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En savoir plus sur Taboola

Solution de publicité native et de découverte basée sur le cloud conçue pour augmenter le trafic, monétiser le contenu et accroître l'engagement du public.

En savoir plus sur Taboola

Avantages :

It's been easy to get the content ads up and running and the reports that you get are easy to digest. The interface is well designed and doesn't require much training to use.

Inconvénients :

What i don't like is that it does not have so much credibility so people don't click a lot on them.

Taboola - Notes

Note moyenne

Facilité d'utilisation
4,3
Service client
4,3
Fonctionnalités
4,3
Rapport qualité-prix
4,1

Probabilité de recommander le produit

8,3/10

Taboola a reçu une note globale de 4,2 étoiles sur 5 d'après 33 avis d'utilisateurs publiés sur Capterra.

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Filtrer les avis (33)

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

4 years and counting!

5,0 il y a 8 mois

Avantages :

They don't try to dress up the campaign setup or optimization as something it isn't, there's no multiple pages with 4 settings BS - just one page of campaign settings, one page for the ads, and it's very functional. Very easy to check for mistakes. Of course they provide quality traffic, and the price ranges are also quite good.

Inconvénients :

Sometimes the servers are overloaded, or we have other issues that cause breaks in our day, but that's fine, we can grab a coffee and do something else for a while. Support can be a bit hard to communicate with, there's usually more back and forth to confirm everything twice, but they are trying to be safe I guess.

Ryan
Director of Paid Media (É.-U.)
Marketing et publicité, 11–50 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Great Platform for Native Advertising

4,0 le mois dernier Nouveau

Commentaires : Overall, we are extremely pleased with how many leads Taboola had provided our client.

Avantages :

I like the customer service and ability to get started quickly. We were former Yahoo DSP customers, and Taboola treated us like we had been customers for years.

Inconvénients :

The reporting features could be improved greatly, taking learnings from other DSPs.

Greg
Marketing Lead (É.-U.)
Services financiers, 5 001–10 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Greg's review - 5 stars

3,0 le mois dernier Nouveau

Commentaires : Overall it has been great compared to other marketing partners I work with. The account team at Taboola is really great to work with. I cant say enough about that. Additionally, the Yahoo transition has been a huge success for us. yahoo was incredibly difficult to work with, their team was horrible, and their DSP was a hot mess. Now that we can access our Yahoo campaigns in Taboola, our performance has sky rocketed and our lives are much easier.

Avantages :

Easy to use, with complete transparency. Thats all I have to say about that.

Inconvénients :

There are a lot of bugs in the UI. Thats all I have to say about that

Randy
Executive Business Consultant (É.-U.)
Services financiers, 51–200 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Allow Taboola to do ALL of the Heavy Lifting

5,0 il y a 2 mois

Commentaires : From the moment we established our account, it has been a Blessing. The Artificial Intelligence (AI) aspect informed us that we would have a better chance of not having our "Ad Copy" truncated on particular Ad Partners if we kept our heading at 60 or below. The AI feature reworded out Headline to an even more powerful message. Our goal is the "Accomplish the Mission" and Taboola is assisting us with our Goal.

Avantages :

The Ease of Use, The Customer Care Agents, The Affordable Pricing.

Inconvénients :

We have not experienced any challenges. We are 100% happy with our decision to utilize all of the robust features of Taboola.

Corinna
Managing Director (Allemagne)
Marketing et publicité, 51–200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Valuable partner and innovative platform for performance marketers

5,0 il y a 4 mois

Avantages :

Fast pacing company that keeps a pulse on customer needs to have continous improvement on their product landscape. We highly value this long term partnership that offers us great technology combined with personal connection on key challenges.

Inconvénients :

With the large publisher list comes a challenge to filter for the best value options. Facilitating user's options to handle this aspect on his side (without depending on support) and sharing further insights on the publishers KPIs/availability would increase the speed of optimization.

Jos
Founder and Managing Director (Pays-Bas)
Marketing et publicité, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Significant success working with Taboola and Maximize Conversions bidding strategy

5,0 il y a 4 mois

Avantages :

We achieved significant success with Taboola by collaborating closely with their product team before launching a new bidding strategy. By implementing the automated approach of Maximize Conversions, we not only saved valuable time and effort but also expanded our reach to previously untapped inventory, showcasing our success in terms of improved efficiency and increased profitability.

Inconvénients :

Testing ads can be expensive due to expedited learning on newly uploaded creatives.

Jay
data analyst (É.-U.)
Marketing et publicité, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Mediocre experience

3,0 il y a 2 ans

Avantages :

We saw fairly positive traffic thanks to Taboola and it didn't cost as much as most of their competitors.

Inconvénients :

We switched to PulsePoint and preferred both the traffic we got AND the user interface.

Fabiola
Fabiola
Project Manager (Espagne)
Utilisateur LinkedIn vérifié
Marketing et publicité, 11–50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Advertising - not so effective

4,0 il y a 3 ans

Commentaires : It hasn't brought so many good results, so i recommend it for advertising and awareness but not for selling.

Avantages :

I really like that it gives us the ease to be present on many websites regardless of the topic. It easy to setup and as you pay per impressions is not that expensive.

Inconvénients :

What i don't like is that it does not have so much credibility so people don't click a lot on them

Sungjun
Performance Marketing Manager (Corée du Sud)
Marketing et publicité, 11–50 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Taboola User Comments

4,0 le mois dernier Nouveau

Avantages :

Disclosing the exposed advertising page transparently, The function of targeting and detargeting the exposed advertisement is the best.

Inconvénients :

There was a lack of some expected features. 1) I was hoping to check several events, but I can check only one conversion event 2) I can't check the data on the ads or campaigns by day

Greyce
Addressable Strategy and Activation Associate (Brésil)
Marketing et publicité, 10 000+ employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Taboola is effective for most campaigns.

4,0 le mois dernier Nouveau

Avantages :

Taboola is a powerful tool that can help you reach your target audience and achieve your campaign goals.

Inconvénients :

For now, I don't have any cons about Taboola.

Lior
Wachstum-Projektmanager (Allemagne)
Utilisateur LinkedIn vérifié
Internet, 2–10 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Schneller und hilfreicher Support

5,0 il y a 8 mois

Avantages :

Der Support war da, als ich ein technisches Problem mit meiner Pixel-Installation hatte. Sie konnten sofort eine Lösung vorschlagen, um meine E-Commerce-Kampagne wieder ordnungsgemäß zum Laufen zu bringen.

Inconvénients :

Wir haben mit Taboola großartige Ergebnisse erzielt, allerdings würde ich mir einige Verbesserungen in der Benutzeroberfläche wünschen.

Koren
Campaign manager (Israël)
Marketing et publicité, 2–10 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Taboola helped me improve my performace

5,0 il y a 8 mois

Commentaires : Great experience the platform is easy to use and provide great results.

Avantages :

I enjoy the websites and the partners of taboola because I receive great results recently from the platform

Inconvénients :

I didn't like the fact that we can't choose specific website to target. I know it's difficult but I wouldn't mind to have less impressions and less money spent for less results ( spend limitation )Also in case of a more complex conversion goal other than ty page the platform have a problem to track.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Internet, 2–10 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Buena opción

5,0 il y a 2 ans

Avantages :

Usamos Taboola para promocionar nuestro eCommerce. Es una buena herramienta sobretodo para trabajar la parte awarness.

Inconvénients :

Quizás para algunos negocios no funciona, viene muy bien para proyectos de marketing viral, para ecommerce hay que trabajar bien la campaña, a nosotros no nos fue posible rentabilizar la campañas, en otras palabras, no logramos generar muchas ventas.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Assurance, 11–50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis
Source : GetApp

A great product depending on where you are located

5,0 il y a 3 ans

Commentaires : A good experience and hope to grow together with Taboola.

Avantages :

We love to be able to target new audiences with Taboola and especially take advantage of its demographic and language targeting.

Inconvénients :

Depending on which country you setup the account you can get various levels of support. We prefer the self serve type of accounts.

Mohammed Ali
Senior Manager (Inde)
Marketing et publicité, 51–200 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Taboolateral

3,0 il y a 3 semaines Nouveau

Commentaires : Currently still experimenting and hopeful that Taboola would improve their conversion tracking set up.

Avantages :

Taboola is a good platform for sourcing transparent traffic for native campaigns/ads

Inconvénients :

Conversion tracking is complicated especially while running campaigns for well known advertisers/affiliates. Taboola can simplify conversion tracking similar to 3rd party trackers like Clickflare, etc

Ricardo
CEO (Brésil)
Internet, Auto-entrepreneur
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Rikroses

5,0 il y a 7 mois

Commentaires : I'm still starting and I don't have much information

Avantages :

Taboola is easy to use and have a great support

Inconvénients :

selection of language sites other than the country of origin of the campaign

Suraj
Senior Paid Media Executive (Inde)
Marketing et publicité, 51–200 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Best Product for Marketing

4,0 il y a 10 mois

Avantages :

site bidding features was best for me. And Yes integration with our business process was smooth with taboola.

Inconvénients :

Unlike other platform taboola dont offer option to make ad sets it would be easy to manage campaigns if it has that missing option.

Nikhil
Media Buyer (Inde)
Marketing et publicité, Auto-entrepreneur
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Best Experience

5,0 il y a 6 mois

Avantages :

I like the interface where we run the campaigns and ads, I also like the easy way to create campaign n get started with your ads. I like the support team, if I get any queries they solve it perfectly. Overall I like everything about Taboola, but I'm a user with less experience here. As by more experience I'll share more details about other feathers here.

Inconvénients :

I want Taboola to increase thr speed of adding funds, for me it takes whole 24hours to add in balance. I hope that will improve soon.

Andrea
Marketing (Italie)
Meubles, 51–200 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Affordable and gets the job done

5,0 l’année dernière

Commentaires : I used Taboola to generate website traffic on new articles I wrote and generate a second source of traffic. I liked the very advanced targeting, as well as the retargeting.

Avantages :

Taboola is for everyone's pocket, based on the goals you want to achieve. The traffic that leads to the website is a second interesting traffic item. Targeting options are multiple. The support is efficient and fast, they answered my emails in half a day.

Inconvénients :

The UI is not pretty to look at, navigating can be difficult. A big con is that you cannot appear on a specific website but it depends on the user's experience.

James
CEO (É.-U.)
Art/artisanat, 2–10 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Pure Bot Traffic

1,0 il y a 5 ans

Commentaires : Disappointing!

Avantages :

Nothing. Only thing is it may boost SEO by registering visits to your site but that's it!

Inconvénients :

I received about 1 real human visitor for every 100 sent according to my recordings. Most bot visitors just sit idle and then after about fifteen seconds the cursor abruptly moves down triggering the pop up and then it's over. You wouldn't think they would send this type of bot traffic according to their professional website and so-called legitimate reviews but they do. I have forwarded the recordings from my heatmap software to my attorney for possible fraud.

Jalen
Admin (É.-U.)
Mode et vêtements, Auto-entrepreneur
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

It can just be me...

4,0 il y a 6 mois

Commentaires : Overall I believe this is a great opportunity but those who are struggling should be able to chat with an professional and get help

Avantages :

Starting setup is easy and self efficient.

Inconvénients :

It hard getting my revenue. I'm paying more than what I am getting back.

Utilisateur vérifié
Utilisateur LinkedIn vérifié
Sécurité et enquêtes, 11–50 employés
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

Mind blowing product! You rock!

5,0 il y a 9 mois

Commentaires : Awesome! Good job

Avantages :

It took about a day to get the ads and landing pages approved. Once the algorithms had some time to understand the best placements, our campaigns started bringing in positive ROI.

Inconvénients :

The dashboard is pretty easy to use, and will look familiar to anyone who's run campaigns with Meta or Google. But I think there's still room for improvement in the UI in some areas. An account manager reached out and made some suggestions which lowered the CPC, which is always welcome. Overall a positive experience, so far.

Franz
Conductor (Allemagne)
Musique, Auto-entrepreneur
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

First contact

5,0 il y a 5 mois

Avantages :

support was very fast and excellent. Thank you.

Inconvénients :

was too complicate for me, i´m not expert in internet and IT

Gerson
Cantor (Brésil)
Musique, Auto-entrepreneur
Temps d'utilisation du logiciel : Essai gratuit
Source de l'avis

Maravilhoso

5,0 il y a 4 mois

Avantages :

Plataforma de anuncio diferente das outras

Inconvénients :

Essa pergunta não se encaixa em meu ponto de vista

roberto
dirigente (Italie)
Art, 2–10 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

buono

4,0 il y a 9 mois

Avantages :

l'assistenza abbastanza veloce nelle risposte

Inconvénients :

UNA TRADUZIONE non molto accessibile - ciao