Avis clients sur Google Data Studio

En savoir plus sur Google Data Studio

Aide les entreprises à mieux comprendre leurs données grâce à des tableaux de bord et des rapports.

En savoir plus sur Google Data Studio

Avantages :

Google Data Studio has the ability to create your own visualization Community Visualization and ready-made reports can later be used as templates.

Inconvénients :

But If you are not a Data Analyst or you are not into data, keep it with the premade dashboards. The options and customizations can appear a little intimidating.

Google Data Studio - Notes

Note moyenne

Facilité d'utilisation
4,1
Service client
3,6
Fonctionnalités
4,3
Rapport qualité-prix
4,8

Probabilité de recommander le produit

8,7/10

Google Data Studio a reçu une note globale de 4,5 étoiles sur 5 d'après 237 avis d'utilisateurs publiés sur Capterra.

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Andrew
Andrew
SEO Manager
Utilisateur LinkedIn vérifié
Produits chimiques, 10 000+ employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

A Great Free Alternative for Smaller Scale Data

4,0 il y a 8 mois
Sous-titres en français disponibles pour la vidéo
Hugo
Hugo
Consultant Data Analytics (France)
Utilisateur LinkedIn vérifié
Marketing et publicité, 1 001-5 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

L'outil référence de Data Visualisation

4,0 il y a 3 semaines Nouveau

Avantages :

Les fonctionnalités ayant le plus d'impact sont les connecteurs natifs avec les différentes solutions Google. Que l'on souhaite connecter Google Analytics ou bien BigQuery pour plus de données, tout est assez simple. Le principe de drag and drop et le nombre de personnalisations possibles rende l'outil très efficace

Inconvénients :

Appartenant à Google, nous pouvons regretter la mise en place des quotas d'appels à l'API Google Analytics 4 qui limite l'utilisation des dashboards. Les connecteurs de la communautés sont payants pour la plupart. Enfin, on peut vite se perdre dans l'interface via les trois menus de personnalisation

Utilisateur vérifié
User Researcher (France)
Utilisateur LinkedIn vérifié
Développement et commerce international, 201-500 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Très simple d'utilisation

4,0 il y a 4 semaines Nouveau

Avantages :

C'est un logiciel de drag and drop très simple à utiliser.

Inconvénients :

Il est si simple qu'il autorise parfois quelques non-sens comme l'utilisation combinée de métriques et dimensions qui ne devraient pas être utilisées ensembles.

Pitso
Pitso
Office (Afrique du Sud)
Utilisateur LinkedIn vérifié
Services financiers, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

The Best Data Visualization Program

5,0 il y a 2 mois Nouveau

Commentaires : Since I was using Google Data Studio, I have been able to share easy to read analysis and files to anyone from around me and overseas. I've turned non understandable data into easy to understand with a few touches, Google Data Studio is a game changer.

Avantages :

It turns multiple data sources into simple files that are easy to read & understand mostly report analysis

Inconvénients :

Sometimes it takes time to turn large data into reports but at the end of the process you get what you want.

Mike
Online Marketeer - SEO Specialist (Pays-Bas)
Marketing et publicité, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

If you want data in Dashboard from all the Google tools and many others then GDS is for you

5,0 le mois dernier Nouveau

Commentaires : Overall, my experience with Google Data Studio has been phenomenal. I'm able to easily manage and visualize all my data in one place. It's incredibly user friendly, and I'm able to customize my dashboards for different projects. The reporting capabilities are really helpful and allow me to quickly access insights that would take much longer with manual methods. Plus, the integration with other Google products makes it simple to create a comprehensive view of everything. Highly recommended!

Avantages :

I really like Google Data Studio as a long time user. It's really easy to use and it has an intuitive interface. I love that it integrates with other data sources like BigQuery, Google Ads, and Google Analytics so I can easily visualize my data in one place. The drag and drop feature makes it simple for me to customize my reports and dashboards however I want. Plus, the ability to collaborate with others on the same report is incredibly helpful.

Inconvénients :

I found the interface to be confusing and not very intuitive. It was difficult to figure out how to use the platform without taking some time to watch the tutorials. I also found it difficult to customize visualizations and create reports that were easy to understand. Overall, I found using Google Data Studio challenging, and would have preferred a more user-friendly experience.But for the price "FREE" and plenty of video's and ready to use templates this tool still wins for me.

Virgil
Research and Evaluation Manager and Advisor (Hong Kong)
Gestion d'organisme à but non lucratif, 10 000+ employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Alternatives envisagées :

A viable option for business intelligence automation when your software budget is near zero

3,0 il y a 2 ans

Commentaires : Overall, after coming to terms with the constraints of DS as a business intelligence automation tool we were a le to design great products for our teams that wouldn't have been possible otherwise. Being able to automate analysis because of the ubiquity of Google sheets connectors made this an incredible free option for a non profit organization.

Avantages :

It seems that every third party SaaS that collects data online has native synchronization support for Google sheets. And this is how Google Data Studio makes itself the best option for non profits and small businesses in need of automated business intelligence. On top of the plug'n'play integration experience, data studio has a unique approach to interactive chart and dashboard design that lets you position elements as if you were working in Adobe Photoshop. You can add shapes, layer elements on top of each other, add text or objects anywhere. This means you can produce the most beautiful and intuitive dashboards and reports ever (or the least if you're more of a Picasso).

Inconvénients :

It really is the poor man's business intelligence automation tool. Some key setbacks for data scientists is that data studio can only do 1 type of join/blend (outter left) and when using blended data to create calculated fields it really feel more like art than science, and not always working out. There is also no way to create unions across all data sources or make a file directory a data source. All this means that you really need to do a lot of data prep in Google sheets and find a way to do some automatic data blending in Google sheets as well in some cases. This will keep the complexity of your needs in Data Studio minimal, which seems to work best.

Anastasios
Data Science Manager (Australie)
Recherche, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Great tool for reporting and dashboards

4,0 il y a 4 semaines Nouveau

Commentaires : Great product for live dashboards. Great functionality and connectivity! Definitely recommended.

Avantages :

Great range of data source to connect to your dashboard! The filter functionality is good. Customised and great range of graphs. Easy to merge different data sources. It is a real live dashboard and you can modify the refresh rate of the data harvesting.

Inconvénients :

A bit slow and requires a very good graphics card in your computer to run smoothly, especially when you plan to build a multipage dashboard. Missing some more advanced graphs. Learning curve might be a bit steep in the beginning.

Rishikumar
Student (Inde)
Logiciels, Auto-entrepreneur
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

A Review of Google Data Studio: Simplifying Data Visualization

5,0 il y a 3 semaines Nouveau

Commentaires : Overall, my experience with Google Data Studio has been very positive. The software is easy to use, intuitive and it allows me to create interactive data visualizations with multiple data sources. The drag-and-drop functionality is a plus, it makes it simple to create professional-looking visualizations. I would recommend it to others looking for a powerful data visualization tool.

Avantages :

For developing interactive data visualizations, I found Google Data Studio to be user-friendly and intuitive. Its ability to link to a number of data sources, such as Google Sheets, Google Analytics, and BigQuery, is among the features I enjoyed most about it. Because of this, building reports and dashboards can be done with a great deal of flexibility and customization. Additionally, it takes relatively little effort to generate professional-looking visualizations because of the drag-and-drop feature of the interface. Overall, I discovered Google Data Studio to be a fantastic tool for anyone wishing to interpret huge data sets and provide insights in a concise and attractive manner.

Inconvénients :

I have been using Google Data Studio for some time now, and overall I have found it to be a very powerful and user-friendly tool for creating interactive data visualizations. I have been able to connect multiple data sources and have been able to customize the visualizations as per my requirement. The drag-and-drop functionality makes it very easy to create professional-looking visualizations with minimal effort. The interface is easy to navigate, and the built-in templates are a great starting point for creating new reports and dashboards. While I don't have any major issues with the software, if I had to pick something, it would be that the number of built-in chart types is limited and I would have loved more options to customize my visualizations. But this is not a big issue and overall, I am very satisfied with Google Data Studio and would recommend it to others looking for a powerful data visualization tool.

Utilisateur vérifié
Associate Data Engineer (Inde)
Utilisateur LinkedIn vérifié
Santé, bien-être et fitness, 501-1 000 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

A much needed tool, but lot to improve

4,0 le mois dernier Nouveau

Avantages :

It has almost all the data and we can create dashboard using all that data, by just drag and drop, which makes it super easy and convenient. For static data like targets, we can connect to google sheets, which results in one stop solution for many employees to track their performance. We also get rich demographic info using GA, which can be visualized here on maps also. After giving access to business users, they are self creating dashboards which is offloading my work.

Inconvénients :

It does sampling with users when data points are less, which results in different value for every user when using direct GA connector, we have to use Big Query connector to overcome this problem but it incurs cost. Sometimes it does wrong aggregation like while calculating distinct users, sometimes it will give distinct in total for which sum of table will by greater than total, but sometimes it just adds up the values which is wrong.

Utilisateur vérifié
Marketing & Metrics Specialist (Mexique)
Utilisateur LinkedIn vérifié
Services et technologies de l'information, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

A lot more than analytics

5,0 il y a 2 semaines Nouveau

Commentaires : From using it to show google analytics reports to use it to show even cashflow scenarios.

Avantages :

Datastudio is an incredibly powerful data analytics tool. It's so much more than just a tool for Google Analytics dashboards: it allows you to quickly create stunning visualizations, set up automated reports and monitor key performance indicators in real-time when connected with simple data sources as google sheets. If I need to analyze complex datasets and share meaningful insights quickly, I use it.

Inconvénients :

When it comes to create particular data cards, it is handy to use pre-calculated values. Wich can be tricky!

Utilisateur vérifié
Seo Manager (Inde)
Utilisateur LinkedIn vérifié
Services et technologies de l'information, 1 001-5 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

An amazing Business & Website Analytics tool developed by Google for everyone

5,0 il y a 2 mois Nouveau

Commentaires : Google Data Studio represents data really fast & accurate in very meaningful manner, it is one of the best choices to have. You can use different charts & graphs that will represent your ideas in the best way. If you do not have a lot of time to prepare a project for management, Google Data Studio is best to use as it offers much more flexibility.

Avantages :

Easy to use & Integrate.It has all the required data analytics features.Various graphs & charts for data visualization.Data management.

Inconvénients :

Data preparation takes time.There can be data bugsta updating takes timeLimited configurations for regex

Dan
Director of Information Systems (É.-U.)
Services d'information, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Data Studio - the entry-level data viz tool we couldn't do without

4,0 il y a 2 mois Nouveau

Commentaires : A cost-effective way for our team to become more familiar with dashboard/KPI/BI tools. In time, we may move to something more full featured, but for now, DS does the job and does it pretty well (exceptionally well for the price).

Avantages :

INEXPENSIVE. Great for prototyping our dashboards, BI reports.

Inconvénients :

Non-persisting filters (particularly with date ranges), Options for visualizations (in the more expensive software) is missing.

Sarah
Sarah
Chief Marketing Officer (Inde)
Utilisateur LinkedIn vérifié
Produits alimentaires, 11-50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Get better reporting and insights for your business with data studio

5,0 le mois dernier Nouveau

Commentaires : Great tool to build dashboards and reports that are updated in realtime. This tool is free to use but the connectors to link the non google platforms have charges to use them.

Avantages :

We use google data studio to build our reports. Be it monthly or weekly reports, we use the chart visualisations of this tool to get better insights and enhance the presentation of the data. You can pull data from multiple resources and compile the data together to get the holistic idea of you marketing strategies and channel mix.

Inconvénients :

Integration with non google products is difficult. You may have to use third party connectors which are not free to use

Julian
Analytics Engineer (Canada)
Cabinets médicaux, 51-200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées :

Should be your first option when getting started with dashboarding

4,0 il y a 7 mois

Commentaires : Easy dashboard building from multiple sources

Avantages :

Being fully cloud based embedded within GSuite makes it the best and easiest solution for internal dashboards amongst your team. It's quite valuable not having to break your workflow and manage different logins and makes it super easy to share with a subset or whole of your organization

Inconvénients :

There is no support so you are on your own if things are going wrong. The connectors are also much less stable than other tools with frequent I/O problems or times when things are inexplicably broken for hours or days, and you are in the dark since there is no support.

Utilisateur vérifié
Sales Strategy and Operations (Brésil)
Utilisateur LinkedIn vérifié
E-learning, 201-500 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Google Data Studio will handle my needs?

5,0 il y a 7 mois

Commentaires : I had a big concern that I would no be able to use Microsoft Power BI (budget issue), but in the end of the road Google Data Studion was a good surprise. Good price, everything you need to put a high quality data project running. No issues. In another company for example, it would be my choice.

Avantages :

Once it's build your data sources, it's easy to build your dashboards even they don't have the best data viz options. It's in the Google tech stack, that makes easy to your team keep running. Would like to have Microsoft Power BI? It was my concerto too! But yes, Google Data Studio will deliver all info you need in a beautiful interface - don't worry. Good price, clear and light interface, access from any device. Your data project will meet the needs.

Inconvénients :

Different from Microsoft Power BI for example, you don't have a on screen calculation, easy to work on. Many times you need to create new fields, build cases with calculations to have the field to use on. You need an administrator/builder with more tech skills. But any doubt that I found, I had case or example in the web to search and use. But once it's build the base, it's easy to build dashboards, deploy, upgrade and so one.

Ben
Digital Marketing Manager (É.-U.)
Biotechnologie, 11-50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

User Friendly Data Dashboards

4,0 il y a 3 ans

Commentaires : A big fan! It's missing a few features, and I've noticed a few bugs here and there. But all the bugs I've ran into have been manageable with easy workarounds. But this is a FREE platform and it have more key features than a majority of these paid data platforms.

Avantages :

Extremely user friendly. Setting up the dashboards was simple. You have control over almost every detail, including the layout and design. This is unlike many data platforms I've used in the past. ALMOST everything is totally customizable. This brings in all your Google/Youtube data automatically (including Google Sheets/docs). It also lets your bring in images, links, and other assets. You can change the data range filter easily for all metrics. The dashboard also is easily shareable to all team members and you can export the dashboard to a PDF.

Inconvénients :

The connectivity to other platforms is disappointing. In order to automatically bring in your social media data or data from other sources (such as digital advertising or 1st party ecommerce data) you need to purchase a "connector". However, there are ways around this if you export your data from your other sources and just put this in a Google Sheet and connect that sheet to your Google Data Studio.

Sasamka
Senior Manager DevOps Lead (É.-U.)
Logiciels, 5 001-10 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Data Studio is awesome

4,0 il y a 3 ans

Commentaires : Data Studio is an awesome tool to visualize your data
We can get easy and reliable insights quickly on the Big data that we currently have in BigQuery
We are able to make insightful decisions based on data because of Data Studio

Avantages :

Ability to integrate with Big Query Different charts that are available ability to customize based on dates

Inconvénients :

Not user friendly initially has a learning curve to get used to all the awesome features

Princewill
Princewill
Digital Marketing Manager (Nigeria)
Utilisateur LinkedIn vérifié
Vente au détail, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Google Data Studio Review from a Digital Marketer

5,0 il y a 10 mois

Commentaires : It helps me see my marketing performance data for Google ads, Google analytics and Search data on one platform.

Avantages :

It's ease to use, free to use, integrates easily with all Google ads / reporting tools, 3rd party data connectors to other platforms, easy to setup and configure, easy to learn.

Inconvénients :

You may have to pay for several connectors for it to work with other platforms like Facebook ads etc

Lainey
Lainey
Owner (Nouvelle-Zélande)
Utilisateur LinkedIn vérifié
Marketing et publicité, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Google Data Studio for Automated Reporting

4,0 l’année dernière

Commentaires : Very good to date, it's a very comprehensive product and free!

Avantages :

We can collate all our data sources into one automated report for our clients.

Inconvénients :

Third-party connectors can be quite expensive.

Darien
Darien
Associate Pastor (Canada)
Utilisateur LinkedIn vérifié
Gestion d'organisme à but non lucratif, 11-50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

A robust, free data visualization suite with more features than you'd expect

4,0 l’année dernière

Commentaires : Overall, Google Data Studio has offered a free way to easily manage and organize data in a compelling and easy-to-use manner. While the initial setup can be tedious, Google Data Studio is a great tool for reviewing data.

Avantages :

Google Data Studio offers a robust set of features and visualization options, all of which come together to form a powerful data visualization platform to accommodate all your needs. With ready-to-use templates and an easy drag & drop system, Google Data Studio makes it easy to link to your data - featuring numerous connections to google apps (like sheets, ads, search console, youtube, bigquery, mysql, etc), third-party apps, and custom connections - if they don't already support the app you are looking for. On top of that, Google Data studio offers numerous types of charts (pivot tables, regular tables, scorecards, graphs of every kind), and further customization with their third-party visualization options. The platform also offers custom formulas for data, allowing you to customize your data on the front-end vs in your database. However the best part of Google Data Studio is the ability to add data controls & filters - giving the ability to add a date selector, or a drop-down list based on a column of data; or even to set each chart individually to pull data from a specific time frame. Overall, Google Data Studio offers many features which compounded together, create a powerful system for data analysis.

Inconvénients :

Despite Google Data Studio's prowess, unfortunately it can easily become overwhelming and unwieldy to manage. The learning curve for the program can be quite extreme; especially when you start to dive into custom formulas for data. While custom formulas seem to line up with formulas you might be familiar with in Excel, they don't - some formulas match, while others don't exist, and yet others do different things than their name-sake in excel. Furthermore, creating custom reports can become a time-consuming process - as you try to figure out how to display the data you want, while working around some of the limitations of Google Data Studio. This includes simple things like being able to modify the title of a specific chart - in some charts, this is an easy function; while in others, it is impossible, forcing you to use a custom title. Furthermore, Google Data Studio has a list of pre-defined date ranges (such as "Last Week starting Sunday/Monday, Month To Date, Last Month, Last Year, Last Quarter, This Month, This Year, This Quarter") which operate perfectly - however if none of their predefined options work, you have to figure out their "Advanced" date range system, which can be quite complicated to manage if you are working with a dynamic range (such as wanting to see first quarter data but you are halfway through the second quarter)

Anand
Anand
Program Manager (Inde)
Utilisateur LinkedIn vérifié
Gestion d'organisme à but non lucratif, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Best App to visualize the data

5,0 il y a 9 mois

Avantages :

One of the best platforms p to visualize the data. It's very easy to set up and analyze them.

Inconvénients :

Customer support is not available. We need some tech-friendly people to set this up.

Andrea
Andrea
Digital Advertising Team Leader (Italie)
Utilisateur LinkedIn vérifié
Marketing et publicité, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Industry standard for digital advertising data visualization

5,0 il y a 8 mois

Commentaires : Overall, Data Studio is great: doesn't require extensive technical knowledge, is free, versatile and offers the ability to create real-time dashboard using different data sources - including blended ones - very easily.
As an ad agency, it's one of our most used tools.

Avantages :

There's a reason why most agencies and marketers use Google Data Studio to create dashboards using advertising data: it's fairly powerful, integrates natively with Google's ad stack, offers decent integrations to other ad networks when using a connector (we use Supermetrics), and it's very easy to use. For a free tool, the value just can't be beat.

Inconvénients :

Data Studio is not the best overall product in the space, because it lacks the capabilities of more advanced business intelligence tools, it's fairly slow at pulling data from non-Google sources and it's got bugs - such as tables and charts breaking randomly, and then working again after a refresh, but overall is a fairly good tool. Some customization options are also suprisingly limited: for example, there is a strangely limited amount of fonts which can be used in the dashboards.

Jay
data analyst (É.-U.)
Marketing et publicité, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Data visualization for all!

4,0 il y a 10 mois

Avantages :

Similar to the capabilities you get in Google Sheets, it's hard to believe Data Studio is free. Thanks to data studio, I've been able to create a variety of dashboards that allow my company to keep up to date on where they've been and where they're headed.

Inconvénients :

Not as many options (yet) as the big dogs. It doesn't take long to start a laundry list of desired features. Sometimes it has trouble connecting to the data and needs anywhere between one browser refresh and a full day of rest of to start working again.

Utilisateur vérifié
Senior Sales Analyst (É.-U.)
Utilisateur LinkedIn vérifié
Biens de consommation, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées :

Amazing Free Resource

4,0 il y a 8 mois

Commentaires : Overall I am satisfied with the tool and I have used it several times in the past to create simple and effective dashboards.

Avantages :

I think that Google Data Studio is severely underused as a free tool for Google Workspace subscribers. Anytime I hear about someone paying for the expensive Tableau access I tell them to check out this program instead. Very comparable tool at little to no price.

Inconvénients :

Some features are difficult to understand how to use, but resources (free online classes) are available to teach yourself how to solve the issue. I just wish they would put more time into thinking of how to make the feature intuitive in the first place so that courses are not needed.

Sarah
Performance Marketing Analyst (É.-U.)
Biens de consommation, 11-50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées :

Perfect for data visualizations and analysis

4,0 il y a 5 mois

Commentaires : I mainly use it to build dashboards to analyze Google Ads data. I am able to create overall, weekly, monthly, and daily dashboards that automatically update with the Google Ads data integration.

Avantages :

I like how everything is customizable so that you can easily analyze and visualize data.

Inconvénients :

I wish there was a similar official integration with TikTok ads. There are third-party integrations, but I would feel safer using an official one.

Nathan
Digital Marketing Manager (R.-U.)
Services financiers, 11-50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Alternatives envisagées :

Getting there

4,0 l’année dernière

Commentaires : Really easy to extrapolate data from all marketing channels to visualise ROI.

Avantages :

Some data sources are really easy to integrate. The pre-existing data format templates are extremely useful.

Inconvénients :

Had a nightmare trying to integrate with a standard SQL database due to the sheer number of IP addresses used to connect to your data. The system we used had no easy way to wildcard multiple IPs