Hootsuite

Qui utilise Hootsuite ?

Axé sur les PME et grandes entreprises, Hootsuite est la plateforme la plus largement utilisée pour la gestion des médias sociaux. Plus de 16 millions de personnes dans le monde l'utilisent et plus de 800 entreprises du classement Fortune 1 000 lui font confiance.

Description de Hootsuite

Hootsuite est la plateforme de gestion des réseaux sociaux la plus utilisée au monde avec plus de 16 millions d'utilisateurs. Il est conçu pour que les organisations qui mettent en œuvre des stratégies de médias sociaux sur plusieurs réseaux, notamment Facebook, Instagram, Twitter, Linkedin, Pinterest et YouTube.

Les équipes peuvent collaborer dans un environnement sécurisé sur tous les appareils et services pour gérer les profils de réseaux sociaux, dialoguer avec les clients et générer des revenus.

Informations sur Hootsuite

Hootsuite Media

https://hootsuite.com

Fondé en 2008

Prix de Hootsuite

Hootsuite est disponible en version gratuite et propose un essai gratuit. La version payante de Hootsuite est disponible à partir de 19,99 $US/mois.

Vidéo de Hootsuite
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À partir de

19,99 $US/mois

Version gratuite

Oui

Essai gratuit

Oui

Déploiement

Cloud, SaaS, web

Formation

Formation présentielle

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

Service de support permanent (réponse directe)

Support en horaire de bureau

En ligne

Hootsuite - Fonctionnalités

  • Analyse des campagnes
  • Attribution de leads
  • Collecte de données multicanal
  • Planification des publications
  • Rapports personnalisables
  • Suivi de l'engagement
  • Suivi des promoteurs
  • Surveillance des concurrents

Logiciels d'analyse des réseaux sociaux : afficher la liste complète

  • Analyse des sentiments
  • Gamification
  • Gestion des campagnes
  • Gestion des réponses
  • Génération d'avis
  • Statistiques sur les médias sociaux
  • Suivi des médias sociaux
  • Surveillance des avis émis

Logiciels d'e-réputation : afficher la liste complète

  • Collaboration
  • Engagement des clients
  • Gestion de contenu
  • Gestion de plusieurs comptes
  • Planification des publications
  • Rapports et analyses
  • Suivi des marques
  • Suivi des médias sociaux
  • Édition automatisée

Logiciels de gestion des réseaux sociaux : afficher la liste complète

  • Authentification unique
  • Bibliothèque de contenu pré-approuvé
  • Découverte de contenu
  • Défense des employés
  • Engagement des leads
  • Gamification
  • Gestion de contenu
  • Gestion de la conformité
  • Mesure des performances
  • Suivi des médias sociaux
  • Édition automatisée

Logiciels de social selling : afficher la liste complète

  • Alertes configurables
  • Analyse de la concurrence
  • Analyse des sentiments
  • Analyse/notation de l'impact
  • Engagement des clients
  • Gestion de l'é-réputation
  • Segmentation du public
  • Suivi des promoteurs
  • Suivi des tendances
  • Tableau de bord

Outils de social media : afficher la liste complète

  • Analytique
  • Ciblage client
  • Filtrage des mots-clés
  • Gestion de contenu
  • Gestion de plusieurs comptes
  • Gestion des contacts
  • Planification des publications
  • Suivi des conversions
  • Édition automatisée

Outils pour community manager : afficher la liste complète

Hootsuite - Logiciels similaires

Plus d'alternatives à Hootsuite

Avis sur Hootsuite

Afficher 5 avis sur 2 508

Note globale
4,3/5
Facilité d'utilisation
4,3/5
Service client
4,2/5
Fonctionnalités
4,2/5
Rapport qualité-prix
4,2/5
Charity R.
Book Reviewer
Divertissement, Auto-entrepreneur
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    Sans note
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    7/10
  • Source de l'avis 
  • Publié le 12/12/2019

"Impressive free plan"

Commentaires: Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Avantages: As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Inconvénients: "Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

  • Source de l'avis 
  • Publié le 12/12/2019
Thomas C.
Social Media & Content Specialist
Marketing et publicité, 11-50 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 16/03/2020

"A Good Option for Social Publishing and Monitoring"

Commentaires: At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.

Avantages: One of my favorite things about Hootsuite is the ability to 'autoschedule' posts based on the time that you're likely to receive the most engagement. This takes a lot of the guesswork out of the job of a social media manager, as you can tend to labor over the details like whether or not something is emergent enough to post right now or whether you should wait to schedule it in the future. I find Hootsuite's customizable streams can be helpful in mitigating a lot of the noise that comes along with social media, but constant algoritm and UI updates to platforms like Twitter can make streams obsolete quickly. The platform is super simple to get set up and running with, and the free version (which I'm currently using for my personal accounts/projects) is perfectly serviceable for teams with 3 social accounts or fewer. I've never had to reach out to support, but Hootsuite's online presence is great and they're constantly providing materials that are helpful to social media managers.

Inconvénients: I find their integration with Instagram somewhat lacking. During my time with Hootsuite, I have scheduled countless Instagram posts, but the way the marriage between Instagram and Hootsuite Works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes to actually publish your post. I have missed so many Instagram posts because of this, and the fact that I only appear to get a notification when It's time to post on Instagram about half the time. I realize that this isn't necessarily all Hootsuite's fault, but this is a real downer, and leaves me wishing that the integration was better

  • Source de l'avis 
  • Publié le 16/03/2020
Anabelle L.
Marketing
Construction, 11-50 employés
Temps d'utilisation du produit: 1 à 5 mois
  • Note globale
    4/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 26/07/2020

"Great for Keeping up Across Social Platforms"

Commentaires: Overall, it was very easy to use & navigate. It is laid out well and allows me to do everything straight on there without having to log in on each different tab to check notifications on IG/FB/LinkedIn. Gets the job done if you have multiple accounts to keep track with or want to schedule out posts.

Avantages: I like the ease of use the most. In your dashboard, everything is laid out in a way where you can easily view each feed to see comments/shares/messages per platform. You can reply directly from this main dashboard so you don't have to click around a lot.

Inconvénients: The thing I like least is that it does not have the ability to post/schedule multiple Instagram photos per post. So if I want to do a 'carousel' type post, I would have to manually do it from my phone and not through this software. Seems like that would now be a standard feature, but maybe I have to upgrade my plan to get that feature?

  • Source de l'avis 
  • Publié le 26/07/2020
Brie S.
Director
Divertissement, 2-10 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    2/5
  • Facilité d'utilisation
    2/5
  • Fonctionnalités
    2/5
  • Support client
    3/5
  • Rapport qualité-prix
    3/5
  • Probabilité de recommander le produit
    5/10
  • Source de l'avis 
  • Source : SoftwareAdvice
  • Publié le 19/03/2019

"Mediocre at best"

Commentaires: Where is the competition in the social media management software space? There has to be a better option than this?

Avantages: I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first.
It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

Inconvénients: The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

  • Source de l'avis 
  • Source : SoftwareAdvice
  • Publié le 19/03/2019
Kelsey C.
Marketing Specialist
Gestion d'organisme à but non lucratif, 51-200 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    9/10
  • Source de l'avis 
  • Publié le 09/06/2020

"Hootsuite"

Commentaires: Overall, I love Hootsuite. It's easy to use, easy to integrate, and really solves a lot of problems that social media managers face every day.

Avantages: Hootsuite is the must-have tool for social media managers that want to utilize their time more efficiently, gain analytics on your messages and audience, and interact with the public more frequently to grow your audience. Hootsuite is a great tool and I would recommend it for anyone who uses social media on a professional level. It allows you to track hashtags, schedule messages, gain insights into which messages are more popular, and learn about your audience.

Inconvénients: I would say the thing that I like least about Hootsuite is the limitation on streams that you can have. They also have different levels of payments which allow for more possibilities, but they can get a little complicated to decipher which is right for you. My organization went back and forth between the paid and free trials a couple of times in a year because we couldn't exactly decide which would be the best for us so I recommend doing some research into all the capabilities that come with the different levels before committing.

  • Source de l'avis 
  • Publié le 09/06/2020