Avis clients sur Brandwatch

Brandwatch

Commentaires : J'ai aimé ce logiciel

Avantages :

Vraiment nous aimons brandwatch car nous obtenons de meilleurs résultats et nous gagnons beaucoup de temps. Nous avons toujours trouvé et fini par travailler avec des joyaux authentiques sur la plate-forme, et sinon cela aurait nécessité un gros investissement de ressource

Inconvénients :

Accessibilité réduite au moins stable longue période d'attente de résultats

Falcon.io Review

Commentaires : Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts.

Avantages :

Great program to publish and schedule your social media content - especially if you have a lot of content to publish.

Inconvénients :

It is very similar to other programs- but somewhat more expensive.

Great product with lots of features but be prepared to pay!

Commentaires : Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.

Avantages :

Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.

Inconvénients :

Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.

Alternatives envisagées : AgoraPulse et Hootsuite

Logiciel antérieur : Buffer

Pourquoi passer à Brandwatch : Number of features and ability to have multiple team members/accounts with various levels of accessibility.

Great for analytics with customizable dashboards

Avantages :

Brandwatch provides data visualization tools that make it easy to analyze and present data in an understandable way and it allows users to customize their dashboards to track and analyze specific metrics that are important to their business.

Inconvénients :

Brandwatch can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses.

High on price, low on features, awful product.

Commentaires : Get yourself a 2-3 month trial before you buy. DO NOT SIGN AN ANNUAL CONTRACT as you'll spend a fortune on absolutely nothing. There are many other similar softwares out there at a fraction of the price.

Avantages :

Allowed scheduling for LinkedIn before any other platform did. Customer support is very good, despite the product being absolutely terrible.

Inconvénients :

Every aspect of this software is terrible. From lack of Reel support to improper data reporting to extra line breaks and "<?>" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs. The product we were promised and the product we wound up with were two completely different things.

Alternatives envisagées : Sprout Social et Hootsuite

Pourquoi choisir Brandwatch : Was seeking a singular platform to manage multiple business profiles in a simplified way. Falcon, unfortunately, was not that.

Logiciel antérieur : TweetDeck, Later et Meta for Business

Pourquoi passer à Brandwatch : Price, promised features, ease of use.

Amazing Social Media Monitoring Tool: Brandwatch Review

Commentaires : Overall, Brandwatch is an excellent social media monitoring tool that provides users with comprehensive data and insights. It's easy to use and navigate, and the automated alerts and custom dashboards make it even more powerful.

Avantages :

Brandwatch is an incredibly powerful and user-friendly social media monitoring tool. It allows users to efficiently track, analyze, and report on social conversations taking place online in real-time. The tool is comprehensive, providing data and insights across a variety of channels, including Twitter, Facebook, Reddit, and blogs. The ability to set up automated alerts and create custom dashboards makes it even more useful.

Inconvénients :

Although the tool is fairly easy to use, it can be a bit overwhelming for beginners. Additionally, the pricing model isn't for everyone, as it can get quite expensive for larger businesses.

Take the time to explore

Commentaires : I am very impressed, I wasn't very famliar with it when I started using it but I'm starting to see the power of it. The learning curve, like I said, is a big one but there is a lot of help and resources available to navigate you thru it. I wish I started with the tutorials, like my CRM suggested but I hoped it would be fairly plug and play so that's my bad.

Avantages :

The best thing for me is their customer support. Falcon is a very robust software and it takes time to learn it. Having a person available at all times to answer your questions is a very powerful feature and one I've taken advantage of multiple times. They are always available, even if it is to help you locate a specific thing in your dashboard.

Inconvénients :

Probably the mobile apps. Since the software is so robust, there are a bunch of different apps that you need to perform all the different tasks. I think this is useful if you have a big team but our team is small, even thou our client is big and having so many different apps makes it quite annoying when trying to manage.

Great but Pricy

Commentaires : I loved Brandwatch as a tool. I wish we ultimately chose it

Avantages :

The query writing is made super easy with their NLP assistance. Tools abs widgets are super informative. Dashboards are fully customisable. A pleasure to use.

Inconvénients :

The only negative is the price. If the company cannot afford then whilst it is a fantastic tool for the user it’s hard to sell to those who think of the bottom line

Alternatives envisagées : Radarly et Sprinklr

Pourquoi passer à Brandwatch : We ended up going wi to radarly as it was very cost efficient

Good software, but limited on IG

Commentaires : I use Falcon to schedule social media posts for multiple clients.

Avantages :

I like that I can post to all social platforms from one location, and I can tag and track specific campaigns.

Inconvénients :

Still doesn't have functionality to post multiple images or videos to IG and they have not updated their emojis so newer emojis show up as question mark boxes.

Powerful social media monitoring

Commentaires : Generally positive, the tool has everything you might need to perform social media listening, however, it's slow load times make deep research a needlessly involved and time consuming process.

Avantages :

The firehose access to social media data allows to understands a brand current standing as well as it's evolution through time. Powerful analysis and visualization tools make finding insights a breeze.

Inconvénients :

The tool takes too long to load data and the initial monitor set up is cumbersome. If you are setting a forgetting a monitor, it's no problem, but the minute you need to tweak queries to reduce noise, your time goes out the window.

Brandwatch

Commentaires : My experience with Brandwatch has been positive, as it offered robust social media listening and analytics tools that provided valuable insights for brand management. While there were challenges in terms of complexity and pricing, it significantly contributed to our understanding of online conversations and market trends.

Avantages :

One aspect I liked most about Brandwatch was its powerful social media listening and analytics capabilities. The platform's advanced sentiment analysis, real-time monitoring, and comprehensive reporting provided valuable insights into brand reputation, customer sentiment, and market trends.

Inconvénients :

One drawback I experienced with Brandwatch was the complexity of the platform, requiring some time and training to fully utilize its features and customize the monitoring parameters. Additionally, the pricing structure could be a limiting factor for smaller businesses or organizations with limited budgets.

Review...

Commentaires : Positive! Customer service is great and we're getting a lot of value out of the product. If the final few things we need were in the platform it would be perfect.

Avantages :

The levels of data that are available for reporting. The publishing capabilities and how easy it is to publish.

Inconvénients :

Dashboards should sort a lot of these, but having Twitter stats on a post by post basis, having greater analysis of labels, making it easier to retrospectively tag labels, and having dashboards which can show full content performance metrics that matter to us across all platforms (specifically Facebook, Twitter, Instagram, YouTube).

Overall, the best choice for your social network monitoring

Commentaires : If you have to keep numerous channels in check, then Falcon is exactly what you need. The solution allows you to keep everything in order. It gives your team a comprehensive insight into your clients’ activities. We think it is one of the must-have programs.

Avantages :

With the help of Falcon Social, it has never been a problem to control all the company’s social media channels. We believe that the ability to create applications in the program is one of the best features of the Falcon platform. Besides, what we like about the program is its measure function. With its help, we do not face any serious problems and difficulties when creating and analyzing our reports. It is an all-in-one-place solution. Falcon gives us a great number of abilities to work on the content of our company, as well as provide our best practices through various media channels. Besides, the program allows making engagement with clients easier and more natural. All the things considered, it was definitely a worthy investment for our company.

Inconvénients :

Even though we did not have an urgent necessity to contact the Falcon support team, we believe it is a drawback not to have a phone hotline. Well, in some cases, it is a must for a customer to solve the problem occurring within the Falcon platform in the shortest time possible. In addition, it would be better for the service to have a more advanced ability for signing up for newsletters. We wish there was a feature of getting the necessary data and information into our company’s database.

Life is better with Falcon

Commentaires : Falcon helped us massively streamline our approvals process, gives us a place to quickly and easily share graphics of channel and audience insights, and has overall created efficiencies for social media management.

Avantages :

An instinctive and smooth scheduling and approval process was one of the main reasons we first considered Falcon and we then found an array of extra features that helped convince us this was a good move: an on-boarding process, an account manager, analytics that are better than native stats, listening tools, and moderation. Having all of this in one place is a timesaver. In addition to the ongoing development of the tools, such as expanding Instagram and Linked In capabilities, Falcon is a real improvement to daily social media management compared to where we were.

Inconvénients :

We're still using native tools for ads, especially Facebook but can see this changing in time.

All-in-one tool for social media

Commentaires : We are managing several dozen channels and over 70 users in a dozen countries - for me as an admin and coordinator Falcon provides tools to see what's happening where and allocate access and resources easily.

Avantages :

- Ease of user/channel management. - One-stop solution for publishing, engagement, listening and analytics - Reliable and easy web-interface and bulk upload features - Very responsive customer support - Lots of customer success management support - training, webinars, etc.

Inconvénients :

- I am less impressed by Measure tools than the rest of the suite, but this largely because we have extensive needs for pretty customised reporting on social channels' performance and I find it more productive to work with raw data and custom made dashboards. If you are a content manager and need to keep an eye on some key numbers - Falcon is OK.

Alternatives envisagées : Sprinklr, Emplifi Social Marketing Cloud, Percolate et CoSchedule Marketing Suite

Great and easy to use content planning tool

Avantages :

Full range of features that enables you to set and previsualize

Inconvénients :

Uncertainties around the figures shared due to non real time display

Alternatives envisagées : Hootsuite

Pourquoi choisir Brandwatch : Price, and tool more robust

Logiciel antérieur : Loomly

Pourquoi passer à Brandwatch : Easier user interface

User-friendly and great statistics - but needs more features

Commentaires : It is great when it comes to distribute assignments. And it is also great that you can get a very good view of all your different accounts. But it needs more features and problem solving.

Avantages :

It's very user-friendly and easy to use. The statistic utilities are great. Very good that you can connect your organization's social media accounts without involving your personal account.

Inconvénients :

It needs more features. One would like to control all aspects of, for example, your Facebook-page via Falcon. Including the cover. It also needs to include Instagram DMs. There is a big delay from when the first comment is visible within Falcon from when it's done. We've also experienced big delays when it comes to controlling comments in big advertising campaigns. We where also promised that we could, via Falcon, connect all our organizations accounts, even the local branches own accounts. But that didn't work.

Overall a great & efficient software, with some room for improvement.

Commentaires : It's definitely tidied up our social media scheduling process and has allowed us to track things without searching back through our posting history. Once twitter impressions are implemented this will be near enough perfect.

Avantages :

The tagging/labelling posts is by far the best feature we use. It allows us to categorise by player or sponsor and then easily pull off the data for all of those posts collectively.

Inconvénients :

The software is still yet to implement twitter impressions as part of the label reports which makes collecting the data more work than it should be.

Alternatives envisagées : Sprout Social et Hootsuite

Pourquoi choisir Brandwatch : The post labelling feature.

Expensive but useful social tool

Commentaires : Very positive.

Avantages :

Integration with LinkedIn. Powerful monitoring capabilities. Easy to use dashboards. Great onboarding. Reliable - never had a failed post.

Inconvénients :

Expensive compared to competitors. No support for gallery posts or multiple image posts on Instagram and LinkedIn.

Solid tool for social monitoring for both startups and enterprise-level users

Commentaires : We've integrated Falcon.io into our portfolio of tools we use in house, and we now use it for some of our largest national monitoring campaigns, and it handles everything we throw at it easily. It's also pretty good at handling multi-lingual campaigns as well, which was a prerequisite for any monitoring tool we chose. I'd heavily recommend Falcon to anyone in the market.

Avantages :

Falcon's dashboard is insanely easy to navigate and set up your first monitoring campaign within minutes. The tool does everything from monitoring multiple channels, sentiments, hashtag monitoring, and social media scheduling (priced at a different tier). Their support is also A1, with quick response times, and genuinely helpful support staff. The feature set and price makes Falcon.io an easy choice over something like Social Studio, which has less capabilities, for a much higher price tag.

Inconvénients :

One major thing that's missing is the ability to schedule exported reports (either in PDF or Excel format would be good). There's no way to set up an automated report to be sent to your inbox at set times/triggers. Also, sometimes the sentiment monitoring can be a bit off for different languages. We found the the French sentiments we often mislabeled as positive, when they were quite negative. Apparently the system gets better as your correctly label them.

Lovely tool

Commentaires : I would describe myself as a satisfied user, who is still learning.

Avantages :

I like the fact that I can collect all our social media doings in one hub, and feel that thou I have been using Falcon.io for a while there is always some untapped potential, waiting to be realized. The dialogue with the company also seems to have the customers best at heart, and staying in tune is really easy. The inspirational sessions set up by Falcon.io providing inspiration from across the globe is a big plus.

Inconvénients :

We have some challenges with multilingual posts, and every now and then there are some small kinks in the interface that usually get ironed out pretty fast.

Really useful, but some extra features could help it work even better

Commentaires : I like being able to do all my social media work on Falcon, rather than skipping between sites. It also allows me to do the bulk of posting in one session, rather than doing it throughout the week. Overall it works really well, and makes my work easier, but I would appreciate some additional features being added so that it can work even better.

Avantages :

The listening tool on Falcon is really powerful and allows you to track the impact and reach of your social media campaigns. The scheduling tool is also useful for prepping social media output in advance, and easy to use.

Inconvénients :

Some really useful features are missing, most noticeably the ability to track impressions - both for accounts and hashtags. I also find the video scheduling tool for Facebook to be less good than the native scheduling, so I will end up scheduling videos on Facebook rather than on Falcon.

It's pretty good

Commentaires : I really like the experience on Falcon.io. It is easy and intuitive to create our daily publications. Our global team can work together around the world.

Avantages :

The possibility of use all of our social media channels in one plataform. Easy to schedule and copy posts to another network. Content pool is really interesting to view what our team is working out. Stock and campaings.

Inconvénients :

Some channels disconnect sometimes. Metrics and informations available is not too useful (at least for us).

End to end solution!

Commentaires : Great but need to become a more sophisticated user to utilize the full power that this platform offers.

Avantages :

Create contents, manage the contents distribution calendar, review the performance, monitoring tthe sentiment and inquiries, able to explain our efforts on ROI! What do you need more?

Inconvénients :

Nothing typically. When introducing this platform, the customer service conducted a comprehensive training and responded very well to inquiries. What can you ask more?

Good base functionality, but some difficulties with basic features

Commentaires : Falcon.io is a great mid-range tool that is a good solution to a wide variety of social media needs. The support staff are great, and there are features that are a nice plus. However, the tool doesn't respond well to being pushed too far. Reporting is restricted, team set up has odd quirks, and some of the bonus features detract more than anything.

Avantages :

We really like the audience module, with being able to tag and track consumer groups. The easy-to-use queues are great, with a lot of flexibility. The team grouping is a good feature as well. The support staff are great. Finally the modular pricing makes it affordable for a wide variety of needs.

Inconvénients :

The insights and reporting element is not fully developed, with a lot of mismatched features and confusing elements. The response templates are awkward and really impractical. Some of the queue features make it hard to collaborate in teams. Not being able to roll out a queue set up across users also takes a lot of time during set up.