Avis clients sur Adobe Analytics

Outil analytics puissant mais complexe

Avantages :

Cet outil offre clairement plusieurs avantages, tels que la possibilité de suivre le comportement des utilisateurs en temps réel, de segmenter les données pour obtenir des informations détaillées sur des groupes spécifiques d'utilisateurs et de créer des rapports personnalisés pour répondre aux besoins de l'entreprise. C'est un outil qui répond aux besoins de data de l'entreprise, mais qui nécessite du temps d'exploitation.

Inconvénients :

Le coût élevé de l'outil, la complexité de sa mise en place et de son utilisation, ainsi que la nécessité d'avoir une équipe dédiée pour gérer efficacement l'analyse des données.

Utilisation Adobe analytics

Commentaires : Ce logiciel est un gain de temps

Avantages :

Logiciel pratique pour réaliser des reporting

Inconvénients :

Rien en particulier - ce logiciel est très utile

Best in class analytics comes at a cost

Commentaires : I've used it as a user, implemented, and owned it as a product.

Avantages :

Adobe can track anything you think of. It's easy to use once implemented.

Inconvénients :

It's highly scalable but does require an implementation team consisting of developers.

A Complicated But Accurate Analytics Option

Commentaires : This product makes me sigh in frustration a lot when new clients share they use Adobe versus Google Analytics. It's just a lot more complicated and takes about 20% longer to access and assess the same data in Google Analytics.

Avantages :

Adobe Analytics allows website owners to customize more information and data collection than mainstream competitors.

Inconvénients :

This software has a steep learning curve and it's far more complicated to use than competitors. It's also just more robust than most website owners require.

Finest tool for data analytics

Commentaires : Overall the experience with Adobe Analytics is positive as of now

Avantages :

Easy to use with smooth user InterfaceHas a lot of integration optionsReal time data calculations with mutliple filter and data modelling charts.

Inconvénients :

Little bit expensive Tough to understand has a wide variety of functions

Top Tool for Web Analytics

Commentaires : I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics.

Avantages :

Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.

Inconvénients :

Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.

Top notch web analytics tool

Commentaires : allow access to data to various departments

Avantages :

easy to use with drag and drop functionality to modify dashboard and create custom reports

Inconvénients :

hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools.

High-end, well-integrated analytics tooling

Commentaires : We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

Avantages :

Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Inconvénients :

Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

Analytics for Everyone

Commentaires : My overall experience was good I found that I used it to track things and features of my website that I didn't know I could.

Avantages :

What I love about Adobe is that I can check and track every metric that I needed for my business. I found it very easy to use and a nice interface.

Inconvénients :

Visually speaking I found it that I didn't really like being on the site. I found it kind of straining on the eyes and it wasn't anything to ride home about. But I found other software that had more visual aspects to it

Lots of fire power, worth the money if you use it right.

Commentaires : We're solving the issue of personalization with Adobe Analytics. Our website will be better catered for each audience.

Avantages :

Segmentation is the biggest value I have found with Adobe Analytics compared with Google Analytics. I love being able to easily create custom metrics and then create segments based on those metrics. Once those segments get connected with Adobe Target then the magic starts.

Inconvénients :

No where close to being as intuitive as Google Analytics. It takes time to master or even to become functional.

Simple, clear analytics

Commentaires : Good, friendly analytics option with pretty reports and custom dashboards.

Avantages :

Adobe Analytics is much more user-friendly than alternatives such as GA. Easy reporting and pretty graphs, with custom dashboards.

Inconvénients :

As with other analytics tools, there's a bit of a learning curve. But overall simpler than most.

Adobe Analytics - Visualize your Data

Commentaires : An effective tool to analyze and visualize your data to have meaningful insights into your business. A free trial as well as multiple subscription plans are also available. Good customer service to resolve your issues and answer your questions. However, it requires some time to have a good understanding of the tool.

Avantages :

Adobe Analytics provides the opportunity to analyze and visualize data with meaningful reporting.A free trial is available to be used to check the features.A variety of subscription plans is available.Customer support is great and cooperative.

Inconvénients :

Can be more intuitive with better features.Requires training to have a good understanding to use the tool.

Incredibly robust tool for web analytics that I use daily.

Commentaires : All kinds of benefits. It greatly increases my productivity and gives me the ability to refine my reporting and data analysis. Most of the benefits were named in the Pros section of my review, so I won't go into much detail here, but I will say that the utility of Adobe Analytics has been proved time and again. I would say the value that it adds to my organization is worth the money, and more. One thing that I forgot to mention in the Pros section is Adobe Target. We implemented this tool around 2 years ago and it's vastly expanded our testing capabilities. This is especially helpful when working with our product team. The results of testing help us evaluate the impact of product features in an efficient and effective manner.

Avantages :

The tool is amazingly flexible. The possibilities for segment creation in order to refine your data for ad hoc analysis and reporting are endless. The different tools that you can use for ad hoc analysis, visualizations, pulling clickstream data, and creating reports are comprehensive. Adobe consistently updates Analytics with new and useful features. I am constantly discovering new tools that help make my job easier and help make me more effective at my job. Scheduling reports is easy and flexible. The customer service is great as well - fast, reliable, and highly communicative. Last, but not least, is the tool Report Builder that integrates with Excel. You can automatically pull Adobe report into Excel which makes analytics reporting way easier.

Inconvénients :

Sometimes Adobe Analytics can be slow, and sometimes certain tools will simply not work. I've been frustrated on occasion when I receive constant errors in the Workspace module. This is rare, but when it happens it significantly disrupts my workflow. Data Warehouse can also be very slow. It is not an agile tool, at least not as agile as I need it to be sometimes. Also, I frequently get logged out of my account after a short time of inactivity.

An enterprise analytics solution that might be too much for your needs

Commentaires : Adobe Analytics helped our company improve our reporting, but ultimately we decided to move away from it. Google Analytics has greatly improved its reporting and tracking capabilities in recent years, and Adobe Analytics was much more robust than what we actually needed for most situations. Unless you are a multi-billion dollar company with very complex tracking and reporting needs, I would not recommend Adobe Analytics.

Avantages :

The reporting is exceptional and second-to-none. Adobe Analytics gives you very robust tracking options, but where it really blows away other analytics solutions is the reporting capabilities. The presentation is fantastic and easy to understand, and there are incredible customization options.

Inconvénients :

It can be difficult to implement. Unlike Google Analytics, there are very few out-of-the-box integrations with Adobe Analytics. Unfortunately, the support isn't that great either. Their help sections are often unavailable or very limited, and there aren't many people writing about Adobe Analytics.

A handy tool, but not self-sufficient

Avantages :

To collect statistics on the operation of sites and their attendance, Adobe Analytics, I use in parallel with Google Analytics and only then I manage to get a complete picture on which to plan the development and promotion of my web projects. In general, the product allows me to study marketing activity and create tasks for our marketers. In addition, I work with a lot of projects, so for me it is extremely important that the paid version of Adobe Analytics has no restrictions on the amount of information processed and the number of requests sent.

Inconvénients :

At the beginning of my use of Adobe Analytics, it was difficult for me to understand the interface and to study all the icons and icons. So if you first encounter a program, you will have to work hard to master all the functionality.

Rich in functionalities and features

Commentaires : I used it for my own print on demand business. In addition to many things, I was able to understand where the trafic was coming from so that I knew in which marketing channel I should keep investing my time and budget.

Avantages :

The vast number of functionalities. The software allows you to track the audiences on your website and compare how they evolve in time. You are also able to see the online audience in real-time as well and several data points about those users, eg .their location, which is super useful if you are trying to focus on a certain market. The ease of configuration and set up is amazing. From small to large businesses that rely on the online presence, I would certainly recommend!

Inconvénients :

Due to the vast amount of functionalities, it does take a bit to understand what is useful or what is not relevant to you. However, as soon as you do, you can personalize dashboards, so that you can focus on what is important.

Still the leader for good reason

Commentaires : Access to a wealth of powerful digital analytics data

Avantages :

It is incredibly full-featured, with access to all of the reports, metrics, visualizations, and integrations that one would expect from an enterprise digital analytics platform.

Inconvénients :

The learning curve can be steep. The UI changes sometimes without a lot of notice and it can be hard to find where your favorite report or tool has moved to. Support can be lacking at times, so if you run into trouble it can take time to get the answer you need.

Best Analytics tool

Commentaires : Our overall experience with Adobe Analytics has been good. We love their support which has helped us set it up.

Avantages :

We have been using Adobe Analytics for two years and it has been great. It can provide great insights on customer interactions with out website.

Inconvénients :

We dont have any issues with the software. We have learned a lot of new ways to track out customers from their support which is super helpful.

Adobe Analytics

Commentaires : Keep up with real time monitoring and see how our website is performing and what our revenue looks like.

Avantages :

The ease of using using and viewing your analytics. Can easily customize your dashboard. Real time monitoring is amazing and very accurate.

Inconvénients :

You can't break down certain analytics on the way your site is performing. Did they customer come in from an organic search, ppc, etc.

Robust solution for business by turning customer interactions into actionable insights!

Avantages :

Adobe Site Catalyst Solution is a web analytic solution created for businesses, large enterprises, non-profits. freelancers & many more. It is highly recommendable solution available in market for collection, analysis, evaluation & reporting of internet data. It has a nice interface and presents the data in an easy to understand way. In addition, the possibility of downloading any type of graphic in different formats makes the task of reporting much simpler. The filter tabs are another high point of the tool, with the possibility to filter between many metrics, create segments and quickly access the sections that we use the most.

Inconvénients :

One challenge I see is the speed of the platform. At times when you are working with real time data or big data sets the platform seems to lag a bit. Sometimes it is difficult to work with if this problem occurs frequently. Secondly, though it is supported all over the word, however available in no language other than English.

Omniture Review

Commentaires : Amazing! Would recommend to anyone! Much easier to use than google analytics.

Avantages :

Omniture is so easy to use! I love how intuitive it is to use. The best way to learn the system is get in and play with all the fields. It’s very quick to pull data.

Inconvénients :

I wish the software was more accurate. There’s usually a 5-10% discrepancy when compared to actual demand. I also wish we could include information about on hand inventory and cost to pull margin info.

Pricey but Worth

Commentaires : I was extremely happy with whatever time I used it and would want to get it again.

Avantages :

The kind of reports and insights you get out of this software is unmatched. I simply love it and rely on it completely. It gives me a lot of scope for improvement and I constantly follow the lead given to me

Inconvénients :

The cost factor. If you are not really big on budget and have less site traffic and more retained clients this will not work for you.

Adobe Analytics - the best analytics program

Commentaires : My overall experience with Adobe Analytics is excellent and I will continue to use this great product.

Avantages :

Adobe Analytics is one very professional program that is important and useful for work in any company. It has a nice interface and it is very easy for navigation. You can access to all of the reports, visualizations and integrations. I have used different top web analytics tools and I think that Adobe is the best analytics program of all.

Inconvénients :

Adobe Analytics is a excellent and easy-to-use program, I like quite everything about this great software.

Makes it so easy to provide data to those who need it

Avantages :

Adobe Analytics allows for easy setup of intricate dashboards that accurately reflect our digital data. In this manner, it makes it a breeze to get that data to the right people in an easy to view and understandable format.

Inconvénients :

The learning curve is a bit steep for dashboard setup and control, but once you've got it down, this product can work wonders.

A great tool that helps you get actionable insights if setup and used correctly.

Commentaires : Tracking traffic on my site can provide a lot of rich insight and Adobe has allowed me to do that. It was tough to get a handle of at first, but now that it's ready, there's a lot that can be useful with it.

Avantages :

Probably one of the best features of Adobe Analytics is the ability to track eCommerce funnels. This has been bread-and-butter for Adobe for a long time. Also, Adobe can integrate with a lot of 3rd party tools which gives it an edge over Google if you don't use any Google products.

Inconvénients :

Just like any software, it has to be managed. Adobe Analytics is very robust in features, but if you do not do your tag management right, if you don't set-up your reporting and measurements, or do your visualization tables properly, you really defeats the purpose of its use cases.