Qui utilise Sprout Social ?

Sprout aide les agences et les entreprises de toutes tailles à dégager une réelle valeur commerciale des réseaux sociaux via des outils d'engagement, de publication, de veille et d'analyse efficaces.

Description de Sprout Social

Sprout Social propose des solutions d'engagement, de publication, d'analyse, d'écoute et de reporting sur les réseaux sociaux pour les plus grandes agences et marques, parmi lesquelles Hyatt, Anthropologie, GrubHub, Ogilvy, Leo Burnett, Evernote et Zipcar. Disponible sur navigateur web, iOS et Android, Sprout permet aux marques de simplifier la gestion des réseaux sociaux, de collaborer entre équipes et de fournir une expérience client exceptionnelle. Sprout Social prend en charge Facebook, Twitter, Instagram, LinkedIn et Google+.

Informations sur Sprout Social

Sprout Social

http://www.sproutsocial.com/

Fondé en 2010

Prix de Sprout Social

Sprout Social n'est pas disponible en version gratuite mais propose un essai gratuit.

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Version gratuite

Non

Essai gratuit

Déploiement

Cloud, SaaS, web

Mobile (iOS natif)

Mobile (Android natif)

Formation

Formation présentielle

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

Service de support permanent (réponse directe)

Support en horaire de bureau

En ligne

Sprout Social - Fonctionnalités

Logiciels d'analyse des réseaux sociaux
Analyse des campagnes
Attribution de leads
Collecte de données multicanal
Planification des publications
Rapports personnalisables
Suivi de l'engagement
Suivi des promoteurs
Surveillance des concurrents
Analyse prédictive
Attribution de canal
Cartographie du parcours client
Mesure des performances
Statistiques sur les médias sociaux
Suivi des campagnes
Suivi du RIO
Tableau de bord
Tests A/B
Web analytics
Analyse des sentiments
Gamification
Gestion des campagnes
Gestion des réponses
Génération d'avis
Statistiques sur les médias sociaux
Suivi des médias sociaux
Surveillance des avis émis
Analyse de texte
Analyse des sentiments
Analyse prédictive
Analytique
Collecte de données multicanal
Gestion des commentaires négatifs
Gestion des connaissances
Gestion des enquêtes et sondages
Segmentation de la clientèle
Tableau de bord
Calendrier éditorial
Catégorisation/regroupement
Ciblage du public
Gestion SEO
Gestion de la distribution
Gestion des campagnes
Gestion des marques
Gestion des médias sociaux
Gestion vidéo
Planification de l'édition
Suivi des conversions
Édition multicanal
Collaboration
Engagement des clients
Gestion de contenu
Gestion de plusieurs comptes
Planification des publications
Rapports et analyses
Suivi des marques
Suivi des médias sociaux
Édition automatisée
Analytique
Collecte de commentaires
Contenu vidéo
Gamification
Gestion communautaire
Gestion de la communication
Gestion des désabonnements
Messagerie instantanée
Syndication de contenu
Brainstorming
Conférences vidéo
Correction en temps réel
Forums de discussion
Gestion de contenu
Gestion de projets
Gestion de versions
Gestion des calendriers
Gestion des contacts
Gestion des documents
Gestion des tâches
Analyse des sentiments
Ciblage du public
Gestion des tâches
Intégration du marketing automation
Intégration multicanal de réseaux sociaux
Lead nurturing
Messagerie instantanée
Saisie de leads
Suivi des marques
Suivi des médias sociaux
Support client
Système de calendrier et de rappel
e-mail marketing
Alertes configurables
Analyse de la concurrence
Analyse des sentiments
Analyse/notation de l'impact
Engagement des clients
Gestion de l'é-réputation
Segmentation du public
Suivi des promoteurs
Suivi des tendances
Tableau de bord
Analytique
Ciblage client
Filtrage des mots-clés
Gestion de contenu
Gestion de plusieurs comptes
Gestion des contacts
Planification des publications
Suivi des conversions
Édition automatisée

Avis sur Sprout Social

Afficher 5 avis sur 432

Note globale
4,4/5
Facilité d'utilisation
4,4/5
Service client
4,4/5
Fonctionnalités
4,1/5
Rapport qualité-prix
4/5
Jessi H.
Stay at Home Mom
Formation professionnelle et coaching, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 01/11/2017

"One of my go-to SM management tools"

Avantages: Great user interface (I like it much better than Hootsuite's interface). Customer service is superb! Anytime I had any issues with using SproutSocial, their customer service was a chat or email away. Their customer service seems like a very small team of people, but they are very quick to respond and get to a solution. I've used SproutSocial for several different companies, both large and small, and it works great for managing it all. Analytical reports are clean and better than the ones in Hootsuite. My favorite features are the reports, social listing tools (You can see who's interacting with your company or specific keywords you set up) and being able to 'check off' messages or notifications that you have seen or responded to already. In HootSuite, you cannot do this and sometimes messages can be missed. Another favorite feature in the reporting is being able to compare your company page with competitors and see how you stack up agains the competition. Following/unfollowing accounts on Twitter is another great and useful feature.

Inconvénients: There are a couple social networks that cannot be integrated with SproutSocial, and therefore I have to resort to also using Hootsuite. Things like LinkedIn Showcase Pages, Youtube, Vimeo, LinkedIn groups, Facebook groups to name a few cannot be scheduled or automated. SproutSocial covers the larger social media pages you need to manage like Facebook pages and Twitter. Because it cannot schedule at all social networks, I have to do most of my scheduling in Hootsuite.

  • Provenance de l'utilisateur 
  • Source : GetApp
  • Publié le 01/11/2017
Sarah V.
Content and Social Media Specialist
Marketing et publicité, 51-200 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    Sans note
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 02/10/2019

"The Best Social Media Scheduling Platform Hands Down"

Commentaires: We love Sprout Social and highly recommend it to others. We've used other scheduling platforms, and nothing has come close to being able to handle our needs the way Sprout Social can.

Avantages: Our team has used a variety of social media scheduling platforms, including Buffer, Hootsuite, Sprout Social, and others, and Sprout Social is by far our favorite for many reasons. • As an agency with hundreds of profiles, Sprout Social makes multiple account management a breeze.
• The scheduling browser is very easy to use.
• It offers ideal posting times to help you optimize reach and engagement.
• It offers a birdseye view of the month. (One of our pain points with Hootsuite was that this was not an option.)
There are also many features that those who work with social media every day can appreciate that the average user might not, such as: • The option to schedule and create a new post without having to click into a new window each time.
• The ability to download reports by platform and specific date easily and quickly.
• The option to view data which allows you to see which content is performing the best.

Inconvénients: I won't beat around the bush. It's pricey. Very pricey. If you're a freelancer or not using social media daily, it may not be worth the investment. If you're an agency working with multiple clients or if social media is part of your daily routine, a scheduling software that offers everything Sprout Social offers is well worth it.

  • Provenance de l'utilisateur 
  • Publié le 02/10/2019
Ellie G.
VP of Marketing
Divertissement, 13-50 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    4/5
  • Facilité d'utilisation
    3/5
  • Fonctionnalités
    3/5
  • Support client
    3/5
  • Rapport qualité-prix
    2/5
  • Probabilité de recommander le produit
    5/10
  • Provenance de l'utilisateur 
  • Publié le 07/07/2020

"Good product, expensive for businesses with multiple social channels"

Avantages: Easy to schedule posts, cool upgrades for tracking & analytics. User experience is great

Inconvénients: No snapchat or Tiktok integration. Also, its really expensive if you have multiple social channels. Reasonable price for 10 channels but since each FB, insta, twitter, Linkedin, Pinterest etc counts as 1 channel, 10 goes fast. Also, Insta & FB are owned by same company and you can push your insta post to FB automatically so why do each count as a channel against your 10? We have 3 brands so that means I would have to pay for 18 channels (6 for each) with insta, twitter, FB, GMB, LinkedIn, Pinterest, that pricing gets crazy.

  • Provenance de l'utilisateur 
  • Publié le 07/07/2020
Cassie S.
Digital Marketing Manager
Automobile, 5 001-10 000 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    3/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    2/5
  • Support client
    2/5
  • Rapport qualité-prix
    2/5
  • Probabilité de recommander le produit
    6/10
  • Provenance de l'utilisateur 
  • Publié le 02/12/2019

"Idea is great, follow through not so much.."

Commentaires: I would say I'm pretty neutral about it. I was so excited about using them but if I could rewind time I never would have switched.

Avantages: I manage 13 different social media accounts so I need scheduling software to keep up with everything! The majority of the reports on sprout are the same as you can find on your social media channel, but having everything in one place makes reports easier.

Inconvénients: We have had some issues with Sprout since we signed up and the customer service along with the follow-through has been less than ideal. First off you have no account manager, the guy who signed us up washed his hands of us the second he got the check. I found this out when we were having issues connecting our Instagram. After 2 MONTHS, yes 2 months, of talking to support and engineers none of which could help us solve the issue we finally spoke with someone who had an idea of what was going on. After a couple of hours on the phone with him, everything was all fixed, except it wasn't truly fixed. The next day we discovered that since they were having issues connecting our business FB to our business Instagram they just created another business page for us to connect it to. So now we have a business page out there that isn't ours that we can't get Fb to remove.
In addition to this major issue we have has small ones such as not being able to post a gif, and not being able to post multiple photos to Instagram through the desktop. It seems the more we use Sprout the more we realize it is not up to par.

  • Provenance de l'utilisateur 
  • Publié le 02/12/2019
Maeva C.
Marketing Assistant
Vente au détail, 501-1 000 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    3/5
  • Support client
    Sans note
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    7/10
  • Provenance de l'utilisateur 
  • Publié le 27/04/2020

"User-friendly, needs more features"

Avantages: It's user-friendly and makes social media management so much easier by allowing to schedule posts and sometimes comments. I also like that they give warnings to make sure we use the best practices for each social media channel

Inconvénients: The platform needs more features, like allowing to post several pictures on Instagram, schedule IGTV videos, and schedule stories on Facebook and Instagram. It's also complicated to add additional accounts to Sprout

  • Provenance de l'utilisateur 
  • Publié le 27/04/2020