15 ans à aider les entreprises françaises
à choisir le meilleur logiciel

En savoir plus sur Klaviyo

Klaviyo est une plateforme marketing moderne qui permet aux marques d'e-commerce de créer un nombre illimité de relations clients de grande valeur.

En savoir plus sur Klaviyo

Avantages :

It's very user friendly and can be well understood by new users. Very helpful support team.

Inconvénients :

They say that all the plans are the same and there are no hidden fees or add-ons.

Klaviyo - Notes

Note moyenne

Facilité d'utilisation
4,4
Service client
4,3
Fonctionnalités
4,6
Rapport qualité-prix
4,3

Probabilité de recommander le produit

8,5/10

Klaviyo a reçu une note globale de 4,6 étoiles sur 5 d'après 427 avis d'utilisateurs publiés sur Capterra.

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Filtrer les avis (427)

Allison
Allison
Owner
Utilisateur LinkedIn vérifié
Santé, bien-être et fitness, 2–10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Klayvio is GREAT for email list management / engagement

4,0 il y a 2 ans
Sous-titres en français disponibles pour la vidéo
Pauline
Pauline
Responsable Marketing (France)
Utilisateur LinkedIn vérifié
Mode et vêtements, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées précédemment :

Indispensable !

5,0 il y a 9 mois

Avantages :

Très facile et complet, je ne peux pas me passer de cet outil. Mes fonctionnalités fétiches : - Optimisé pour les vendeurs Shopify- drag and drop très facile à utiliser- report clairs

Inconvénients :

Version mobile très mal optimiséeCampagnes SMS non disponibles en france pour le moment

Benjamin
Chargé Ecommerce (France)
Vente au détail, 2–10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Logiciel d'emailing très puissant

5,0 il y a 9 mois

Avantages :

Après avoir eu l'occasion de testé des logiciels plus d'entrée de gamme, le passage sur klaviyo a été une révolution. Des scénarii faciles à mettre en place, une gestion des mails et de création de mail en mode bloc drag n drop très simple à prendre en main. Un vrai suivi des perf à J+1. Possibilité de mettre des pop-up sur le site de manière dynamique. Logiciel très puissant et recommandé pour tout type de structure.

Inconvénients :

Le logiciel est en Anglais. On s'y retrouve vite et si nécessaire, des tutos sont dispos sur les internets.

Cindy
Gestion (France)
Vente au détail, Auto-entrepreneur
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Génial mais intégration lourde

4,0 il y a 5 mois

Commentaires : Facile d'utilisation, intégration facile. Personnalisation super simple en glissé déposé... t tout cela gratuitement !

Avantages :

Possible de créer une multitude de campagnes marketing, application gratuite et intégration facile.

Inconvénients :

Intégration lourde au chargement des pages ce qui impact le SEO

Justine
Assistante service client (France)
Vente au détail, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Bon outil pour la rédaction d’emailing

5,0 il y a 11 mois

Avantages :

Klaviyo est très simple d’utilisation et intuitif. Je trouve le logiciel génial pour la rédaction d’emailing à destination des clients. La possibilité de personnaliser, d’ajuster et de créer un email unique sont ses qualités.

Inconvénients :

Toutefois, klaviyo manque de certaines fonctionnalités. Les analyses et rapports de campagne sont mal synthétisés, ça devrait être amélioré pour avoir une vision globale des retombées de l’application.

Pauline
RESPONSABLE MARKETING (France)
Mode et vêtements, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Fidèle utilisatrice !

4,0 l’année dernière

Avantages :

Simple et intuitif, Klaviyo est mon outil de gestion d'emailing depuis des années. Optimisé Shopify, c'est l'outil parfait dont j'avais besoin. Facile à appréhender, meme les collaborateurs les plus novices peuvent rapidement le prendre en main.

Inconvénients :

La partie créa mériteraient d'être plus développée : template, choix de typo, etc.

Sofia
Assistante ecommerce (France)
Vente en gros, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Klaviyo

5,0 il y a 11 mois

Avantages :

Très facile à utiliser. La plateforme donne beaucoup de données sur la performance des campagnes (taux de clic, taux de conversion, etc).

Inconvénients :

Je n’ai pas rencontré des problèmes en particulier.

Mathilde
Directrice Générale (France)
Vente au détail, 2–10 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Alternatives envisagées précédemment :

Beaucoup de fonctionnalités

5,0 l’année dernière

Commentaires : Communiquer avec nos clients de façon qualitative

Avantages :

Klaviyo est pratique à utiliser, se connecte facilement à un site Shopify et surtout permet de personnaliser énormément le parcours d'achat et de personnaliser les envois d'emails en fonction de leurs achats (nombre d'achat, montant dépensé, temps écoulé depuis la dernière commande...).

Inconvénients :

Le prix est élevé par rapport à la concurrence, mais c'est néanmoins un bon choix

Stacy
Chef de projet e-commerce (France)
Vente au détail, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Super outil de CRM

4,0 l’année dernière

Avantages :

La facilité à créer les campagnes et les flows.

Inconvénients :

La limite de possibilité de mise en page

Maurice
Comptable (Bénin)
Comptabilité, 2–10 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Klaviyo un logiciel de marketing

4,0 il y a 7 mois

Avantages :

Facile à prendre et à utiliser , permettant aux entreprises leur bon développement dans le domaine de marketing.

Inconvénients :

Je ne rencontre de difficulté au cours l'utilisation de ce logiciel , ce que doit utiliser les petites entreprises pour le bon déroulement de leur marketing.

Cecilia
Cecilia
Digital Marketer (R.-U.)
Utilisateur LinkedIn vérifié
Vente au détail, 51–200 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Easy to implement, good a/b test features

5,0 il y a 2 mois Nouveau

Avantages :

Klaviyo is easy to use, implement, and set up. The customer service responded quickly, and there are tons of material to check online if you are stuck with a feature. I love the A-test features on popups and emails. Good integration with Shopify.

Inconvénients :

The review form is only in one language.

Brandon
Ecommerce Manager (É.-U.)
Mode et vêtements, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées précédemment :

Klaviyo is an absolute necessity if you own a growing/scaling brand.

5,0 il y a 2 mois Nouveau

Commentaires : Overall, very good and central if you are selling ecommerce and have a decent email list growing.

Avantages :

Segmentation, strong integration with Shopify, Campaign and Flow management

Inconvénients :

Pricing structure is confusing. Auto upgrades after hitting a certain amount of sends, but then also charges based on number of active profiles. If it were a straight up Cost Per Send, it would be easier to manage as a budget expense.

Dina
Office Manager (É.-U.)
Machines, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Klaviyo review

3,0 il y a 2 mois Nouveau

Commentaires : It is not worth the monthly fee we had to pay.

Avantages :

It helped us manage emails when we needed it to.

Inconvénients :

We actually found out that Shopify can do the same thing.

Grant
Grant
Director of Marketing (Canada)
Utilisateur LinkedIn vérifié
Électronique grand public, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées précédemment :

Great for email marketing, good returns when segmenting properly

4,0 le mois dernier Nouveau

Commentaires : It has been great! I've really enjoyed Klaviyo and think that it is the strongest ecom email platform on the market for Shopify merchants. The customization of emails is relatively easy, it has robust feature sets for additions like reviews and sms, and their flows are a hugely important piece to generate passive income. I'd recommend Klaviyo as long as the person onboarding new tools understood how pricing structure works.

Avantages :

We like to ability to have a strong integration with Shopify and how easy it is to sync lists between other platforms and Klaviyo.

Inconvénients :

The hardest things about Klaviyo are understanding pricing around profiles, and how to justify the growing cost of the platform when competitors are starting to flank them on pricing vs features.

Kyle
Owner (É.-U.)
Mode et vêtements, Auto-entrepreneur
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées précédemment :

Gets the Job Done

4,0 il y a 7 jours Nouveau

Commentaires : Overall it does get the job done. It is a lot of work and their support is very limited. It seems that they're not focusing on ecommerce anymore and things have changed recently complicating integration. The SMS is limited. I would like there to be more customer support with setting up campaigns and flows.

Avantages :

It is widely used and integrates well with Shopify directly, as well as lead capture on Facebook.

Inconvénients :

The set up and management are hard. There isn't a mobile app!

simon
Manager (R.-U.)
Mode et vêtements, 2–10 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées précédemment :

Great Email Tool

5,0 il y a 2 semaines Nouveau

Commentaires : great service, support has been outstanding

Avantages :

Simple to use and setup flows unlike other software, also great support

Inconvénients :

Pricing seems a little high compared to others

Jonah
Manager of Product Development and Business Operations (Canada)
E-learning, 2–10 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Alternatives envisagées précédemment :

Provided a solution to our unique use-case.

4,0 il y a 2 mois Nouveau

Commentaires : Overall I think Klaviyo is a great product. Customer service is amazing and so readily available via chat and they do seem to possess a great degree of knowledge about the product and its functionality/capabilities. Was amazing to see our automated message flows come to life and go out to our customers!

Avantages :

Our product, an educational and habit-building micro-content program, required a way to send lengthy (50-100+ sends), localized, and automated flows via SMS and email to global Shopify purchasers. They were the closest platform we found to delivering as we envisioned. Customer service was very helpful in helping us find solutions to problems and aid in our solution design.

Inconvénients :

We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form. We also noticed that due to how long our flows were, the flow editor became extremely slow.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Santé, bien-être et fitness, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Best tool for ecommerce

5,0 il y a 2 mois Nouveau

Avantages :

You don't need coding or a dedicated IT team to use Klaviyo and still you get to build all your transactional comms and tailor the experience for your customers. The documentation in Klaviyo Academy is amazing, other platforms give you articles, Klaviyo give you videos. Integrations work great, event if it takes a couple of minutes to trigger the actions.

Inconvénients :

They have a small delay in user-triggered actions. You can integrate with many many tools, but be patient with the triggers. Sometimes you may think you automation is not working properly but it's just that Klaviyo is taking a couple of minutes to pull the information from the third-party tool.

Karagan
Karagan
Owner and Founxer (É.-U.)
Utilisateur LinkedIn vérifié
Vente au détail, 2–10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Nothing beats it, yet.

5,0 le mois dernier Nouveau

Avantages :

Klaviyo is the top of the line with email marketing. Their segmentation is top notch!

Inconvénients :

It gets very pricey as your list grows and they need to update their templates to be more modern and easy to edit.

Peter
VP (É.-U.)
Biens de consommation, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Gold Standard for Email Marketing

5,0 le mois dernier Nouveau

Avantages :

Klaviyo has quickly become the gold standard for high end email automation.

Inconvénients :

Expensive and less focused on the ecommerce industry than it could be.

Meghan
Digital Marketing Manager (É.-U.)
Produits alimentaires, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

My favorite marketing tool

5,0 il y a 3 ans

Commentaires : Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis.

Avantages :

I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year.

Inconvénients :

My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on. I will also say that we have gotten much more metrics and ROI out of the platform once we switched our ecommerce over to Shopify (we previously used WooCommerce for which there was integration but not as seamless, and from Webflow for which there were no integrations). Everything about the platform just works so much better with Shopify from the product blocks to the automated flow triggers and we've seen a lot more value in the platform with this integration reaching its fullest potential.

Luke
Graphic Designer (R.-U.)
Design graphique, Auto-entrepreneur
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Klaviyo Review - Best platform for online marketing

5,0 il y a 3 ans

Commentaires : My overall experience with Klaviyo has been extremely positive as it has allowed me to build better relationships with my target audience. I have faced very few issues with the platform and it is very easy to use, meaning that I was able to send campaigns quickly after I first started using it. I would highly recommend Klaviyo to anyone who wants to get started with online marketing and those with online stores on Shopify as you integrate the two, to boost customer loyalty and increase repeat business.

Avantages :

The best features of this platform include the ability to design and save your own personalised email templates that you can send to your customers in an email campaign, I have access to email templates provided by Klaviyo and the option of designing my own from scratch. This has been very useful as it allows for each email to appear professional in its aesthetics and layout. Furthermore, you can create a list of all your contacts and then create segments to send campaigns to a group of those contacts who meet specific criteria. This means I have been able to send emails to those who only certain campaigns apply to, without having to send it to all of my consumers, which stops people from unsubscribing from my mailing list and prevents emails from entering spam folders. The 'Smart send' option also stops emails from being sent to those who have received them in the last 24 hours, to also stop spam emails from being received by my customers. Perhaps the most useful feature provided is the 'Analytics' feature, which lets you view how each campaign is performing, as it provides accurate information on how many emails have been received and who has opened them. This allows me to measure the success of each campaign and helps me to improve the reach of my future campaigns.

Inconvénients :

I would like Klaviyo to let more information to be stored on each contact such as the company they work for, a 'notes' feature would be very useful which could allow you to enter extra details about the customer, as this is currently not an option. Also I would like the option of being able to search for an individual and then add them to another (new) list/segment, so that when I need to email a small number of specific clients, I can do this without having to email them individually. As well as this a more powerful search engine on the website when searching for specific customers would be incredibly helpful. These are the main limitations that the platform currently has in my opinion and if these were amended, it would be even easier to use.

Adam
eCommerce (Canada)
Produits alimentaires, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

The best all-in-one marketing tool for scale

5,0 il y a 12 mois

Commentaires : Overall, I am a fan and they have earned their place as our go-to marketing tool. We can't operate without Klaviyo.

Avantages :

Klaviyo does what it promises. It's an all-in-one solution for email, sms, customer data, and automations. Their software works better than the competitors at scale: they grow healthier lists which means more revenue long term.

Inconvénients :

The import from mailchimp was a bit of a hassle, and the sync between Klaviyo and Shopify has some unexpected issues that crop up, but that's likely due to our integration and not on the software stack itself. Pricing for SMS in Canada is very high, which may be prohibitive for some.

Pelle
Growth Manager (Suède)
Matériaux de construction, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Alternatives envisagées précédemment :

Great software that we use for multiple purposes

4,0 l’année dernière

Avantages :

Good for analyzing first part data.Pretty good integration system with e.g. Shopify, Facebook etc.

Inconvénients :

Css editor is okay but would need additional software or programming skills to make high class emails.

Claire
Marketing Director (É.-U.)
Cosmétiques, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Alternatives envisagées précédemment :

Completely transformed our ecomm presence!

5,0 il y a 2 ans

Avantages :

Klaviyo doesn't just have an easy-to-use platform that makes it fast to set up flows and campaigns, their customer support is incredible! They're always super helpful and the platform has helped us dramatically increase our conversion rate!

Inconvénients :

I would like to see more templates that can easily be customized, they have a great selection but I would love to see more!

Douglas
Ecom Specialist (É.-U.)
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

The best email management system

5,0 il y a 2 ans

Commentaires : I have no complaints with Klaviyo. It's a great system I use everyday.

Avantages :

Klaviyo is the best Ecommerce email platform. It's the place for your lifetime value and segmentation strategy. And the customer service is second to none. It has so many features, and can do anything you need.

Inconvénients :

It's expensive, so if you're looking for something cheap, look elsewhere. Since it's also tiered, you should have a minimum number of subscribers and revenue per month to make it worth it.