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Une fonctionnalité de heat map des plus populaires. Découvrez la manière dont les internautes utilisent réellement votre site et identifiez des manières d'appliquer les bons changements.

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Avantages :

It helped us a lot in the development of our Shopify store. Easy to integrate into our store.

Inconvénients :

Nothing I can say, maybe one... they are costly when upgrade to the more premium plan.

Hotjar - Notes

Note moyenne

Facilité d'utilisation
4,6
Service client
4,5
Fonctionnalités
4,5
Rapport qualité-prix
4,5

Probabilité de recommander le produit

8,7/ 10

Hotjar a reçu une note globale de 4,7 étoiles sur 5 d'après 532 avis d'utilisateurs publiés sur Capterra.

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Filtrer les avis (532)

Allen
Allen
President
Utilisateur LinkedIn vérifié
Santé, bien-être et fitness, 2–10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Essential for website optimization

5,0 il y a 2 ans
Sous-titres en français disponibles pour la vidéo
Aurélien
Sénior Product Manager (France)
Logiciels, 201–500 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées précédemment :

Hotjar est un très bon outil

5,0 il y a 2 mois Nouveau

Commentaires : Grosse utilisation des sondages, du shadowing et de la heatmap qui sont des outils précieux pour améliorer le quotidien de Product Manager

Avantages :

Facile d'instalation Facile de compréhension et d'utilisation Grosse couverture fonctionnel

Inconvénients :

Trop cher lorsque le nombre d'event est important

Madjid
Développeur (France)
Logiciels, 51–200 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Un outil puissant et accessible pour comprendre ses utilisateurs

4,0 il y a 3 mois

Avantages :

Ce que j’ai le plus apprécié dans Hotjar, c’est la facilité avec laquelle on peut visualiser le comportement des utilisateurs grâce aux heatmaps et aux enregistrements. L’interface est intuitive, et les sondages intégrés permettent de collecter rapidement des retours clients très utiles.

Inconvénients :

Ce que j’ai moins aimé, c’est que certaines fonctionnalités avancées, comme les analyses plus détaillées ou des options spécifiques de filtrage, sont réservées aux plans payants, ce qui limite un peu l’expérience pour les utilisateurs avec un budget restreint.

Pedro
Pedro
Marketing & Growth Ops (Portugal)
Utilisateur LinkedIn vérifié
Services financiers, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Best tool to find bugs and pain points in your site

5,0 l’année dernière

Avantages :

- Session Recordings - This really lets us know what are bugs and pain points in your site and having the timeline displaying tips were those actions were made is awsome (F.e, you can see in the timeline when the prospect is frustrated);- Heatmaps - This is very important to get an overall page knowing about what your prospects are clicking and looking

Inconvénients :

The analysis can be very qualitative. I wanted to see more numbers, especially with the revolution of AI

Magdalena
Consultant (R.-U.)
Logiciels, 2–10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Comprehensive analytics

5,0 il y a 6 mois

Commentaires : Combines qual and quant data, allowing businesses for experimentation and ultimately, optimisation. Excellent tool, highly recommend.

Avantages :

Initially used it as part of green field platform launch - really helped us understand user behavior (via heatmaps, session recordings, conversion funnels), which is always useful, but particularly crucial this early on in the product lifecycle. Integration and use can be done by most non-techies, which gave us time and space to focus our engineers where it really mattered. Surveys are also available (though should be used sparingly as we quickly learned too many can also be annoying for the customer :d).

Inconvénients :

not really a con, but performance is something to consider when integrating

Gabriel
Growth Marketing Lead (Colombie)
Services financiers, 51–200 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Tracking is constantly failing

2,0 l’année dernière

Avantages :

Just the fact of being able to record heat maps.

Inconvénients :

Our account has been constantly going on and off with an alert about the tracking not being properly implemented. Later, without having changed anything seems to be resolved. It's been like this for 2 weeks now.

Joe
Marketing Lead (R.-U.)
Hôtellerie, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Every digital marketer needs this tool

5,0 il y a 3 mois

Avantages :

The insights you can gather from website visitors and the heatmap is super helpful

Inconvénients :

The UI isn't the greatest and takes a while to understand what to do

Mathieu
CEO (France)
Comptabilité, 2–10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Really interesting to see what user really do

4,0 il y a 5 mois

Commentaires : We use hotjar when we launch a new feature or when we need improve some interface. It's really fun to see user action.

Avantages :

Easy to set up. Useful to see what our user do on website or application. Possibility to start hotjar on event. The heatmap allow us to see some unclickable zone. Possibility to add notes on recording.

Inconvénients :

It's not a problem with hotjar, but when we start to recording user action, we have a lot of recording to analyse. But always intersting to see what our users really do.

Derrick
Advertising Manager (É.-U.)
Divertissement, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Sports Use

5,0 il y a 8 mois

Commentaires : This has been a great product to utilize and we've found values in using the tool.

Avantages :

I value the fact that theres a tool that provides the necessary insights to make UX decisions or website layouts.

Inconvénients :

Its not as interactive as it can be when showing exactly what actions users take as a weighted consumer.

Andy
Digital Marketing Executive (R.-U.)
Enseignement primaire et secondaire, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

A lot to monitor!

4,0 il y a 7 mois

Avantages :

The ability to use the heatmaps to monitor UX and provide visual representation to offer design alternatives.

Inconvénients :

Difficult to breakdown specific users where other platforms have the ability to breakdown from campaigns etc. may have been the package though.

Adulhakeem
Marketing Supervisor (Nigeria)
Hôpitaux et soins de santé, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Satisfaction

5,0 il y a 8 mois

Commentaires : Really self explanatory and easy to access

Avantages :

the level of genuine feedbacks i get, on how to improve my product is really impressive and also the integration.

Inconvénients :

IT is quite pricy but as time goes on you will enjoy it because of the results it brings .

Steve
Marketing Manager (R.-U.)
Mode et vêtements, 2–10 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Great for keeping an eye on UX

5,0 il y a 7 mois

Commentaires : Implemented by our Shopify developers, we use hot jar to improve UX by viewing recordings and monitoring post checkout surveys that come through to a slack channel.

Avantages :

The post checkout survey is our main use for Hotjar. It was especially helpful during our transition from Adobe Commerce to Shopify. I also love that sessions our recorded so we can check any anomalies that pop up.

Inconvénients :

No bad comments really, it provides some good insights at a decent price.

Kevin
IT (É.-U.)
Télécommunications, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Solid solution for conversion optimization

5,0 il y a 4 mois

Commentaires : We used Hotjar to track website user sessions, looking for hangups that might prevent customers from converting on partner websites.

Avantages :

We used as an additional tool to analyze customer UX by seeing live sessions.

Inconvénients :

A little heavy from a performance standpoint.

Amy
Digital Marketing Manager (É.-U.)
Immobilier, 501–1 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Premium Solution for Improving UX and UI

4,0 il y a 3 ans

Commentaires : Setup is easy- you just add a small snippet of code to the backend and you are ready to go. Customer support has always been very helpful we had questions or needed special assistance.

Avantages :

Our company needed some user testing and session data after launching a new service with our clients that was in beta. The analytics and session recordings alerted us to so many issues that would have been looked over. Additionally, we constantly use the analytics and reports within Hotjar to identify areas of our website that could use improvement or are not being utilized by our customers. We are able to A/B test much more easily than with a product like Google Optimize. We are huge fans of Hotjar!

Inconvénients :

The session recordings are great but there is currently no way to label the recordings, type comments or group them and organize them. As a result, it is very difficult to have hard data and numbers behind what the majority of users are doing or to go back and reference a user session. We end up looking through several and making assumptions based on what we saw in that group rather than relying on hard facts or better analysis.

Carine Sylvie
Carine Sylvie
Remote administrative assistant (Bénin)
Utilisateur LinkedIn vérifié
Services aux consommateurs, 2–10 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Website users activity monitoring

4,0 l’année dernière

Avantages :

I use this tool to track users and their behaviour when they interact with my website.

Inconvénients :

I would have liked it to integrate marketing automation systems like Adobe Campaign, which I also use from time to time.

Marco
Marketing Manager (Portugal)
Restaurants, 11–50 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Amazing tool for website strategy

5,0 l’année dernière

Commentaires : Overall, the experience with the software was positive. Although it is a bit complex to use, it has excellent features.

Avantages :

It was the best tool I've ever used to study the behavior of website users. It allows you to obtain incredible insights for the strategic management of websites.

Inconvénients :

It is not very easy to use or configure. In terms of learning, it requires some time.

Timo
marketing expert (Finlande)
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Hotjar - perfect tool for discovering what your users actually do on your website

5,0 l’année dernière

Commentaires : I like it alot. Heatmaps are important tool in my work on improving websites and customer journeys.

Avantages :

heatmaps are awesome. I'm using hotjar to improve websites, conversions, customer journeys.

Inconvénients :

can't find anything bad to say. haven't used all the features so maybe for me there is even too many features for me to use.

Luz
Sales Development Representative (Espagne)
Automobile, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

The heatmaps are awesome how you can see everything

5,0 l’année dernière

Avantages :

I love how it is shown the heatmaps, it helps a lot to change some pages

Inconvénients :

nothing I do not like, they give a lot of information about how users flows over the page

Guido
Digital Marketing Manager & E-commerce Manager (Italie)
Meubles, 501–1 000 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Your UX guardian angel

4,0 il y a 2 ans

Commentaires : We've used it when we needed to redesing the checkout flow.We needed some insights on where the users used to find difficulties in the different steps of the checkout.It has helped us a lot!

Avantages :

The amount of information you can get from it: heatmaps, user behavior analysis, usage insights...there's a lot of information you can get and that can help you furhter optimize the user experience of your website.

Inconvénients :

I think that some guidance or initial support is needed, in order to understand how to leverage all the platform capabilities.

Atul
Author (Inde)
Art/artisanat, Auto-entrepreneur
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Most Recommended Product

5,0 il y a 2 ans

Avantages :

User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including heatmaps, session recordings, and polls.Easy to use: Hotjar has a user-friendly interface that makes it easy to set up and use, even for users who are new to web analytics.Customization: Hotjar allows you to customize your tracking and feedback tools to suit your specific needs and goals.Integration: Hotjar can be easily integrated with a range of other tools and platforms, including Google Analytics.Affordability: Hotjar offers a range of pricing plans to suit different budgets and needs, including a free plan for small websites.

Inconvénients :

Data privacy: Some users may be concerned about the data that Hotjar collects and how it is used.Limited functionality: Hotjar has a range of features, but it may not have all the advanced functionality that some users require.Limited support: While Hotjar offers online resources and a knowledge base for users, it may not provide as much personal support as some users would like.Dependence on cookies: Hotjar relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in their web browsers.Resource-intensive: Hotjar's tracking and feedback tools can be resource-intensive, which may impact the performance of your website.

Mowshori
Researcher (É.-U.)
Gestion de l'enseignement, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées précédemment :

Hotjar is a platform for getting feedback from website visitors.

5,0 il y a 2 ans

Commentaires : Analysis tools include Heatmaps, Visitor Recording, Form Analytics, and Conversion Funnels, which let you watch and measure how our users act.

Avantages :

Seeing how our site's visitors use it helps me figure out how to improve the user experience. The recording features let me see what people actually see on my site, which helps me find any problems. Heat maps will show us what our site visitors do and what they are interested in. I can also improve our conversion funnels and forms by finding out what needs to be fixed or improved. I also noticed that I don't have to worry about paying for a plan that works for everyone but doesn't fit my needs. Instead, it has different plans for people, businesses, and government agencies. This makes sure that I only pay for the features I want. Personal users with low traffic can even get a free plan that lets them add as many users as they want forever. Meanwhile, businesses will pay based on how many times their pages are looked at every day. The agency plans, on the other hand, give you a single account that can be used for multiple client sites.

Inconvénients :

Prices could be better for new companies. Some things need to be worked on more. There should be ways to record multiple sessions at once in different parts of the site.

Chris
Head of design (R.-U.)
Services financiers, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Hotjar provides insight every day.

5,0 il y a 2 ans

Commentaires : Hotjar provides us with valuable insights into the behaviour and opinions of our clients. This we can make tangible use of when planing improvements to our service.

Avantages :

Hotjar is very easy to use, and I get data insights delivered to my inbox every morning. I like the way we can easily implement popup surveys and data gathering without technical intervention.

Inconvénients :

I would like greater integration with our core data.

Robert
Geschäftsführer (Autriche)
Marketing et publicité, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Revenue First not Customer First Driven Company

5,0 il y a 4 ans

Avantages :

The support team and user interface of Hotjar are first in class. Over the last 5 years I have seen the product grow to become an industry leader. It is easy to implement and execute on the insights gained with Hotjar. I used full hearty recommended this product to everyone I have met.

Inconvénients :

On November 25th, their pricing policy update also impacted us legacy account holders. It used to be that you paid per Organization. Ie if your Organization had 4 sites you would be pay for 1 account. Also if you were a old customer you maintained your original terms. However with the move to Billing v2, it is now changed to per site and new terms. What does this mean, a minimum price increase of 400%. Example old rate of 9 EUR for Plus was applicable to all sites within that organization, if that organization only had 1 site then 9 EUR, now it is 39 EUR. Obviously the more sites / higher the tier upgrade you have the higher price increase. Unfortunately this is not a pricing policy I can endorse and hence want to make it very clear that I no longer support Hotjar. It is an abusive pricing policy change. While the pricing is a matter of perspective, I do believe Hotjar still provides great value, it unfortunately shows a change in attitude towards their customer based who have helped develop all their years. Today it might just be pricing, but what is next? No more customer support similarly to how Facebook does it.

Mathijs
Marketing Manager (Pays-Bas)
Services et technologies de l'information, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Effective for easy, quick and clear overview of webpage behavior

4,0 il y a 3 ans

Commentaires : Been using it for 3 years now. For a low investment it gives you a sense of the effectiveness of your webpages. It is very easy to set up on your website and then it does the work for you. We implemented it when we renewed our website and when we changed menu's and core landingpages. Let it run for 3 to 6 months, so you have enough data, and then analyse and improve the visuals, text and structure of the webpages. Hotjar is a quick, easy and effective tool.

Avantages :

Easy set up Quick integration with website (no tech support needed) Free plan to try out Creates heatmaps without asking

Inconvénients :

Limited sessions per month on free Setting up funnels is difficult

Brandi
AM (É.-U.)
Hôtellerie, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Hotjar Review

5,0 il y a 2 ans

Avantages :

The UX videos really helps us make determinations on areas of website improvement.

Inconvénients :

No way to grant Hotjar access for a single client without them gaining access to all of our clients.

Adrián
CTO (Espagne)
Électronique grand public, 2–10 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

I love it to understand how user goes throw the page

5,0 il y a 2 ans

Avantages :

The heatmap helps a lot to understand how the user navigates

Inconvénients :

The surveys can be improved, there were a little basic, maybe because didn't used a lot.