Avis clients sur ActiveCampaign

4,6 (1 906) Écrivez votre avis !

En savoir plus sur ActiveCampaign

ActiveCampaign combine la puissance de l'email marketing, du marketing automation et de l'automatisation des ventes/CRM.

En savoir plus sur ActiveCampaign

Avantages :

Automations are really easy to setup, email templates are good and easy to design. What I like the most about this software is user experience.

Inconvénients :

I struggled a bit to get the email function working for my monthly company newsletter but that was mostly because I'd made an error with the segment feature.

ActiveCampaign - Notes

Note moyenne

Facilité d'utilisation
4,2
Service client
4,5
Fonctionnalités
4,5
Rapport qualité-prix
4,4

Probabilité de recommander le produit

8,5/10

ActiveCampaign a reçu une note globale de 4,6 étoiles sur 5 d'après 1 906 avis d'utilisateurs publiés sur Capterra.

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Rachel
Rachel
Co-Founder + Lead Practitioner
Utilisateur LinkedIn vérifié
Médias en ligne, Auto-entrepreneur
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

The best ESP out there.

5,0 il y a 2 ans
Sous-titres en français disponibles pour la vidéo
Adeline
Freelance (France)
Marketing et publicité, Auto-entrepreneur
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Si vous deviez recommander un outil d'automatisation du marketing pour les petites entreprises

5,0 il y a 2 ans

Avantages :

AC offre la meilleure combinaison de possibilités, fonctionnalités, d'expérience utilisateur, facilité d'utilisation, et de prix est abordable !

Inconvénients :

Dans certaines situations, vous pouvez vouloir un outil au niveau de l'entreprise, par exemple, Salesforce qui peut offrir plus d'options et couvrir plus de lignes de produits réels. Je pense que c'est très situationnel. Mais pour le marketing par courrier électronique et l'automatisation du marketing pour les petites et moyennes entreprises. AC est presque toujours plus souhaitable que d'autres plateformes considérées, par exemple, plus d'opportunités offertes que MailChimp, meilleur que le terrible système qu'est ConstantContact, etc..

Marie Odile
Manager (France)
Art/artisanat, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Logiciel correct

4,0 il y a 2 mois

Avantages :

Produit simple d'utilisation avec de bonnes fonctionnalités dans l'ensemble

Inconvénients :

Le logiciel gagnerait à s'étoffer en fonctionnalités : celles proposées restent basiques et pas assez poussées.

Chris
Chris
Mangement Marketing (Côte d’Ivoire)
Utilisateur LinkedIn vérifié
Marketing et publicité, 2-10 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

critique de l'application Active campaign

4,0 il y a 2 mois

Avantages :

la fonctionnalité formulaire web et pour ma part la plus réussite dans la mesure ou elle prend en charge le dessin du marketeur et permette au clients de garder leurs coordonnées sur la page pour un suivi

Inconvénients :

rien d'alarmant pour ce logiciel a proprement dit il n'y a pas grand chose.

Rinor
Chargé de communication (France)
Immobilier, 2-10 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Avis client Rinor Mustafa

5,0 il y a 6 mois

Commentaires : J'ai connu activcampaign grâce à des formations en marketing d'automation au sein de mon parcours scolaire

Avantages :

facile à utiliser, equipe à l'écoute, formations disponible, outil très pratique pour developper de l'acquisition et de la rétention

Inconvénients :

le CRM que je ne comprend pas trop encore

Mariane
Graphic designer (France)
Design, Auto-entrepreneur
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Un outil complet

4,0 il y a 6 mois

Avantages :

Active Campaign propose tout un tas de fonctionnalités qui rendent l'outil vraiment complet pour un usage professionnel.

Inconvénients :

L'outil n'est pas forcément facile à prendre en main au premier abord. Je me suis faite accompagnée par rapport à ça n'étant pas familière à ce genre d'outil.

Marie Mathilde
Refus de droit de rétractation (France)
Santé, bien-être et fitness, Auto-entrepreneur
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Refus de droit de rétractation

1,0 l’année dernière

Commentaires : Decue. Je ne recommande pas Activ campaign pour quelqu'un qui a déjà son activité lancée et déjà une liste de Lead conséquente. Vous aurez que des problèmes pour transférer votre activité.

Avantages :

J'ai voulu changer d'auto répondeur parce qu'on me disait qu'activ campaign était bien et que j'avais des soucis avec mon logiciel qui ne faisait pas le one click register. Et la je me suis retrouvée avec des mails non délivrés. La panique !

Inconvénients :

J'ai donc fait valoir mon droit de rétractation puisque j'étais dans les à 9 jours de mon achat annuel. Le conseiller m'a répondu de suite et depuis plus de nouvelles. Ça fait maintenant plus d'une semaine. Attention à vous, soyez bien sûr de votre achat, vous n'aurez pas le droit de rétractation.

Utilisateur vérifié
coach (France)
Utilisateur LinkedIn vérifié
Sports, 2-10 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis
Source : GetApp

voleurs

1,0 il y a 2 ans

Commentaires : prestations très chers vis à vis de la concurrence, de plus, suite à une erreur de sélection sur leur site, un paiement de plus de 2000€ a eu lieux sur mon compte, aujourd'hui, ils ne veulent pas me rembourser alors que je n'utilise pas leurs services.

Avantages :

absolument rien aucun arrangement commercial possible, fuyez

Inconvénients :

pas du tout commerçants, considèrent leurs clients comme des numéros

Cédric
coach (France)
Sports, Auto-entrepreneur
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

indispensable

5,0 l’année dernière

Avantages :

La gestion des mails mon utilisation est simple

Inconvénients :

Aucuns je n'en ai pas trouvé. mon utilisation est simple

Kewin
Assistant da (France)
Art/artisanat, 11-50 employés
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

Super !

3,0 il y a 4 semaines Nouveau

Avantages :

Il prends en charge les relances d’emailing. C’est vraiment un super logiciel !

Inconvénients :

Je n’en vois pas pour le moment. Affaire à suivre…

Letha
Letha
Marketing Director (É.-U.)
Utilisateur LinkedIn vérifié
Événementiel, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Best Value For Your Email Marketing Channel

5,0 l’année dernière

Commentaires : In the 8 years that I've been setting clients up it's been worked great. The first client that I setup, still uses it! The features and options are what make AC our go to platform. Moving to AC often reduces our clients tech stack overhead.

Avantages :

The combination of the UI and all the features makes this a no-brainer for us. We can easily manage email marketing or set our clients up to do it. In no instance has this been a bad choice. Typically, what makes the difference from the existing platform is the automation features. Our clients get to benefit from automated workflows gaining more engagement without additional costs.

Inconvénients :

I only would like for the dashboard to be more customizable and lead data driven. I think the reporting can be presented better.

Katya
Developer (É.-U.)
Logiciels, 11-50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées :

ActiveCampaign is the most (arguably) the most popular for a reason

5,0 le mois dernier Nouveau

Commentaires : Any obstacle we have faced since migrating to this email software has been removed by their stellar customer service reps, who record screengrabs during your chat with them to answer questions. The software itself is the best we've experienced for email autoresponders.

Avantages :

Switching to ActiveCampaign has been a great business decision. Creating automations and flows triggered by customer activity has been a breeze and I commend their customer service for being readily available to answer any questions.

Inconvénients :

There is a large learning curve for this software. Many of their written tutorials on their website don't fully answer the questions I needed answered.

Rick
President (É.-U.)
Marketing et publicité, 2-10 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Don't use with Wordpress-Gravity forms, meager CRM

3,0 il y a 2 semaines Nouveau

Commentaires : Had a lot of trouble getting support. Their chat responded quickly, but gave pretty abbreviated answers. Some of the questions took over a month to resolve. Kind of impersonal experience overall but I guess that's the deal with a large number of users and you aren't on some type of enterprise level pricing.

Avantages :

Many features and functions, good integrations and straightforward user interface

Inconvénients :

Does not work with Gravity Forms WordPress plugin as you can't really track interactions on your website unless you tag everything. Not sure if this is true for other external form programs, but make sure you check it out. Also, you can't receive individual emails at the contact level. Any contact you wish to interact with has to be made into a "deal" before you can receive an email and truthfully this requires quite a bit of setup. AC gets a bit pricey when you start adding a decent amount of contacts, but it's cheaper at the beginning than Hubspot, Pardot-Salesforce, etc. It also doesn't track anonymous users to the site, a small issue but nice to have that history when someone actually converts.

Eduardo
Marketing Manager (Espagne)
Marketing et publicité, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Software de email + CRM para PYMES

5,0 il y a 2 mois Nouveau

Commentaires : Muy contento con la herramienta, la uso a diario con mas de 5 clientes y siempre recomiendo sacar mas partido.

Avantages :

Creo que puedes englobar en Active Campaign una solución integral de marketing para cualquier empresa pequeña, media e incluso grande. Puedes integrarla con otras herramientas como sales force o HubSpot. Fácil y adaptado a cada necesidad. Puedes contactar con okisam para ayudas y formaciones sin compromiso. Landing pages para campañas PPC, formularios para tu web, seguimiento de actividad en el sitio... me encanta.

Inconvénients :

El software tiene limitaciones en sus reportes e integraciones con Locker Studio así como no dispone de una fácil aplicación para móviles donde puedas hacer más cosas. Las landing tienen pocas posibilidades de personalización y las cookies no están bien bloqueadas.

Anastacia
Account Manager (É.-U.)
Marketing et publicité, 11-50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées :

ActiveCampaign

5,0 il y a 4 semaines Nouveau

Commentaires : Overall, I like this product and it has a lot of helpful features/ tools within the software itself. So if you plan on using ActiveCampaign for more than just one element then it's definitely worth the time and money to use.

Avantages :

I love that this software is just so easy to use on any level. Whether you are experienced with email marketing and automation or if you are new to the team and have never used it before. It's a simple click and drag or click to update etc. It makes it easy to get plenty of support from people on your team who just need to help to complete some simple tasks.

Inconvénients :

The thing I disliked about this software is it a little cluttered. There are so many features and it can be overwhelming if you are only using it for one specific purpose.

Matthias
Matthias
CEO (Autriche)
Utilisateur LinkedIn vérifié
Santé, bien-être et fitness, Auto-entrepreneur
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

My favourite email list building tool

4,0 il y a 4 semaines Nouveau

Commentaires : It's solid software with a lot of features and it's easy to use. The drag-and-drop approach when building "Automations" was key for me to go with AC.

Avantages :

I like how easy it is to automate the process of building an email list. I use a couple of "Automations" from adding tags to split test different email headlines. Most of the emails I send to my subscribers appear in the inbox/promotion folder and not in the Spam folder, which is critical to me. I already recommended AC to some friends, and they all enjoy it.

Inconvénients :

Maybe the fact that there is no free plan to start with and the support could be quicker sometimes.

Utilisateur vérifié
CRM Consultant (Mexique)
Utilisateur LinkedIn vérifié
Marketing et publicité, Auto-entrepreneur
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées :

The best automation for the best price

5,0 il y a 2 semaines Nouveau

Commentaires : Overall, ActiveCampaign is a great marketing automation software. It will save businesses tons of time with the automation capabilities it provides.

Avantages :

ActiveCampaign provides unparalleled automation capabilities for the price point. Many other email marketing automation softwares cap out fairly quickly with limited branching capabilities. ActiveCampaign also allows you to integrate easily with other softwares so you only end up paying for what you need.

Inconvénients :

Their list management could certainly use some improvement and lately their customer support has been subpar. They've been making a lot of changes to their customer support and so this could improve.

Utilisateur vérifié
CEO (Espagne)
Utilisateur LinkedIn vérifié
Vente en gros, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Muy buen software de automatización de email marketing pero de precio elevado para comenzar

5,0 la semaine dernière Nouveau

Commentaires : Lo he utilizado durante muchos años pero me cansé de pagar 175$ al mes

Avantages :

Las funciones de automatización, los miles de cursos que existen en el mercado, es un gran software con un precio alto ....

Inconvénients :

El único pero que le pongo es el fee mensual me resulta caro y para gente que esté empezando en el marketing digital inasumible.

Eric
Eric
Content Creator (R.-U.)
Utilisateur LinkedIn vérifié
Logiciels, 2-10 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Alternatives envisagées :

ActiveCampaign Review

5,0 il y a 3 semaines Nouveau

Commentaires : I ADORE Active Campaign SO MUCH! Active Campaign has given every detail careful consideration, from the onboarding assistance to the actual technology to the different learning opportunities. It's a fantastic solution! I found it quite simple to learn about automation, and now I can finally make use of all the features of an email management system.

Avantages :

I think they should work on the load speed and user experience

Inconvénients :

I love the support as they are always very very helpful, they hold you by the hand and are always very patient with you. I will always give this a 5-star based on their excellent customer service.

Arheer
Arheer
Marketing Manager (Inde)
Utilisateur LinkedIn vérifié
Internet, 1 001-5 000 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Now marketing automation for everyone

4,0 il y a 2 mois Nouveau

Avantages :

You can use readily available email templates, CTA, tracking codes, etc. or you can even create your own within the platform. The tool is not only restricted to help you send emails but it can also help you set up marketing campaigns on social media platforms. You can also create forms and surveys apart from emails.

Inconvénients :

The interface is not as lively as other platforms. While UI is difficult to understand and hence need more time to understand the tool.

Juliana
Chief Executive Officer (É.-U.)
Production alimentaire, 2-10 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées :

CRM Automation and Campaigns

4,0 il y a 2 mois Nouveau

Commentaires : Since we have perfected our CRM system, promotional campaigns in general, encompassing various aspects, their management has been so much simpler, both to evaluate their receptivity, as well as simpler aspects of design and the message itself. Evaluating these aspects is important to attract potential customers and ensure that they can find loyalty in our product. Not only with this, without a doubt we got great results thanks to a much more automated system, where we have been able tocover more and fulfill our tasks with greater speed and efficiency. The marketing team is using ActiveCampaign as the number one tool in daily work, since it brings practicality to promotional campaigns and greatly facilitates the sales funnel, categorizing each function we need to do by steps and undoubtedly boosting the results a lot, beyond what was expected. It has given us the facility to manage our information at our convenience, carry our exhaustive follow-up and issue newsletters that give us a complete overview of the work we are doing and see from the front page how we achieve our objectives in less than the expected time.

Avantages :

ActiveCampaign takes our marketing management to the next level, with its extensive interface it is possible to adapt the configuration of sending marketing campaigns, managing every little detail, thanks to its varied templates we can capture our main idea and make our message come through clearly and exactly how we need it. A/B tests allow us to test that our message is working perfectly and to be able to launch it to the public. Likewise, integrating social networks is essential for a broader management of marketing campaigns and the commercialization of our product, in addition to multichannel marketing it is possible to cover much more and put our eyes on a greater range of visualization. It is the perfect platform to plan and manage our content, perfect our ideas, and send a much more solid result, as well as interact with our clients in a more direct way, perfecting the CRM system by getting what each potential client wants to receive from us. Automating the sending of emails in the search to eliminate spam messages and that our emails are received more directly in the inbox, ensuring the reading of our campaign.

Inconvénients :

It is a tool with a complete interface, however, at the same time I can highlight that it can be too dense and complicated to use, it is not very intuitive and makes the process a bit more tedious than expected. In the same way, the search through filters is not as precise as possible, sometimes we need to find something in specific and we cannot, so it would be ideal if it were more accurate.

Bencle
Marketing and CRM Specialist (Allemagne)
Transport routier/ferroviaire, 201-500 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

The finest prior and after-marketing Experience!

4,0 il y a 6 mois

Commentaires : I enjoy being able to create attractive marketing emails to interact with my social space. I particularly like the degree of detail I can go into for my statistics and the ability to do client relationship wellness evaluations. I've worked with online trainers and program makers to assist them in properly understanding their targeted audience and customers, and I've significantly boosted their participation rates, sales, and income with the assistance of email marketing. If you are running a small or medium-sized company and want to save your time while making a profit on automation, Active Campaign is the solution for you. You must try using Active Campaign for your email campaigns provider if you want not just to generate business from emails and also to establish greater connections with your sign-ups.

Avantages :

Active Campaign features the finest Automations offered, with pre-built templates and a simple and convenient workflow editor that provides a comprehensive picture of the project. Perfect for practically any company's automated procedure. In addition to Active Campaign's amazing categorization, automation, and customization options for email advertising and consumer tracking, I adore and am astonished by how much attention it has invested into its customer support. They are extremely attentive and never failed to respond to any queries or problems I have regarding their service.

Inconvénients :

The prices are quite exorbitant. They have little built-in third-party connectivity; we must utilize Zapier to connect, which incurs additional costs. It wasn't the most user-friendly tool. It's all solvable, although it often takes more energy than I prefer. Other rivals have simplified things, however at the price of high-level flexibility which Active Campaign provides.

Nick
Chief Side Hustler (É.-U.)
Médias en ligne, Auto-entrepreneur
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Affordable Marketing Automation

5,0 il y a 4 mois

Commentaires : As an online business owner, my email list is really the lifeblood of my business and one of my biggest monthly expenses. ActiveCampaign has been a great investment and a service I'm happy to recommend.

Avantages :

I've been an ActiveCampaign customer since 2017 and have recommended it to dozens of friends over that time. It's super powerful marketing automation and email marketing software, for a great price. (I believe I'm on their lowest pricing tier.) I like that I can easily integrate forms with other email collection tools to drive sign-ups (LeadPages, Group Leads, etc.) and create personalized welcome sequences and automations for different segments of my audience. Deliverability and open rates are strong.

Inconvénients :

I have 3 main gripes. First, the reporting is weak. It would be cool to slice the new subscriber data by form to see what forms were driving the most sign-ups for a given time period. The only available option is the lifetime of that form. Since I have 100s of forms at this point, it's sometimes hard to tell where a spike in new subscribers is coming from. Second, the customer support is frustrating. There's very little proactive effort made to troubleshoot any issue and they make you jump through a bunch of hoops. Third, I wish they'd bring back area code geo-targeting. A few years ago, ActiveCampaign would assign subscribers an area code based on their IP address. This was super helpful for hosting local meetups whenever I'd travel. Now it seems they only assign a city, which is better than nothing, but not ideal.

Alex
CEO (Portugal)
E-learning, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Our company depend on this software

5,0 il y a 5 mois

Commentaires : I have been using ActiveCampaign daily for several years now and it is one of the most important software we use in our company. I am very satisfied and I plan on using it for as long I stay in business.

Avantages :

Very easy and user-friendly. It doesn't require a huge and steep learning curve

Inconvénients :

Customer support used to be better before they grew up as big as they are now. They had a live chat on every page and we could ask for help easily. Now, the customer support page is buried and hidden and not as easy to find.

Erin
Owner (É.-U.)
Art/artisanat, Auto-entrepreneur
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Alternatives envisagées :

Active Campaign

5,0 il y a 7 mois

Commentaires : I had tried using several other free email services in the past. Getting people to actually sign up was nearly impossible, even offering discounts and more, hardly anyone ever clicked "subscribe"- Active campaign allowed me to create a pop up window integrated with my website design, that will only pop up once on the main page for first time viewers (or until the cache is cleared). I also created a secondary sign up page where people can go to sign up if they missed the pop-up. This has taken me to large numbers of sign-ups, plus allowed me a way to integrate a 10% off coupon for subscribers after their email was confirmed. This has lead to numerous coupon uses of that 10% off in my store, proving the use of the pop up and offer. I send out monthly emails, keeping my subscribers informed and up to date on what is going on, increasing regular visits to my site and bumping regular sales. The email system is very easy to use.

Avantages :

The sole reason I decided to start a free trial with this software was because of the complete customization allowed for your email sign-ups and pop-up windows. No one likes to click though email sign-ups that look out of place or run by a 3rd party. With this I could create a system that blended seamlessly with my current website, allowing everything to look 100% integrated into the site itself.

Inconvénients :

So far the system has more functionalities than I will likely ever use. However, this is not a 'dislike'. While there are many functions I don't currently need (or understand) there may be a day that I use them, and there are several tutorials and documents available to help me understand these other features. Nothing about the system so far could qualify as something I dislike.

Utilisateur vérifié
Vice President, Innovation & Strategy (É.-U.)
Utilisateur LinkedIn vérifié
Marketing et publicité, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Elite Features at a Great Price Point

4,0 il y a 8 mois

Commentaires : AC gives us everything we need for ~10% the cost of some of the "bigger " options. Cracks show if you look deep, the overall product is as advertised. If you're into automation – in the true sense – you'll love it.

Avantages :

ActiveCampaign is built around automation, rather than flashy UI. It's a tremendous toolbox – deep hooks into other systems (often via Zapier), simple workflow and journey builders, easy data management. You can run a multi-million dollar marketing program on AC ... and we do.

Inconvénients :

AC can be slow at times, and some "killer features" of other products – pre-form user tracking on the website, flashy reporting – lack.