Avis clients sur Customer.io

Marketing centré sur le client avec customer.io

Avantages :

Ces e-mails et messages personnalisés ? Ils ont l'impression de s'adresser directement à moi, et non à une liste générique. Je me sens valorisé en tant que client.

Inconvénients :

Parfois, l'éditeur de courrier électronique peut sembler un peu maladroit. Ce serait bien s'il était plus facile de glisser-déposer des éléments pour concevoir des e-mails.

The best software for Customer Marketing E-mails

Commentaires : Customer.io is one of my favorite tools at work, so easy to use that I don't even have to teach new people on my team on how to use it, they just do. I check it every day and use it as the main tool in communicating with our clients about new feature releases, new products, important changes in our software, customer marketing etc. Also it's our main tool for onboarding new users through email campaigns that are very easy to setup, with a lot of functionalities that helps us filtering the customers and offering a personalized experience. I really recommend it

Avantages :

I really like how easy it is to setup an email campaign and automate it according to users different attributes. We have a lot of onboarding campaigns going on in all languages and it is the best software we have with this kind of funcionality. Also, broadcasts are very simple to create and easy to track. The UX/UI of the platform is perfect, definitely the best one we have among the e-mail senders we use.

Inconvénients :

The template creation is very limited, forcing us to use other softwares and exporting the HTML code to customer.io. Also, the contact database is kind of messy, not very easy to find people, organizing contacts or filtering them.

Our go-to automation software

Commentaires : Overall my team is very happy with the software and we would recommend it.

Avantages :

It's very easy to use and does 90% of what you'd need to automate your marketing.

Inconvénients :

Some of the UI choices over time have become worst, like elements covering crucial elements (eg. minimap when editing an email), and their push to become more of a CDP than a marketing software has made the platform more cluttered for those who, like me, want to use it for marketing automation. Lastly, but possibly most importantly, the fact that we still can't DUPLICATE a campaign is absurd. Having to re-create campaign settings each time is such a time waste, for a seemingly obvious (And simple) feature.

Email automation tool

Commentaires : I don’t find this product very easy to use but it’s one of the best so far I’ve used in the email automation space.

Avantages :

I liked that I could run my drip campaigns on this tool. The complexity of the drips could be managed.

Inconvénients :

It requires a dedicated developer which might not always be possible. There should be a few automated codes.

I've been a Customer.io user for ~3 years and would highly recommend it to growing startups

Avantages :

Customer.io has evolved so much since I started using it! In the beginning, we had to use a lot of workarounds like sending leads via Zapier but they've made huge quality-of-life improvements. We can either use our data connectors to facilitate lead management but they also have a form connector that makes this process a breeze.I love how easily Customer.io connects to our existing data structure and makes it super easy to break down data silos across our suite of tools. The integrations are really easy to use!The campaign builder is super flexible and allows us to not only send marketing comms to our users but also to clean up data and use it to automate basic tasks within the platform. Emails are very easy to setup, especially with the ability to save rows and use snippets. This saves us time when creating new content. We also frequently use the display conditions for email as we have different offerings for users in Canada VS the US. This helps us really customize the content to fit the users' needs.

Inconvénients :

While Customer.io does offer SMS/mobile messaging, it would be great if they integrated with more companies so we had more options here.

Review of Customer.io from avid user

Commentaires : We love it. It surpasses all of the cheaper options and plugs into our product in a way more efficient way. I regularly recommend it to friends in similar sized businesses.

Avantages :

Functionality is really great. It is easy to use, and the flow of setting up campaigns and broadcasts makes perfect sense. I've used the drag and drop as well as uploaded HTML into different campaigns. Testing is good, the omni channel approach all in one section is super helpful. It's built like a marketing manager had a say but a developer and engineer understood all the actual requirements.

Inconvénients :

Analytics and the reporting, as mentioned previously. The conversion rate should be more adjustable to show people who entered journeys and converted vs just how many emails were sent and conversions. It makes changing up campaigns a little tougher, but still doable with exports and managing the analytics manually.

Highly recommend!

Commentaires : The customer success and support team at CustomerIO have been a massive factor in my experience. I cannot express my appreciation enough. They are prompt, amiable, and always willing to go the extra mile whenever I reach out to them. I really value the CSM assigned to our account. He has not only taught me how to use Customer.io, but he's also doubled as a strategic partner in helping me bring my ideas to life through Customer.io.

Avantages :

I find the product to be user-friendly and enjoyable. The campaign builder is my favorite feature as it allows me to create intricate journey flows with ease. The 'wait until' action block has been a game-changer for me as it has minimized the need for engineering resources.

Inconvénients :

I've been using Customer.io for 6 months now and honestly, I don't have any complaints. Seems like for every issue I've had, the support team is dedicated to unblocking me. There are always ways to improve a product, but in terms of important game-changing features, they really thought of everything.

Smooth experience

Commentaires : Extremely positive

Avantages :

The UI/UX is very smooth and clean, and customer service is spectacular. As someone who has used many ESPs, it's very important to me that I can work smoothly without interruptions. In my career, CIO stands alone in UI/UX among competitors. Our account representative is always available for help and consultations, and is always bringing value to our relationship.

Inconvénients :

It would be nice if there was an out-of-the-box solution for opt-in forms, but it integrates well with our third party app so this isn't a big deal. What they lack here is completely made up for in the quality of their platform and their integrations

Very powerful tool for everything related to email marketing

Commentaires : I'm happy with the tool and feel confident sending transactional emails or marketing newsletters.

Avantages :

The platform has a steep learning curve, but once you get past that phase, it's truly powerful. Things that seemed impossible with other email clients are feasible with Customer.io. The drag and drop editor is also much better and runs much more smoothly than others I've used.

Inconvénients :

I'd say the biggest con is that it's a bit pricey. It can also be a bit overwhelming at first because there are so many features, but you just have to push through the learning curve.

The marketing campaign tool for any startup, scaleup or e-commerce that want a reliable tool to work

Avantages :

The UI/UX is really great and intuitive. It comes with a lot of features and different channels. It can be used by many different types of people, from not knowing how to code at all, to more advanced users. Enabling complex possibilities.

Inconvénients :

Setting up our dedicated preference center required quite some time and resources. Plus it did break native campaign tracking as well as the native unsubscribe button. But they are coming with a new feature on this side really soon.The second pain is focused on data analysis. There is quite some interesting data point, but it can quickly get tough when you try to extract specific behavior or data point. They know about it and are working also on this big part of the product.

Great Customer Email Tool - Content Creation Needs Improvement

Commentaires : We have been using Customer.io for nearly three months, and it has revolutionized the way our SaaS business communicates with its customers. From multi-part onboarding of new customers to re-stimulation of lapsed users to announcements of new features, Customer.io has been a dream come true for our subscription business. Building a sequence ("workflow") of emails, triggered by a particular event (like SIGN-UP or UPGRADE or CANCELLATION) is a snap. And applying it to individual customer segments is easy, though you'd better brush up on your logic (AND/OR/NOT etc.) before you construct a more exotic segment. So, too, is the ease of constructing one-time mailings ("newsletters") to an entire group of customers meeting a certain set of criteria. Once the segments are defined, sending newsletters is quite straightforward. In this regard, Customer.io runs circles around MailChimp, which we used to use for this purpose. Integration with a software product like ours is quite straightforward, and Customer.io offers a nice API for updating customer profiles and posting events for those customers. Customer.io currently falls short in the content creation department. Its text editor doesn't measure up to the rest of the application, and requires quite a bit of hand-manipulation of HTML to get newsletters and emails looking just the way you'd like them. Getting email text to wrap around a right-justified image, for example, requires knowledge of and hand-coding in HTML. And even then, the HTML produced by the text editor is not clean. Missing, too, are functions like being able to duplicate a workflow in order to launch a slightly different communication flow to a different customer segment. Onboarding customers to two different product tiers, for example, requires that the entire workflow be created from scratch for each segment, rather than allowing the user to duplicate the workflow and make changes to suit the second segment. Those shortcomings aside, Customer.io is a tool that shows a great deal of promise for any company that wants to communicate on a regular basis with its customers, especially when those communications need to be sequenced over a customer lifecycle. For a recurring-revenue business, where ongoing communication is key to retention and referral, a tool like Customer.io is essential to success.

Avantages :

- Customer data base is very flexible, and easy to keep up to date via API - Very powerful segmentation tool that can use customer profile fields, events, and even interaction with email to segment customers for subsequent communication - Easy, intuitive construction and management of triggered, multi-part communications workflows - Attractive visual reporting of emails sent, opened, clicked - Reasonably priced, automatic scaling of pricing based on actual volume used (emails, customer profiles) - Built-in A/B testing of email copy

Inconvénients :

- Text editor lacks power features; requires HTML in order to optimize emails - Minimal pre-packaged layouts; layout design requires knowledge of CSS - Lack of workflow cloning or replication creates unnecessary work

Great Tool for Marketing Automation

Commentaires : Great tool. Not made for beginners but if you are willing to spend time on masterising, I highly recommend. I have been using it in several companies for the past 5 years.

Avantages :

- Easy to use - Integrate with Segment - Constant updates

Inconvénients :

- Could be complicated if it's your first Marketing Automation tool but you get the hand of it quickly

This is my main email platform now

Avantages :

Customer.io is an excellent email marketing platform. I made the switch from a lesser-known (and cheaper) platform that I had been using for a few years. I can clearly see the difference now, and I'm happy to pay more for the ability to engage my customers more effectively and access a wider range of marketing features, all in one place.

Inconvénients :

Customer.io is not yet the ideal platform for my projects. One limitation, for instance, is its restricted template language.It also lacks the ability to filter and count incoming events and dynamically insert these values into emails.

A solid product for companies that need something more!

Avantages :

- lots of needful integrations, e.g. BigQuery, Google Sheets- a simple to use, yet highly sophisticated tool for Email Marketing and Marketing Automation- Push notifications support- in-app messages support- webhooks - possibility of advanced segmentation of users by their attributes and behavior

Inconvénients :

- slightly limited drang&drop email editor

customer.io for saas

Avantages :

customer.io is easy to use and very versatile. It has met all of our email marketing needs for both our web and mobile app.

Inconvénients :

customer.io has a bit of a learning curve at first with some of the advanced/pro features like customizing email messages, deploying api triggered messages, etc.... but the interface is very easy to use and when I had questions I could always get a hold of support for help.

Would recommend for other health tech start ups

Avantages :

Easy to use! SSO is great. Very user friendly and support is very kind.

Inconvénients :

The HIPAA version was very expensive to sign for a small start up

Top Email and Push automation software

Commentaires : Overall great email and push notification automation software, that constantly develops.

Avantages :

Customer.io is great since it easily allows you to set up and automate promotional emails , but also allows to run transactional emails at the same time. This is a huge advantage over most email automation products, b/c you can trigger a promotional email without interfering with your system emails.

Inconvénients :

Unlike Pardot or Marketo, Customer.io doesn't have a solid automation builder. The builder is nice, but you can never see the tree of emails in a flow chart. It can easily confuse the user as you have to have a third-party software to organize the set up. It's highly recommended to put one full-time employee behind it.

Easy to learn tool, amazing support

Avantages :

Despite never using Customer.io before, it was relatively easy to learn. Some features have a learning curve for sure, but I'm always able to figure them out plus the support from our CSM (shout out to [sensitive content hidden]!) and the deliverability team has been amazing. So grateful for them!

Inconvénients :

I'd love to have more customization in the email builder, and the ability to add a drop-down question in the subscription preferences center.

Good for segmentation and all forms of email, SMS, and push notification campaigns

Avantages :

I like how the drip campaigns are very simple to set up and implement. The segmentation tool helps to identify which customers to put into these campaigns and when they should exit the campaign.

Inconvénients :

I like how easy it is to build emails, though there could be better design/templates for this. Additionally, setting up segments might be confusing for someone without a data background, which I have.

We were looking to migrate off of a superglued-tools situation and Customer.io was the solution

Commentaires : We were looking for a solution that could improve our customer success goals and reduce churn. Customer.io delivers as the go-to platform in this category.

Avantages :

We were using an email service provider and a Figma design file to manage and sync our customer messaging flows. We needed a proper solution, so we compared a lot of companies, and Customer.io seemed to be the most reputable.

Inconvénients :

The hurdle to learn and use the platform was a bit high, and there were areas of UX that could have used some improvement. But at the end, the platform is so quick and now as we are used to it, it does exactly what we need it to do.

Best customer service

Commentaires : Honestly -- they care so much about their customers. They listen to feedback and get back to you on issues or questions so quickly. Highly recommend their product.

Avantages :

- Easy to navigate - Newsletters and campaigns

Inconvénients :

- None yet -- maybe that I can't attach a file?

A powerful platform that allows businesses to automate and personalize their customer communication.

Commentaires : Customer.io is a powerful tool that offers many benefits for businesses looking to automate and personalize their customer communication.

Avantages :

One of the biggest pros of using Customer.io is the ease with which you can set up and automate email campaigns. The platform offers a drag-and-drop interface that makes it easy to create customized campaigns without needing to know how to code. Additionally, Customer.io offers a variety of templates to choose from, which can save time and simplify the process.Another pro of using Customer.io is the level of customization available. Businesses can create highly specific customer segments based on behavior, demographics, and other factors. This allows businesses to target their messages to specific groups of customers and tailor their campaigns accordingly.

Inconvénients :

One of the main issues is the learning curve. While the platform is relatively easy to use, there is still a lot to learn in order to make the most of its features. Additionally, the pricing can be steep for small businesses, which could make it less accessible.Another potential downside is that Customer.io is focused primarily on email marketing, which means that businesses may need to use additional tools to cover other communication channels like social media or SMS.

Quality review of Customer.io

Avantages :

- really really good for customer journey communication, easy to build trigger based automation.- easy to integrate with many marketing, CRM & Data Tools- automatize SMS, Email, Push notification- highly functional for Campaign automation

Inconvénients :

- User interface bit tricky to get used too with it

An Advanced CLM tool

Avantages :

- The Features and customizations available

Inconvénients :

- The complications to bring about the automation.

Great help!

Avantages :

Customer.io has been a life saver. It has been a huge relief knowing our customers are getting the correct information.

Inconvénients :

There are not many customization options. It is also limited to users that has large customer bases.