Pour qui ?

Axé sur les PME et grandes entreprises, Hootsuite est la plateforme la plus largement utilisée pour la gestion des médias sociaux. Plus de 16 millions de personnes dans le monde l'utilisent et plus de 800 entreprises du classement Fortune 1 000 lui font confiance.

Notes moyennes

2 348 avis
  • Note globale 4.4/5
  • Facilité d'utilisation 4.3/5
  • Service client 4.2/5
  • Fonctionnalités 4.2/5
  • Rapport qualité-prix 4.2/5

Informations sur le produit

  • À partir de 19,99 $US/mois
  • Version gratuite Oui
  • Essai gratuit Oui
  • Déploiement Cloud, SaaS, web
  • Formation Formation présentielle
    Formation en ligne en direct
    Webinaires
    Documentation
  • Ressources d'aide Service de support permanent (réponse directe)
    Support en horaire de bureau
    En ligne

Informations sur l'éditeur

  • Hootsuite Media
  • https://hootsuite.com
  • Fondé en 2008

En savoir plus sur Hootsuite

Hootsuite est la plateforme de gestion des réseaux sociaux la plus utilisée au monde avec plus de 16 millions d'utilisateurs. Il est conçu pour que les organisations qui mettent en œuvre des stratégies de médias sociaux sur plusieurs réseaux, notamment Facebook, Instagram, Twitter, Linkedin, Pinterest et YouTube.

Les équipes peuvent collaborer dans un environnement sécurisé sur tous les appareils et services pour gérer les profils de réseaux sociaux, dialoguer avec les clients et générer des revenus.

Hootsuite - Fonctionnalités

  • Analyse des campagnes
  • Attribution de leads
  • Collecte de données multicanal
  • Planification des publications
  • Rapports personnalisables
  • Suivi de l'engagement
  • Suivi des promoteurs
  • Surveillance des concurrents
  • Analyse des sentiments
  • Gamification
  • Gestion des campagnes
  • Gestion des réponses
  • Génération d'avis
  • Statistiques sur les médias sociaux
  • Suivi des médias sociaux
  • Surveillance des avis émis
  • Collaboration
  • Engagement des clients
  • Gestion de contenu
  • Gestion de plusieurs comptes
  • Planification des publications
  • Rapports et analyses
  • Suivi des marques
  • Suivi des médias sociaux
  • Édition automatisée
  • Authentification unique
  • Bibliothèque de contenu pré-approuvé
  • Découverte de contenu
  • Défense des employés
  • Engagement des leads
  • Gamification
  • Gestion de contenu
  • Gestion de la conformité
  • Mesure des performances
  • Suivi des médias sociaux
  • Édition automatisée
  • Brainstorming
  • Conférences vidéo
  • Correction en temps réel
  • Forums de discussion
  • Gestion de contenu
  • Gestion de projets
  • Gestion de versions
  • Gestion des calendriers
  • Gestion des contacts
  • Gestion des documents
  • Gestion des tâches
  • Alertes configurables
  • Analyse de la concurrence
  • Analyse des sentiments
  • Analyse/notation de l'impact
  • Engagement des clients
  • Gestion de l'é-réputation
  • Segmentation du public
  • Suivi des promoteurs
  • Suivi des tendances
  • Tableau de bord
  • Analytique
  • Ciblage client
  • Filtrage des mots-clés
  • Gestion de contenu
  • Gestion de plusieurs comptes
  • Gestion des contacts
  • Planification des publications
  • Suivi des conversions
  • Édition automatisée

Avis les plus utiles sur Hootsuite

Manage and schedule your tweets (and posts) for SUITE results

Publié le 23/07/2018
Virginia B.
Communications Manager
Services et technologies de l'information, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
Source : GetApp
5/5
Note globale
5/5
Facilité d'utilisation
4/5
Fonctionnalités
5/5
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week. PROS
The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA’s are working best. Hootsuite’s platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc.
Because the company I work for uses another third-party application (Lead Liaison) to track visitors and traffic sources to our website, we use the free version of Hootsuite.

Inconvénients: One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison). You may get notifications that your social network(s) have been disconnected from your dashboard; don’t worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.

Hootsuite: Best Social Scheduling Tool for Monitoring Comments

Publié le 13/01/2020
Shanna T.
Social Media Specialist
Marketing et publicité, 501-1 000 employés
Temps d'utilisation du produit: 1 à 5 mois
Provenance de l'utilisateur 
4/5
Note globale
3/5
Facilité d'utilisation
5/5
Fonctionnalités
4/5
Support client
3/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Overall, I love Hootsuite for it's social monitoring capabilities and reporting capabilities, but better yet, my clients really responded to the updated reporting from our previous vendors. The real meat of the reports are at the beginning, which holds my clients attention spans better and gets them the information they actual want quickly and in an easy-to-digest manner.

Avantages: My department is currently in the process of shopping social scheduling/monitoring/reporting tools (i.e. Buffer, Sprout, Hubspot, etc.), and Hootsuite is one that I was assigned to test. The feature I enjoyed best was definitely the feeds setup. Unlike other providers I've used, Hootsuite allows you to set up different feeds (i.e. mentions, hashtags, etc.). This allows me to monitor all platforms and mentions, and even keep tabs on things like certain keywords I can respond quickly. For instance, I manage the social presence for a popular sporting goods company, and I can search for FAQs on Twitter and quickly provide an answer and a link, all while responding to different DMs across our other social platforms. On Sprout Social, everything was aggregated into one feed. I prefer to have it parsed out so I can know how to modify my answers quickly depending on the platform. I also really liked the reporting options - the reporting templates are set up so the bulk of the numbers are at the beginning, rather than below the fold, which has been great for clients with short attention spans.

Inconvénients: The UI seems a bit dated. The features themselves are great, so it truly doesn't matter, but it's just not as modern and beautiful as other platforms. I don't think it's changed much, looks-wise, since when I last used it in a previous role 5+ years ago. It has no effect on actual usability, but an update would make it feel less clunky and more intuitive.

Impressive free plan

Publié le 12/12/2019
Charity R.
Book Reviewer
Divertissement, Auto-entrepreneur
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
5/5
Note globale
4/5
Facilité d'utilisation
5/5
Fonctionnalités
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Avantages: As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Inconvénients: "Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Mediocre at best

Publié le 19/03/2019
Brie S.
Director
Divertissement, 2-10 employés
Temps d'utilisation du produit: 6 à 12 mois
Provenance de l'utilisateur 
Source : SoftwareAdvice
2/5
Note globale
2/5
Facilité d'utilisation
2/5
Fonctionnalités
3/5
Support client
3/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Where is the competition in the social media management software space? There has to be a better option than this?

Avantages: I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first.
It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

Inconvénients: The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

Scheduling publications has never been easier.

Publié le 30/09/2019
Brady F.
Strategic Digital Media Specialist
Marketing et publicité, 5 001-10 000 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
4/5
Note globale
5/5
Facilité d'utilisation
5/5
Fonctionnalités
4/5
Support client
5/5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: It has saved me too much time in the management of social networks and without it this work that would have taken me much more time, in addition to giving me the function of user analysis i have been able to do all the metrics of our customers, to know what is the performance, interaction and growth of their social networks.

Avantages: This is the most complete software that allows you to manage all your networks from a single site, by providing better customer service and you know what happens at every moment and you can control it, the planner is wonderful gives you the convenience of specifying the time and day in which you want the publication, the reports are very detailed these help us to monitor trends and measure the continued growth of social networks that we carry. Actually i'm very satisfied with all the tools it provides, makes my life at work a little simpler by providing customers with quality results.

Inconvénients: The only thing i don't like is that the free version is very limited, you have to go from once to the paid version if you want to enjoy the real benefits, and another thing is that the Hootsuite mobile application is slow and sometimes stops working because it is not fully developed yet.

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