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Social News Desk
Description de Social News Desk
Social News Desk est un logiciel de gestion des réseaux sociaux spécialement conçu pour les grandes entreprises.
Depuis 2010, il accompagne les plus grandes entreprises de presse américaines, les villes, les agences gouvernementales, les écoles et les entreprises qui ont besoin d'outils de gestion des réseaux sociaux performants et disponibles en permanence.
Les utilisateurs de Social News Desk publient, suivent et interviennent efficacement sur toutes les plateformes sociales, même s'ils n'ont pas de compétences techniques ou conceptuelles avancées. Ils réagissent rapidement aux nouvelles tendances, en partageant efficacement les informations sur les réseaux sociaux et sont en mesure d'exploiter les informations en temps réel. Ils obtiennent rapidement une assistance assurée par des personnes bien réelles en cas de question relative au logiciel. Ils gardent le contrôle sur l'ensemble du flux social et gèrent des équipes complexes et composées de plusieurs utilisateurs à partir d'un emplacement central.
Testé dans les circonstances les plus difficiles, Social News Desk est le choix idéal pour prendre le contrôle des réseaux sociaux, gagner du temps et atteindre des objectifs de communication importants sur toutes les plateformes sur lesquelles votre communauté s'appuie.
Qui utilise Social News Desk ?
Communiqués de presse, municipalités, administrations et agences municipales, sécurité publique, universités et éducation, soins de santé.
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SND contributes to effective social media campaigns
Avantages :
SND is easy to use and incorporates all social platforms across all my properties, making one-time simultaneous posting a breeze. It also features all the metadata options I need to create an effective post. The main reason why I enjoy using SND is because the support staff is very responsive and thorough.
Inconvénients :
As with any program, there are sometimes bugs that hinder tasks. Over the years, however, I have not experienced a widespread, long-term outage.
Social Media Success in Education
Commentaires : I started using SND when I worked in government for a Township. When I moved over to my current position in Education, I knew I needed to continue using the product. It is the most user friendly of all the social media management tools, and I have used many. It is convenient, efficient, and helps to improve engagement. As a county-wide ISD, we need to connect with parents. Knowing when to post what critical. SND has allowed us to work smarter, not harder.
Avantages :
Social News Desk provides a "one stop shop" for all your social media accounts and platforms. As a social media management tool, you can quickly post, add photos and video.
Inconvénients :
Social News Desk has been so responsive to the user community that of course we want more. I would love to be able to post directly to the Nextdoor platform. I love that I can monitor the chatter on Nextdoor, but it would be helpful to post, as well. I also wished that I could tag partners and collaborators on LinkedIn, but I am positive it is coming in the near future.
Easy to use, saves me labor
Avantages :
The auto posting is the most valuable asset Social News Desk provides for me.
Inconvénients :
Not really a con, but I want Social News to look into connecting to Next Door, which my community uses a lot.
SND automation really works
Commentaires : Like the social world in which we live, SND continues to evolve with new products and services.
Avantages :
We use SND's AutoPilot feature across our many social accounts. This customizable feature lets our journalists focus on gathering the news.
Inconvénients :
I wish the permission settings were more customizable by top-end users so we could select which features various users can access.
We love SND
Commentaires : I love SND and would prefer to use it no matter where I work.
Avantages :
Social News Desk is a great tool to use when publishing to several platforms. I've used SND at just about every phase of my career. From being a hands-on digital producer, social media manager, digital strategist and more.
Inconvénients :
The only issue I have with SND relies more on the social media companies.
Good for large social media portfolios
Commentaires : It has been an overall positive experience with very few drawbacks from a product and support standpoint.
Avantages :
Social News Desk allows us to utilize a large portfolio of social media accounts to coordinate publishing, scheduling and analytics.
Inconvénients :
The biggest issue may be not having ease of access in the Post Manager feature for extremely large datasets while using the Social News Desk dashboard, but there are workarounds to get the necessary data.
Social Media Management - News
Avantages :
SND makes it easy to ensure that important content is published even when I am unable to manually schedule. As a news organization, we need to be able to get breaking news out at the drop of a hat - and SMM’s don’t always have time to do that.
Inconvénients :
I have had some issues with link scrubbing. For older news stories that have been updated recently, SND sometimes pulls old images that are no longer relevant. This is a minor, fixable issue though.
Social News Desk Does It All
Avantages :
Social News Desk is very comprehensive. Almost all our social media functions are available within the platform. It has made user management and security turnkey, and the customer service is exceptional.
Inconvénients :
There are sometimes too many functions to keep track of within the dashboard, but recent efforts to improve the organization have been very helpful and well received.