Qui utilise Act-On ?

Act-On dessert plus de 4 800 clients dans le monde entier, de toute taille (petites et moyennes entreprises, départements de grandes entreprises) et dans tous les secteurs (services financiers, santé, fabrication, éducation, technologie).

Description de Act-On

Act-On est une plateforme de marketing automation qui stimule l'innovation pour permettre aux marketeurs de donner le meilleur d'eux-mêmes. Act-On est le seul espace de travail intégré apte à répondre aux besoins de l'expérience client, de la reconnaissance à l'acquisition en passant par la rétention et la fidélisation. Grâce à Act-On, les marketeurs peuvent générer de meilleurs résultats commerciaux et maximiser la valeur vie client (CLV).

Informations sur Act-On

Act-On Software

https://www.act-on.com

Fondé en 2008

Prix de Act-On

Act-On est disponible à partir de 900,00 $US/mois. Act-On n'est pas disponible en version gratuite et ne propose pas d'essai gratuit. Voir plus d'informations concernant le prix de Act-On ci-dessous.

À partir de

900,00 $US/mois
Consulter les tarifs

Version gratuite

Non

Essai gratuit

Non

Déploiement

Cloud, SaaS, web

Formation

Formation présentielle

Formation en ligne en direct

Webinaires

Documentation

Ressources d'aide

Service de support permanent (réponse directe)

Support en horaire de bureau

En ligne

Act-On - Fonctionnalités

Logiciels d'account-based marketing
Analytique
Identification du compte cible
Lead nurturing
Lead scoring
Outils de prospection
Personnalisation de campagne
Segmentation de la clientèle
Suivi de la progression
Suivi des engagements
Bibliothèque d'images
Campagnes de drip marketing
Conformité CAN SPAM
Contenu dynamique
E-mail découlant d'un événement
E-mails optimisés pour format mobile
Enquêtes clients
Gestion de la liste de diffusion
Gestion des abonnés
Gestion des modèles
Pages de renvoi et formulaires web
Rapports et analyses
Répondeurs automatiques
Tests A/B
Éditeur d'e-mail WYSIWYG
Actions découlant d'un événement
Base de données de contacts
Campagnes multiples
Gestion des canaux
Gestion des leads
e-mail marketing
Analytique
Correction en temps réel
Création de formulaires
Fonction de glisser-déposer
Gestion SEO
Modèles
Réactif
Tests A/B
Découverte de contacts
Gestion des pipelines
Identification des visiteurs
Importation et exportation de contacts
Intégration des bases de données de leads
Lead nurturing
Lead scoring
Outils de prospection
Saisie de leads
Segmentation de leads
Distribution de leads
Gestion des campagnes
Gestion des pipelines
Lead nurturing
Lead scoring
Outils de prospection
Saisie de leads
Segmentation de leads
Suivi des interactions
Suivi des sources
Campagnes de drip marketing
Gestion des campagnes
Gestion des pipelines
Lead scoring
Mesure des performances
Notifications de leads
Personnalisation
Saisie de leads
Segmentation de leads
Tests A/B
CTA personnalisables
Campagnes de drip marketing
Contenu dynamique
Lead scoring
Marketing social
Pages de renvoi et formulaires web
Sales intelligence
Search marketing
Segmentation
Suivi des visiteurs de sites web
Suivi du ROI et de l'analytique
Tests A/B
Distribution de leads
Extraction de données
Lead nurturing
Lead scoring
Lecture de cartes de visite et de badges
Notifications de leads
Online Forms
Qualification de leads
Tableau de bord

Avis sur Act-On

Afficher 5 avis sur 244

Note globale
4.3/5
Facilité d'utilisation
4.1/5
Service client
4.3/5
Fonctionnalités
4.1/5
Rapport qualité-prix
3.9/5
Kelsey D.
Ecommerce Specialist
Services financiers, 201-500 employés
Temps d'utilisation du produit: 6 à 12 mois
  • Note globale
    5/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    5/5
  • Support client
    5/5
  • Rapport qualité-prix
    4/5
  • Probabilité de recommander le produit
    6/10
  • Provenance de l'utilisateur 
  • Publié le 06/08/2018

"If you take advantage of all of its features, you will succeed. "

Avantages: We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. We had great customer service, including weekly calls with a customer experience rep.

Inconvénients: Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it. If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit. Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items. The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Réponse de l'éditeur

envoyé par Act-On Software le 08/08/2018

Hi Kelsey,
Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks.

We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly.

Good luck!
Sarah

  • Provenance de l'utilisateur 
  • Publié le 06/08/2018
Ashley S.
Database Administrator
Marketing et publicité, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    4/5
  • Facilité d'utilisation
    4/5
  • Fonctionnalités
    4/5
  • Support client
    4/5
  • Rapport qualité-prix
    3/5
  • Probabilité de recommander le produit
    8/10
  • Provenance de l'utilisateur 
  • Publié le 21/05/2019

"Meeting goals and driving leads with Act-On"

Commentaires: Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created.

Avantages: Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level.

Inconvénients: Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects.

Réponse de l'éditeur

envoyé par Act-On Software le 22/05/2019

Hi Ashley,
Thank you for posting a review! We appreciate your feedback.
Cheers,
Sarah

  • Provenance de l'utilisateur 
  • Publié le 21/05/2019
Utilisateur vérifié
Director of Digital Marketing
Hôtellerie, 13-50 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    3/5
  • Fonctionnalités
    5/5
  • Support client
    Sans note
  • Rapport qualité-prix
    Sans note
  • Probabilité de recommander le produit
    7/10
  • Provenance de l'utilisateur 
  • Publié le 25/02/2020

"Great but with a learning curve"

Commentaires: It’s been a great tool but because we couldn’t utilize all the features internally, we had to hire a consultant.

Avantages: This is a very robust email marketing program with marketing automation capabilities. We switched to Act On to be able to take advantage of setting up automated campaigns based on user behavior both in our emails and on our website.

Inconvénients: Because the automation capabilities are so robust, this software has a very steep learning curve. It would not have been feasible for us to use this for marketing automation in-house without a full time person just using Act-on. We had to hire a consultant to be able to use this software.

  • Provenance de l'utilisateur 
  • Publié le 25/02/2020
Sarah H.
Marketing Manager
Hôtellerie, 2-10 employés
Temps d'utilisation du produit: plus d'un an
  • Note globale
    5/5
  • Facilité d'utilisation
    5/5
  • Fonctionnalités
    4/5
  • Support client
    3/5
  • Rapport qualité-prix
    3/5
  • Probabilité de recommander le produit
    7/10
  • Provenance de l'utilisateur 
  • Publié le 14/01/2020

"Would Recommend For Basic Marketing Needs "

Commentaires: Act-On has supplied us with a platform to create quality looking emails and marketing materials with ease.

Avantages: Act-On is an extremely easy to use software. It is mapped out in a user friendly fashion to where you feel you are utilizing as much as possible from the program.

Inconvénients: We have encountered a few deliverability issues with sending our email campaigns and I've felt that at times Act-Ons customer service has not always been the most responsible or understanding. They provide help but not necessarily in correlation with the severity of the matter.

Réponse de l'éditeur

envoyé par Act-On Software le 06/02/2020

Hi Sarah.
Thanks so much for your feedback. We really appreciate it. I've flagged your deliverability concerns for your Account Manager who can follow up and connect you with our Deliverability Services pros. They should be able to help.
Thanks!
Sarah

  • Provenance de l'utilisateur 
  • Publié le 14/01/2020
Abbie D.
Director of Marketing
Logiciels, 51-200 employés
Temps d'utilisation du produit: plus de deux ans
  • Note globale
    1/5
  • Facilité d'utilisation
    1/5
  • Fonctionnalités
    1/5
  • Support client
    1/5
  • Rapport qualité-prix
    1/5
  • Probabilité de recommander le produit
    0/10
  • Provenance de l'utilisateur 
  • Publié le 18/10/2018

"Buyer Beware!! Not a sophisticated system in the least"

Commentaires: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Avantages: Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Inconvénients: Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

  • Provenance de l'utilisateur 
  • Publié le 18/10/2018