Qui utilise Sprout Social ?

Sprout aide les agences et les entreprises de toutes tailles à dégager une réelle valeur commerciale des réseaux sociaux via des outils d'engagement, de publication, de veille et d'analyse efficaces.

Description de Sprout Social

Sprout Social propose des solutions d'engagement, de publication, d'analyse, d'écoute et de reporting sur les réseaux sociaux pour les plus grandes agences et marques, parmi lesquelles Hyatt, Anthropologie, GrubHub, Ogilvy, Leo Burnett, Evernote et Zipcar. Disponible sur navigateur web, iOS et Android, Sprout permet aux marques de simplifier la gestion des réseaux sociaux, de collaborer entre équipes et de fournir une expérience client exceptionnelle. Sprout Social prend en charge Facebook, Twitter, Instagram, LinkedIn et Google+.

Informations sur Sprout Social

Sprout Social

http://www.sproutsocial.com/

Fondé en 2010

Vidéo de Sprout Social
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Présentation des tarifs de Sprout Social

Consulter les tarifs

Sprout Social n'est pas disponible en version gratuite mais propose un essai gratuit.


Version gratuite

Non

Essai gratuit

Déploiement et prise en charge de Sprout Social

Ressources d'aide

  • Service de support permanent (réponse directe)
  • Support en horaire de bureau
  • En ligne

Déploiement

  • Cloud, SaaS, web
  • Mobile (iOS natif)
  • Mobile (Android natif)

Formation

  • Formation présentielle
  • Formation en ligne en direct
  • Webinaires
  • Documentation

Sprout Social - Fonctionnalités

  • Analyse des campagnes
  • Attribution de leads
  • Collecte de données multicanal
  • Planification des publications
  • Rapports personnalisables
  • Suivi de l'engagement
  • Suivi des promoteurs
  • Surveillance des concurrents

Logiciels d'analyse des réseaux sociaux : afficher la liste complète

  • Analyse prédictive
  • Attribution de canal
  • Cartographie du parcours client
  • Mesure des performances
  • Statistiques sur les médias sociaux
  • Suivi des campagnes
  • Suivi du RIO
  • Tableau de bord
  • Tests A/B
  • Web analytics

Logiciels d'analyse marketing : afficher la liste complète

  • Analyse des sentiments
  • Gamification
  • Gestion des campagnes
  • Gestion des réponses
  • Génération d'avis
  • Statistiques sur les médias sociaux
  • Suivi des médias sociaux
  • Surveillance des avis émis

Logiciels d'e-réputation : afficher la liste complète

  • Analyse de texte
  • Analyse des sentiments
  • Analyse prédictive
  • Analytique
  • Collecte de données multicanal
  • Gestion des commentaires négatifs
  • Gestion des connaissances
  • Gestion des enquêtes et sondages
  • Segmentation de la clientèle
  • Tableau de bord

Logiciels d'expérience client : afficher la liste complète

  • Calendrier éditorial
  • Catégorisation/regroupement
  • Ciblage du public
  • Gestion SEO
  • Gestion de la distribution
  • Gestion des campagnes
  • Gestion des marques
  • Gestion des médias sociaux
  • Gestion vidéo
  • Planification de l'édition
  • Suivi des conversions
  • Édition multicanal

Logiciels de content marketing : afficher la liste complète

  • Collaboration
  • Engagement des clients
  • Gestion de contenu
  • Gestion de plusieurs comptes
  • Planification des publications
  • Rapports et analyses
  • Suivi des marques
  • Suivi des médias sociaux
  • Édition automatisée

Logiciels de gestion des réseaux sociaux : afficher la liste complète

  • Analytique
  • Collecte de commentaires
  • Contenu vidéo
  • Gamification
  • Gestion communautaire
  • Gestion de la communication
  • Gestion des désabonnements
  • Messagerie instantanée
  • Syndication de contenu

Logiciels de relation client : afficher la liste complète

  • Brainstorming
  • Conférences vidéo
  • Correction en temps réel
  • Forums de discussion
  • Gestion de contenu
  • Gestion de projets
  • Gestion de versions
  • Gestion des calendriers
  • Gestion des contacts
  • Gestion des documents
  • Gestion des tâches

Outils collaboratifs : afficher la liste complète

  • Analyse des sentiments
  • Ciblage du public
  • Gestion des tâches
  • Intégration du marketing automation
  • Intégration multicanal de réseaux sociaux
  • Lead nurturing
  • Messagerie instantanée
  • Saisie de leads
  • Suivi des marques
  • Suivi des médias sociaux
  • Support client
  • Système de calendrier et de rappel
  • e-mail marketing

Outils de social CRM : afficher la liste complète

  • Alertes configurables
  • Analyse de la concurrence
  • Analyse des sentiments
  • Analyse/notation de l'impact
  • Engagement des clients
  • Gestion de l'é-réputation
  • Segmentation du public
  • Suivi des promoteurs
  • Suivi des tendances
  • Tableau de bord

Outils de social media : afficher la liste complète

  • Analytique
  • Ciblage client
  • Filtrage des mots-clés
  • Gestion de contenu
  • Gestion de plusieurs comptes
  • Gestion des contacts
  • Planification des publications
  • Suivi des conversions
  • Édition automatisée

Outils pour community manager : afficher la liste complète

Sprout Social - Alternatives

Plus d'alternatives à Sprout Social

Avis sur Sprout Social

Lire tous les avis

Note moyenne

Facilité d'utilisation 4,4
Service client 4,4
Fonctionnalités 4,1
Rapport qualité-prix 4

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Écrivez votre avis !
Eileen moran C.
Marketing & Operations Manager
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5 /5
  • Facilité d'utilisation
    4 /5
  • Fonctionnalités
    5 /5
  • Support client
    4 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 25/04/2019

"Nicer interface than Hootsuite"

Commentaires: It puts all our social media profiles in one place for the small businesses that we manage. We can run customized reports that show the analytics for single or multiple profiles to see which posts are the most engaging and our follower/friend counts. Replying to questions or messages is easy to do right in Sprout. It streamlines what would be a cumbersome process of monitoring profiles for about 15 profiles on Facebook, Twitter, and LinkedIn. You can also see the feeds of handles you follow to find and reply to posts on Twitter.

Avantages: Sprout lets you add multiple profiles from multiple platforms and schedule social media posts at whatever times you want or using a queue with times set by you. The listening stream can be customized so that you can choose whatever profiles/hashtags you want to see at that time. You can reply, assign posts, forward posts, retweet, retweet with comments all from the news stream. It works well with Zapier for RSS automatic posting of blog posts also. We started using it about 7-8 years ago, and the price has not changed for us, so it's a very good value for our money. The dashboard is easy to use and has multiple types of views, like calendar, so you can see if you have a lot of messages bunched up and spread them out. Support is good and the Sprout All Stars Slack group is another souce of information. Over time features have changed because of changes to Facebook/Twitter/LinkedIn, but Sprout has consistently improved the platform and added or revised features as needed. It's a great tool for small/medium businesses. You can mark messages as read/done to get them out of the stream.

Inconvénients: Sometimes the software logs you out when no one else is trying to log in. It can also sometimes seem like a post has not been scheduled but when you refresh the page, it is there. It works better with Twitter than Facebook or LinkedIn, so if those are your main platforms you may want a different tool. I think the issue may be more with FB and LI changing their rules than Sprout.

  • Source de l'avis 
  • Publié le 25/04/2019
Utilisateur vérifié
Marketing Communications Manager
Services aux consommateurs, 1 001-5 000 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    4 /5
  • Probabilité de recommander le produit
    8/10
  • Source de l'avis 
  • Publié le 24/06/2019

"Great Social Tool to Manager Multiple Brands"

Commentaires: For the most part gives us an all-in-one social media management and creation tool. Perfect for collaboration and the structure of permissions and approvals helps on a team level.

Avantages: Allows us to collaborate across our team with members in different locations. Love the notifications and ability to respond directly to social posts within the app. The ability to email posts to certain non-users helps, and being able to tag content types makes organization easy. The including reporting is robust and provides enough information across multiple platforms to make good decisions. The single inbox is ideal and is the reason we continue to use the platform. It's great to know if something was handled and by which user and the sense of accomplishment is there once you clear your inbox.

Inconvénients: The listening tools are a separate cost and for our brands becomes too expensive to commit to. Which it had more feature built in like other platforms to scour and collect keyword mentions across other platforms (not just social).

  • Source de l'avis 
  • Publié le 24/06/2019
Cassie S.
Digital Marketing Manager
Automobile, 5 001-10 000 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    3 /5
  • Facilité d'utilisation
    4 /5
  • Fonctionnalités
    2 /5
  • Support client
    2 /5
  • Rapport qualité-prix
    2 /5
  • Probabilité de recommander le produit
    6/10
  • Source de l'avis 
  • Publié le 02/12/2019

"Idea is great, follow through not so much.."

Commentaires: I would say I'm pretty neutral about it. I was so excited about using them but if I could rewind time I never would have switched.

Avantages: I manage 13 different social media accounts so I need scheduling software to keep up with everything! The majority of the reports on sprout are the same as you can find on your social media channel, but having everything in one place makes reports easier.

Inconvénients: We have had some issues with Sprout since we signed up and the customer service along with the follow-through has been less than ideal. First off you have no account manager, the guy who signed us up washed his hands of us the second he got the check. I found this out when we were having issues connecting our Instagram. After 2 MONTHS, yes 2 months, of talking to support and engineers none of which could help us solve the issue we finally spoke with someone who had an idea of what was going on. After a couple of hours on the phone with him, everything was all fixed, except it wasn't truly fixed. The next day we discovered that since they were having issues connecting our business FB to our business Instagram they just created another business page for us to connect it to. So now we have a business page out there that isn't ours that we can't get Fb to remove.
In addition to this major issue we have has small ones such as not being able to post a gif, and not being able to post multiple photos to Instagram through the desktop. It seems the more we use Sprout the more we realize it is not up to par.

  • Source de l'avis 
  • Publié le 02/12/2019
Cari E.
Asst. Director of Marketing & Public Relations
Marketing et publicité, 201-500 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    5 /5
  • Rapport qualité-prix
    5 /5
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 21/09/2020

"I absolutely love Sprout Social."

Commentaires: I'm always surprised when a social media manager hasn't heard of Sprout. In my social media classes for my masters degree most of my classmates used Hootsuite and they were surprised by the differences between the two products. Sprout is by far superior and I'll never go back.

Avantages: Sprout Social makes social media management simple. I publish content on a daily basis and review our notifications, messages, and assign tasks when needed. The crop tools help us with our photography and graphics for each platform. Most platforms also allow alt text, which is extremely helpful and is a huge priority for us as an institute of higher education.

Inconvénients: Sometimes the content calendar glitches and it shows all of the posts per day, including shares, that we didn't necessarily create. It can be a little messy and difficult to navigate when this happens, but it is rare and likely occurs when the software is going through updates. And who doesn't want updates/improvements? Definitely not a deal breaker in the slightest.

  • Source de l'avis 
  • Publié le 21/09/2020
Sarah V.
Content and Social Media Specialist
Marketing et publicité, 51-200 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5 /5
  • Facilité d'utilisation
    5 /5
  • Fonctionnalités
    5 /5
  • Support client
    Sans note
  • Rapport qualité-prix
    4 /5
  • Probabilité de recommander le produit
    10/10
  • Source de l'avis 
  • Publié le 02/10/2019

"The Best Social Media Scheduling Platform Hands Down"

Commentaires: We love Sprout Social and highly recommend it to others. We've used other scheduling platforms, and nothing has come close to being able to handle our needs the way Sprout Social can.

Avantages: Our team has used a variety of social media scheduling platforms, including Buffer, Hootsuite, Sprout Social, and others, and Sprout Social is by far our favorite for many reasons. • As an agency with hundreds of profiles, Sprout Social makes multiple account management a breeze.
• The scheduling browser is very easy to use.
• It offers ideal posting times to help you optimize reach and engagement.
• It offers a birdseye view of the month. (One of our pain points with Hootsuite was that this was not an option.)
There are also many features that those who work with social media every day can appreciate that the average user might not, such as: • The option to schedule and create a new post without having to click into a new window each time.
• The ability to download reports by platform and specific date easily and quickly.
• The option to view data which allows you to see which content is performing the best.

Inconvénients: I won't beat around the bush. It's pricey. Very pricey. If you're a freelancer or not using social media daily, it may not be worth the investment. If you're an agency working with multiple clients or if social media is part of your daily routine, a scheduling software that offers everything Sprout Social offers is well worth it.

  • Source de l'avis 
  • Publié le 02/10/2019