Mailchimp

par Mailchimp

4.5 / 5 10 033 avis
Mailchimp

Pour qui ?

Des entreprises de toutes tailles, des particuliers aux entreprises du Fortune 500. Gratuit pour les listes de jusqu'à 2 000 abonnés.

Notes moyennes

10 033 avis
  • Note globale 4.5 / 5
  • Facilité d'utilisation 4.5 / 5
  • Service client 4 / 5
  • Fonctionnalités 4.5 / 5
  • Rapport qualité-prix 4.5 / 5

Informations sur le produit

  • À partir de $20/mois
  • Version gratuite Oui
  • Version d'essai gratuite Oui
  • Déploiement Cloud, SaaS, web
    Mobile (iOS natif)
    Mobile (Android natif)
  • Formation Formation en ligne en direct
    Documentation
  • Ressources d'aide Service de support permanent (réponse directe)
    Support en horaire de bureau
    En ligne

Informations sur l'éditeur

  • Mailchimp
  • http://www.mailchimp.com
  • Fondé en 2001

En savoir plus sur Mailchimp

MailChimp est la plus grande plateforme de marketing automation au monde. Des millions de clients, des petites boutiques d'e-commerce aux grands commerces de détail en ligne, utilisent MailChimp pour s'exprimer dans le monde entier.

Mailchimp - Fonctionnalités

  • Bibliothèque d'images
  • Campagnes de drip marketing
  • Conformité CAN SPAM
  • Contenu dynamique
  • E-mail découlant d'un événement
  • E-mails optimisés pour format mobile
  • Enquêtes clients
  • Gestion de la liste de diffusion
  • Gestion des abonnés
  • Gestion des modèles
  • Pages de renvoi et formulaires web
  • Rapports et analyses
  • Répondeurs automatiques
  • Tests A/B
  • Éditeur d'e-mail WYSIWYG
  • CTA personnalisables
  • Campagnes de drip marketing
  • Contenu dynamique
  • Lead scoring
  • Marketing social
  • Pages de renvoi et formulaires web
  • Sales intelligence
  • Search marketing
  • Segmentation
  • Suivi des visiteurs de sites web
  • Suivi du ROI et de l'analytique
  • Tests A/B

Avis les plus utiles sur Mailchimp

Arguably the only Email Marketing and Survey tool you will ever need

Traduire avec Google Translate Publié le 10/02/2019
Deba O.
IT Support executive
Pétrole et énergies, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
4 / 5
Support client
4 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: The learning curve for me was very straight forward. I have been able to record improved conversions from my marketing emails due to the high customization of email prepared with this software.

Avantages: First-time users of MailChimp will enjoy the editor which is fast and simple to use, as it also supports the use of drag & drop interface to prepare your message. The support for auto-responders, A/B testing, recurring emails and RSS to newsletter has made my job easier. MailChimp analytics can tell you exactly what you need to know about the emails you sent. The analytics also helps me know what and what not to adjust in my email campaign and because I use MailChimp for the creation of Facebook, Instagram and google ads is another useful reason I have stuck to it. I regularly use Mailchimp to integrate with applications like WordPress to create subscription form and create ordering pages for e-commerce software like Shopify and woo commerce. It has been flawless so far. I will say they have a lot of features in the paid plan that makes email marketing enjoyable and subscribers spoilt for choice

Inconvénients: Mail chimp does not encourage using their service for affiliate marketing even after you pay for their product. I learnt this the hard way when my defaulting account was blacklisted. I also observed that emails sent to Gmail landed in the promotion tab while some company internal servers blacklisted emails sent from my Mailchimp account. You should do well to beware of the forever free plan because they don’t provide customer service for it after 30 days and it does not support autoresponders. The pricing plan is not very straightforward to understand. Over the years, they have included some changes which are not great from a customer perspective (like the need to verify that your contact was gotten from a subscription page) and the reduction of contact allowed on the free forever plan to just 2000.

Expensive but Effective! The first Newsletter tool that comes to mind.

Traduire avec Google Translate Publié le 18/02/2019
Shayne H.
Director of Sales
Internet, 13-50 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
4/5
Note globale
3 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: MailChimp is quite a popular tool that is frequently used by budding enterprises because of it's generous Freemium model. I started using MailChimp around 3 years ago and I've never been happier. This tool helped me understand where I went wrong with my campaigns, improve them and made me save a LOT of money by deciding not to hire a separate design team. After using it for a few months, I realized that switching to one of MailChimp's paid models would benefit me way more.

Avantages: 1) Template Compatibility: The templates that you choose in MailChimp are optimized to fit on all screen sizes. Whether the recipient has a smartphone, a desktop, a laptop or even a tablet, your content will be delivered to him/her the way you want it to be.
2) Scope for better future campaigns: What I mean by this is - MailChimp gives you an edge or an insight into how your campaigns are doing. Based on the statistic report, you can refine and optimize your campaigns and make them more effective.
3) Engendering Interaction: Creating a Survey or a User Form has never been easier.
4) No HTML knowledge required: As I mentioned earlier, MailChimp has a myriad of optimized templates to choose from which helps you become much more creative with your campaigns. There is no need for a separate Design Team unless you don't already like the templates that are available.

Inconvénients: 1) User Interface: MailChimp does have a user-friendly interface(s). However, the problem is that they change the User Interface every time they roll in a new update. Yes, this will be easy to master in a short while, but that still requires a NewsLetter team to get accustomed to the new interface. This wastes a lot of time.
2) Zero Tolerance to Affiliate Marketers: If you're an affiliate marketer and you've just stumbled upon MailChimp, turn the other way. I'm not sure what the penalties are but I know they're quite severe.
3) Expensive: Though the Freemium version of MailChimp is rather generous, the paid subscriptions can surely burn a hole in your pocket when you find yourself wanting to send more emails and build your subscription list.

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