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Act-On
Description de Act-On
Act-On est une plateforme de marketing automation qui stimule l'innovation pour permettre aux marketeurs de donner le meilleur d'eux-mêmes. Act-On est le seul espace de travail intégré apte à répondre aux besoins de l'expérience client, de la reconnaissance à l'acquisition en passant par la rétention et la fidélisation. Grâce à Act-On, les marketeurs peuvent générer de meilleurs résultats commerciaux et maximiser la valeur vie client (CLV).
Qui utilise Act-On ?
Act-On dessert plus de 4 800 clients dans le monde entier, de toute taille (petites et moyennes entreprises, départements de grandes entreprises) et dans tous les secteurs (services financiers, santé, fabrication, éducation, technologie).
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Easy to use, but not our top choice
A Solid Marketing Automation Platform
Commentaires : We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.
Avantages :
I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.
Inconvénients :
Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.
Réponse de l'équipe de Act-On Software
il y a 5 ans
Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home
Alternatives envisagées :
Wonderful Product. Great Value, Amazing Results!
Commentaires : I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.
Avantages :
Act-On is easy to use and great metrics!
Inconvénients :
Nothing I'd change about this software!
Réponse de l'équipe de Act-On Software
il y a 4 ans
Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On. Cheers! Sarah
Buyer Beware!! Not a sophisticated system in the least
Commentaires : The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.
Avantages :
Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.
Inconvénients :
Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.
Alternatives envisagées :
Act-on is an easy to use and robust marketing tool.
Commentaires : Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it.
Avantages :
Most actions are very intuitive and the tool is easy to navigate.
Inconvénients :
Our onboarding experience wasn't the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.
Réponse de l'équipe de Act-On Software
il y a 4 ans
Hi Bethany, Thank you for posting your review! We appreciate your feedback and love that you're a fan of Act-On! Cheers, Sarah
A very customizable software that allows us to carry out high-level marketing.
Commentaires : Since Act-On came to our company, we have noticed that we have had a positive impact on our clients, we have improved the attention to their needs, since we can segment clients, automate email advertising and maintain good advertising strategies with the help of the functionalities of this software.
Avantages :
We like to use Act-On to have a bigger impact on our clients, the personalization is very good, it empowers our sales force, it keeps the marketing automated which allows us to maintain a good interaction with our clients, good detailed reports. It allows us to segment our clients to design specific marketing strategies.
Inconvénients :
Our expectations with Act-On have been exceeded as we have increased our sales and customer acquisition, we have achieved good ROI with this software, the implementation was easy and it has great technical support.
