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Avantages :

The platform is able to pull quite a bit of data around competitors' adwords campaigns and can streamline competitive analysis for marketers.

Inconvénients :

I can pay for it once, use it extensively for analysis and than close the account. I don't see why I should keep it longer.

SpyFu - Notes

Note moyenne

Facilité d'utilisation
4,4
Service client
4,3
Fonctionnalités
4,3
Rapport qualité-prix
4,3

Probabilité de recommander le produit

8,3/10

SpyFu a reçu une note globale de 4,5 étoiles sur 5 d'après 143 avis d'utilisateurs publiés sur Capterra.

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Utilisateur vérifié
Utilisateur LinkedIn vérifié
Marketing et publicité, Auto-entrepreneur
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

SpyFu : outil SEO agréable à utiliser pour faire une veille concurrentielle réussie

5,0 l’année dernière

Commentaires : SpyFu constitue un outil de recherche de données SEO qui vous donne la possibilité de prendre et de mieux comprendre les informations sur vos concurrents.

Avantages :

SpyFu est un outil qui vous facilite l'analyse et la comparaison de vos performances SEO à celles de vos concurrents. Il fournit des données détaillées et pertinentes sur les mots-clés, le classement des concurrents ainsi que sur leur stratégie de référencement. L'outil rend les données compactes et donc je comprends facilement les informations SEO reçues.

Inconvénients :

SpyFu représente certes une bonne plateforme d'informations marketing pour surveiller la concurrence, mais la recherche des données prend parfois du temps. Ce qui est quelque peu gênant pour l'utilisateur.

Réponse de l'équipe de SpyFu

l’année dernière

Thank you for sharing your review of SpyFu! We are happy to be part of your marketing toolset.

Hasan
Hasan
Marketer (Canada)
Utilisateur LinkedIn vérifié
Logiciels, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Alternatives envisagées précédemment :

Essential tool for PPC campaigns

5,0 il y a 2 ans

Commentaires : Keyword research and PPC info have been a real breeze as it allows you to spy on your competitors and makes it very easy to come up with initial keywords.

Avantages :

They've done a great job in making an affordable, effective tool. The amount of features you have access to, even without a premium subscription is mental. One of the best tools you can use, no matter if you're new to PPC campaigns, or if you have years of experience.

Inconvénients :

The data on some of the niche markets and low-volume keywords can be very limited. Other than that, there's not much to complain about.

Réponse de l'équipe de SpyFu

il y a 2 ans

Thank you for your kind words, Hasan! We love hearing about your experience with the free and paid tool, as well as your work in PPC research.

Neil
Director (R.-U.)
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Alternatives envisagées précédemment :

SpyFu is exceptional for the SMB or small agency

4,0 il y a 11 mois

Commentaires : Excellent experience, for price and functionality it is a MUST buy

Avantages :

Organic and Paid data sets, both for own client base and competitor analysis. Trusted data and an exceptional snapshot of the digital landscape.

Inconvénients :

Some of the Paid Ads data is a little off. If my own data for clients is off then it leaves open to debate the accuracy of competitor data.

Réponse de l'équipe de SpyFu

il y a 10 mois

Thank you for sharing your review of SpyFu! We appreciate the superb rating and feedback.

Lairs
Lairs
Marketing Director (É.-U.)
Utilisateur LinkedIn vérifié
Logiciels, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

It's meh

3,0 il y a 5 ans

Commentaires : i think it's worth the free trial but I'd recommend trying out competition before buying

Avantages :

It does a good job, just like everyone else, of helping you track SEM and SEO. It covers the basics at a cheap price.

Inconvénients :

I don't have any friends with careers in SEM and SEO that actually use it which tells me that it works but not the way it's competitors do.

Anil
Marketing Executive (Turquie)
Marketing et publicité, 5 001–10 000 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Competitor Analysis with SpyFu

4,0 il y a 2 ans

Commentaires : I used SpyFu to track keyword and report them to my customer. Also I used SpyFu to understand market behaviour and search volume to drive my marketing strategy.

Avantages :

It is easy to use SpyFu for SEO perpective to understand your competitors and marketing strategy. It gives smooth data and fresh one.

Inconvénients :

SpyFu is helpful tool for SEO, but it should has more feature for understand market analysis and SEO data.

Réponse de l'équipe de SpyFu

il y a 2 ans

Thank you for your review, Anil. We are happy to be a part of your keyword research.

Fernando Adrian
Fernando Adrian
systems engineer (É.-U.)
Utilisateur LinkedIn vérifié
Internet, Auto-entrepreneur
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

Good tool but needs a little more

4,0 il y a 4 ans

Commentaires : It's a good tool, but for my specific needs I couldn't replace SEMRush

Avantages :

It is a good tool, it has what you need to do a good research on competencies and search for keywords. and it is much cheaper than most tools.

Inconvénients :

The reports in the basic version are quite limited.

Réponse de l'équipe de SpyFu

il y a 4 ans

Thank you for sharing your review, Fernando! Glad to hear that we have become part of your keyword research toolset.

Klemen
Klemen
Lead Consultant (Slovénie)
Utilisateur LinkedIn vérifié
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Arguably best competitor analysis software

5,0 il y a 3 ans

Commentaires : It allows me to discover all competitors KWs with one click. that save me ton of time.

Avantages :

SpyFU can discover, for which KWs a competitor ranks. I can get chart with all KWs, estimated clicks, estimated traffic worth, etc.

Inconvénients :

I do not trust 100% KW difficulty. I crosscheck KW difficulty with SemRush.

Réponse de l'équipe de SpyFu

il y a 3 ans

Thank you for your review, Klemen! Glad to see that you're able to work more efficiently with our tool set. Thanks for making us part of your strategy!

Melanie
Melanie
Founder (É.-U.)
Utilisateur LinkedIn vérifié
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

One of the Better Keyword Tools I Make Regular Use Of

5,0 il y a 5 ans

Commentaires : In terms of helping to give SEO clients an edge it's a great tool, and its lead gen capabilities are excellent as well. It's a 'stay in the toolbox' software when I have trialed and tried out many more that have long since been retired.

Avantages :

The volume of information that can gathered. Not only can you track competitor keywords but it's an excellent prospecting tool for lead gen, which is a lesser known aspect of the software. The relative ease of use is another bonus, the reports and dashboards are a lot clearer and easier to use than many of the other SEO tools I use/have used.

Inconvénients :

It's a bit pricey, but it has proved itself in terms of ROI from both improved SERPS positioning and lead generation. Customer service could be a little better too.

Réponse de l'équipe de SpyFu

il y a 5 ans

Thanks for taking time to share a review, Melanie! I hope we can wow you in the future should you need any customer support. We're available via live chat on our site and email, with Facebook messages, and Twitter giving an assist. We love to hear that you're getting a lot out of the tool. Right on!

Giorgi
Giorgi
Lead Customer Care (Lituanie)
Utilisateur LinkedIn vérifié
Tabac, Auto-entrepreneur
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Full of actionable information for SEO!

5,0 il y a 6 ans

Commentaires : Overall, this is a very good first-to-go-to tool when you start a project to see how the existing competitors are doing and then accordingly create the strategy. Though, not only for the starting project, but can also be used for existing project analysis. It helped with analyse to see the loopholes that were harming rankings lots of time.

Avantages :

This is the best SEO analysis tool out there when it comes to watching what's the SEO market's current situation to understand how to start optimizing your website for the best possible start. Before launching any website or project, SpyFu is one of the first tools I go to to analyze the competitors, where they spend money, how are their currenty rankings, what keywords they use or rank for, etc. I sometimes even use its backlinks checker of the competitors with Ahrefs and while cross checking it always gives the reliable data. What's more, the reporting section or the reports itself are very good. They are intuitive and very easy to understand, which makes it easy to present to third-party who doesn't understand much of SEO. Makes life easier!

Inconvénients :

A bit more flexibility on the data aggregation in reports would be good. Also, it would be awesome if the developers focused on the local research slightly more.

James
James
Digital Marketing Manager (É.-U.)
Utilisateur LinkedIn vérifié
Logiciels, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Best research tool for PPC out there!

5,0 il y a 3 ans

Commentaires : Positive overall. My favorite tool is the PPC reasearch section and the organic keywords that are about to break onto the 1st page reports. I once reached out to support with a question and they noticed I was local to their office and invited me to come to a party they were hosting! Awesome company!

Avantages :

This is my GO TO tool for PPC research and analytics on ourselves and our competitors. It even competes with SEMrush in other areas like organic and SEO analytics. Really cool company with a really powerful product.

Inconvénients :

It can be a little pricey for the paid account, but it's totally worth it. Sometimes the PPC competitive data is substantially off - never have known why, but you just compensate for it and it's fine.

Réponse de l'équipe de SpyFu

il y a 3 ans

We're glad to be a part of your PPC research. We appreciate all of your feedback. It's helpful to hear from customers about what's working well and what can improve. Thank you for the kind words and for taking the time to write a review!

Jake
Jake
CEO (É.-U.)
Utilisateur LinkedIn vérifié
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

A Necessity for Competitor Analysis

5,0 il y a 5 ans

Commentaires : Our experience with SpyFu has been great. It's given us great insight into a potential client when prospecting them as well as helped us figure out where our clients sit compared to their competitors as well as national brands.

Avantages :

SpyFu is my go-to software for competitor analysis for my clients and myself. Sure other platforms have some similar abilities to SpyFu, but the way SpyFu outlines everything with graphs and figures makes determining the next course of action when it comes to keyword targeting.

Inconvénients :

As a small agency (two people), it's still a little out of our price range. With that being said, the 5 keyword ideas it gives us for each type of analysis don't give us much to go off of so we rely on the larger metric numbers such as average rank and costs-per-click. It's not a big deal as I'm sure we would have a lot more information to go off of if we subscribed to the product. We just can't see that happening right now.

James
Founder (É.-U.)
Services financiers, 2–10 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Great SEO tool for the price - gives you great data on competitors

4,0 il y a 6 ans

Commentaires : I've been able to gain an edge over my competition by seeing what they're doing and what's working. I've also been able to build a list of negative keywords to avoid paying for needless clicks in my PPC campaigns.

Avantages :

I think this is one of the best SEO tools out there for competitive research. It gives you actionable data on what your competitors are doing online, including the keywords they're targeting. I've found that the data SpyFu gives you is fairly accurate and if you use it, it's fairly easy for it to pay for itself. I use it to find out who is bidding on what keywords and what they're doing with their paid campaigns. For example, if I find a company that has spent a ton of money on a particular keyword over a long period of time, I know it's profitable for them and it's worth checking out.

Inconvénients :

I'm not a fan of their lead generation tool because it doesn't filter out as many businesses as I'd like. I also think that they should offer better keyword ranking tools, such as segmenting based on search engine. For example, you might rank #1 in Bing for a certain keyword and #2 in Google. This would be helpful information to know so you can focus on the appropriate traffic source.

Lorenzo
CEO (É.-U.)
Marketing et publicité, Auto-entrepreneur
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

Great PPC Research

5,0 il y a 3 ans

Commentaires : I was excited using this software. Alarmist made me want to focus on building PPC campaigns instead of websites.

Avantages :

I couldn’t believe the amount of great keywords I was finding and ease of use inside of their system.

Inconvénients :

I just couldn’t afford the $100/month although if I was a dedicated PPC management company it would be a no brainer.

Réponse de l'équipe de SpyFu

il y a 3 ans

Thank you for writing a review of SpyFu! I'm glad you were able to find so much during your time using the tool. If you'd like to come back, ask us about the $39/month basic plan that might help. Similarly, you can still use SpyFu for free anytime for as long as you'd like. Our free version has limited results but lets you continue to find some helpful keywords.

Vishal
Content Writer (Inde)
Services et technologies de l'information, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Great competitor analysis tool

4,0 il y a 2 ans

Commentaires : Overall, I am really happy with the app. I often use it to peek into what my competitors are ranking for and to find keyword gaps.

Avantages :

I really love the way the app presents the common ranking keywords amongst the competitors and helps disovering unused keywords. Just amazing! The backlink analysis is also helpful.

Inconvénients :

Sometimes, we may get logged out of the account while performing certain tasks. It can be embarrassing at times.

Réponse de l'équipe de SpyFu

il y a 2 ans

Thank you for sharing your review of SpyFu, Vishal! We love hearing that content writers are finding specialized advantages from the tool.

Sharifah
Owner (É.-U.)
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Nothing Like Being Able to Spy on the Competition

5,0 il y a 5 ans

Commentaires : I have a wonderful experience with SpyFu. It changed my life for the better.

Avantages :

With SpyFu I can see what my competition is doing and not have to recreate the wheel. SpyFu makes adding keywords and advertising campaigns a snap.

Inconvénients :

I really love this software. There are some in the industry that try to compete but this one is by far the best.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Marketing et publicité, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Makes the basics accessible

4,0 il y a 2 ans

Commentaires : Very positive experience. It got us where we needed to go. Only when we needed hyper-specific information for a large client did we turn to Semrush.

Avantages :

SpyFu was our first foray into competitive analysis/tracking software. Setup and ongoing use are extremely simple. There's no tribal knowledge or tricks to the trade – what you see is what you get. There's huge equity there.

Inconvénients :

The feature set and really deep analysis doesn't stand up to Semrush and Moz. Those are far more expensive, but you end up graduating to them at a certain level.

Réponse de l'équipe de SpyFu

il y a 2 ans

Thank you for your review! It's helpful to see experienced perspective. Thanks for sharing it.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Vente au détail, 10 000+ employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Excellent research tool

5,0 il y a 2 ans

Avantages :

One of the most useful features of SpyFu is its ability to locate longtail keywords and determine whether they are worth advertising for. If you use it correctly, it can save you a lot of time and provide your ideas for questions that people are asking with that phrase in their search query.

Inconvénients :

If the PPC data were a little more current, I'd be happy. The information looks to be a month out of date. A real-time view of what our competitors are up to would be great.

Réponse de l'équipe de SpyFu

il y a 2 ans

Thank you for sharing your feedback about our tool!

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Logiciels, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Simply amazing competitor research tool

5,0 il y a 6 ans

Commentaires : Spyfu has been been an important tool in setrting up and maintaining many client projects. We utilize the research tools on a weekly if not daily basis. Highly recommended for the price.

Avantages :

Very easy to find out what keywords that my competitors are organically ranking for or paying for. Also a great tool for finding competitor backlinks. The shared keywords featur is also nice to see how I stand along with my competitors.

Inconvénients :

I find that the competitors recommended by Spyfu are not always that accurate, it is best to do research against the competitors you have already identified. Local research is also a little bit light unless you are researching a major metropolitan.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Sécurité publique, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Great introduction to keywords

4,0 il y a 4 ans

Commentaires : I really enjoy my experience with Spyfu. It's not a program you can just start using. It will take time and energy to understand fully what it's capable of and how it can help you accomplish your goals.

Avantages :

There is so much the software can do for you. I love the guesswork it takes out of trying to decide what your competitors may be doing.

Inconvénients :

There are too many options sometimes and they are not all explained very well. It would be helpful to have some training classes to really get the most out of what this software will do for you.

Réponse de l'équipe de SpyFu

il y a 4 ans

Thank you for your review of SpyFu! Competitive intelligence is such an important part of search marketing. Glad to hear you're getting strong insights from it. Just a quick tip, feel free to reach us on live chat if you would like a one-on-one demo to get up to speed even better.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Télécommunications, 11–50 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Good Competitive Metrics.

4,0 il y a 6 ans

Avantages :

Good Reporting tool on overall visibility.

Inconvénients :

Not as robust as some of the other paid tools like SEM Rush of Moz. You can get alot of this data directly out of Analytics and Adwords.

Kyle
Digital Strategy Manager (É.-U.)
Marketing et publicité, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Great Search Engine Marketing / Keyword Research Tool

5,0 il y a 5 ans

Avantages :

Very easy to use interface and gives useful information to incorporate into paid campaigns. Very easy cancellation process too, if the need arises.

Inconvénients :

Sometimes the data can be a bit "off", but I understand there are limitations to the information they can collect on competitors.

Réponse de l'équipe de SpyFu

il y a 5 ans

Thanks for taking the time to share a review, Kyle!

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

SpyFu is a Ninja

5,0 il y a 5 ans

Commentaires : When my clients absolutely, positively, have to have the best data to succeed, my "goto" is SpyFu

Avantages :

SpyFu is outstanding. It has a combination of the best keyword info out there along with the best data presentation. It has a huge database, and really gives you insight into how keywords perform and how to market with them. It shows you adwords versions too so you can know what the "best in class" are doing. I highly recommend SpyFu. I use it for my clients regularly.

Inconvénients :

I really can't think of anything I don't like about it.

Réponse de l'équipe de SpyFu

il y a 5 ans

Thanks for the kind words! We're big fans of learning from the "best in class" and sharing that info with smaller businesses. Glad it's working well for you!

Kathy
Designer (Canada)
Mode et vêtements, 2–10 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Taking out the guesswork

5,0 il y a 2 ans

Avantages :

I really enjoyed the transparency of the SEO and the straight forward access to backlink strategies. It has helped me so much when researching the market competitions. SpyFu was an essential asset for me when I first started my brand, and still very useful to this day.

Inconvénients :

There is not much to dislike about this software, except that the monthly subscription is slightly expensive.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

I absolutely love this program it helps me so much when discussing sales calls with potential leads.

5,0 il y a 7 ans

Commentaires : The benefit I get from this software is that it helps me Benchmark where a client should be spending their PPC dollars.

Avantages :

I love that they also send you videos of how to use their software in different ways. The production of these are about 3 to 5 minutes which is the perfect length for me to be able to listen to them while I'm doing other work to understand the software better.

Inconvénients :

I would say it's a little Limited in some respects to what you can do with scoping out competitor SEO functionality, it's mostly about the PPC spend anyways though.

Dwight
Dwight
Founder (É.-U.)
Utilisateur LinkedIn vérifié
Internet, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Strong SEO and PPC

3,0 il y a 6 ans

Avantages :

There is a lot of automation in the set-up that builds out the information that can be useful to your campaigns. Great guides to help you understand search and SEO better.

Inconvénients :

Some complexities, pricing is a little high.