Avis clients sur Salesforce Marketing Cloud

En savoir plus sur Salesforce Marketing Cloud

Découvrez Salesforce Marketing Cloud, la solution marketing leader pour accroître l'engagement avec chaque consommateur.

En savoir plus sur Salesforce Marketing Cloud

Avantages :

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up.

Inconvénients :

Their reporting is limited on Journey's and you'll need to extract all the data to do any deep dives.

Salesforce Marketing Cloud - Notes

Note moyenne

Facilité d'utilisation
3,6
Service client
3,8
Fonctionnalités
4,2
Rapport qualité-prix
3,7

Probabilité de recommander le produit

7,5/10

Salesforce Marketing Cloud a reçu une note globale de 4,1 étoiles sur 5 d'après 333 avis d'utilisateurs publiés sur Capterra.

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Laurie
Laurie
APRN, Certified Health Coach
Utilisateur LinkedIn vérifié
Santé, bien-être et fitness, Auto-entrepreneur
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

Needed Software to Help Simplify

4,0 il y a 2 ans
Sous-titres en français disponibles pour la vidéo
Aaron
Aaron
Director Consulting, Salesforce Marketing Cloud (Finlande)
Utilisateur LinkedIn vérifié
Marketing et publicité, 10 000+ employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Powerful, but complex

5,0 il y a 4 ans

Avantages :

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Inconvénients :

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Ali Furkan
Junior Software Developer (Italie)
Services et technologies de l'information, 2-10 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Marketers can quickly and easily create campaigns, track performance, and measure

4,0 il y a 2 mois Nouveau

Commentaires : I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased with the software. I find it easy to use and its suite of features has helped me create more effective campaigns and track performance more accurately. The segmentation and personalization tools have allowed me to deliver a tailored experience to my customers, and the detailed analytics reports have helped me measure the success of my efforts. The only downside for me is the cost, but I feel like it is worth it for the features it provides.

Avantages :

The best thing about Salesforce Marketing Cloud is its comprehensive suite of tools and its ability to automate customer interactions. The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns. Additionally, its segmentation and personalization features help marketers deliver a tailored experience to customers. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts.

Inconvénients :

One of the drawbacks of Salesforce Marketing Cloud is its cost; the software can be expensive for small businesses. Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features. Finally, some users have reported that the software can be slow and unresponsive at times.

Michelle
Sales Coordinator (É.-U.)
Marketing et publicité, 10 000+ employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Product with Great Potential

3,0 le mois dernier Nouveau

Commentaires : Salesforce has great potential once the overall kinks are worked out.

Avantages :

There were tons go great features and abilities in the Salesforce software, you could note or track just about anything that you want.

Inconvénients :

Salesforce has programs specifically designed for companies that use it and I feel like there are many functions and features that could have been improved and perfected before customization.

Utilisateur vérifié
Operations Manager (É.-U.)
Utilisateur LinkedIn vérifié
Télécommunications, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Marketing in one platform

5,0 il y a 2 mois Nouveau

Avantages :

I liked that this is integrated within the SFDC CRM and i do not have to use a separate platform for managing leads and opportunities with sending email marketing and outreach.

Inconvénients :

i do not have anything i dislike so far, we constantly use this feature

Alternatives envisagées : Outreach

Pourquoi choisir Salesforce Marketing Cloud : functionality, price and staying within 1 platform

Logiciel antérieur : Groove

Russell
Russell
Email Developer (É.-U.)
Utilisateur LinkedIn vérifié
Institutions religieuses
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Fantastic Platform For Marketing

4,0 il y a 5 ans

Commentaires : You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.

Avantages :

There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

Inconvénients :

The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

Utilisateur vérifié
Marketing Operations (É.-U.)
Utilisateur LinkedIn vérifié
Services financiers, 11-50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

A huge waste of time

2,0 il y a 3 ans

Commentaires : Working with the support team is extremely painful. We spent hours over multiple weeks showing them our issues over video. Their premium support resources often couldn't figure out how to resolve our issues. It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.

Avantages :

I don't like anything about this software.

Inconvénients :

The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't be accessed in lightning. The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized. They are so old, they still provide customers a warning about using HTML emails with AOL. Your Salesforce users will see email sends and interactions in contact records for some but not all emails sent via marketing cloud. If you try to send to a campaign or report from Salesforce, email personalization won't work. Same thing for transactional emails. You will have to send every single piece of personalization data in the API call to marketing cloud, because MC won't be able to find it on its own, even though it has a list of all these attributes and is supposedly syncing with Salesforce. There is single sign on, but only by request, and provisioning of accounts is not supported. Journeys will break the minute you make the slightest change to them. Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do with this software comes at an additional cost.

Alternatives envisagées : HubSpot Marketing Hub, ActiveCampaign, SendGrid et Mailchimp

Pourquoi passer à Salesforce Marketing Cloud : We chose MC over other tools because we were sold a native, deep integration with Salesforce. What we received was hacked together and barely functional. We can't wait to switch to another platform, even though it will result in a lot of rework on our end.

Margareth
Margareth
Capital Market Specialist (Espagne)
Utilisateur LinkedIn vérifié
Études de marché, 5 001-10 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Efficiently manages inetracciones with clients

5,0 il y a 3 semaines Nouveau

Commentaires : Management of intractions and control of services to clients, a good marketing tool

Avantages :

What I like most about this tool is its ease of implementation, this being a good tool to get to know the specific customer we are referring to, it is a system that stores and compiles information to better reach customers and maintain more direct with them

Inconvénients :

I have no criticism or anything negative to contribute because for the functions it has it is one of the most efficient in this type of industry, it is also quite easy to understand and add to business tools

Chris
Chris
Driver Manager.... and Author (Nigeria)
Utilisateur LinkedIn vérifié
Transport routier/ferroviaire, 1 001-5 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Beginner Friendly

4,0 il y a 2 mois

Commentaires : Very good.

Avantages :

This tool is relatively easy to set up and to learn to use. It is user friendly and it gives a clear picture of our sales and deliveries.

Inconvénients :

The price of this software tool is quite, although we have the compensation that it does what it promised to do.

Arjun
Manager (Inde)
Utilisateur LinkedIn vérifié
Gestion de l'enseignement, 11-50 employés
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

Awesome Marketing Automation Tool

4,0 il y a 2 mois Nouveau

Commentaires : Overall the tool is great but it needs some kind of work to give user feeling of using a combined tool rather than disjoint features.

Avantages :

Flash sales & loyalty programs are simply awesome features. Newsletters are great too. One of the best things was that the spam rate was very low and that really makes sense when you send bulk newsletters.

Inconvénients :

Felt like the features of marketing cloud are not interrelated or rather they were disjoint. We got lots of errors and issues while using marketing features. The support was good but it took some time to resolve all the issues.

Tyler
Tyler
Process Engineer (É.-U.)
Utilisateur LinkedIn vérifié
Services environnementaux, 51-200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Salesforce helps automate many processes of the sales cycle

5,0 il y a 2 mois Nouveau

Commentaires : Sales

Avantages :

It helps with automation and getting 95% of the work done.

Inconvénients :

The new Lightening mod does NOT have all the desired features, so I switch to classic.

Brad
CRM Analyst/Consultant (É.-U.)
Logiciels, 5 001-10 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis
Source : SoftwareAdvice

Robust CRM!!!

5,0 il y a 5 ans

Commentaires : SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data.

Avantages :

I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!

Inconvénients :

This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.

Utilisateur vérifié
Lifecycle Marketing Manager (É.-U.)
Utilisateur LinkedIn vérifié
, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)

4,0 il y a 5 ans

Commentaires : After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.

Avantages :

The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.

Inconvénients :

The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.

Kristen
Marketing Operations Manager (É.-U.)
Services et technologies de l'information, 201-500 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Incredible tool, make sure you have an infrastructure

4,0 il y a 3 ans

Commentaires : An incredible tool when an infrastructure is in place that will allow for collaboration between marketing and sales as well as support in place for the sales team so they don’t get bogged down with the administrative component. If you are a Manager then you will love these reports.

Avantages :

As a provider of digital marketing automation (email, social, ads) and analytics, is great when it comes to connecting the dots between what you know about customers and what marketing materials you should send to them. The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.

Inconvénients :

Make sure you have an infrastructure in place that will allow for the immense amount of data entry and data maintenance necessary to keep the CRM up-to-date and allow intelligent marketing insights and automation to even be possible. You don’t want to make marketing decisions based on an accurate CRM information.

Utilisateur vérifié
Business Developer- Sales Ops (Inde)
Utilisateur LinkedIn vérifié
Services et technologies de l'information, 501-1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis
Source : GetApp

Complete Platform for growing Marketing needs. Empower you to make right decisions!

4,0 il y a 4 ans

Commentaires : I am very happy using salesforce marketing cloud and have been using for years now. We are able to manage all our marketing effort in a more efficient and discipline manner and support our sales team throughout the sales cycle. It's difficult to justify ROI on marketing, but with salesforce marketing cloud we are able to justify our spends on various campaigns since they are yielding high results.

Avantages :

Analytics that you can drill down related to any specific activity (open rate, click ratio, engagements). You can manage all your marketing programs from various channel under the same platform.

Inconvénients :

It needs a little learning before you start using it in a efficient manner. UI can be a little more friendly to all the users. Importing/ exporting files can sometimes get corrupted. Having said, it's the best in its space.

Utilisateur vérifié
Consultant (Pays-Bas)
Utilisateur LinkedIn vérifié
Internet, 11-50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis
Source : GetApp

Terrible product, terrible support

1,0 il y a 5 ans

Avantages :

The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

Inconvénients :

Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily. When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across. - The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. - Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud). - As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture. There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system.

Rhonda
Marketing manager (É.-U.)
Assurance, 51-200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis
Source : SoftwareAdvice

There is a reason everyone recognizes the name!

5,0 il y a 4 ans

Commentaires : We recently implemented the SalesForce marketing cloud platform and have had great success. The implementation was more challenging than expected however we had very specific needs and required a lot of data transfers to make the service work they way we intended. The training was fairly easy and once the employees embraced the process, increased overall productivity. Friendly formats and personal expressions give each team member their own look and allow them to be productive on their own skill level. The team emails were out of hand and this product helped manage the interactions and keep everyone in the loop without wading through the email mess!

Avantages :

All encompassing product. The customizable options are amazing. Easy to access for remote and in-house employees.

Inconvénients :

On the higher pricing scale. implementation can be tricky, may need to modify your current workflow to accommodate the best use.

Makayla
Sales Manger (É.-U.)
Électronique grand public, 1 001-5 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Real Person Real Review

4,0 il y a 3 mois

Commentaires : This software has small flaws that can be fixed yourself if you have the time, but for the most part this is the most detrimental application I use in my day-to-day activities to help me run my business.

Avantages :

I like that it's a one stop shop. Everything I need to help me be successful in my location can be found here.

Inconvénients :

Some of the key words that are used don't always bring up the right information you're looking for at that exact moment. It would be nice if the search was expanded a little or narrowed down in certain aspects to make searching quicker

Frank
EPMO ()
Conseil en gestion, 10 000+ employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis
Source : SoftwareAdvice

Salesforce Marketing Cloud - the best of the best

5,0 il y a 5 ans

Commentaires : A great piece of software that possesses all the functionality out of the box to make you successful

Avantages :

Salesforce continues to maintain its leadership position in this space by constantly bringing new & improved functionality to the table that meets it users needs. Additionally there are 3rd party products that work hand in hand with Salesforce that enrich its capabilities

Inconvénients :

Salesforce is somewhat pricey but if you utilize all of its functionality it will deliver an ROI and help you scale by automating a number of your key functions

Trevor
Program Coordinator ()
Philanthropie, 11-50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis
Source : SoftwareAdvice

Salesforce is the CRM everyone dreams of

5,0 il y a 5 ans

Commentaires : Salesforce does everything we needed, and more. As a non-profit, they originally didn't help us that much, but once we were connected with our own representative, she has been super helpful and keen. We used Microsoft Access before for our data management and this is much, much better. While it is a very different tool than Access, I find it does everything that access could, just a bit differently (and mostly in a more consistent / user-friendly way)

Avantages :

Loads of features; easy to use; different interface styles (classic vs lightning) to meet different preferences; cloud-based; accessible via browser; mobile app; free 10 licenses for non-profits! free self-teaching tools available online; very transparent in their activities (i.e. maintenance schedule, updates)

Inconvénients :

back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

Sérgio
partner (Portugal)
Services et technologies de l'information, 2-10 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Good CRM

5,0 il y a 3 mois

Avantages :

Third party integrations and flexibility.

Inconvénients :

Not that easy to implement, to many customizations required.

Alternatives envisagées : HubSpot CRM

Logiciel antérieur : Bitrix24

Slavi
Slavi
CRM Campaign Executive (Bulgarie)
Utilisateur LinkedIn vérifié
Marchés boursiers, 201-500 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Best in world for sure with terrible "free" support

4,0 l’année dernière

Avantages :

It's a very powerful tool with flexibility and dynamic logic no other product can cover (checked)

Inconvénients :

Terrible free support. It's a 50/50 chance to hit the person that will get the job done or just autoreply you till the end of time. Forcing you to switch to "premium support" like you already didn't pay enough for the product that is not cheap at all.

mattt
Pre-Implementation Onboarding Coordinator (É.-U.)
Hôtellerie, 1 001-5 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis
Source : SoftwareAdvice

Salesforce is great for storing all aspects of customer data

5,0 il y a 5 ans

Avantages :

With this product you can store any bit of customer data. This is a sales persons greatest tool. In addition you can create custom objects to enable the support team to better work cases.

Inconvénients :

Not all stored data can be pulled into reports. Salesforce does not do calculations on dates or times. This can make it difficult to do everything you need to in the system itself.

Kristina
Ecommerce Sales Manager (É.-U.)
Logistique et chaîne d'approvisionnement, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis
Source : SoftwareAdvice

Salesforce super easy

5,0 il y a 5 ans

Avantages :

Easy to find accounts and account information. If I need to know who their customers account manager is, Salesforce will tell me who is assigned.

Inconvénients :

Wish it was linked up with our system SAP. We have accounts that get transferred out of reps names and into another. Just wish the salesforce would stay in tune with that information.

Utilisateur vérifié
Marketing Technologist/Campaign Manager (É.-U.)
Utilisateur LinkedIn vérifié
Mode et vêtements, 501-1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Complicated but awesome tool.

5,0 il y a 4 ans

Avantages :

I love Journey Builder and its native connections to Salesforce. Dynamic capabilities are extremely robust.

Inconvénients :

Requires a full time platform expert, or a team of experts, to scratch the surface of SFMC's features. Tech support very frustrating, requires escalation on most tickets.

Myca
Director, Customer Experience (É.-U.)
Philanthropie, 51-200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis
Source : SoftwareAdvice

Exceptional functionality, matching price

4,0 il y a 5 ans

Commentaires : It's a SalesForce product now! There is still a fair bit of work to be done by the SF team in order to make this platform as good as it could potentially be, but it's on the right track. Great choice if you're a die-hard SF user who wants to get more of your MarComm stack.

Avantages :

Relatively well integrated with SalesForce, so this is a good choice if you're fully utilizing SalesForce for tracking sales. There are plenty of bells and whistles that allow you to take full advantage of advanced marketing automation and campaign management.

Inconvénients :

Non-profits and other smaller organizations may find it challenging to implement this platform. It is highly extensible and customizable, but that also means that there can be a high cost associated with any customizations. Several colleagues who are actively using this platform have mentioned challenges with upgrades and such.