Make sure to tell when our excecutives has changed

  • Source de l'avis 
  • Publié le 16/06/2016
Biily D.
Account Manager
Marketing et publicité, 11-50 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    4 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    4 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    9/10
  • Source de l'avis 
  • Publié le 31/03/2017

"The Future Is Now!"

Commentaires: I can honestly say "ACQUISIO" is almost the perfect and complete user friendly bid management software solution. Interface in general has always been confusing with platforms however Acquisio's work bench does not have that issue here.
Customised reporting is my favorite feature and the support is always second to none!
Keep up the good work!!! Kenshoo helps to change a lot of information to Google and Bing to create campaigns and ad groups. Kenshoo uses filtering in order to sort out data so it depends if you like it or not. Kenshoo has a great profile optimization tool.

Avantages: Where do I start:
customised reporting tool
Budget & Bids feature
Support turnaround time
Supports both Adwords & Bing
Frees up time to optimise campaigns
Pulling reports is 100% correct
I don't have to jump from one platform to another (one-stop-shop)

Inconvénients: Occasionally, loading time can some time be a pain

  • Source de l'avis 
  • Publié le 31/03/2017