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En savoir plus sur Adalysis

Gérez facilement vos comptes PPC grâce à des recommandations automatisées, des vues de données uniques et une mise en œuvre rapide. À la fois simple et performant.

En savoir plus sur Adalysis

Avantages :

I love the audit tool, the budget pacing, bidding tool, and the most essential - the A/B testing functionality.

Inconvénients :

The interface looks a bit dated. Doesn't support PayPal - only ChargeBee where their payment merchant doesn't support some banks.

Adalysis - Notes

Note moyenne

Facilité d'utilisation
4,3
Service client
4,8
Fonctionnalités
4,6
Rapport qualité-prix
4,4

Probabilité de recommander le produit

8,6/10

Adalysis a reçu une note globale de 4,6 étoiles sur 5 d'après 80 avis d'utilisateurs publiés sur Capterra.

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Filtrer les avis (80)

Michael
Michael
CEO (É.-U.)
Utilisateur LinkedIn vérifié
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

One of my Favorite Tools for PPC, and Boy Have I Tried Many...

5,0 il y a 5 ans

Commentaires : Generally speaking, in terms of ad testing and ease of use, AdAlysis is a tool that's very easy to recommend for this alone, and really it's worth the entire price of entry (which is fairly low to begin with). The remainder aren't very strong, but useful if you don't have other tools that do these things better. They also don't charge per account, so for agencies with many, the costs only decrease which is fantastic.

Avantages :

It's clear a lot of thought went into the workflow and processes in Adalysis. Testing creative and the controls to drill down to your important KPI's for that testing is great. Optimizing and tracking winners and losers is easy, and can be automated. The tools are valuable such as QS, and Campaign builder are great. Ad Scheduling is unique and amazing.

Inconvénients :

Some features such as the account checks are done for free using tools provided by 1st party some of these alerts are predefined and easy to implement but there's not much of a value-add here except if you don't use Editor (or the versions of Editor that exist).

Roy
Director of Paid Media (É.-U.)
Marketing et publicité, 51–200 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Alternatives envisagées précédemment :

Best Known Google Ads Management Tool

5,0 il y a 7 mois

Commentaires : My team and I becoming a big fan over 6-12 months of using it. We had couple of training sessions and Adalysis support team is always engaging. When we have new enhancement ideas, they are very fast to implement

Avantages :

Dashboard view makes both managers like myself and hands on specialists' life 10 times more easy in identifying problems, seeing trends. The data visualization and action buttons in each call out improves our team's efficiency and ultimately improve client ad account value.

Inconvénients :

Linking accounts is a bit time consuming but that's not a task we do daily. I'd love for this tool to work with FB Ads.

Hazem
PPC Specialist (Égypte)
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

so expensive compared to its features

4,0 le mois dernier Nouveau

Avantages :

multiple features covering the main areas Google ads account, but not so detailed

Inconvénients :

Not what I expected in analysing account performance and areas for improvement

Réponse de l'équipe de Adalysis

le mois dernier

Thank you for your feedback and we're sorry to hear you didn't think the platform offered value for money. We see from our logs you didn't use much of the platform during your free trial and hence probably missed most of what it offers. The most common feedback we get is our platform is actually underpriced. We're not aware of any other platform that offers the same detailed analysis, automation and control, let alone for anywhere near the price we charge. We wish you all the best in finding a suitable tool.

Matt
CEO (Pays-Bas)
Services aux consommateurs, 2–10 employés
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

Way too complex

1,0 il y a 11 mois

Commentaires : Watched all the videos, but didn’t progress beyond the trial because I couldn’t see the value compared with the other tools I was evaluating. Advice: Simplify the UX and make the core value of at more accessible.

Avantages :

- A lot of data, but that is not in itself useful without the actionable insights being easily surfaced

Inconvénients :

- way too complex- too many options, not clear where the value is- not clear what data is available here, not available elsewhere

Réponse de l'équipe de Adalysis

il y a 11 mois

Hi Matt, we're sorry you found the tool complex to use. We understand everyone is unique in what they expect from a platform. The vast majority of our users find the platform easy to use as evident from all the other reviews here. The most common feedback we get is the value the platform gives is far more than its cost and much more than what most other tools offer. One of our dedicated account managers offered to do a demo and answer your questions but we didn't receive any replies from you. We wish you all the best in finding an alternative solution.

Gianluca
Owner (Italie)
Santé, bien-être et fitness, Auto-entrepreneur
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

Alternatives envisagées précédemment :

My trial use review

5,0 il y a 3 mois

Avantages :

it has most of tools I need. Very complete suite of tools

Inconvénients :

costs for a very small business like mine. in my case they could impact up to 8-10% of the expenditure... so I would imagine to gain at least the same as performance improvement of the account (not so easy). A lighter starter fee for very small businesses maybe could be a great solution.

Jango
Online Advertising Consultant (Pays-Bas)
Marketing et publicité, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées précédemment :

Great tool

5,0 il y a 5 ans

Commentaires : In our markting agency, Adalysis is part of the day-to-day optimization of all our Google Ads Search accounts that we run for our customers. It's fully integrated in our way of work, I can't imagine not having Adalysis anymore.
Ad optimization used to be hard especially in terms of anlayzing if differences between ads where actually statistically significant. With Adalysis this is made easy and the results show in our accounts.

Avantages :

Adalysis helps a lot in the optimization of you Google Ads Search campaigns without trying to take over. You still can/have to think for yourself, the tool just helps to spot possible improvements. The posibility to set custom variables, the tool combining data and calculating statistical probability, gives great and significant insights. Especially useful for ad testing/optimization.

Inconvénients :

It's no longer possible to include or exclude specific campaigns within accounts. The ad extensions checks can't be customized and are only seen by the tool when there is actual spend in a campaign.

Kyle
Kyle
Sr. Digital Marketing Manger (É.-U.)
Utilisateur LinkedIn vérifié
Logiciels, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées précédemment :

Powerful, Next-Level Paid Search Insights

4,0 il y a 5 ans

Avantages :

Adalysis has a robust feature set. My personal favorite feature is being able to analyze the N-grams on our search terms - basically, what individual words in all our search queries are successful, unsuccessful, etc. The alerts for missing ads, missing extensions, etc. (there are dozens that are configurable) are also quite helpful.

Inconvénients :

There is definitely a learning curve to getting used to things. The UI & UX are a little lack IMO.

Adam
Associate Campaign Manager (É.-U.)
Marketing et publicité, 51–200 employés
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

New, But Really Enjoy!

5,0 il y a 7 mois

Avantages :

I think I really enjoy the extra layer of accountability through account audits that Adalysis can provide.

Inconvénients :

I don't like how Adalysis is limited to just a few ad platforms. I wish it was open to more platforms. I also wish it could automatically update daily budgets in platform for us based on our budgets.

Réponse de l'équipe de Adalysis

il y a 7 mois

Thank you Adam for your review. You will be pleased to know we're about to release the feature you mentioned; to automatically set the daily budgets throughout the month along with a few other budget management tools that will greatly simplify the process of managing budgets in Google Ads.

Shubham
Digital Marketing Executive (Inde)
E-learning, 51–200 employés
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

Adalysis Review

5,0 il y a 2 mois Nouveau

Commentaires : Best, give us best insights for our campaigns and optimization

Avantages :

All campaign over all optimization feature directly from one tool

Inconvénients :

google ads recommendation coming in adalysis as suggestions which is not worthy

Pradipta
Junior Performance Marketer (Inde)
E-learning, 51–200 employés
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

10/10 must use

5,0 il y a 2 mois Nouveau

Avantages :

it makes a lot easier to optimize google ads

Inconvénients :

nothing as such because I have only used it for 14 days although it takes some time to refresh the recommendations sometimes

Peter
Owner (R.-U.)
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

A Cut Above The Rest

5,0 il y a 5 ans

Commentaires : Google ads is requiring marketers to become more and more innovative with their strategies in order to get ahead of the competition and I am using this tool to do exactly that. Buying time automating and monitoring tasks means that more time can be spent devising new strategies.

Avantages :

Insightful reporting that is possible to action right within the interface. Surfaces issues that I never knew were issues. Saves a huge amount of time by automating repetitive tasks. Doesn't just follow trends within software tools, it releases frequent innovative updates that are unique. Quite obviously written by someone who is having the same issues I am in the ever-changing PPC landscape. Great knowledge base containing video and text tutorials. Considering the amount of time it saves me it is great value for money.

Inconvénients :

Some aspects of the system take a while to wrap your head around but at the end of the day, it's worth it.

Ethan
Manager (Nouvelle-Zélande)
Médias de diffusion, 2–10 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

A great ad management tool - a must have for businesses managing their own ads!

5,0 il y a 4 ans

Commentaires : Adalysis is a great tool at a great price. Save yourself the need to hire an Ad Management Company and teach yourself the basic / administer your own Ads using this tool. It's more affordable than Wordstream and quicker to use. The styling feels slightly dated but thats such a minor point as the quality of the tool is first class.

Avantages :

* More cost-effective then others (Eg. Wordstream). New suggestions each night * Easily see suggestions to improve campaigns * A/B Testing is constantly working automatically * Quality Score shows you how your Ads are performing and what you need to concentrate * Fairly priced and scales as your Advertising Spend Scales

Inconvénients :

* Bing Ads and Google Ads have two differn't subscriptions * The interface looks a bit dated * Doesn't support PayPal - only ChargeBee where their payment merchant doesn't support some banks.

Justin
PPC Specialist (É.-U.)
Marketing et publicité, 51–200 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Adalysis is an excellent resource

5,0 il y a 11 mois

Commentaires : My team tested Adalysis with the trial and we are in the process of making it our primary workflow tool.

Avantages :

Adalysis is fast and intuitive to onboard and has a robust set of features that simplifies ad management at a high level but also allows you to make in depth modifications with data driven insights.

Inconvénients :

It is a shame that things have to cost money.

Janus
CEO (Danemark)
Vente au détail, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Keeps its promise!

5,0 il y a 5 ans

Commentaires : Solves our need for effective ads testing

Avantages :

Fast, intuitive and a very fast break even.

Inconvénients :

A bit better setup for multi ad testing in granular setups could be great.

Tomas
Coach (R.-U.)
Santé, bien-être et fitness, Auto-entrepreneur
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Best tool I found

5,0 il y a 12 mois

Commentaires : Highly recommended. I've used it on and off for a few years (depending on my marketing intensity).

Avantages :

Google ads are not very user-friendly, and it's a nightmare to get some good insights into how ads are performing. With Adalysis, I loved the AB testing and Keyword analysis feature.

Inconvénients :

It takes a while to get familiar with the UX but there are a lot of great videos that will guide you through most of the tools.

Sky
Diital Marketing Director (É.-U.)
Marketing et publicité, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Very Useful Tool For AdWords

5,0 il y a 5 ans

Commentaires : We monitor budget and keywords mostly with Adalysis. This makes changing and fixing our large accounts very quick in bulk. I highly recommend Adalysis.

Avantages :

I love the negative keyword conflict function. I use this on all new accounts. We have very large clients and very large negative lists. Adalysis makes it so easy to find and delete negative keywords.

Inconvénients :

No cons so far. I absolutely love this tool.

Judith
PPC Consultant (Israël)
Marketing et publicité, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Excellent PPC Software

4,0 il y a 5 ans

Avantages :

Adalysis helps automate some of our PPC processes. It helps quickly analyze things that we routinely check in any case so we don't need to undergo all the steps each time. It is especially useful for analyzing my ad copy tests.

Inconvénients :

Sometimes, navigating the recommendations can be a little difficult but honestly, it's totally worth it to get the recommendations because their recommendations are significantly more useful than those of Google themselves.

Paul
Online Marketing Manager (R.-U.)
Produits chimiques, 201–500 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Great Softwre

4,0 il y a 5 ans

Avantages :

Easy to use & shows you the main sections to work on, on your account

Inconvénients :

It can be a little difficult to find your way around.

Rui
CEO (Portugal)
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

Great to give you back time

4,0 il y a 8 mois

Avantages :

Adalysis gives you a complete picture of your account right away and that saves you time.

Inconvénients :

The User experience is somehow dated. I wish it more clean.

Daniele
Digital Performance Marketing Manager (Italie)
Gestion de l'enseignement, 201–500 employés
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

Amazing tool

4,0 il y a 5 mois

Avantages :

Very user friendly tool. Definetely the best software for PPC management

Inconvénients :

Could be more expensive than competitors

Fabio
Chauffeur onwer oporate. (É.-U.)
Transport routier/ferroviaire, 2–10 employés
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

For use myself

4,0 il y a 12 mois

Commentaires : It's a great benefit for PPC, and helps a lot.

Avantages :

It's great to use and integrate with Google PPC. It's fast and useful. Just too expensive to operate user for small businesses.

Inconvénients :

I am a small business and my business is a limo car service and does not have too many keywords that are hard to manage. Adalysis is a great software. Will be good a and affordable price for small businesses.

Robert
Senior SEA Manager (Allemagne)
Marketing et publicité, 201–500 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Perfect for A/B testing your ads and account optimization

5,0 il y a 5 ans

Avantages :

It saves a lot of time. Before I had to aggregate the data in excel and now I can handle everything directly in Adalysis

Inconvénients :

I think the user interface needs some UX improvements. But all in all, it's a fantastic time saver for Google Ads and Bing Ads accounts.

Nemek
Digital Manager (Australie)
Loisirs, voyage et tourisme, 2–10 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Good platform for quick check-ups and fixes

5,0 il y a 5 ans

Avantages :

Easy way to find underperforming or well-performing areas in an account and address them.

Inconvénients :

Would be great if some of the options allowed for longer-time frames e.g. some useful reports are limited to 60 or 90 days fo data.

Luis
Digital Marketing Manager (É.-U.)
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Great Product

5,0 il y a 5 ans

Avantages :

We have been using this product for a while and havent had a single complaint!

Inconvénients :

Nothing we loved everything about it. Keep up the great work.

Julia
Julia
Head of PPC (Allemagne)
Utilisateur LinkedIn vérifié
Marketing et publicité, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Great tool for PPC nerds

4,0 il y a 5 ans

Avantages :

Account audit alerts and also the Ad Copy AB Testing

Inconvénients :

The UX is not the best - it's not that intuitive and easy to use in my opinion and somehow has an 'old' look and feel