En savoir plus sur ActiveCampaign
ActiveCampaign combine la puissance de l'email marketing, du marketing automation et de l'automatisation des ventes/CRM.
Automations are really easy to setup, email templates are good and easy to design. What I like the most about this software is user experience.
I struggled a bit to get the email function working for my monthly company newsletter but that was mostly because I'd made an error with the segment feature.
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Si vous deviez recommander un outil d'automatisation du marketing pour les petites entreprises
AC offre la meilleure combinaison de possibilités, fonctionnalités, d'expérience utilisateur, facilité d'utilisation, et de prix est abordable !
Dans certaines situations, vous pouvez vouloir un outil au niveau de l'entreprise, par exemple, Salesforce qui peut offrir plus d'options et couvrir plus de lignes de produits réels. Je pense que c'est très situationnel. Mais pour le marketing par courrier électronique et l'automatisation du marketing pour les petites et moyennes entreprises. AC est presque toujours plus souhaitable que d'autres plateformes considérées, par exemple, plus d'opportunités offertes que MailChimp, meilleur que le terrible système qu'est ConstantContact, etc..
Marie mathilde R.
Refus de droit de rétractation
Commentaires : Decue. Je ne recommande pas Activ campaign pour quelqu'un qui a déjà son activité lancée et déjà une liste de Lead conséquente. Vous aurez que des problèmes pour transférer votre activité.
J'ai voulu changer d'auto répondeur parce qu'on me disait qu'activ campaign était bien et que j'avais des soucis avec mon logiciel qui ne faisait pas le one click register. Et la je me suis retrouvée avec des mails non délivrés. La panique !
J'ai donc fait valoir mon droit de rétractation puisque j'étais dans les à 9 jours de mon achat annuel. Le conseiller m'a répondu de suite et depuis plus de nouvelles. Ça fait maintenant plus d'une semaine. Attention à vous, soyez bien sûr de votre achat, vous n'aurez pas le droit de rétractation.
Commentaires : prestations très chers vis à vis de la concurrence, de plus, suite à une erreur de sélection sur leur site, un paiement de plus de 2000€ a eu lieux sur mon compte, aujourd'hui, ils ne veulent pas me rembourser alors que je n'utilise pas leurs services.
absolument rien aucun arrangement commercial possible, fuyez
pas du tout commerçants, considèrent leurs clients comme des numéros
La gestion des mails mon utilisation est simple
Aucuns je n'en ai pas trouvé. mon utilisation est simple
The Last Email Marketing Tool I'ld Ever Need
1. Powerful Native Integrations 2. Open API With A Lot of Options 3. World's Best Email Automation Builder 4. Powerful Segmentation 5. Site & Event Tracking 6. Reply Tracking 7. Awesome Customer Support
1. Sometimes platform doesn't load perfectly due to caching
Active Campaign: Very good CRM on a budget
Commentaires : I totally recommend AC. There may be better options there like Hubspot, but AC is at a fraction of the cost and I think it covers most of what you could need as a small-medium company.
AC is a great solution, full of features that should be enough to cover Basic-To-Medium needs. It's very easy to use and the price is perfect for what you receive. Support is also great.
The reporting side of things is a bit limited, I miss better tools to report on what's going on in terms of campaign activations or simply status on deals and contacts.
Pourquoi choisir ActiveCampaign : At the time (a few years ago) Mautic was fully of bugs. It may have improved by now.
Logiciel antérieur : Mautic
Pourquoi passer à ActiveCampaign : Price and functionality
Slow and exasperating support that gets worse and Partnership Program frustating and limited
Commentaires : Finally and also important the affiliate partner system is also very limited where you can even know the name of your clients in your own panel and again the support is slow. It doesn't matter the number of accounts you manage they treat you like a common customer with slow attention protocols.
Initially has good functionalities but the support makes it all wrong. We have been using Active Campaign for more than 2 years. Things are getting worse with each month.
The top-tier support for WooCommerce Deep Data Integration Pluging takes literally months to attend and solve easy questions or difficult questions and they even don't solve them. The low-level support has a standard not useful protocol to gather evidence that only delays and makes things worse. They literraly don't read the tickets and ask the information already offered. When the ticket pass to Tier support is literally unresponded for weeks or months or even not responded. Awful experience. Also, the Deep Data Integration plugin does not support currently multisite so it is not useful for many clients and does not recognize refunds, also a setback. All of this makes the experience of woo-commerce data integration painful, mainly because of the incapacity of solving problems related to Deep Data Integration.
Powerful, near enterprise grade Marketing Automation system
Commentaires : Extremely high value Marketing Automation system priced at a highly competitive rate to traditional enterprise tier Marketing Automation/CRM solutions while meeting almost 80-90% of the features and functions of traditional enterprise solutions. Many organisations that are currently on enterprise Marketing Automation solutions could easily migrate to ActiveCampaign and see a better Ux for their teams and significant savings of over 70% on their tooling costs.
A step up from most Email Marketing tools that brings a powerful Marketing CRM and automation system. Highly competitive against the enterprise grade platforms of Hubspot and Marketo. Brings much of the day to day functionality you will typically need and avoids a lot of the excess and bloat of the larger enterprise platforms. Easy to setup and build automations and campaigns. Very cost effective Marketing Automation CRM that integrates well with all other Enterprise tools
Field management and auto-fill functionality is lack. Email/Templates builder while works well is very rigid and locks in to the system, requiring custom builds to be made inside the platform. Little to no documentation or functionality for importation of external builds.
Pourquoi choisir ActiveCampaign : Mailchimp doesn't have a true Marketing Automation system or CRM. Marketo has a terrible Ux Hubspot has too many underbuilt features ActiveCampaign has just the right Ux and features mix for 95% of hyper growth software businesses
Pourquoi passer à ActiveCampaign : Mailchimp doesn't have a true Marketing Automation system or CRM. Marketo has a terrible Ux Hubspot has too many underbuilt features ActiveCampaign has just the right Ux and features mix for 95% of hyper growth software businesses
The best tool to convert customers by mail
Commentaires : very very good. I have managed up to 30000 contacts and the percentage of undelivered contacts is very low. The control over the sendings and the high conversion make it the best email tool.
The level of personalization of the labels to create automatisms in future mailings. To be able to segment a lot and extend the sending of campaigns on a daily basis. And once achieved, to segment automatically to customers achieved.
The minimum price is very high, which means that my campaigns can only last 3 or 4 months, because if the conversion rate is not high, it is an expensive tool.
Alternatives envisagées : Acumbamail
Pourquoi choisir ActiveCampaign : By Active labels. They are amazing and the other tools do not let you make very personalized "funnels". But with Active Campaigning, you can do literally everything and tag every single user.
Pourquoi passer à ActiveCampaign : By the opening rate, the personalization of the user lists
Sandra evelyn P.
Good but expensive
Commentaires : I have been able to automate and grow my business but prices in massive niches skyrocket and impact the ROI of your business.
The automatization is easy to implement and it is possible to make different recipes
Is difficult to scalate in a massive niche considering the price of this tool.
Alternatives envisagées : Mailchimp
Pourquoi choisir ActiveCampaign : Because automatization and integration with different platafoms and tutorial that recommended AC
Logiciel antérieur : Mailchimp
Pourquoi passer à ActiveCampaign : Because I have more information and tutorial from my couches to use AC
Ahmed samy E.
One of the best email marketing platfroms
I like the incredible features of email automation, I have used some of these features to create long multiple automation sequences for 3D virtual labs platform that I was promoting and it helped me a lot to know more about the online behavior of my leads and customers and how they interact with each email messages and how many of them buy from the website.
I think that ActiveCampain needs to increase their customer support agents availability, as there are email marketing platforms that charges less and have 24/7 customer support chat.
It's an easy to use CRM
Commentaires : Overall we are very satisfied, it gets the job done.
Dales pipeline management is really easy to manage. We've used ActiveCampaign since more than 4 years ago and the software's been really up to par to what our clients need.
Pricing and support have change negatively over time, reports are also lacking and integrations with social media platforms as well.
Pourquoi passer à ActiveCampaign : Pricing and features were exactly what our clients needed.
Active Campaign - A Must Have
Commentaires : Active Campaign helps me send segmented communications over a long period of time without any manual work. The tags can be added and removed automatically!
This product can do so much. Even if you are just looking for an email system, this is the one to get. It can grow as your organization grows. There are so many small, backend things I used to do manually that I can automate. It's incredible.
The setup takes a LONG time in terms of getting every automation up and going. The great part is that they provide excellent onboarding, and their support team is out of this world good and patient.
The best value for the price point
Commentaires : My email list has grown significantly and more importantly, I have an intentional way to grow and manage my list well.
I was looking for email management, landing pages, and tagging functionality. What I wanted to accomplish was not feasible from a price perspective with some other software packages. It was too expensive to add on all the right tools. Likewise, something cheap was not going to meet my needs either. AC has been a perfect compromise.
While AC does a really good job at onboarding, it's still a little steep of a learning curve. I'd love some more contextual tips, recipes, and/or internal resources to build out some key features.
Pourquoi passer à ActiveCampaign : It was the right mix between cost and feature sets.
Commentaires : I had tried using several other free email services in the past. Getting people to actually sign up was nearly impossible, even offering discounts and more, hardly anyone ever clicked "subscribe"- Active campaign allowed me to create a pop up window integrated with my website design, that will only pop up once on the main page for first time viewers (or until the cache is cleared). I also created a secondary sign up page where people can go to sign up if they missed the pop-up. This has taken me to large numbers of sign-ups, plus allowed me a way to integrate a 10% off coupon for subscribers after their email was confirmed. This has lead to numerous coupon uses of that 10% off in my store, proving the use of the pop up and offer. I send out monthly emails, keeping my subscribers informed and up to date on what is going on, increasing regular visits to my site and bumping regular sales. The email system is very easy to use.
The sole reason I decided to start a free trial with this software was because of the complete customization allowed for your email sign-ups and pop-up windows. No one likes to click though email sign-ups that look out of place or run by a 3rd party. With this I could create a system that blended seamlessly with my current website, allowing everything to look 100% integrated into the site itself.
So far the system has more functionalities than I will likely ever use. However, this is not a 'dislike'. While there are many functions I don't currently need (or understand) there may be a day that I use them, and there are several tutorials and documents available to help me understand these other features. Nothing about the system so far could qualify as something I dislike.
Alternatives envisagées : Mailchimp
Pourquoi choisir ActiveCampaign : I do not have the coding ability to create pop-ups or many other interactive options. I built and maintain my own website, but my knowledge is limited. I needed a way to get people to actually SEE that I had a mailing list, and optional links and banners were not doing the trick. I also wanted everything to be integrated on my website, to match colors and themes and look like it belongs there.
Logiciel antérieur : Dada Mail
Pourquoi passer à ActiveCampaign : I accidentally clicked the wrong link. I was initially looking for a free service, but after customizing the pop-up and integrating it into my website, I was glad I did and decided the quality of this product was worth the price.
Elite Features at a Great Price Point
Commentaires : AC gives us everything we need for ~10% the cost of some of the "bigger " options. Cracks show if you look deep, the overall product is as advertised. If you're into automation – in the true sense – you'll love it.
ActiveCampaign is built around automation, rather than flashy UI. It's a tremendous toolbox – deep hooks into other systems (often via Zapier), simple workflow and journey builders, easy data management. You can run a multi-million dollar marketing program on AC ... and we do.
AC can be slow at times, and some "killer features" of other products – pre-form user tracking on the website, flashy reporting – lack.
Alternatives envisagées : HubSpot Marketing Hub
Pourquoi choisir ActiveCampaign : Deeper feature set and integrated CRM
Logiciel antérieur : Campaign Monitor
Pourquoi passer à ActiveCampaign : Cost and easy of implementation
An important tool for preparing effective online marketing campaigns and following up on customers.
Commentaires : The current phase and future developments necessitate the presence of an experienced platform that can assist you in competing in extremely turbulent marketplaces, and ActiveCampaign is the appropriate option. It enables the assignment of potential connections and clients, making it easier to communicate with clients via email depending on their interests. Additionally, the graphs and statistics you obtain will assist you in developing plans based on correct advice.
I enjoy the way ActiveCampaign displays information because it assists you in optimizing your services. The platform eliminates the requirement for users of varying skill levels to use multiple programs by centralizing all records in a single location that can be accessed from anywhere at any time. ActiveCampaign's advanced marketing tools enable you to create and save lists of potential customers for any product or service you offer, then email them offers. You can also customize ActiveCampaign to track the success of your marketing campaigns, which enables you to develop more distinctive campaigns and sustainable marketing strategies. ActiveCampaign's charts, suggestions, and reports will ensure that you always make the best choices. I appreciate how you can improve content viewing and automatically track engagement across many social media platforms, allowing you to have a better understanding of how your consumers and new customers react to it.
I had no technical issues when using ActiveCampaign, and the user interface is fantastic and simplifies the process of accessing various tools and reports, but the work team need easy exercises to effectively use the platform and get the intended results.
Active Campaign is the best email marketing software for startup brands & solopreneurs
Commentaires : The business problem I'm solving with Active Campaign is I needed email marketing software to collect the leads my business attracts, and place them in various different autoresponder sequences so my message can be delivered to my audience. Uplifting my readers until they feel comfortable becoming a buyer. Active Campaign has helped me create numerous buyers by spreading my message in a dependable way.
What I like most about Active Campaign is for the incredible power it gives you, it is fairly simple to use. Active Campaign allows you to deploy the most complex and profitable email marketing strategies known today such as deploying Soap Opera Sequences. They have a very convenient mobile app that they improve every year. They are also run by passionate people, that care about making an impact. It also doesn't hurt that getting started with Active Campaign is very affordable.
What I like least about this software is the email editor is still fairly clunky to use. It's not terrible. But recently there have been a few other new contenders with much more fun to use email editors such as Convertkit. However, Active Campaign's power and development roadmap keep me using Active Campaign over Convertkit. Active Campaign integrates with almost everything.
Una herramienta potente, simple y de rápida implementacion.
Commentaires : Logré armar un proyecto complejo en tiempo récord gracias a AC pues debía incorporar en un plazo muy breve a un grupo de empresarios/as participantes. Antes era un trabajo enorme llamando y explicando el proyecto uno a uno. Esta vez, el embudo completo lo gestionamos con AC y me sorprendió lo rápido que pudimos avanzar.
Es una herramienta muy potente. Estoy muy contento con la decisión. El UX es muy agradable y simple. Subir y limpiar mis bases de datos fue simple y muy rápido, así como usar uno de sus muchos formatos tipo para lanzar mi primera campaña. Todo el sistema de reportes es un completo y tienes información en tiempo real sobre el desempeño de las campañas. Las pruebas A/B me fascinaron: pasé de 28% de apertura a +55% ajustando solo el "subject". Por otro lado los webinars son muy potentes: específicos, agiles y muy detallados. También la asistencia, la biblioteca de ayuda y los mailings de seguimiento.
Me costó un poco entender la diferencia entre "listas" y "contactos" para realizar las segmentaciones. He realizado algunas integraciones básicas que funcionan muy bien, aunque creo que el potencial es enorme, me falta dedicar más tiempo para eso.
Pourquoi choisir ActiveCampaign : En relacion al tiempo que dediqué para aprender a usar y lanzar una campaña en mailchimp, no logré nunca estar cómodo, sólo lo usé para el mail de fin de año. En cambio, AC es una plataforma completamente superior, más simple, más profunda, completa y que te ayuda a entender cómo ir gestionando a tus prospectos y clientes.
Logiciel antérieur : Mailchimp
Pourquoi passer à ActiveCampaign : Porque la automatización de procesos es increiblemente potente y personalizable full por que me permite crecer junto a mi negocio integrando CRM posterior. porque su manera de monetizar es más simple y clara que Hubspot
Activecampaign Best email marketing software
Commentaires : My overall experience has been very good. It has excellent customer service when you have problems. In digital marketing we use it every day and it is necessary to have an easier way to do reports / analysis, and ActiveCampaign is difficult to read the reports, also at the beginning it is difficult to use the platform in the first weeks.
It is an excellent platform, the CRM is very intuitive and the follow-up it gives to customers through automations is excellent, it is capable of sending automated emails or mass emails, since it has some add-ins that are very much in line with the job. . I am dedicated to digital marketing and this system has been very useful for me to be able to organize myself without the need for more paper or old Excel techniques. I highly recommend it for different types of businesses because it is also very adaptive to whatever you want to do. Highlights are CRM and sales automation, marketing reporting and analytics, contact management, and A / B testing
It is difficult to use at the beginning, I would say that it has a learning curve of medium difficulty
Alternatives envisagées : Mailchimp
Pourquoi passer à ActiveCampaign : I chose ActiveCampaign because it is the most complete of all email marketing software on the market at an affordable price.
Chelsea dione J.
My ActiveCampaign Review
Commentaires : Overall, I am IMPRESSED with ActiveCampaign! As an email marketer, I've used a couple of other email marketing software and nothing beats ActiveCampaign so far when it comes to their software features and customer service. I literally recommend ActiveCampaign EVERYWHERE which is why I was able to convert my client to migrate to ActiveCampaign.
I love that their user interface is very functional and easy to understand and use. I've been using ActiveCampaign from a little over a year now and there are still so many features I discover that helps me and my clients every time.
I guess an area they can improve on is their loading time. Sometimes it takes a while for things to load when I use ActiveCampaign heavily.
Alternatives envisagées : Kartra
Pourquoi choisir ActiveCampaign : This is for a client. We did because the previous software provider was charging a bit higher but features are less. We feel it wasn't at par with the value my client was paying.
Logiciel antérieur : ConvertKit
Pourquoi passer à ActiveCampaign : Aside from AC's powerful features, it was the discount we got on top of the 50% off for 3 months that sealed the deal!
Easy Organization Of My List & My Favorite CRM
Commentaires : My overall experience has been very good. When I was first getting to know the system I used their chat support to figure things out and they sent me step by steps screen shots and customized video walkthroughs. That's what really won me over, knowing I can do just about anything I needed and instead of trying to take half a day to figure out how to do it on my own, they simply walk me through it now.
I like how easy it is to use the different mechanisms of ActiveCampaign. The tagging system is easy to use and really helps to organize my list. It also makes it so I don't have to create multiple lists and duplicate emails. I also have to say, their customer support has been awesome. Their chat support people will send me step by step screen shots on what to do and even record video for me to watch them set things up and explain how to do something. I mean seriously, their support is 5 star. They also have a really good API system. I am able to connect different pieces of software to ActiveCampaign so my contacts or organized as they come in.
I don't really have anything to add here. It's easy to use and the support is fantastic.
Best CRM for HIPAA
Commentaires : It's immensely positive. Their support is quick when you have questions. They are very helpful. They have teams of people there to help educate you on how to improve your implementation of the product. It's very special and encouraging.
I went into ActiveCampaign knowing nothing about CRM's. I figured it out and implemented it with ease and that's quite a contrast to Salesforce, SugarCRM, KEAP. The interface is easy to understand and setup is intuitive. Support is incredible and they are constantly improving the product and hiring good people. When they add new products they are well planned out and tested.
I wish they would add conditional logic to forms. Their API support for developers could also be improved. They could also add more form types to allow a question by question path like Typeform but that's minor.
Pourquoi choisir ActiveCampaign : Google Forms could not be a CRM for us. It was helpful in the early days of getting going but
Logiciel antérieur : Google Forms
Pourquoi passer à ActiveCampaign : HIPAA compliance, easy of use, cost, and available features. AC is just an incredible product at the right price for small businesses.
Alexandra valeska L.
I always recommend Active Campaign for Funnels and Lead Nurturing strategies.
Commentaires : Active campaign has helped me a lot with developing my main service which is to create, implement and optimize funnels for different companies in wide niches.
What i love about this software is the sequence automations, use of tags and goals. They are time savers and easy to use once you understand the logic. It does not take great time to learn either. There is a lot of useful blog posts and documentations to achieve the goals plus a Facebook Group community if very specific help is needed.
Loading time. Would like to have a faster loading time when it comes to saving emails, creating landing pages and reports.
Pourquoi choisir ActiveCampaign : Needed a more user friendly CRM for clients, an easier way to create automations, easy integrations and a way to duplicate sequences in different accounts.
Pourquoi passer à ActiveCampaign : It had high reviews and had heard of it before. Decided to give it a try and loved it. Also tired Hubspot even though is a very high CRM system, it was not useful to create funnels and strategies as needed.
Active Campaign LOVE!
Commentaires : I LOVE ActiveCampaign. I feel that the tools are evolving and relevant for my business. It has transformed my ability to identify leads, track their progress, convert contacts into members, and track and respond to their journey within my website and club.
I was with MailChimp. I moved to ActiveCampaign for the features that I am most fond of and use the most. Those are list segmentation, CRM, their existing recipe to help build automation, the automation functionality, in-depth segmentation, and tracking every move a contact makes. The transition was seamless; ActiveCampaign moved my whole list for me. I was a bit overwhelmed at first because of the high level of functionality. But, their customer service and support are the best I've encountered in any company that I deal with to run my business. I love them!
I don't love the functionality of the design elements in the Campaigns. Mainly, there is no way to set the overall design perimeters. So, every time you add a block, you select your font and have to reset the design. The time making adjustments adds up.