Pour qui ?

Des entreprises de toutes tailles, des particuliers aux entreprises du Fortune 500. Gratuit pour les listes de jusqu'à 2 000 abonnés.

Notes moyennes

11 158 avis
  • Note globale 4.5 / 5
  • Facilité d'utilisation 4.5 / 5
  • Service client 4 / 5
  • Fonctionnalités 4.5 / 5
  • Rapport qualité-prix 4.5 / 5

Informations sur le produit

  • À partir de 9,99 $US/mois
  • Version gratuite Oui
  • Version d'essai gratuite Oui
  • Déploiement Cloud, SaaS, web
    Mobile (iOS natif)
    Mobile (Android natif)
  • Formation Formation en ligne en direct
    Documentation
  • Ressources d'aide Service de support permanent (réponse directe)
    Support en horaire de bureau
    En ligne

Informations sur l'éditeur

  • Mailchimp
  • http://www.mailchimp.com
  • Fondé en 2001

En savoir plus sur Mailchimp

MailChimp est la plus grande plateforme de marketing automation au monde. Des millions de clients, des petites boutiques d'e-commerce aux grands commerces de détail en ligne, utilisent MailChimp pour s'exprimer dans le monde entier.

Mailchimp - Fonctionnalités

  • Bibliothèque d'images
  • Campagnes de drip marketing
  • Conformité CAN SPAM
  • Contenu dynamique
  • E-mail découlant d'un événement
  • E-mails optimisés pour format mobile
  • Enquêtes clients
  • Gestion de la liste de diffusion
  • Gestion des abonnés
  • Gestion des modèles
  • Pages de renvoi et formulaires web
  • Rapports et analyses
  • Répondeurs automatiques
  • Tests A/B
  • Éditeur d'e-mail WYSIWYG
  • Gestion d'équipe
  • Gestion des campagnes
  • Géolocalisation
  • Notifications basées sur les événements
  • Segmentation du public
  • Tests A/B
  • Accès mobile
  • Devis et offres
  • Gestion des tâches
  • Gestion du territoire
  • Intégration des médias sociaux
  • Intégration du chat interne
  • Intégration du marketing automation
  • Lead scoring
  • Segmentation
  • Stockage de documents
  • Système de calendrier et de rappel
  • e-mail marketing
  • Devis et offres
  • Gestion des tâches
  • Gestion du territoire
  • Intégration des médias sociaux
  • Intégration du marketing automation
  • Lead scoring
  • Lecture de cartes de visite et de badges
  • Messagerie instantanée
  • Prévision
  • Segmentation
  • Stockage de documents
  • Système de calendrier et de rappel
  • Actions découlant d'un événement
  • Base de données de contacts
  • Campagnes multiples
  • Gestion des canaux
  • Gestion des leads
  • e-mail marketing
  • Collaboration entre plusieurs utilisateurs
  • Engagement des clients
  • Gestion de contenu
  • Gestion de plusieurs comptes
  • Planification des publications
  • Rapports et analyses
  • Suivi des marques
  • Suivi des médias sociaux
  • Édition automatisée
  • Analytique
  • Correction en temps réel
  • Création de formulaires
  • Fonction de glisser-déposer
  • Gestion SEO
  • Modèles
  • Réactif
  • Tests A/B
  • CTA personnalisables
  • Campagnes de drip marketing
  • Contenu dynamique
  • Lead scoring
  • Marketing social
  • Pages de renvoi et formulaires web
  • Sales intelligence
  • Search marketing
  • Segmentation
  • Suivi des visiteurs de sites web
  • Suivi du ROI et de l'analytique
  • Tests A/B
  • Ciblage comportemental
  • Ciblage du public
  • Ciblage géographique
  • Moteur de recommandations
  • Personnalisation
  • Reciblage des médias sociaux
  • Reciblage sur téléphones mobiles
  • Suivi des conversions
  • Tests A/B
  • Analytique
  • Ciblage client
  • Filtrage des mots-clés
  • Gestion de contenu
  • Gestion de plusieurs comptes
  • Gestion des contacts
  • Planification des publications
  • Suivi des conversions
  • Édition automatisée

Avis les plus utiles sur Mailchimp

Mailchimp is my go to for newsletter marketing especially for setting up a new business

Publié le 21/09/2019
Randi Z.
Owner
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
3 / 5
Support client
3 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Mailchimp overall is the easiest newsletter service. They connect with with websites such as Mailchimp and Shopify which are pillars in the industry. The plugins I have to use are simple to install. At times other newsletter services are more difficult to connect with a website. I start all my clients up with Mailchimp and they are all very pleased. Your interface is simple enough for a beginner to catch on to, but now with your growing features a real whiz can get in there and create a robust email marketing experience.

Avantages: I've been using Mailchimp since I think Mailchimp was invented. Mailchimp is way easier to use than most of the other newsletters services out there. It's easy to import your lists, set multiple kinds of audience lists. I like that you're keeping up with the other services and added automations and tags. I find it very easy to build nice looking newsletters too. I always start any of my clients with Mailchimp first. You're the most user friendly interface. Pro-free to start under a certain number of subscribers too! You now have most if not all of the features a growing organization with a deep marketing strategy would need.

Inconvénients: My biggest cons was that I found originally years ago you did not have all the features thatsome of the other competitors had. AWeber had better automative responses/ journeys/scheduling capabilities that your service years ago did not offer. So when I started with you I did have times when I did have to switch softwares for growing clients who had other needs. You now have those features so I find I can start with Mailchimp and stick with you now for the long haul.

A Necessary Tool for a 21st Century Business that's Reasonably Easy to Use, with Great Support

Publié le 14/09/2019
Utilisateur vérifié
Business Owner
Films et cinéma, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
4 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
3 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: We are required to send out newsletters to our investors (over 800 of them), and this had made it easy to design good-looking emails. And you can save templates, etc., to use over and over and modify them each time. We've never had a technical problem with it, although we've had issues with 3rd party apps and linked software connecting to Mailchimp. But I contacted their support and they were able to help me fix the issue, even though it wasn't their own software! I thought that was nice of them. They could've said "That's not our app, so we can't help you," but they didn't -- they walked me through a fix.

Avantages: It has to be their support chat function and their useful Help articles. I did not get into my business so that I could run mail marketing software, so I appreciate anything that helps ease the learning curve. Email marketing is a necessary evil, and Mailchimp lessens the unpleasantness considerably. With no prior experience, we got up and running quickly. (We tried a few of these apps, and this one seemed the easiest.) It's complicated running email campaigns and newsletters, but once we mastered a few basics, I was very happy with the results. And it scales up as you grow. When our mailing list grew, it did not become exponentially harder to use. They offer a lot of bells and whistles that we don't need/use, but our emails look good and are easy to compose, adding graphics, etc. It automates a lot of repetitive tasks for you -- like your footer and address, etc. And we've never had a problem getting reported as spam. And this may seem minor, but I like the whimsical nature of the occasional chimp graphics. Don't get me wrong -- this is work, not play, but it's nice to see a little chimp every once in a while when you complete certain tasks. Business is hard, so a little levity along with the functionality is welcome.

Inconvénients: The price! It gets expensive quickly. I guess the upside to that is it makes you hone your marketing so you are profitable. You have to cut out waste and hone your mailing list so that it's more efficient. And from my research, the other programs cost about the same. I don't mind paying for ease-of-use, but I wish they would explain "cleaning" and "archiving" and other functions that would help me get my monthly costs down. I'm not planning on jumping ship anytime soon, but if they raise their prices again (they just raised them recently), then I will be gone.

MailChimp made email marketing very easy and cheap

Publié le 21/08/2019
Emeka O.
Trainer
Marketing et publicité, 13-50 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: I've been using MailChimp for my email marketing. It's been so amazing. It's so amazing that I've adopted it as the email marketing software of choice even when I'm teaching my digital marketing students. Being very easy to learn, easy to use, and also free to start, I've kept recommending it to people. It's such an awesome software.

Avantages: MailChimp is an email marketing software. I so much love this software for so many reasons. These reasons include: 1. Easy to learn: MailChimp was the very first email marketing software I used. Even though I was only a newbie in email marketing when I started using it, it was so easy for me to learn. 2. Easy to use: Using MailChimp for email marketing is very easy. It has templates that only need to be edited to give beautiful email outlook. There's no need to do html coding of the email - this could have needed some technical know-how. 3. Landing Page Builder: With MailChimp I'm able to build landing pages for products. I didn't need a website to build a landing page. I used MailChimp for that. 4. Facebook Integration: It's possible to Integrate Facebook to MailChimp. This is very easy. No programming knowledge is required. By integrating Facebook to MailChimp, it was very easy to run Facebook adverts for custom and lookalike audiences using my email subscribers list. It's also easy to run Facebook adverts with lead generation objective right from MailChimp. 5. Free to start: Something very beautiful about MailChimp is that it can allow a user to have up to 2,000 subscribers, and be able to send up to 12,000 emails per month on the free mode. This was very helpful as I never had to spend any money on email marketing for my startup. MailChimp helped me save cost. 6. Analytics: MailChimp have provision for email analytics. This helped me measure some metrics.

Inconvénients: Not withstanding all those benefits, I have some things I don't like about MailChimp. 1. Affiliate marketing: I'm also an affiliate marketer. I've read that MailChimp is not very kind to affiliate marketers. They imposed a very strict measure on the type of product to be marketed. This has made me not to consider it in my affiliate marketing venture. 2. Cost on the long run: Another thing is that after a business has exceeded the 2,000 subscribers, or 12,000 emails per month benchmark on the free mode, one will have to purchase a package to keep using the software. Apart from those two cons, MailChimp is generally an awesome email marketing software.

Worth it for any company starting out

Publié le 15/08/2019
Erin C.
Executive Artistic Director
Arts de la scène, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
4/5
Note globale
4 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
4 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community. I also personally like the irreverence - the graphics and cute sayings make marketing a little more fun.

Avantages: I love that it's free for the first 2000 names - makes it easy to try the product over time. I switched from Constant Contact and was looking for something more affordable for our needs as a new, volunteer-based non-profit. I also love the ease of use. It's pretty simple to figure out and whatever questions I've had have been answered by the help documents.

Inconvénients: I wish that Mailchimp more easily integrated with my ticketing software (OvationTix.) I tried to merge data but it's not intuitive so I have ended up not using that feature. I'm not sure if that's an issue on the side of Mailchimp or OvationTix, so it doesn't affect my overall enjoyment and opinion of the software. I also deal with a lot of email going into spam, even though I've followed all of the rules and avoid filter triggering phrases in my subject lines. I guess I wish there were more support in that area.

Inuitive and Robust: Mailchimp makes it easy to create campaigns that deliver

Publié le 30/07/2019
Amy S.
Marketing Consultant
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
4 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
3 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: I've used Mailchimp for about 12 years. I've also used Constant Contact and Emma. I liked that Emma gave me a live account rep. I liked that Constant Contact had a trustworthy legacy feel. But Mailchimp feels like home. It's a perfect combination of a boutique platform like Emma + a legacy system like Constant Contact. They have a stellar free-level package (up to 2,000 addresses) that makes them a no-brainer go-to for any small or start-up company.

Avantages: Mailchimp has easy and intuitive drag-and-drop campaign building blocks that make it easy to create professional emails and campaign landing pages. It's easy to connect Mailchimp to your online store to embed products, customize campaigns to folks who've opted in to lists or purchased particular products at your online store, and you can automate complete email/landing page chains. What you're able to accomplish with Mailchimp is only limited by your imagination, and the longer you work with it and explore it, the more value it yields. Somehow Mailchimp is able to deliver all this on a chassis that's simple and intuitive. For more sophisticated setups, they have a robust library you can access that's very useful. Perhaps the most important thing that I've appreciated about Mailchimp over the 10+ years I have used them is their unwavering dedication to ensuring the health of your list -- and therefore the health of the entire platform. They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts. They keep marketers abiding by good email marketing principles, which means the platform is trusted by inboxes everywhere. Deliverability is very important to me and to my clients. I have more than once schooled my clients, armed with data and principles that Mailchimp taught me (both the easy way and the hard way).

Inconvénients: Any gripe I might have with Mailchimp is the same gripe I would have with any email platform. I would like their email and landing page-building software (or web-building software) to be as intuitive as Squarespace, which is honestly a whole other level of drag-and-drop, so perhaps a pipe dream. Over the years, I also haven't felt like I had a good support option. Their help page goes to the Mailchimp "knowledgebase" of articles, so everything I've ever learned about Mailchimp came from sussing it out myself through trial and error, through searching their Knowledgebase, or with a quick Google search. I do see they have a chat feature, which is great. But honestly in 10+ years I've pretty much had to wing it on this platform and it's still my fave, which says a lot. The only other thing I hope they improve is the automated email chain engine. Honestly, it feels a little glitchy.

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