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VerticalResponse
Description de VerticalResponse
VerticalResponse fournit des outils d'e-mail marketing qui aident les petites entreprises à rester en contact avec leurs clients. Envoyez des e-mails d'allure professionnelle comme des bulletins d'information, des offres et des promotions et des invitations sans concepteur ou code HTML. Choisissez parmi une variété de gabarits qui s'adaptent automatiquement pour être beaux, qu'ils soient lus sur un ordinateur, un téléphone ou une tablette. Et en quelques clics, touchez encore plus de gens en partageant le même message sur Facebook et Twitter.
Qui utilise VerticalResponse ?
Petites entreprises et organismes à but non lucratif dans le monde entier.
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Avis sur VerticalResponse
Great looking e-newsletters!
Commentaires : There are a lot of email campaign tools out there and VerticalResponse is one of the best I've encountered for managing and scheduling e-newsletter distribution at a reasonable cost.
Avantages :
With VerticalResponse I was able to go from a spreadsheet of member names and email addresses to send my first e-newsletter in less than an hour. Easy to use templates guide content creation and offers flexible scheduling options that include social media posting. List management lets subscribers opt in and out without manual intervention and includes tools to build landing pages and links for subscription. Simple reporting is included in the free system and shows delivery/open rates. Advanced reporting allows a deeper dive into the analytics of your mail campaigns.
Inconvénients :
I sometimes wish the content blocks used to build the e-newsletter were a little more configurable - such as allowing more free movement of images and better font management - but the system makes clean looking e-newsletter that are actually opened and read!
The best email marketing for budget conscious organisations
Commentaires : Once our team was up to speed in how to use the platform we found it functional and fit for purpose of sending out updates and newsletters to our supporters. The fact they offer there platform unrestricted and for free to charities is a huge benefit to us as other platforms charge huge amounts which eat into our fundraising budget substantially.
Avantages :
This software is free for charities and NPO and does not have a limit to the number of contacts which can be uploaded or contacted, we can send 10s of thousands of newsletters and email each month for free which on other platforms would cost us hundreds of dollars.
Inconvénients :
It is not as user-friendly as mailchimp and there appear to be more newsletters and campaign emails ending up in peoples spam folders. But this has to be weight up against the price savings when compared to using other platforms, and we have found it to still be cost-effective.
Alternatives envisagées précédemment :
Vertical Response - Free, but you get what you pay for.
Commentaires : We use Vertical Response to communicate with groups of members of our non-profit organization, and to survey them on various questions relating to our mission. Without Vertical Response it would be much more cumbersome to conduct surveys as we'd have to use a combination of software (Survey Monkey, Excel, etc.) and we wouldn't have the option to automatically follow up to nonresponders.
Avantages :
Vertical Response allows us to easily email and survey our membership groups. I like the variety of survey types, and the automatic follow-up emails to non-responders.
Inconvénients :
The email editing is relatively simple, but can be confusing in its simplicity because things you might expect to be in the editing menu aren't necessarily where you'd expect. For example, you want to add a hyperlink to a website - in most software you could either just paste the URL, or right click on a word or phrase and add the hyperlink to it - but in VerticalResponse a pasted URL is emailed out as unclickable text. You have to add a button to add a hyperlink. Also for some reason the default font color for emails is a medium gray instead of black, so every email I have to select and change the font color.
Easy To Use
Commentaires : My overall experience has been great. Outside of a few emails being blocked. But, that means the system was being protective and allowed us an opportunity to do additional cleaning of our lists.
Avantages :
What I like most about Vertical Response is that it's really easy to use. Once my contacts were imported, we were up and running. They offer many templates that can be used for various types of emails and eblasts. The entire process is simple and you can easily track how your emails are performing. They offer a lot of value for the price.
Inconvénients :
What I like least about Vertical Response is that the platform is limited. It's great for a startup business, but when your needs start to get more complex as your list grows, there's not much room for growth with appropriate features to match. Additionally, the features to allow new subscribers to your lists from outside sources were a challenge and didn't always work.
Gets the job done
Commentaires : Ease of use
Avantages :
This tool was very easy to use when we were starting out our email journey. The list upload process and email creation was simple. The software also allowed us to track performance, which contributed to other email tactics to test. It was also relatively inexpensive.
Inconvénients :
At no fault of the product, our needs grew out of the tool, so we upgraded to a marketing automation platform.
