Premium Self-Service Marketing Analytics

Publié le 10/03/2019
Jordan D.
Marketing Analytics Specialist
Marketing et publicité, 51-200 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
5/5
Note globale
4 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
4 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Overall, my experience has been amazing with every step of the Datorama onboarding process and going forward after the initial set-up. The customer success team is very knowledgable about the product and the many use-cases that our firm was requesting. Their support team has also been very receptive to product features that I recommend while helping find solutions to hurdles that I experience.

Avantages: When considering the hundreds of dashboarding tools available on the market, Datorama stood out to me because it's a database/data manipulation/data visualization tool all in one. It's taken the pain out of organizing many systems to constantly monitor all marketing data (i.e. from platforms such as Facebook Ads, Google DoubleClick and Seach Ads 360).

Inconvénients: The price point. If you're lucky enough to work for a firm or advertiser that can afford this tool, you'll be in analytics heaven. It's clear that it's a premium price point for a premium marketing analytics tool.

Datorama is great, takes some work though

Publié le 04/05/2019
Joshua T.
Digital Marketing Specialist
Internet, 13-50 employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
5/5
Note globale
3 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
3 / 5
Support client
3 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: I have a bit of a love/hate relationship with Datorama (leaning more towards love). I do appreciate how intricate it can be and I like that I can always rely on their team to help solve any questions I or my clients may have.

Avantages: You can pull in almost anything via API. This is a great platform for clients that want something customizable to them. It's also helps if you have clients that are in their reporting dashboard week to week rather than once or twice a month. Great platform for indepth reporting.

Inconvénients: It can be cumbersome to setup and the learning curve on this for clients *can* be steep. Clients need to understand what it's meant for and what they can do before they start changing metrics on the fly.

Datorama Review for Advertising Agency

Publié le 09/04/2019
Utilisateur vérifié
Media Director
Marketing et publicité, 201-500 employés
Temps d'utilisation du produit: plus de deux ans
Provenance de l'utilisateur 
4/5
Note globale
4 / 5
Facilité d'utilisation
4 / 5
Fonctionnalités
Support client
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: Overall this has provided a great solution for showing analytics and pulling reporting across media we run at our agency.

Avantages: Ease of use, great way to see data across various clients, allows for a lot of customization.

Inconvénients: Sometimes there can be long lag time to pull up certain data or export.

Best data visualization product out there! Has everything you want plus more

Publié le 03/05/2018
Sam C.
Data Analyst
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
5/5
Note globale
5 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
5 / 5
Support client
5 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: The endless amount of features and customisations available is second to none. Support team is also amazing and helpful

Inconvénients: The software might be too complex for beginner users who haven't used data visualization softwares before.

Hard To Figure Out But Once Mastered Amazing!

Publié le 17/05/2019
Brandon N.
Digial Marketing Specialist
Santé, bien-être et fitness, 10 001+ employés
Temps d'utilisation du produit: plus d'un an
Provenance de l'utilisateur 
5/5
Note globale
2 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
Support client
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Avantages: Easy place to compile all data into one report.

Inconvénients: Complex API connections make this hard to learn, and teach new users

beautiful dashboards

Publié le 01/08/2019
Alister R.
Director of Product Innovation
Logiciels, 13-50 employés
Temps d'utilisation du produit: Essai gratuit
Provenance de l'utilisateur 
5/5
Note globale
3 / 5
Facilité d'utilisation
5 / 5
Fonctionnalités
Support client
4 / 5
Rapport qualité-prix
Probabilité de recommander le produit :
Très faible Très élevée

Commentaires: live dashboard
easy to build and share within users
integrations are available mostly plug and play
a lot of options for visualizations in terms of charts etc

Avantages: one of the best visualization engines that i have worked with. we ran a pilot with datorama for one of our clients and the dashboards and chart options were stunning to say the least. Overall functionality to add complex datasources and run queries on top of them was good. the experience of building and sharing live dashboards within a closed group of users was very good.

Inconvénients: Had some issues integrating with custom AR systems such as siebel crm it needed a lot of extra customization. also the initial learning curve was a bit higher compared to say a product like qlik. but overall a great product for the use cases that its built for.