Avis clients sur Contentsquare

Un outil puissant et facilitateur

Commentaires : Contentsquare, c'est mettre des chiffres sur ses intuitions et avoir une démarche UX 100% data driven.
Malgré sa puissance, l'outil reste facile à utiliser et plus intuitif que d'autres solutions du même type.
Deux autres points positifs :
- la plateforme évolue et s'améliore en continue,
- les équipes CS sont charmantes = expérience client au top !

Avantages :

- Un outil adapté aux marketeurs - Facilité d'accès à la data / d'analyse - Les nombreux insights tirés des analyses

Inconvénients :

Le seul inconvénient est la période d'analyse limitée à des requêtes de 3 mois

Super outil d’analyse !!

Commentaires : Nous sommes très bien accompagnés pour implémenter l’outil, pour se former sur les analyses et pour mettre en place une routine afin d’optimiser l’utilisation de l’outil.

Avantages :

Cet outil permet d’effectuer des analyses très approfondies afin d’étudier le comportement des prospects dans le but d’améliorer le site web et augmenter la conversion.

Inconvénients :

Le fait qu’il n’est pas possible de conserver plus de 3 mois de données.

Super outil

Avantages :

Super outil très puissant pour piloter l'activité e-commerce et l'expérience client.

Inconvénients :

Un peu complexe à prendre en main mais la formation

Une plateforme puissante pour suivre l'acitivité et le comportement client

Avantages :

- ContentSquare est une solution puissante qui permet de mesurer efficacement les points de friction dans les parcours utilisateurs / clients- Centralisation des informations pour permettre de prendre des décisions impactantes- Logiciel d'amélioration continu (UI, UX...)- Accompagnement stratégique et opérationnel de qualité avec les CSM et équipes métier chez ContentSquare

Inconvénients :

- Bien que la solution soit puissante, cette dernière reste une charge financière importante- Nécessite une opérationnalité fréquente pour permettre de maîtriser l'outil et ses nombreuses fonctionnalités

Le meilleur outil d'analyses UX du marché

Avantages :

L'intégration avec le tracking se fait correctement. Ce que l'on apprécie le plus avec l'outil sont les possibilités offertes pour les différentes analyses (sondages, heatmaps, zoning, tunnel de navigation)

Inconvénients :

Côté technique, il y a une certaine complexité à intégrer ContentSquare correctement sur les différentes balises lorsque l'on utilise un TMS. Il faut savoir être technique pour collecter certaines données sur l'outil

Rolls de l'UX

Avantages :

Permet d'analyser toutes les métriques importantes d'un site e-commerce

Inconvénients :

La prise en main est assez longue, le set up aussi. Et le prix est excessivement cher

Fiable et qualitatif

Avantages :

CS est un outil très puissant pour évaluer les parcours clients et les frictions rencontrées par ces derniers. L'entreprise évolue sans cesse avec de nouvelles fonctionnalités. Elle est réellement à l'écoute de ses utilisateurs pour permettre l'innovation. L'équipe est disponles pour répondre à toutes les questions.

Inconvénients :

CS Insight pourrait être améliorer au niveau de l'UX ( manque de repère pour l'user)

Très utile

Avantages :

Très utile pour analyser nos parcours digitaux. J'apprécie l'ergonomie de l'outil et sa facilité d'utilisation

Inconvénients :

rien à signaler, un très bon produit facile à utiliser

Utillisation de content square

Commentaires : ne pas hésitez car nous avons la possibilité d'assister à plusieurs formations qui sont toutes très constructives

Avantages :

Les formations qui sont toutes très contructive La précision de l'analyse client Les videos qui sont vraiment un +

Inconvénients :

peut etre pas assez de formation, meme si l'équipe est top. Il est vrai que 1h c'est tres court

Valuable user insights

Commentaires : ContentSquare helps me to dive further into the user behavior on a page. I mostly use it to pre-validate AB-test ideas, analyse AB-tests, discover bugs on our site and determine general improvements of the user flow.

Avantages :

ContentSquare has extensive features to analyse user behaviour on a page or on a set of pages. The different type of reports form a great set of tools to uncover more general and very specific insights. I mostly use the zoning analysis and session replay. The CS Live Chrome Extension is very handy and is a great solution for stakeholders and team members to find quick answers to their questions. ContentSquare has integration with our customer feedback tools, Google Analytics and AB-testing software. ContentSquare is relatively fast as well, especially compared to our previous tool ClickTale.

Inconvénients :

We sometimes run into bugs. Luckily the Support Team is often quick to reply.

Contentsquare - highly recommended!

Commentaires : Typically web data is hidden away in reports and accessed by few. Such website data can be factual but doesn’t help to break behaviour down. Contentsquare does both - make data visually accessible and easy to understand - whilst adding different level of metrics to understand behaviour. So overall this has meant greater visibility of website performance and richer understanding of behaviour.

Avantages :

Very powerful visual representations of data - making it clear, easy to interpret and impactful. Responsive and engaged customer support team.

Inconvénients :

Some of the features can be a bit buggy and unintuitive.

Excellent features, with some issues

Avantages :

Great range of features that touch almost every aspect of visitor behavior, from the journey map to individual page interactions. Gives a whole new dimension on the "why" behind the winners and losers of A/B tests. Really caring and responsive customer support team as well!

Inconvénients :

Issues with performance, especially when taking in data from a large variety of external campaigns, do create somewhat significant barriers to using the platform to its fullest extent.

Great for knowing what's happening on your website

Commentaires : We are well accompanied. Owing to our small team size compared to other users, we need to be followed a lot by our customer success manager.
We are satisfied regarding that point.

Avantages :

I like the ease of use, the sunburst diagram to instantly see what are your customers doing. The contextual right click button makes it super easy to dig deeper into understanding pain points.

Inconvénients :

We encountered several bugs, that are all fixed now.

Amazing tool

Avantages :

Content square is an amazing tool, extremely detailed information about the user journey on your site, that helps you optimize your site day after day. The team at CS is extremely responsive and knowledgeable, they help you make the most out of the tool.

Inconvénients :

It takes a little bit to get used to the tool, but the team is really helpful in getting you up to speed

Great visualisation of website analytics

Commentaires : The customer support and onboarding was exceptional. They are dedicated to their customer being able to use the product.

Avantages :

Ease of use, exceptional customer support and great visualisation of website analytics. Simple presentation and analysis of complex information.

Inconvénients :

It does take some training to understand the program. It isn’t overly complex, but more that you need to unlearn how you might have done analytics before and simplify your approach. Think learning how to use a Mac after years of using a PC.

Contentsquare is a fantastic resource for efficient day-to-day operations in any business

Commentaires : We've been able to understand better how users interact with our websites since implementing the Contentsquare platform, which has allowed us to focus on improving the areas that garner the least attention and strengthen those that do. It provides a robust set of capabilities that we could use, and your license charge was pleasantly low compared to similar products on the market. The adaptable interface was another selling point since it let us fine-tune the experience to our liking.

Avantages :

We can analyze the massive amounts of data we produce daily with incredible speed and efficiency thanks to Contentsquare's platform, primarily because of the structure it has provided us with, thanks to the tools it has that end up providing a very versatile and flexible interface when creating custom panels. There is a steep learning curve, but we like that we can tailor the look of the control panels to our preferences, and their help desk is responsive whenever we have questions or issues.

Inconvénients :

While I haven't found anything majorly annoying with the site thus far, we're wondering why you need to log in twice whenever you visit. As a suggestion, I could say that it would be pretty helpful if, in an update, they created a session within the platform where there were small video clips giving tips on how to use at least the most used tools of the platform; that way, users wouldn't have to contact the support of attention for any mishap if they didn't first seek a solution there.

Fantastic Customer Insights From Behavioral Patterns To Conflicts On A Page

Commentaires : 1. Not being able to compare one device against another device side by side is a bit of a headache
2. Mapping is very difficult for an average user even with Admin access, it causes a lot of grief
3. Not being able to go back very far date wise since we are only mapped to May 2020

Avantages :

So far I'm obsessed with Contentsquare for not only gathering metrics from past A/B and Experience Targeting testing but with all my insights even before testing. I've been able to show stakeholders why a particular change will or will not be beneficial, where spots on a page are going cold, or even learning where visitors are confused by our page flow.

Inconvénients :

1. Zoning analysis is my favorite sub tool for not only seeing a page at a macro level but also going down to very specific CTAs or hyperlink. 2. Being able to check specific visitor traffic flows from an entire page or an individual component makes CS very versatile. 3. Heat mapping is a bit wonky right now but very, very useful regardless of the slight quarks in data fields

Essential for understanding user behavior and improving conversions!

Commentaires : Thanks to Contentsquare's data, we can plan better the actions to improve the user experience and journey. We can also better understand the user and the points of friction. CS helps us formalize significant A / B tests and actions that prove to be successful. The benefit is an increase in conversions with less effort on all teams.

Avantages :

ContentSquare allows you to analyze the user's journey and to identify pain points within the page. Furthermore, thanks to the "Impact quantification" module, it is possible to evaluate the impact of certain user behaviors and plan actions based on the estimated revenue. Contentsquare allows us to improve web performance thanks to ux / ui micro-optimizations. The tool's usability is perfect, and the support is always timely and effective, made by extraordinary people, and I highly recommend it.

Inconvénients :

Nothing, I like everything about the tool, and I have no suggestions.

Contentsquare review

Commentaires : Analyzing A/B tests has become much more valuable with Contentsquare, because I am able to segment on a very detailed basis now - it's amazing! Also, Contentsquare has become my one-stop source for e-commerce, UI/UX, and commercial decisions, from big to small. Once you have passed the learning curve of the platform, it's so easy and quick to retrieve most essential information.

Avantages :

Contentsquare is a helpful platform for companies that are looking for easy ways to before more data-driven in their day-to-day decision-making. The platform is relatively easy to break in, also for analytics beginners. The features that allow you to analyze from macro- to micro-level allow for detailed and thorough analyses.

Inconvénients :

The Define module with mappings, goals and segments take some time to set up, making the initial stage of implementation and getting the whole platform up and running and in sync with current checkout events a bit longer. Also, the session replay module does not seem to work quite as well as what I had experienced with Hotjar so far.

Content Square is a must have DXP that enables insight to action

Commentaires : Content Squares DXP is a key input to our website optimization efforts. The platform is user friendly and data visualization enables my team to quickly turn insight to action. Our ability to optimize UX and merchandising had led to increased CVR and revenue.

Avantages :

Content Squares DXP is a key input to our website optimization efforts. The platform is user friendly and data visualization enables my team to quickly turn insight to action. The customer success team is a great extension of our team - often actively surfacing insights and areas of opportunity. Great business partners!

Inconvénients :

Need better connection to support personalization efforts

Don't know how I ever did my job without it!

Avantages :

Contentsquare insights have allowed me to create a structured roadmap for our A/B testing program, confidently knowing that the next subject we work on is a high priority, backed with meaningful data. Once our test has been concluded, we can then dive into Contentsquare again to compare our variants, the user behavior on each variant, what each journey looked like etc. So we're not just relying on standard CR/RPV/AOV metrics. We can fully understand why something works and why something doesn't work.

Inconvénients :

Nothing, Contentsquare offers everything I need to fulfil my role, and more. Sometimes there is so much information I don't know how to possibly put it into a presentable format. But actually, I quite enjoy this aspect as it sets a nice challange, and by the end of it I feel really chuffed with what I have produced.

Without a complementarity of essential tools, it’s just another burden !

Commentaires : As a consultant in a firm specialized in data, I work with my clients across the entire value chain of web data. Among the main tools we manage, Content Square has become one of the most common solutions implemented for our customers – companies of varying size, SMBs and large groups.
The main advantage of using Content Square is linked to a promise kept : that of benefiting from a complete user-centric tool allowing us to understand audiences and user behaviors, and exploit the major lessons in a process of continuous performance optimization.

Avantages :

Among the main features, access to detailed and tailored user journeys, zoning metrics, session recording as well as data retroactivity are essential competitive advantages to accelerate the collaborative usage of data.

Inconvénients :

I believe some data are not that easy to understand when it comes to metrics on page etc, it's just a matter of how the data is displayed. However, I am fully satisfied with what Content Square is currently providing.

The best to step up from web analytics to UX analytics

Avantages :

Easy to implement and to get everything you need tracked For analysis : user friendly and deepdive analysis methodology are key to get added value !

Inconvénients :

If your website or mobile app tend to be updated regularly (new pages and content), then it is more likely you will have to keep your cartographies updated too (but the platform shows you easily the percentage of your pages are not included at least to help you for that)

Great experience with Contentsquare

Avantages :

I really love Contentsquare's snapshot and find and fix features. They are easy to use and are really great for making real-time updates to our website.

Inconvénients :

The software can be a bit overwhelming with so many features but if you give it a bit of time and learn as much as you can through Contentsquare University and other training tools, you'll realize that all of the features are beneficial and makes the software more robust.

Loving Contentsquare!

Commentaires : We use the platform to monitor user experience to catch site bugs, note frustration points, view session replays, and dive into how our customer interaction with the site impacts revenue and conversion.

Avantages :

I love the way the reports display information visually. I also love CS live and having the power to view our site analytics in real time.

Inconvénients :

Our current plan does not keep data beyond three months.