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En savoir plus sur Mixpanel

Mixpanel aide les entreprises à analyser la manière dont les utilisateurs engagent, convertissent et fidélisent leur clientèle sur différents appareils, puis utilisent ces données pour développer leur activité.

En savoir plus sur Mixpanel

Avantages :

You can easily create segmentation and target the audience easily. You can automate the campaigns and push notifications with the help of funnel.

Inconvénients :

No advanced feature for email tracking, which adds the need of other tools for more detailed marketing campaigns.

Mixpanel - Notes

Note moyenne

Facilité d'utilisation
4,1
Service client
4,2
Fonctionnalités
4,4
Rapport qualité-prix
4,2

Probabilité de recommander le produit

8,4/10

Mixpanel a reçu une note globale de 4,5 étoiles sur 5 d'après 138 avis d'utilisateurs publiés sur Capterra.

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Filtrer les avis (138)

Rached
Chef de projet (Tunisie)
Design, 10 000+ employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Mixpanel c’est mon outil incontournable

5,0 il y a 5 mois

Avantages :

C’est un outil très puissant pour générer des informations précieuses sur votre produit et son utilisation par vos clients

Inconvénients :

Certains filtres dans les rapports ne sont pas enregistrés de manière fiable et je dois toujours ajuster à nouveau le rapport, ce qui est ennuyeux

Laureine Claire
Laureine Claire
Manager (Cameroun)
Utilisateur LinkedIn vérifié
Agriculture, 2–10 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Mixpanel le meilleur dans l'analyse des données

4,0 il y a 9 mois

Avantages :

La visualisation des données sur Mixpanel est le meilleur

Inconvénients :

Les connecteurs de données doivent subir quelques améliorations

Aleksandr
Aleksandr
Principal Software Engineer (É.-U.)
Utilisateur LinkedIn vérifié
Logiciels, 501–1 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

There are a lot of analytics tools. This one does work.

5,0 il y a 3 ans

Commentaires : Overall mixpanel is one of the best solutions on the market. It is realiably, offers wide range of tools and libraries to satisfy both administrators, marketologists, developers and managers.
It is somewhat costly and sometimes you would like mixpanel to think more about the edge cases.

Avantages :

Tracks both events and profiles. Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases. Mixpanel supports mobile, web, server side analytic events, and for that offers a number of implementation for different languages and platforms, including JS, Ruby, Python, PHP etc. Dashboard offers dictionary, event and field renaming, live events and profile updates stream, various graphs and insights. Built-in visualizer uses mixpanel own query builder, it works perfectly and requires just a bit of reading. Again. the documentation, examples and how-to's are very helpful. Mixpanel does not lose updates in most of the cases, but they might be delayed. Heat map is there but sometimes it works a bit strange and it is hard to tell whether it can be trusted.

Inconvénients :

Mixpanel does not document the whole protocol and this is VERY inconvenient when server-side events are to be implemented, or your application requires proxifiying to work around adblockers. The protocol itself is not suitable for seamless proxifying. Documentation may be slightly outdated. Some obscure moments in it are just there for like forever despite discussed numerous times on the internet. Tech support is mostly useless. Most of the time it is possible to sort thing out without technical support, though, but still - this is something that could definitely be improved. Until recently there was no reliable debug tool to check updates to profile. Now, though they are rendered as operations, it is still not exactly what is expected. Latency sometimes is an issue. Price is a bit too high.

Kazungu
communications (É.-U.)
Gestion de l'enseignement, 501–1 000 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Mixpanel Your pathway to Smart Analytics and targeted Success.

5,0 il y a 2 mois Nouveau

Commentaires : Mixpanel is the key to your insights. Its features, including event tracking and retention analysis, empower data-driven decisions, enhancing product optimization and user experience

Avantages :

Its easy to use and it offers valuable insights into how products are used and user behavior, enabling informed decision-making based on data. These insights are instrumental in refining products and optimizing their performance for better user experiences and satisfaction. Mixpanel offers seamless integration with a wide range of platforms and tools.

Inconvénients :

on my side I haven't encountered any major issue, the tool works perfectly me.

Nitin
Associate Product Manager (É.-U.)
Logiciels, 201–500 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Great product for preliminary analysis

3,0 il y a 2 mois Nouveau

Avantages :

It's great for preliminary analysis. The UI is super neat and any person can get started with little-to-no setup

Inconvénients :

In-depth analysis is a little tough. Exporting data is also tricky

Gikge
communication (É.-U.)
Gestion de l'enseignement, 1 001–5 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Customer engagement tracking with Mixpanel

5,0 il y a 2 mois Nouveau

Avantages :

I like the easiness in data exporting and importing with real time analytics which help in tracking customer engagement.

Inconvénients :

The only downside is that there are data privacy concerns

Caleb
Accounting manager (É.-U.)
Gestion de l'enseignement, 201–500 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Web analytics and customer engagement

5,0 le mois dernier Nouveau

Avantages :

The tool is easy to use and enhances customer engagement tracking and web analytics.

Inconvénients :

No significant issues with the tool so far

Catania
Sales Manager (É.-U.)
Vente au détail, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Handling Analytics Made Easy

5,0 il y a 2 mois Nouveau

Avantages :

Data analytics and analytics has been amazing. It is smooth too.

Inconvénients :

It is powerful and helpful - no dislikes yet.

George
Construction Manager (É.-U.)
Construction, 1 001–5 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

The Capabilities of Mixpanel Have Been Superb

5,0 il y a 2 mois Nouveau

Avantages :

I like the simplicity and ease of use of Mixpanel. Mixpanel has been make working easy for due to its amazing features.

Inconvénients :

I do not have reasons to dislike Mixpanel. Mixpanel meets our needs.

Mbiuki
Procurement Officer (É.-U.)
Transport routier/ferroviaire, 1 001–5 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Understanding the Features of Mixpanel is so Easy

5,0 il y a 2 mois Nouveau

Avantages :

For accurate analysis, we always choose Mixpanel because it has been reliable. Mixpanel is easy to use.

Inconvénients :

I do not dislike Mixpanel. Mixpanel is so impressive.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Services aux consommateurs, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

MixPanel helps us to predict our business!

4,0 il y a 7 mois

Avantages :

-Data and Metric prediction -Import/export -Ease of use and deployment -Nice interface and dashboard -Cost

Inconvénients :

-Customer service isn’t as good as Adobe.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Internet, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Too complex and not so reliable

3,0 il y a 5 ans

Avantages :

We can set up lots of funnels and the visualisation always helps.

Inconvénients :

The data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools

Sapph
Marketing strategist (Canada)
Formation professionnelle et coaching, Auto-entrepreneur
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Powerful, comprehensive tool to track and analyze user actions and behavior patterns

4,0 il y a 4 ans

Commentaires : It's a powerful analytics and marketing tool that helps you track and understand user behavior (who are your power users? which sources did you acquire them from? what's your churn rate? etc.) and make important business decisions about what you should do more of, what's working and what isn't.

Avantages :

Once you set it up properly, you can use Mixpanel to track every granular user action. You can save numerous details with each event that's important for you to know such as device, browser, country, campaign UTM, etc. Mixpanel provides you with several types of reports you can analyze data with such as Insights (break down user actions to show how many share X, Y or Z detail such as campaign UTM) and Funnels (conversions between user actions). You can also use Mixpanel to send notifications (email, push, in-app) to users based on their actions. It's a very powerful analytic and marketing tool.

Inconvénients :

Lately, Mixpanel has made quite a few UI changes. Some have been helpful, others less so. Example with a recent funnels UI change: if you add a breakdown (which breaks down each of the funnel steps by a specific detail like country), Mixpanel adds several different colored bars to the funnel, which makes it very difficult to visually see the conversions between each step. I'm not sure if they do any testing with users before launching new features or UI but their user experience would benefit a lot from it. Mixpanel also does get expensive as you track more user actions (events), but it's only powerful and useful when you track every user action, big and small. Otherwise, your analysis would be based on an incomplete picture and cause incorrect findings.

Molsy
Sales Coordinator (Jordanie)
Matériaux de construction, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

A powerful tool for gaining real insights into users' behaviors.

5,0 l’année dernière

Commentaires : With the support of Mixpanel, we are now able to gain a more in-depth comprehension of clients' behavior and generate reports and dashboards that provide a more precise comprehension of data.

Avantages :

Mixpanel is a great tool for tracking and analyzing how users act, and it is built in a way that makes it easy to get to the tools we need. I appreciate the ease of setting up different paths for data as well as having dashboards and reports that show all the details. With Mixpanel's collaboration features, I can get my team involved in all operations. This lets us mine data from more sources to get the best results.

Inconvénients :

While I don't see this as a major issue, there are a few situations when we can't get to the necessary streams when setting up customized events.

Yuvan
Yuvan
Product Manager (Inde)
Utilisateur LinkedIn vérifié
Gestion de l'enseignement, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Best decision to use Mixpanel

5,0 il y a 11 mois

Commentaires : Mixpanel is topnotch and lot to learn from it. If you start using it you will fall in love with the product to use and will help in making business decisions.

Avantages :

Mixpanel is a powerful tool that helps to generate reports for various use cases like Facebook ads, Payments related, etc. I could make decisions really quickly because I could analyze on Mixpanel whichever data is required.

Inconvénients :

It should be slightly beginner friendly. As it looks over whelming in the beginning later it is super useful.

Bhaumik
Product Manager (É.-U.)
Internet, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées précédemment :

All your product Analytics in One place

5,0 il y a 3 ans

Avantages :

Help us craft the best funnels to optimize product decisions

Inconvénients :

Saving dashboards and retriving them sometimes acts wierdly

Aman
Aman
Business Analyst (Inde)
Utilisateur LinkedIn vérifié
Services et technologies de l'information, 501–1 000 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Go to tool for Dashboarding

5,0 il y a 3 ans

Commentaires : Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

Avantages :

This software gives you the functionality to fetch data directly using SQL for the charts. The ability to calculate the ratios of metrics helps make the dashboard really informative. Apart from this, the user UI is really easy to use and also it loads the data in real time really fast.

Inconvénients :

There is not much to dislike in the software but yes some more features/charts option can be added to get the maximum from this.

Rajeesh
UX designer (Inde)
Services et technologies de l'information, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Mixpanel is an awesome tool for tracking users events

5,0 l’année dernière

Commentaires : My overall experience with Mixpanel was great always been a go-to tool when comes to analysis and research.

Avantages :

Mixanel's Insights & Funnel feature is really helpful to understand users' activity on the product. It helped me improvise the UX of the dashboard and helped me with my research part too.

Inconvénients :

The flow feature on the Mixpanel is something this I have used least and was a little useful. Mixpanel also doesn't fetches and creates events automatically, the developer has to create the event all the time.

Viktor
Co-founder, VP of Operations (Canada)
Vente au détail, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Amazing platform perfect for data needs(specifically for eCommerce and phone applications)

5,0 il y a 6 ans

Commentaires : Incredibly strong application for assessing data and customer behaviour - perfect for serving notifications and emails to customers and this is often overlooked to Mailchimp and other strictly-email marketing competitors

Avantages :

-Incredible ability to send messages and emails with relatively no limitation -Very robust reporting on success and outcome of particular events coded into platform -AI and alerts activate on irregular activity -Very, very secure in keeping data safe -Many variables available to store and to track

Inconvénients :

-Somewhat difficult for new users and for trainees to use -Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed) -Reports are a bit tricky to create

Anurag
Business Analyst (Inde)
Services financiers, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Honest Mixpanel Review

5,0 il y a 2 ans

Commentaires : Mixpanel is being used by our company to generate daily client outreach and strategise our campaign. Helps us to generate alert in real time and organize weekly and monthly data more efficiently.

Avantages :

I like the interface and easy navigation of the platform. The quality of insightful analytics provided in time bound manner is also very helpful. Alert generation is just amazing .

Inconvénients :

They should focus a bit on faster loading of result of data search. Sometimes bugs comes when we try to add new alert generation parameter. Data classification and categories can be expanded for better utilization .

Jovan
Jovan
Head Of Marketing (Serbie)
Utilisateur LinkedIn vérifié
Logiciels, 2–10 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Savvy tool for advanced product marketers

5,0 il y a 5 ans

Commentaires : Without MixPanel we would wander in the dark without clear guidance.

Avantages :

MixPanel offers very important metrics related to product analysis which creating our path to the improvement of our software. I especially helps us in customer acquisition, activation, retention, but also in revenue and referral activities.

Inconvénients :

You really need to invest a lot of time to learn and understand how reporting works, how to create dashboards and other things.

Magnus
Magnus
Customer Service Team Lead (Nigeria)
Utilisateur LinkedIn vérifié
Édition, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Better than Google Analytics

5,0 il y a 5 ans

Commentaires : Unlike Google Analytics, Mixpanel tracks everything and can help you understand your customers better

Avantages :

I know a company that uses Mixpanel to track everything a customer does on their platform, including where they left off and also encountered an error. Mixpanel also shows you a customer's location. You can also send targetted customer messages with Mixpanel

Inconvénients :

You will need a software developer to implement Mixpanel on your app or website. It's not something you can set up easily.

David
Marketing Manager (É.-U.)
Services financiers, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Incredibly powerful marketing tool with the best support engineers in the world

4,0 il y a 6 ans

Commentaires : Great advanced marketing software that allows you to send REALLY effective marketing messages if you know how to configure.

Avantages :

The marketing tool is INSANELY powerful you can configure marketing messages or campaigns based on almost any data you can pipe in. The support engineers are the nicest, best support engineers on the planet (they have incredible depth of knowledge and explain in crazy detail). We see our Mixpanel marketing communications perform 4-5x better on average than our general email marketing messages.

Inconvénients :

It's so sophisticated and advanced it can be difficult to know where or how to get started. If you're looking for a "simple" marketing platform, this is not for you.

Adarsh
CEO (É.-U.)
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Great even tracking platform

4,0 il y a 6 ans

Avantages :

Mixpanel lets me track how often users are performing a specific pattern of interactions with my websites/web apps. It makes it easy to visualize the frequency and incidence of these events, and use the data in conjunction with other platforms like Google Analytics.

Inconvénients :

There's a bit of a learning curve, especially if you haven't used a similar platform in the past. I have also found that certain ad-blockers might cause events not to register.

Jose F.
Jose F.
Director of Operations (Colombie)
Utilisateur LinkedIn vérifié
Internet, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Mixpanel helps track user behavior and measure success for your application

5,0 il y a 4 ans

Commentaires : I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.

Avantages :

It's easy to use yet can become a very powerful tool to help understand metrics of web applications and behaviors of users.

Inconvénients :

Can be perceived as a simple tool at first due to its ease of use and clean UI and for more customized or complex tracking.