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HubSpot CRM est la solution CRM 100 % gratuite, flexible et intuitive que votre équipe de vente va adorer.

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Avantages :

Hubspot is also great for start-up companies or small businesses, as the pricing is more fair and other CRM tools can be overkill for a small company.

Inconvénients :

Now I am stuck with some defined items that are inaccessible.

HubSpot CRM - Notes

Note moyenne

Facilité d'utilisation
4,4
Service client
4,4
Fonctionnalités
4,3
Rapport qualité-prix
4,3

Probabilité de recommander le produit

8,4/10

HubSpot CRM a reçu une note globale de 4,5 étoiles sur 5 d'après 3 587 avis d'utilisateurs publiés sur Capterra.

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Filtrer les avis (3 587)

Boris
Consultant (Sénégal)
Formation professionnelle et coaching, 2-10 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

J'adore

2,0 il y a 2 mois

Commentaires : Pas mal, un peu difficile

Avantages :

C'est vraiment interessant mais trop de tacas

Inconvénients :

Il faut bien se former à utiliser ca on perd du temps

Nicole
Nicole
Marketing Manager (France)
Utilisateur LinkedIn vérifié
Marketing et publicité, Auto-entrepreneur
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Le meilleur CRM gratuit

5,0 il y a 4 semaines Nouveau

Commentaires : Expérience globale plus que positive.

Avantages :

Le CRM est complet et il est gratuit. Il permet la gestion d'un SAV par ticket et un suivi simple de ces derniers.

Inconvénients :

Si on veut intégrer plus de fonctionnalités comme le marketing, les réseaux sociaux, la gestion de formulaires et le suivi des ventes. Il faut passer à la caisse et la facture peut être salée avec Hubspot.

romain
responsable administratif (Cameroun)
Philanthropie, 501-1 000 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

mon avis

4,0 l’année dernière

Commentaires : il me permet d'aider les clients à faible revenus ou débutants pour avoir la connaissances de ce type de logiciel

Avantages :

il est automatisé en quelques cliques et son interface est motivant

Inconvénients :

il limite ses utilisateur à la beauté, pas de forts bénéfices

Alternatives envisagées : HubSpot Marketing Hub

Pourquoi choisir HubSpot CRM : gratuité et beauté

Logiciel antérieur : HubSpot Marketing Hub

Pourquoi passer à HubSpot CRM : gratuité et beauté

Séverine
CEO (France)
Internet, 2-10 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Un CRM très complet et surtout gratuit

5,0 il y a 2 ans

Commentaires : Très bonne expérience. J'ai fait plusieurs CRM avant et je pense que c'est le plus complet

Avantages :

Tout est clair, souple et intuitif. Je suis parfaitement le tunnel de vente. Il permet de faire des choses complexes, je n'utilise pas toutes les fonctionnalités. J'ai utilisé des logiciels payant et beaucoup moins bien.

Inconvénients :

J'avais certaines questions pour la prise en main mais comme j'étais sur la version gratuite, je n'ai pas eu le droit à un support par email mais j'ai trouvé la solution en regardant les vidéos dans l'espace documentation

Utilisateur vérifié
Chef de projet (France)
Utilisateur LinkedIn vérifié
Événementiel, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis
Source : GetApp

Excellent CRM gratuit

5,0 il y a 2 ans

Avantages :

Excellent, très complet, très simple d'utilisation... Même en version gratuite !

Inconvénients :

Peut-être un peu trop complet pour mon utilisation. Beaucoup de paramètres possibles donc très long à configurer.

Thomas
Dirigeant (France)
Conseil en gestion, 2-10 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Attention : machine commerciale qui en veut à votre argent

2,0 il y a 3 ans

Commentaires : Déçu par le service client.
L'impression d'être juste un portefeuille.

Avantages :

Fonctionnalités étendues Notoriété du produit

Inconvénients :

Système commercial automatisé et déshumanisé. Lisez bien votre contrat, car il n'y a aucun recours possible.

Zoé
Chef de projet (France)
Relations publiques et communications, 2-10 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Bon CRM

5,0 il y a 2 mois

Commentaires : Globalement c'est un outil très utile en entreprise pour gérer les contacts, etc

Avantages :

Excellent, très bon outil de CRM. Très clair et assez simple d'utilisation.

Inconvénients :

Il y a beaucoup de fonctionnalités, peut-être même trop.

Thierry
CEO (Côte d’Ivoire)
Médias en ligne, 2-10 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

bon logiciel

4,0 le mois dernier Nouveau

Commentaires : Depuis que j'utilise ce logiciel, j'ai toujours eu une longueur d'avance sur mes concurrents avec une base de données très qualifiés.

Avantages :

la gestion de la base de données, ce qui permet de gagner en temps sur le travail à grande échelle

Inconvénients :

Je n'ai vraiment pas trouvé des inconvénients significatifs à ce logiciel.

Kiran
Kiran
Delivery Manager (Inde)
Utilisateur LinkedIn vérifié
Hôpitaux et soins de santé, 10 000+ employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

HubSpot CRM - Must have software to track prospects.

5,0 il y a 2 mois Nouveau

Commentaires : HubSpot CRM gets the job done. The assistance is the most enjoyable part. I was hopelessly clueless for most of the time when I started using this tool. The support team were incredibly patient with my simple query and provided me with valuable information.

Avantages :

1. Automation of tasks 2. Exceptional Support for Data Integration 3. Data Tracking

Inconvénients :

1. Tracking gets complex when multiple people are on the chain. 2. Price is on the higher end of the spectrum. 3. Notifications complexity.

Alternatives envisagées : Zoho CRM et Salesforce Sales Cloud

Pourquoi passer à HubSpot CRM : Features

Hampus
Head of Sales (Suède)
Services et technologies de l'information, 11-50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

A great CRM tool that however demands quite a lot from the users

4,0 le mois dernier Nouveau

Commentaires : It's surely a great tool, but then you need time to get totally into it in order to get the maximum value out of it.

Avantages :

HubSpot CRM is a complete tool, with a features and functionalities you could ever need. The integrations with other tools is also great, and it can surely cover all needs for big and small companies.

Inconvénients :

We experienced it as a big threshold to get up to efficiency with the tool. I understand that when up and running as it should, it's hard to compete with, but we never came that far. It's a combination of the massive amounts of features, tools and integrations, together with a somewhat not totally intuitive UI, that creates an inertia of getting into the tool.

Alternatives envisagées : Cinode, Salesforce Sales Cloud et Dynamics 365 Business Central

Pourquoi choisir HubSpot CRM : We weren't to happy with Salesforce and wanted to try something else.

Logiciel antérieur : Salesforce Sales Cloud

Pourquoi passer à HubSpot CRM : We heard that it should be the best CRM tool with multiple values for different areas.

Jay
Jay
CEO (É.-U.)
Utilisateur LinkedIn vérifié
Marketing et publicité, 11-50 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Best of the best honestly

5,0 il y a 3 mois

Commentaires : HubSpot to me is la crème de la crème - or the best. I'm an advocate for software when it comes to marketing automation and I've tried everything (infusionsoft, activecampaign, salesforce, marketo, HighLevel (although HighLevel is also phenomenal)

Avantages :

Extremely clean user interface, it's amazing support staff, and the ability for you to go into very strong account based and better be automations when your business grows. It does allow you to scale pretty easily. It also have a free tier for almost every hub.

Inconvénients :

As a start of this software can be a little expensive when you need some of it's more advanced features at an early stage

Alternatives envisagées : HighLevel

Pourquoi choisir HubSpot CRM : Mostly software consolidation but also ease of use

Logiciel antérieur : ActiveCampaign et Pipedrive

Pourquoi passer à HubSpot CRM : To me high-level seems like it is amazing for marketing automation but not as CRM. Pipedrive seemed like a pipeline with automation - the CRM feature wasn't really as prominent as I personally would have liked it to be.

Jason
Managing Director (R.-U.)
Marketing et publicité, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Absolutely fantastic crm. Top of the shelf.

5,0 il y a 2 mois Nouveau

Commentaires : Phenomenal crm for 99% of businesses and SME’s. Really easy to integrate into your business and helps you do more than you thought possible.

Avantages :

Easy to use. Easy to train people on. Continuous updates from developers and very good customer and support service.

Inconvénients :

There’s not much to dislike. If I had to pick something it would be the pricing maybe.

Alternatives envisagées : Salesforce Sales Cloud

Pourquoi choisir HubSpot CRM : Mainly the user interface and ease of use.

Logiciel antérieur : Agile CRM et Salesforce Sales Cloud

Pourquoi passer à HubSpot CRM : It outshone the others in a variety of ways. Top of the shelf software.

Utilisateur vérifié
COO (Espagne)
Utilisateur LinkedIn vérifié
Logiciels, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Good one to start with

4,0 il y a 4 semaines Nouveau

Commentaires : I really enjoy working with it - inside the company and with additional instances with freelancers. Especially, it's great to have a free version to get start with it without any strings attached. I worked with it for around 4 years before switching to a pro version

Avantages :

It's super easy to use. I encourage beginners in CRM world to start with this thing - the free version is a good point of start. No brainer regarding how to use it. Amazing Hubspot academy with trainings for the beginners. Nothing much to add - start with the free version

Inconvénients :

In a free version I am missing the reporting. It's kind of expensive in compare to competitors if you want to add a few more features.

Alternatives envisagées : Pipedrive

Pourquoi passer à HubSpot CRM : It was free and super easy to start with. I was a beginner, so the tutorials/academy for beginner sales person was great!

Ali
Ali
Co-CEO (É.-U.)
Utilisateur LinkedIn vérifié
Marketing et publicité, 2-10 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

We use Hubspot for all of our clients!

5,0 le mois dernier Nouveau

Avantages :

The best part about Hubspot's CRM is that it is cost effective. You can accomplish a lot on a free plan. We set up all of our marketing clients with a Hubspot account so they can better understand and track their leads.

Inconvénients :

I love that you can create segmented lists - great feature except you can only customize a limited number of fields on the free plan.

Alternatives envisagées : Insightly et Mailchimp

Pourquoi passer à HubSpot CRM : While we use other platforms for some of our marketing communication, we consider Hubspot our "home" for housing our leads and their information. We love all how easy integrations with other tools are and it's easy for our clients to understand.

Fernando Matías
Desarrollador de software (Argentine)
Logiciels, 51-200 employés
Temps d'utilisation du logiciel : 1 à 5 mois
Source de l'avis

Excelente herramienta de seguimiento de clientes

5,0 le mois dernier Nouveau

Commentaires : La implementación de esta herramienta fue bastante sencilla, principalmente gracias a la ayuda de la documentación con la que dispone. Por otro lado, tuvimos problemas con uno de los endpoint con los que dispone, y, tras dar el aviso a la asistencia al cliente, tardaron bastante en responder y dar solución al mismo.

Avantages :

Cuenta con una documentación muy potente. La facilidad de implementación es destacable. Su interfaz es bastante moderna, aunque para usuarios no habituados en los CRM puede llegar a ser algo engorrosa.

Inconvénients :

La asistencia al cliente puede no ser la mejor de todas las herramientas del mercado.

Alternatives envisagées : Zoho CRM et Salesforce Platform

Pourquoi choisir HubSpot CRM : Hicimos el cambio ya que nuestra empresa quería unificar las herramientas y bajar los costos.

Logiciel antérieur : Zoho CRM

Pourquoi passer à HubSpot CRM : Principalmente, por los costos de contratación.

Rebecca
Sr Manager, Marketing (É.-U.)
Services et technologies de l'information, 501-1 000 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

My first choice for a CRM platform

5,0 le mois dernier Nouveau

Commentaires : Hubspot CRM is a great CRM platform for SMBs! And their support team is excellent!

Avantages :

Hubspot CRM is really intuitive. The interface is really easy for users and adminstrators! You have so many capabilities within the platform to manage contacts, generate leads, track sales, etc. It's a great platform for any SMB

Inconvénients :

I wish our sales team used the platform more

Maurice
Maurice
Marketeer (Pays-Bas)
Utilisateur LinkedIn vérifié
Marketing et publicité, Auto-entrepreneur
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Hubspot CRM offers the most complete free Customer software for startups and professionals!

5,0 il y a 2 jours Nouveau

Commentaires : After you get used to the workflow of Hubspot, it is a breeze to use. Contacting new clients and adding them to Hubspot in no time becomes second nature. I also have Hubspot open during a Zoom call. I add some notes that I want to discuss, and report the full call just after we closed the call.I can then directly send an email with all the details to the other party.

Avantages :

The ease of use and many features that Hubspot CRM offers. Especially considering it is free software!I have tried out a few paid variants online, but I still fallback to Hubspot.That is saying something!

Inconvénients :

This might sound weird, but sometimes the options are just to many. In my opinion, a solid and simple workflow helps with productivity. With Hubspot, you often have too many options for your needs. Not a huge problem, but I noticed that a few of my clients (including me in the beginning) where overwhelmed with all the features it offers.

Alternatives envisagées : Zoho CRM

Pourquoi choisir HubSpot CRM : A combination of the pricing and lack of features in Zoho.Hubspot still has the most complete platform, and once you get used to its workflow, it becomes a valuable toolbox.

Logiciel antérieur : Zoho CRM

Pourquoi passer à HubSpot CRM : The amount of features Hubspot offers has not been beaten by any other software.And, it is free!

Utilisateur vérifié
Sales Manager (Irlande)
Utilisateur LinkedIn vérifié
Services et technologies de l'information, 51-200 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

HubSpot Review

5,0 il y a 2 mois

Commentaires : Use it every day and it's so easy to use and keeps us on track with everything we do from Lead management and deal tracking.

Avantages :

Ease of use, and UI is fantastic. The deal management and simple UI of this make it so easy to use and keep on top of.

Inconvénients :

Calling from it can be hit and miss. Sometimes you just get an error and other times the numbers are blocked because of spam, so have to then turn to the mobile version and there are no issues. I know it's a network thing but still, not very productive to have to switch between desktop & mobile versions to make calls

Alternatives envisagées : Zoho CRM et Pipedrive

Pourquoi choisir HubSpot CRM : Recommended by a Peer group and the replacement of Marketing tools, CRM and Deal management all in one pain of glass made making the change easy.

Logiciel antérieur : ConnectWise Control

Tanner
Tanner
Account Executive (É.-U.)
Utilisateur LinkedIn vérifié
Marketing et publicité, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Worth the price if you need it all

5,0 il y a 2 mois

Commentaires : It has been good, it was a smooth transition from Keap.

Avantages :

One of the pros with Hubspot is that your organization can operate out of one system instead of stitching together 4-5 management tools for sales, marketing, and admin.

Inconvénients :

The price point is really high when you start to get into all the package options and features. Users can certainly stitch together a cheaper monthly bill by using multiple dedicated services.

Alternatives envisagées : ActiveCampaign

Pourquoi choisir HubSpot CRM : The email sending capabilities at Keap had become limited and the general customer service was not great.

Logiciel antérieur : Keap

Pourquoi passer à HubSpot CRM : HubSpot had more sales and calendar booking options than ActiveCampaign.

Dan
IT Admin (É.-U.)
Hôtellerie, 201-500 employés
Temps d'utilisation du logiciel : 6 à 12 mois
Source de l'avis

Hubspot is "The Hub"

5,0 il y a 3 mois

Commentaires : We've made amazing sense of our mountains of data collected over the years, and Hubspot's great user interface has made it so much easier.

Avantages :

I'm usually very leery about unified platforms, but Hubspot manages to make everything come together in a "hub". Email, social, customer management, you name it. Make sense of your data!

Inconvénients :

Sometimes the procedures for things we were used to in other platforms are a little more involved. For example when we used a competing package for email list management and promotions, it was a trivial matter to re-send to people who did not read the initial email after a certain time. This feature exists in Hubspot but there's extra steps

Alternatives envisagées : Salesforce Sales Cloud

Pourquoi choisir HubSpot CRM : Mailchimp was growing to be very expensive due to their pricing model of amount of contacts. Hubspot was open to negotiations and crafted an excellent package.

Logiciel antérieur : Mailchimp

Pourquoi passer à HubSpot CRM : Cost, ease of use, and also step-by-step instructions and training. Support is excellent!

Mashudu Hilary
Freelancer (Afrique du Sud)
Logiciels, Auto-entrepreneur
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

The best way to keep in touch with your customers

5,0 il y a 5 mois

Commentaires : As a small business, managing my customers has become easier with HubSpot. Everything which I need for customer relationship management is offered by the software. I especially love the lead management feature because that is exactly what a business needs to grow and I can safely say, it has made a huge difference in the relationship which I have with my customers and clients.

Avantages :

HubSpot CRM is really great because it furnishes my business with a straight forward and powerful software. It has provided me with a robust digital marketing instrument and an arsenal of tools which I can effectively use for sales and customer service. I love how it comes with a lightweight, yet proficient free starter plan for those who might want to take it for a test drive and see how it operates. The subscription model is great as it is divided in tiers so one can purchase a subscription which suits their budget and get features included in that tier. It offers a simple user interface and setting up and maintaining the software is trouble-free. Ever since I started using the software, attracting prospects is no longer a challenge, I am also able to to get business growth strategies through various marketing techniques. With the lead management feature, I can acquire and manage potential clients or custormers effortlessly. In addition to this, the software enables me to schedule appointments and or schedule a client with an advisor. The email management option helps me to send, reply track and organize emails all at once which improves customer service while saving me time. A combination of all these features and more makes me feel really satisfied with the software.

Inconvénients :

I have noticed that some features require an upgrade which can become costly for small businesses. In addition to this, the free tier does not come with some automations. Lastly, it would have been nice if they offered a reccuring task option as it would aid in prompting a user to follow up with clients regularly thus the reminder feature leaves much to be desired.

Bryce
Marketing Director (É.-U.)
Production audiovisuelle, 2-10 employés
Temps d'utilisation du logiciel : plus d'un an
Source de l'avis

Free Version is great, but when you pay you really pay

4,0 il y a 5 mois

Avantages :

I got the starter pack for all, CSM, Marketing, Sales, etc. for a low price but you pay out the nose for marketing contacts and the value added isn't actually a whole lot. You could use an emailing service like ConstantContact or even a cold email service and get better value for monthly cost for marketing contacts.

Inconvénients :

I originally set it up to be an all-in-one location for all my contact management but that hasn't been the case, though it HAS replaced A LOT of my platforms, it still hasn't yet replaced Monday.com. Also, there isn't an easy way yo separate out the CRM, like compartmentalize people who are receiving marketing compared to clients that are specifically sales. This means having two HubSpot accounts, one for marketing and one for sales and it's just a hastle. If they only made a user-level experience where you could effectively hide all the marketing contacts from sales until they become sales contacts, it would fix the issue. The main thing we use Monday for is because it's a light platform we can push all our sales cycles through for task management. Where as HubSpot still has a poor sales pipeline management system with updates that should have been done YEARS ago. I've seen people complaining about the "NEW DEAL" tag with all new sales deals since 2018 and it's still there! Crazy to me this pipeline system need aa revamp and it's not getting enough attention

Alternatives envisagées : monday.com

Pourquoi choisir HubSpot CRM : HubSpot seemed to be an all-in-one solution, but didn't pan out that way. Though it definitely replaced Pipedrive, couldn't replace Monday.

Logiciel antérieur : Pipedrive et monday.com

Pourquoi passer à HubSpot CRM : Ease of use, contact updating is easy and their support is great.

Elizabeth
Elizabeth
Senior Director Of Digital Marketing (É.-U.)
Utilisateur LinkedIn vérifié
Vente au détail, 5 001-10 000 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Improve the relationship with your customers

5,0 il y a 6 mois

Commentaires : It is an automated software that will help you with the organization of your company's activities, you can schedule appointments, schedule a client with an advisor, broadcast messages, create notes on each client, send mass emails, make calls, you can create tasks to have the optimal follow-up of this client, history of orders placed.

Avantages :

I like HubSpot because it's a complete CRM platform, you can organize your sales, marketing campaigns, customer service. This software will help you with the business growth strategy through marketing techniques. It has several plans and different costs. You will be able to obtain information in graphs of the statistics, access your contacts that are being created (clients, prospects), you can assign advisors to attend to each client. Something that I can highlight is that it has a free version in which you can use several tools, ideal for those who want to see how it works, and then there is the Enterprise version, which is the most complete and to handle more contacts.

Inconvénients :

It is a platform with many functions and at first it can be difficult to understand, it would be nice if it had more tutorials on the platform to guide you through the different tools

Michael
Michael
CSO (É.-U.)
Utilisateur LinkedIn vérifié
E-learning, 11-50 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

Implemented HubSpot Repeatedly

4,0 il y a 6 mois

Commentaires : I have implemented HubSpot in 5 different places. It's the best one out there, and I have looked at them all. Their sales teams irk me... representative of a normally VERY junior and inexperienced staff... often felt like "it's all children working there" Overall -- it is still the best and easiest to use product in the space!

Avantages :

Ease of use - it's obvious the way an iPhone or Google would be Easy Integrations Many capabilities and integrations Fast start - up and running in no time flat

Inconvénients :

The sales team -- they just don't seem to really get Enterprise B2B CMO level folks... (in my experience!) They have gotten chincy with on-boarding... used to be "all you need", now rather restricted timing Customer Success people are good - but they're spread VERY thin with 100s of accounts

Alternatives envisagées : ActiveCampaign, Pardot et Marketo Engage

Pourquoi choisir HubSpot CRM : ease of use, integrations, functionality

Logiciel antérieur : Act-On

Pourquoi passer à HubSpot CRM : ease of use, integrations, reliability

Utilisateur vérifié
Senior Product Manager (É.-U.)
Utilisateur LinkedIn vérifié
Services financiers, 2-10 employés
Temps d'utilisation du logiciel : plus de deux ans
Source de l'avis

HubSpot: A Swiss army knife that costs less than an arm and a leg, initially

4,0 il y a 7 mois

Commentaires : My experience has been great with HubSpot. The Free and Starter plans offers excellent values and functionalities. Instead of piecing numerous SaaS bits together, HubSpot is a one-stop shop that is backed up by a reputable company and a lively ecosystem. Its knowledge base is vast and I can usually find solutions on its FAQs or HubSpot Certified Group on Facebook. You cannot reliably claim that about other niche platforms.

Avantages :

I got introduced to HubSpot via its Academy, which truly has excellent educational content. HubSpot brilliantly uses its extensive knowledge base to attract prospects. As part of the InBound Sales certification course, I started using its CRM and gradually expanded to other service offerings, such as the self-service scheduling and chatbot services. What HubSpot does better than its competitors is the seamless integration between the mega modules (Marketing, Sales, Customer Service, CMS and Operations). You can start with as few/many modules as your organization needs.

Inconvénients :

The Starter Plans are cost-effective ($0 to $45/month) but shoot up astronomically as you scale up to Professional and Enterprise tiers ($360+/month). A more economical tier between Starter and Professional would better serve the SMBs.