BrightTALK Central
Description de BrightTALK Central
Les professionnels d'aujourd'hui souhaitent des expériences en ligne plus engageantes, interactives et humaines. BrightTALK répond à ces attentes avec un nombre illimité de webinaires et de vidéos dans des lecteurs HTML5 modernes qui peuvent être intégrés n'importe où, tout en proposant une inscription unique, instantanée et à la demande. Les spécialistes du marketing qui atteignent un public de plusieurs millions de professionnels par opt-in constatent généralement une croissance de 60 à 90 % des conversions par rapport aux autres plateformes du marché. Inclut une intégration en temps réel avec les principales plateformes de CRM (Customer Relationship Management) et de marketing automation.
Qui utilise BrightTALK Central ?
Rejoignez des milliers de spécialistes du marketing B2B qui atteignent un plus grand nombre d'acheteurs en organisant leurs webinaires et événements virtuels sur BrightTALK.
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Charles
Great webinar tool that gave us access to a built-in audience
Commentaires : We like having access to a built-in audience of HR people. It also curates other audiences besides HR.
Avantages :
We use BrightTALK to access their large built-in HR audience. When we post a webinar, the tool promotes it to like-interest subscribers. It is like owning a YouTube channel for webinars. It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.
Inconvénients :
It does not have all of the flexibility and power of GoToWebinar. There is a 30-second delay. You have to load the slides before the webinar. You have to use Join.me if you want to share your screen as opposed to the loaded slide deck.
Yong
A Review for BrightTALK Channels
Avantages :
It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.
Inconvénients :
BrightTALK Channels is a great software, but not perfect.
Francesca
BrightTalk is just Ok
Commentaires : We wanted to do webinars at scale. What's happening is that our webinar registrants are now "subscribers" to their channels and get solicited to join irrelevant webinars.
Avantages :
In theory, BrightTalk could be a powerful webinar tool. By utilizing their platform, you gain access to their communities of subscribers -- so a lead gen benefit.
Inconvénients :
BrightTalk falls short. The interface isn't great. The end-user experience is bad. And the brand customization is limited.
Réponse de l'équipe de BrightTALK
il y a 3 ans
Hi Francesca Thank you for sharing your response. It's our #1 priority that our platform is delivering value for our audiences and clients alike. I will reach out directly to discuss your concerns, but to address your feedback: - Brand customization is one of the areas we shine compared to alternatives, so let's discuss if you're aware of all the functionality in the platform. - We just launched talks, which clients are calling the most modern and intuitive interface for live webinar and video talks they have seen. Again, let's make sure you're using this and getting value from this. - Building a community of subscribers is what drives record-breaking views and repeat engagement for our clients. - Recommendations are AI-powered and based on historical views of a user. The accuracy of the recommendations have generated 2-3x lifts in re-engagement. Our users LOVE the accuracy of our recommendations. So I want to better understand which examples you're referencing. Thank you again!
Elizabeth
Easy to use and very interactive
Avantages :
It’s very easy to use as it took me only few minutes to understand how it works. Very useful and helpful during the lockdown period. Display and layouts are quite interesting and creative. Overall experience is satisfactory.
Inconvénients :
The price is expensive so for a small project is not really affordable. Although with the quality and result we experienced, it’s still quite accaptable
Jesse
Great software, but not perfect
Avantages :
We use BrightTalk for webinars we host in the marketing team. Overall, it offers some nice features and seems to work well.
Inconvénients :
I wish it offered some features that GoToWebinar offers, for example, the tracking link portion. Being able to create unique tracking links for different marketing sources was great on GTW, but BrightTalk doesn't offer this yet.
