Qui utilise Mailchimp ?

Des entreprises de toutes tailles, des particuliers aux entreprises du Fortune 500. Gratuit pour les listes de jusqu'à 2 000 abonnés.

Description de Mailchimp

MailChimp est la plus grande plateforme de marketing automation au monde. Des millions de clients, des petites boutiques d'e-commerce aux grands commerces de détail en ligne, utilisent MailChimp pour s'exprimer dans le monde entier.

Informations sur Mailchimp

Mailchimp

http://www.mailchimp.com

Fondé en 2001

Prix de Mailchimp

Mailchimp est disponible à partir de 9,99 $US/mois. Mailchimp est disponible en version gratuite et propose un essai gratuit. Voir plus d'informations concernant le prix de Mailchimp ci-dessous.

À partir de

9,99 $US/mois

Version gratuite

Oui

Essai gratuit

Oui

Déploiement

Cloud, SaaS, web

Mobile (iOS natif)

Mobile (Android natif)

Formation

Formation en ligne en direct

Documentation

Ressources d'aide

Service de support permanent (réponse directe)

Support en horaire de bureau

En ligne

Mailchimp - Fonctionnalités

Logiciels d'email marketing
Bibliothèque d'images
Campagnes de drip marketing
Conformité CAN SPAM
Contenu dynamique
E-mail découlant d'un événement
E-mails optimisés pour format mobile
Enquêtes clients
Gestion de la liste de diffusion
Gestion des abonnés
Gestion des modèles
Pages de renvoi et formulaires web
Rapports et analyses
Répondeurs automatiques
Tests A/B
Éditeur d'e-mail WYSIWYG
Gestion d'équipe
Gestion des campagnes
Géolocalisation
Notifications basées sur les événements
Segmentation du public
Tests A/B
Accès mobile
Devis et offres
Gestion des tâches
Gestion du territoire
Intégration des médias sociaux
Intégration du chat interne
Intégration du marketing automation
Lead scoring
Segmentation
Stockage de documents
Système de calendrier et de rappel
e-mail marketing
Devis et offres
Gestion des tâches
Gestion du territoire
Intégration des médias sociaux
Intégration du marketing automation
Lead scoring
Lecture de cartes de visite et de badges
Messagerie instantanée
Prévision
Segmentation
Stockage de documents
Système de calendrier et de rappel
Actions découlant d'un événement
Base de données de contacts
Campagnes multiples
Gestion des canaux
Gestion des leads
e-mail marketing
Collaboration
Engagement des clients
Gestion de contenu
Gestion de plusieurs comptes
Planification des publications
Rapports et analyses
Suivi des marques
Suivi des médias sociaux
Édition automatisée
Analytique
Correction en temps réel
Création de formulaires
Fonction de glisser-déposer
Gestion SEO
Modèles
Réactif
Tests A/B
CTA personnalisables
Campagnes de drip marketing
Contenu dynamique
Lead scoring
Marketing social
Pages de renvoi et formulaires web
Sales intelligence
Search marketing
Segmentation
Suivi des visiteurs de sites web
Suivi du ROI et de l'analytique
Tests A/B
Ciblage comportemental
Ciblage du public
Ciblage géographique
Moteur de recommandations
Personnalisation
Reciblage des médias sociaux
Reciblage sur téléphones mobiles
Suivi des conversions
Tests A/B
Analytique
Ciblage client
Filtrage des mots-clés
Gestion de contenu
Gestion de plusieurs comptes
Gestion des contacts
Planification des publications
Suivi des conversions
Édition automatisée

Avis sur Mailchimp

Afficher 5 avis sur 12 571

Note globale
4.5/5
Facilité d'utilisation
4.4/5
Service client
4.2/5
Fonctionnalités
4.3/5
Rapport qualité-prix
4.4/5
Deba O.
IT Support executive
Pétrole et énergies, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 10/02/2019

"Arguably the only Email Marketing and Survey tool you will ever need"

Commentaires: The learning curve for me was very straight forward. I have been able to record improved conversions from my marketing emails due to the high customization of email prepared with this software.

Avantages: First-time users of MailChimp will enjoy the editor which is fast and simple to use, as it also supports the use of drag & drop interface to prepare your message. The support for auto-responders, A/B testing, recurring emails and RSS to newsletter has made my job easier. MailChimp analytics can tell you exactly what you need to know about the emails you sent. The analytics also helps me know what and what not to adjust in my email campaign and because I use MailChimp for the creation of Facebook, Instagram and google ads is another useful reason I have stuck to it. I regularly use Mailchimp to integrate with applications like WordPress to create subscription form and create ordering pages for e-commerce software like Shopify and woo commerce. It has been flawless so far. I will say they have a lot of features in the paid plan that makes email marketing enjoyable and subscribers spoilt for choice

Inconvénients: Mail chimp does not encourage using their service for affiliate marketing even after you pay for their product. I learnt this the hard way when my defaulting account was blacklisted. I also observed that emails sent to Gmail landed in the promotion tab while some company internal servers blacklisted emails sent from my Mailchimp account. You should do well to beware of the forever free plan because they don’t provide customer service for it after 30 days and it does not support autoresponders. The pricing plan is not very straightforward to understand. Over the years, they have included some changes which are not great from a customer perspective (like the need to verify that your contact was gotten from a subscription page) and the reduction of contact allowed on the free forever plan to just 2000.

  • Provenance de l'utilisateur 
  • Publié le 10/02/2019
Eve K.
CEO
Production audiovisuelle, Auto-entrepreneur
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    1/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 12/03/2020

"Free for the first 250,000 subscribers no cost - must have a mailing address"

Commentaires: Positive experience sending emails and letters but you need to have a mailing address a real physical address a po box doesnt count. I guess hoping people do not come to your house is a big deal. I was very scared about having a real location and I was scared random people would show up as they did before at offices to stalk. I guess at this current timene place it's safer to use your real address but many years ago it was not or may not have been. It is important to make sure all your ducks are in a row- your corporation is current for example, the po box or the mailing address is current for example mine wasn't and I saw peoplel at the post office that i would rather not see.

Avantages: Mailchimp is pretty easy to use and has increased its features in the last few yeqrs. The first 150,000 to 250,000 subscribers are free and then you pay after so it gives you time to build your fan base. When I used old emails I got reports for using old emails and it got disbanded so I recommend using current email subscribers so there are no surprises - or make sure they know they are signing up for your newsletter inbox. For example we threw an event and I emailed all subscribers but they did not know we were the organizer it was for working women so most unsubscribed. In hindsight I should have had people subscribe or put on a disclaimer that we would market.

Inconvénients: The fact it's so easy to be taken down if you get one negative report. I guess we got a few negative reports and quickly a lot of unsubscribers the first day we emailed a few hundred people from a tales of extraordinary women event. The problem I gu ess you encounter is how to try and get these customers or clients or readers to read your services that I am still working on ideas for how to get people to sign up.

  • Provenance de l'utilisateur 
  • Publié le 12/03/2020
Geoff B.
VP Marketing
Services financiers, 2-10 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 10/12/2019

"Easy to get started, still needs some additional features"

Commentaires: I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you to build your business without breaking the bank.

Avantages: I like how many other products integrate with mailchimp. That makes it really easy as a startup especially in ecommerce. I like that the email creation is WYSIWYG so I can quickly create beautiful emails with zero coding experience.

Inconvénients: I wish it had a journey builder like active campaign and many other email platforms. That would round out mailchimp really nicely and make them my only option for email marketing.

  • Provenance de l'utilisateur 
  • Publié le 10/12/2019
Kenyon C.
Creative manager
Marketing et publicité, 2-10 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    3/5
  • Facilité d'utilisation
    3/5
  • Fonctionnalités
    2/5
  • Support client
    3/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 25/11/2019

"Don't Sleep on the Monkey, its Bananas!!!"

Commentaires: We are able to reach more customers with less legwork We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Avantages: Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Inconvénients: I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

  • Provenance de l'utilisateur 
  • Publié le 25/11/2019
Jacob E.
Growth Marketing Manager
Marketing et publicité, 13-50 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    5/5
  • Probabilité de recommander le produit
    10/10
  • Provenance de l'utilisateur 
  • Publié le 24/02/2020

"Top Email Marketing Software"

Commentaires: I'm a big fan of MailChimp. It's my go-to email marketing software for 100% white-hat projects. The whole process is so simple. You have an email list that you upload as an audience. You then go to the campaign section to set up a proper email automation campaign. Within that build, you have the ability to use their visual editor and functions in order to easily write/design the campaign and test it in a real mail client. Unlike some of the other email marketing software, there are not EXTRA features/functionalities that you would rarely need. This decreases the confusion and noise. Big plus!

Avantages: - Easy to set up VERY quickly
- WSWYG Visual Editor is super easy to use
- They're constantly coming out with new functionalities like landing page design, integration with running paid ads, etc.
- Setting up full automation is relatively easy compared to other email marketing software out there
- You can edit multiple emails in multiple tabs which makes copy/paste even easier (other software only lets you have 1 tab open at a time)
- It's free up to 2,500 contacts!

Inconvénients: - Support can be a bit unresponsive at times when you've broken one of their terms/policies (even when it happens by accident and you're not sure what you did wrong even to trigger it)

  • Provenance de l'utilisateur 
  • Publié le 24/02/2020